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Emerald Credentials 2014

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As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.

Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.

Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller. 

“It’s not only digital, that is innovations to make experience happen without interruption."

Published in: Business

Emerald Credentials 2014

  1. 1. Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting
  2. 2. CONTENTS About Emerald About us Core values Vision and Mission Our logo Our teams Our partners and suppliers Why Emerald Why us How we create the story 5 years of Emerald What we do Service Packages Digital Communications and Achievements Creative Works and Case Study Public Relations and Achievements Crisis Management Leadership Management Team Managers
  3. 3. ABOUT US As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers. Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution. Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller. “It’s not only digital, that is innovations to make experience happen without interruption."
  4. 4. CORE VALUES 1.HELPFUL Sharing values and knowledge without any hesitation, to generate a great result with a mutual benefit. Choose to proactively advise the best solution for the best result. Create and empowering and inspiring enviroment for our members at work of and in life. 2.INTEGRITY We honor our words as our commitment. Commited do what we declare to it properly, by the time it is supposed to be done. Choose to say what we really mean to say, with a value of contribution. 3.RESULT-ORIENTED Do whatever it takes with the highest effort to archive an over-expected result. Choose to aim at a measurable and specific result. Arrange ourselves arround the result and hold other people accountable for relevant results. 4.RESPONSIBLE Choose to be responsible for every single work we do. Including be responsible to produce result ourselves at the source of the result.
  5. 5. VISION VISION MISSION A leading agency in Digital Marketing Communications practicing at global standards within coming 5 years. To provide leadership in digital brand building with “exe-able” creativity, holistic approach and excellent performance. AND MISSION OUR LOGO 1.CONCEPT The overall KEY SHAPE represent for digital solutions to unlock a maze (social network, multi channels, ….) BE HELPFUL and RESULT ORIENTED. 2.COLOR The great combination of yellow-brown and black for perfect & professional look. 3.CONNECTION The E-letter and maze icon highlight how digital changing brand versus consumers engagement model.
  6. 6. OUR TEAMS Management Team Account Team Creative Social Media Team Team Performance Marketing Team PR Team Business Supporting Team (Mobile Marketing) Production House
  7. 7. OUR PARTNERS AND SUPPLIERS
  8. 8. WHY US We connect the dots across all media PR and Digital Communications combination Creativity starting point from consumer insight Having perfect balance of Creative and Execution Strategy
  9. 9. HOW WE CREATE THE STORY STRATEGY Analyze and craft a content mission and framework for consideration, development and execution INTEGRATION Create meaningful connection to existing content PRODUCT Build the infrastructure technology for multi-platform content re/experience ORIGINATION Develop storytelling that entertains, educates and deepens brand engagement DISTRIBUTION Manage the deployment of content within the Bought, Owned and Earned media space
  10. 10. EMERALD (2009 - 2014) YEARS EXPERIENCE 51 OFFICIAL STAFFS in HCMC 35 PRODUCTION STAFFS in Nha Trang 120+ CLIENTS in 3 YEARS 3YEARS RETAINING 2013 STRATEGIC SEARCH PARTNER We always CHANGE to ADAPT and GROW 8 Brands 5 YEARS OF Affiliate of 2012 in Vietnam.
  11. 11. 5 YEARS OF EMERALD (2009 - 2014) YEARS EXPERIENCE We are PROUD to be a part of INTERNATIONAL EVENTS Heineken UCL Trophy Tour 2014 Coca-Cola FIFA World Cup Trophy Tour 2013-2014 P&G - Thank you Mom Olympics London 2012 Heineken SKYFALL 2012
  12. 12. WHAT WE DO ONLINE ADVERTISING SEM WEBSITES MOBILE SITES MOBILE APPS SEO VIRAL USER GENERATED CONTENT PR INFLUENCER MARKETING RETAIL STORES LOYALTY SCHEMES MAGAZINES TELEVISION OUTDOOR / PRESS RADIO BLOG POSTS & COMMENTS FAN PAGES SOCIAL APPS BRAND PAGES FACEBOOK ADS YOUTUBE ADS SOCIAL ADS TRADITIONAL OWNED EARNED DIGITAL SOCIAL BOUGHT
  13. 13. DIGITAL COMMUNICATIONS Digital Communications / Marketing has become a fast-growing battle within the last 4 years, along of which many new technologies and advanced communication tools have been developed to catch the latest global digital trends. Yet not many people really know how to master it! STRATERY CAMPAIGN OUR APPROACHING EXPERIENCE PLATFORMS PRODUCTS
  14. 14. DIGITAL COMMUNICATIONS ACHIEVEMENTS Retaining Scopes Social Media Partner 2013 - 2014 Social Media Partner 2014 - Now Social Media Partner 2012 - Now Search Strategic Partner 2014 - Now Digital Marketing Partner 2012 - Now
  15. 15. DIGITAL COMMUNICATIONS ACHIEVEMENTS Highlighted Social Media Campaigns Coca-Cola FIFA Trophy Tour 2013 Nestle NAN 2013 Vinamilk Optimum Launching 2012 Samsung Galaxy Tab3 2014 - Now 2013 - Now Launching - 2013
  16. 16. DIGITAL COMMUNICATIONS ACHIEVEMENTS Highlighted Full Digital | Digital-lead Campaigns Enfa Mama “Trieu me tin dung, trieu loi chia se” 2013 Full Digital Marketing Campaign 2012 - Now Full Digital Marketing Campaign 2011 - Now Full Digital Marketing Campaign - 2014 Full Digital Marketing Campaign 2014 - Now 360o Campaign 2013 - Now Full Digital Marketing Campaign 2014 - Now Full Digital Marketing Campaign 2014 - Now Full Digital Marketing Campaign 2013 - Now Launch new product Turanza GR 100 2014 - Now
  17. 17. DIGITAL COMMUNICATIONS ACHIEVEMENTS Performance Marketing Campaigns ACET Recruitment 2012 - 2013 Kornova Immigration 2011 - Now ILA Recruitment 2013 - 2014 2012 2013 Promotion 2013 - 2014 Strategic Search Partner 2014 - Now
  18. 18. DIGITAL COMMUNICATIONS ACHIEVEMENTS Performance Marketing Campaigns Retailer Promotion 2010 - 2011 Strategic Partner SEO/SEM Retaining BMW X5 2011
  19. 19. DIGITAL COMMUNICATIONS ACHIEVEMENTS Social CRM Gia đình Enfa 2013 Online Customer Support in forums and Fan Page 2013 - 2014 Facebook Fan Page 2012 - Now Facebook Fan Page 2014 - Now
  20. 20. DIGITAL COMMUNICATIONS ACHIEVEMENTS Digital Brands F & B FMCG ICT/HI-TECH RETAILER PHARMACEUTICAL AUTOMOTIVE OTHERS
  21. 21. Creative works is proudly based on consumers’ insight which filter through many observation and findings. Brand insight We respect and value brand insight to bring it to live Consumer insight Our Strategic Creativity Media Behaviour Finding unmet is our desire to make our creative to live To conquer culture barrier or fit in culture value is our discovery OUR APPROACHING CREATIVE WORKS
  22. 22. CREATIVE WORKS CASE STUDY Case Study Father’s Day 2014 Mother’s Day 2014 Dieu Nhay Giat Giu 2014 Sao anh khong nhan ra em? 2014 PHO KUNG FU Cau be bat nap- 2013
  23. 23. PUBLIC RELATIONS Success in promoting brands and corporate image depends to a large extent on an agency’s ability “to speak the same language” as the media in Vietnam. We have succeeded in establishing reliable media contacts to help us implement effectively PR programs for our client. OUR APPROACHING Project mission/ vision Project aim/ objectives Project USP Stakeholder groupings Stakeholder needs & issues Objectives Key messages Key communication channels and tools What we aim to achieve (measures of success) Prioritizations Activity plan . Key activities . Responsibilities . By when? . Priorities . Resources required . Strategic? . Measurable . Attainable . Relevant . Time- specific Is it SMART? Tools and processes for evaluation of the strategy and plan. (Focus on objectives, measures of success and IMPACT) How to have a strong linkage with the next campaign? How to have ambience effect for the message?
  24. 24. WHY EMERALD PUBLIC RELATIONS We have a proven track record in: . Profound understanding of local market, well-connected and strong relationship with media, celebrities and government authorities. . Producing campaigns with a holistic approach to communication from strategy to execution. . National network and resources to deliver nationwide projects with well-established systematic database of media, celebrities and activation human resources. OUR SERVICES From building a corporate image to planning a product recall campaign, the PR specialists at Emerald are well-positioned to cater to a wide range of PR needs that includes: . PR strategy . PR retaining service . Media Relations . Sponsorship . Corporate Communication . Online reputation management . Crisis Management OUR TOOLS We utilize tools that match the requirements and systems of our clients. We also have a very structured system to safe keep all our essential contacts – A system database that stores and updates our contacts: . Media Database . Celebrity/Socialites Database . Government Database . VIPs/Key Opinion Leaders/Consultants Database . Key Influencers from Private and Public Sectors OUR NETWORK . Government . Industry Experts/Consultant, KOLs . Celebrities . Sister Company Online Marketing Insight
  25. 25. Conference OUR Press Press Briefing SERVICES Media Launching Event Oversea Media Trip Oversea Media Event Exclusively Interview Media Luncheon MEDIA EVENTS MANAGEMENT Thanks for dedicated team experienced in series of local & oversea events. One-stop destination for any kind of event with media’s attendance. We are pioneers introducing NEW MEDIA EVENTS differentiate us with remarkable approach: . Conceptual media launch event for new products. . KOLs, influencers, real Moms invited. . Integrate with Doctor/Expert’s seminar. . Highly experienced Event Management team.
  26. 26. PUBLIC RELATIONS ACHIEVEMENTS PR Retaining Clients Become market leader just after 1 year coming to Vietnam 2008 - Now 2012 - 2013 2013 - 2014 2014 - Now
  27. 27. PUBLIC RELATIONS ACHIEVEMENTS PR Campaigns Samsung Asia Elite 2014 Samsung Sono School 2014 Samsung Galaxy Core 2 Samsung Galaxy Pocket 2 Happy Taiko Dance 2014 Lavie World Water Day 2014 Cetaphil and Dermatix Ultra 2014 Launch new product Turanza GR 100 2014 Dulux Weathershield 2014
  28. 28. PUBLIC RELATIONS ACHIEVEMENTS PR Campaigns Cross-market launching 2013 (Malaysia - Singapore - Vietnam) Chevorlet Launching Campaign 2013 LG Style Launching Campaign 2013 Lien A Pillow Day 2013 Shell Advance Ax7, Ax5 2012 - 2013 Seasonal PR Campaign 2013 - Now Thank you Mom Olympics London 2012
  29. 29. PUBLIC RELATIONS ACHIEVEMENTS Corporate PR British American Tobacco Sustainability Publication 2013 Keppel Land Corporate Quarterly Newsletters 2012 - 2013 P&G Thank You Mom - London Olympic 2012 Sustainability Publication in the framework of stakeholder engagement strategy 2011 Samsung Sono School 2014 Samsung Smart Library 2014 Samsung SAE 2014
  30. 30. PUBLIC RELATIONS ACHIEVEMENTS Client lists PRODUCT MARKETING PRs CORPORATE PR CRISIS MANAGEMENT MEDIA - EVENT PR RETAINING
  31. 31. CRISIS MANAGEMENT Crisis Management has always been a very important part in Communication Management and also the toughest part. Emerald does not only tackle the Crisis Management at the spot of exposure but also recommended a full process of Risk Management with adequate knowledge about legal structure, compliance and stakeholder engagement, which ensures the benefit of the corporate reputation in long run. With deep understanding about media behaviour and the public response on social media aspect, Emerald has advantages to resolve relevant remaining after the outburts and recover / rebuid the corporate reputation, both on the conventional and non-conventional contexts.
  32. 32. CRISIS MANAGEMENT Crisis Management Cases
  33. 33. EMERALD MANAGEMENT TEAM Denise Thi Managing Director M.A. in PR & Communications (UK)
  34. 34. EMERALD MANAGEMENT TEAM Lee Le Business Director M.A. in Marketing Sales & Services (CFVG HCM) B.A. in Journalism Nguyen Khoa Hong Thanh Operations Director B.A. in International Relations
  35. 35. EMERALD MANAGEMENT TEAM Jordan Nguyen Account Director B.A in Industrial Management Polytechnique University An Khanh Minh Chau Creative Strategy Director Business Management University of Sunderland (UK)
  36. 36. EMERALD MANAGEMENT TEAM Joan M.Manalang Creative Director Degree in Fine Arts Major in Advertising (Manila, PHILIPPINES) Course in Culinary Studies (Florence, ITALY) Duong Nu To Giang PR Director B.A in English Faculty Social Sciences and Humanities
  37. 37. EMERALD MANAGEMENT TEAM Nguyen Phuc Chau Technical Director BSC. Computer Science (UK) Nguyen Nam Thanh Managing Director - Touch Solutions MA. International Relations & Law (UK)
  38. 38. EMERALD ACCOUNT MANAGERS Nguyen Minh Loc Senior Account Manager Dang Thi Thanh Ngan Account Manager Phan Khang Account Manager Chu Thanh Trang Account Manager
  39. 39. EMERALD MANAGERS Phan An Head of Content Ton Nu Quynh Nhu HR Manager Ho Nguyen Thao Nguyen PR Manager Nguyen Thi Tuyet Linh Social Media Manager Nguyen Huy Vu Performance Marketing Team Leader Nguyen Phuong Linh Finance Manager
  40. 40. THANK YOU! Emerald Consulting Co., Ltd. - 40 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh City, Vietnam. www.emerald.vn www.facebook.com/emeraldconsulting

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