1.
Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting

2.
CONTENTS
About Emerald
About us
Core values
Vision and Mission
Our logo
Our teams
Our partners and suppliers
Why Emerald
Why us
How we create the story
5 years of Emerald
What we do
Service Packages
Digital Communications and Achievements
Creative Works and Case Study
Public Relations and Achievements
Crisis Management
Leadership
Management Team
Managers

3.
ABOUT US
As brands’ story-tellers, we understand how digital
nowadays flows seamlessly in 24 hours of a consumer. That
radical change has provided us big opportunity to ignite the
conversation at the "moment of truth” and sustain the
brand experiences beyond transactions of sellers and
buyers, to create a relationship of value between brands
and consumers.
Since 2013, with a new vision in digital communication
marketing, we have geared up to accelerate their creativity
in strategy, to provide a desired balance between “WOW”
factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media
which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience
happen without interruption."

4.
CORE VALUES
1.HELPFUL
Sharing values and knowledge without any hesitation,
to generate a great result with a mutual benefit. Choose
to proactively advise the best solution for the best
result. Create and empowering and inspiring enviroment
for our members at work of and in life.
2.INTEGRITY
We honor our words as our commitment. Commited do
what we declare to it properly, by the time it is
supposed to be done. Choose to say what we really
mean to say, with a value of contribution.
3.RESULT-ORIENTED
Do whatever it takes with the highest effort to archive
an over-expected result. Choose to aim at a measurable
and specific result. Arrange ourselves arround the result
and hold other people accountable for relevant results.
4.RESPONSIBLE
Choose to be responsible for every single work we do.
Including be responsible to produce result ourselves at
the source of the result.

5.
VISION VISION
MISSION
A leading agency in Digital Marketing
Communications practicing at global
standards within coming 5 years.
To provide leadership in digital brand building
with “exe-able” creativity, holistic approach
and excellent performance.
AND
MISSION
OUR LOGO
1.CONCEPT
The overall KEY SHAPE represent for digital solutions to
unlock a maze (social network, multi channels, ….)
BE HELPFUL and RESULT ORIENTED.
2.COLOR
The great combination of yellow-brown and black for
perfect & professional look.
3.CONNECTION
The E-letter and maze icon highlight how digital changing
brand versus consumers engagement model.

6.
OUR TEAMS
Management
Team
Account
Team
Creative
Social Media Team
Team
Performance
Marketing
Team
PR
Team
Business
Supporting
Team
(Mobile Marketing)
Production
House

7.
OUR PARTNERS
AND SUPPLIERS

8.
WHY US
We connect the dots across all media
PR and Digital Communications combination
Creativity starting point from consumer insight
Having perfect balance of Creative and Execution Strategy

9.
HOW WE CREATE
THE STORY
STRATEGY
Analyze and craft a
content mission and
framework for
consideration,
development and
execution
INTEGRATION
Create meaningful
connection to existing
content
PRODUCT
Build the
infrastructure
technology for multi-platform
content
re/experience
ORIGINATION
Develop storytelling that
entertains, educates and
deepens brand
engagement
DISTRIBUTION
Manage the deployment of
content within the Bought,
Owned and Earned media
space

10.
EMERALD (2009 - 2014)
YEARS
EXPERIENCE
51 OFFICIAL STAFFS
in HCMC
35 PRODUCTION STAFFS
in Nha Trang
120+
CLIENTS in 3 YEARS
3YEARS
RETAINING
2013
STRATEGIC SEARCH
PARTNER We always CHANGE
to ADAPT and GROW
8 Brands
5 YEARS OF
Affiliate of
2012 in Vietnam.

11.
5 YEARS OF
EMERALD (2009 - 2014)
YEARS
EXPERIENCE
We are PROUD to be a part of
INTERNATIONAL EVENTS
Heineken
UCL Trophy Tour
2014
Coca-Cola
FIFA World Cup
Trophy Tour
2013-2014
P&G - Thank you Mom
Olympics London 2012
Heineken
SKYFALL 2012

12.
WHAT WE DO
ONLINE
ADVERTISING
SEM
WEBSITES
MOBILE SITES
MOBILE APPS
SEO
VIRAL
USER GENERATED
CONTENT
PR
INFLUENCER
MARKETING
RETAIL STORES
LOYALTY SCHEMES
MAGAZINES
TELEVISION
OUTDOOR / PRESS
RADIO
BLOG POSTS
& COMMENTS
FAN PAGES
SOCIAL APPS
BRAND PAGES
FACEBOOK ADS
YOUTUBE ADS
SOCIAL ADS
TRADITIONAL
OWNED
EARNED
DIGITAL
SOCIAL
BOUGHT

13.
DIGITAL
COMMUNICATIONS
Digital Communications / Marketing has become a fast-growing
battle within the last 4 years, along of which many new
technologies and advanced communication tools have been
developed to catch the latest global digital trends. Yet not
many people really know how to master it!
STRATERY
CAMPAIGN
OUR APPROACHING
EXPERIENCE PLATFORMS PRODUCTS

14.
DIGITAL COMMUNICATIONS
ACHIEVEMENTS
Retaining Scopes
Social Media Partner
2013 - 2014
Social Media Partner
2014 - Now
Social Media Partner
2012 - Now
Search Strategic Partner
2014 - Now
Digital Marketing Partner
2012 - Now

15.
DIGITAL COMMUNICATIONS
ACHIEVEMENTS
Highlighted Social Media Campaigns
Coca-Cola FIFA
Trophy Tour
2013
Nestle NAN
2013
Vinamilk Optimum
Launching
2012
Samsung Galaxy Tab3
2014 - Now 2013 - Now Launching - 2013

16.
DIGITAL COMMUNICATIONS
ACHIEVEMENTS
Highlighted Full Digital | Digital-lead Campaigns
Enfa Mama
“Trieu me tin dung,
trieu loi chia se”
2013
Full Digital
Marketing Campaign
2012 - Now
Full Digital
Marketing Campaign
2011 - Now
Full Digital Marketing
Campaign - 2014
Full Digital Marketing
Campaign
2014 - Now
360o Campaign
2013 - Now
Full Digital Marketing
Campaign
2014 - Now
Full Digital Marketing
Campaign
2014 - Now
Full Digital Marketing
Campaign
2013 - Now
Launch new product
Turanza GR 100
2014 - Now

17.
DIGITAL COMMUNICATIONS
ACHIEVEMENTS
Performance Marketing Campaigns
ACET Recruitment
2012 - 2013
Kornova Immigration
2011 - Now
ILA Recruitment
2013 - 2014
2012
2013
Promotion
2013 - 2014
Strategic Search
Partner
2014 - Now

18.
DIGITAL COMMUNICATIONS
ACHIEVEMENTS
Performance Marketing Campaigns
Retailer Promotion
2010 - 2011
Strategic Partner
SEO/SEM Retaining
BMW X5 2011

19.
DIGITAL COMMUNICATIONS
ACHIEVEMENTS
Social CRM
Gia đình Enfa
2013
Online Customer Support
in forums and Fan Page
2013 - 2014
Facebook Fan Page
2012 - Now
Facebook Fan Page
2014 - Now

20.
DIGITAL COMMUNICATIONS
ACHIEVEMENTS
Digital Brands
F & B
FMCG
ICT/HI-TECH
RETAILER
PHARMACEUTICAL
AUTOMOTIVE
OTHERS

21.
Creative works is proudly based on
consumers’ insight which filter through
many observation and findings.
Brand
insight
We respect and
value brand insight
to bring it to live
Consumer
insight
Our Strategic
Creativity
Media
Behaviour
Finding unmet is
our desire to make
our creative to live
To conquer culture
barrier or fit in culture
value is our discovery
OUR APPROACHING
CREATIVE
WORKS

22.
CREATIVE WORKS
CASE STUDY
Case Study
Father’s Day 2014
Mother’s Day 2014
Dieu Nhay Giat Giu 2014
Sao anh khong nhan ra em?
2014
PHO KUNG FU
Cau be bat nap- 2013

23.
PUBLIC
RELATIONS
Success in promoting brands and corporate image depends to
a large extent on an agency’s ability “to speak the same
language” as the media in Vietnam. We have succeeded in
establishing reliable media contacts to help us implement
effectively PR programs for our client.
OUR APPROACHING
Project mission/ vision
Project aim/ objectives
Project USP
Stakeholder groupings
Stakeholder needs & issues
Objectives
Key messages
Key communication channels and tools
What we aim to achieve
(measures of success)
Prioritizations
Activity plan
. Key activities
. Responsibilities
. By when?
. Priorities
. Resources required
. Strategic?
. Measurable
. Attainable
. Relevant
. Time- specific
Is it SMART?
Tools and processes for
evaluation of the strategy
and plan.
(Focus on objectives,
measures of success and
IMPACT)
How to have a strong
linkage with the next
campaign?
How to have ambience
effect for the message?

24.
WHY EMERALD
PUBLIC RELATIONS
We have a proven track record in:
. Profound understanding of local market, well-connected and
strong relationship with media, celebrities and government
authorities.
. Producing campaigns with a holistic approach to
communication from strategy to execution.
. National network and resources to deliver nationwide projects
with well-established systematic database of media, celebrities
and activation human resources.
OUR SERVICES
From building a corporate image to planning
a product recall campaign, the PR specialists
at Emerald are well-positioned to cater to a
wide range of PR needs that includes:
. PR strategy
. PR retaining service
. Media Relations
. Sponsorship
. Corporate Communication
. Online reputation management
. Crisis Management
OUR TOOLS
We utilize tools that match the
requirements and systems of our
clients. We also have a very
structured system to safe keep all our
essential contacts – A system
database that stores and updates our
contacts:
. Media Database
. Celebrity/Socialites Database
. Government Database
. VIPs/Key Opinion
Leaders/Consultants Database
. Key Influencers from Private and
Public Sectors
OUR NETWORK
. Government
. Industry Experts/Consultant, KOLs
. Celebrities
. Sister Company Online Marketing
Insight

25.
Conference
OUR
Press
Press
Briefing
SERVICES
Media Launching
Event
Oversea Media
Trip
Oversea Media
Event
Exclusively
Interview
Media
Luncheon
MEDIA EVENTS
MANAGEMENT
Thanks for dedicated team experienced in series of local & oversea
events. One-stop destination for any kind of event with media’s
attendance.
We are pioneers introducing NEW MEDIA EVENTS differentiate us
with remarkable approach:
. Conceptual media launch event for new products.
. KOLs, influencers, real Moms invited.
. Integrate with Doctor/Expert’s seminar.
. Highly experienced Event Management team.

26.
PUBLIC RELATIONS
ACHIEVEMENTS
PR Retaining Clients
Become market
leader just after 1
year coming to
Vietnam
2008 - Now
2012 - 2013 2013 - 2014 2014 - Now

27.
PUBLIC RELATIONS
ACHIEVEMENTS
PR Campaigns
Samsung Asia Elite 2014
Samsung Sono School 2014
Samsung Galaxy Core 2
Samsung Galaxy Pocket 2
Happy Taiko Dance
2014
Lavie World Water Day
2014
Cetaphil and Dermatix Ultra
2014
Launch new product
Turanza GR 100
2014 Dulux Weathershield
2014

28.
PUBLIC RELATIONS
ACHIEVEMENTS
PR Campaigns
Cross-market
launching 2013
(Malaysia - Singapore
- Vietnam)
Chevorlet Launching
Campaign
2013
LG Style
Launching Campaign
2013
Lien A Pillow Day
2013
Shell Advance Ax7, Ax5
2012 - 2013
Seasonal PR Campaign
2013 - Now
Thank you Mom
Olympics London
2012

29.
PUBLIC RELATIONS
ACHIEVEMENTS
Corporate PR
British American
Tobacco Sustainability
Publication
2013
Keppel Land Corporate
Quarterly Newsletters
2012 - 2013
P&G Thank You
Mom - London
Olympic
2012
Sustainability Publication
in the framework of
stakeholder engagement
strategy
2011
Samsung Sono School 2014
Samsung Smart Library 2014
Samsung SAE 2014

30.
PUBLIC RELATIONS
ACHIEVEMENTS
Client lists
PRODUCT MARKETING PRs
CORPORATE PR
CRISIS MANAGEMENT
MEDIA - EVENT
PR RETAINING

31.
CRISIS
MANAGEMENT
Crisis Management has always been a very important part in
Communication Management and also the toughest part. Emerald
does not only tackle the Crisis Management at the spot of
exposure but also recommended a full process of Risk
Management with adequate knowledge about legal structure,
compliance and stakeholder engagement, which ensures the
benefit of the corporate reputation in long run.
With deep understanding about media behaviour and the public
response on social media aspect, Emerald has advantages to
resolve relevant remaining after the outburts and recover / rebuid
the corporate reputation, both on the conventional and non-conventional
contexts.

32.
CRISIS
MANAGEMENT
Crisis Management Cases

33.
EMERALD
MANAGEMENT TEAM
Denise Thi
Managing Director
M.A. in PR & Communications (UK)

34.
EMERALD
MANAGEMENT TEAM
Lee Le
Business Director
M.A. in Marketing Sales & Services (CFVG HCM)
B.A. in Journalism
Nguyen Khoa Hong Thanh
Operations Director
B.A. in International Relations

35.
EMERALD
MANAGEMENT TEAM
Jordan Nguyen
Account Director
B.A in Industrial Management
Polytechnique University
An Khanh Minh Chau
Creative Strategy Director
Business Management
University of Sunderland (UK)

36.
EMERALD
MANAGEMENT TEAM
Joan M.Manalang
Creative Director
Degree in Fine Arts Major in Advertising
(Manila, PHILIPPINES)
Course in Culinary Studies
(Florence, ITALY)
Duong Nu To Giang
PR Director
B.A in English Faculty
Social Sciences and Humanities

37.
EMERALD
MANAGEMENT TEAM
Nguyen Phuc Chau
Technical Director
BSC. Computer Science (UK)
Nguyen Nam Thanh
Managing Director - Touch Solutions
MA. International Relations & Law (UK)

38.
EMERALD ACCOUNT MANAGERS
Nguyen Minh Loc
Senior Account Manager
Dang Thi Thanh Ngan
Account Manager
Phan Khang
Account Manager
Chu Thanh Trang
Account Manager

39.
EMERALD MANAGERS
Phan An
Head of Content
Ton Nu Quynh Nhu
HR Manager
Ho Nguyen Thao Nguyen
PR Manager
Nguyen Thi Tuyet Linh
Social Media Manager
Nguyen Huy Vu
Performance Marketing Team Leader
Nguyen Phuong Linh
Finance Manager

40.
THANK YOU!
Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting