The document provides an overview of the social media ecosystem in three main categories: 1) Content marketing platforms and publishers that enable content sharing and commerce. 2) Listening platforms and social advertising networks that help analyze social media conversations and target ads. 3) Social business software that facilitates internal and external collaboration through social networking and customer engagement.

1. June, 2011
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2. Social Media Ecosystem
Content marketing Platform Publishers Enablers Publishers
Social Content Curation Content Sharing
Listening Platform
Graph Data
Photo
Commerce Platform
Social Business Software Sharing
Social Social Games
BUSINESS ENTERPRISE
Search Social Networks
External (Customer) Facing
WEB AUDIENCE
Social Apps Micro Blogs
Internal (employee) Facing
Blogs
Stream
Social AD Platform
Platform Forums
Social Marketing Management
Social
Advertising Virtual Worlds
Platforms
Live cast
Social Publishing platform
Social Ad
Networks
Social Promotion platform Traditional Publishers
Technology providers
Blogging Platforms URL Shortners Location Aware Apps Community Platforms
Social Media Analytics Plug-ins / Widgets
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3. Business enterprise - Features
Ability to analyze and understand social media conversations
Helps to understand social impact
Specialists in Natural Language Processing
Listening Platform Marketing and Online Reputation Monitoring
Provides Social media monitoring tools
Real-time, analytics
Campaign Management Services
Establishing a unique social signature for the brands
Social Targeting
Social Graph Data Data suppliers
ROI-Driven Marketing Services
Social CRM
Large Scale Campaign Management
Real-time Optimization
Social Advertising Multivariate Testing & Analysis
Platforms Delivers rich social ads that contain video, and many other interactive features
Provides high volume reach and frequency of video, rich media and social advertising ad units
Allows consistent exposure and conversion to the audience as they connect, share and discover
Socially targeted mobile advertising
Social Ad Ad management and yield management
Networks Brand advertisers can target mobile ad campaigns to specific geo-locations, handset devices, demographics
and – uniquely for mobile – audience interest segments.
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4. Provides security, open and custom APIs, and multi-language support.
Social Business Enterprise Socal Networking Software and Analytics services.
Brand community, customer engagement, insights, innovation, advocacy, WOM, community
Software management
Social Business
Promote cross-discipline collaboration and idea-sharing
Software - Social CRM
External Social networking, blogging, community, photos and videos, forums, rss, groups, web 2.0, social
bridging, user-generated content, community intelligence
(Customer) Social Media solutions for Publishers, Audience acquisition, Audience engagement and loyalty,
Facing
Social Business
Software -
Technical support for the open source social publishing system.
Internal Intranet, micro blogging, wikis, activity streams
(Employee)
Facing
Open source content management system
Blogging Multiple themes to choose from
Platforms Mobile ability
The most sophisticated email publishing, Custom domain & Analytics Integration
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5. Grow Fan Base
Drive Fans to Website & Monitor fan feed back
Fan page maintenance
Social Marketing Launch Global and Local pages
Management Publish the content easily
Promotions & Contests
Social network E-Commerce
Measurements & Analytics
Social media dashboard with Multiple accounts - Real time
Social Engagement
Social Coordination
Social Publishing Social Integration
platform Social Measurement
Custom Analysis
Schedule Messages
Multiple Networks
Campaign builder
Social Promotion Build your brand
Easy content management
platform Real-time reports
Cloud computing
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6. Web Audience enterprise - Features
Share purchase experiences, discover new places and products through trusted friends
Watch exclusive video, buy great products, discover new music, play games, and connect with friends.
Redeem your points for incredible merchandise, unique experiences and exclusive deals and sales.
Mobile social shopping
Social Commerce Connect and ask friends in real-time for shopping advice
Group buying and flash sales
Direct-to-fan page-sales channel
Monetizing Social
Search & Invite your friends to contribute, share everything with anyone.
Integration of Social media content
Content Curation A social magazine that brings to life the stories, photos, news
Personalized social magazine
A social document sharing community for personal, professional, and educational documents
User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services
Content sharing Discover and make recommendations that are based on your tastes.
User ratings on shared social documents
Online photo management and sharing application
Photo Sharing Organize & edit your photos
Bulk & group photo sharing
Shorten and share’s links
URL Shortners Tracking the links for checking user behaviour
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7. Real time people search in the social web
Ask questions, get *live* answers from your social network & find the perfect person to answer any
Social Search question in real-time.
People search engine and free white pages finds phone, address, email, and photos. Find people by name,
email, address, and phone for free
Social application helps maintaining a connections between users through various communication and
Social Apps interactive Applications
Business, Education, Entertainment, Life style, Sports and Utilities
Play free social games with your friends on Social network via mobile.
Virtual Currency generation & circulation
Social Gaming High Shopping through Virtual Currency
Multiplayer social games
Community An online service to create, customize and share a own social network with community functions
platform
Traditional Provides NEWS, Online TV streaming.
Publishers Share comment & rate on the news and blogs
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8. Others
Influence Analytics
Sentiment Analysis
Social Media Viral Analysis
Geo Location Analysis
Analytics Mentions Analysis
Predictive analytics
Capture, display, share, and analyze customer conversations online
Plug-ins / Widgets Drive measurable business goals
Publishers to distribute and track digital content such as widgets,
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9. Thank You
For any of your valuable feedback & queries
you could reach, engage and reciprocate
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