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  1. 1. © LUMA Partners LLC 2017 Gamification SOCIAL LUMAscape Social Data Community Platforms Social/Mobile Apps & Games Social Networks - Other Social Search & Browsing Social Commerce Platforms Analytics Social Promotion Platforms Social Publishing Platforms Social Marketing Management Twitter Apps Facebook Gaming Facebook Apps Content Curation URL Shorteners Stream Platforms Traditional Publishers Social Business Software Content Sharing (Reviews/Q&A/Docs) Image/Video Sharing Blogging Platforms External (Customer) Facing Internal (Employee) Facing Social Ad Networks Social Intelligence Social Scoring Social TV Social Referral M A R K E T E R P E O P L E Social Shopping Social Advertising Platforms Social Login/Sharing UGC Mgmt & Forums Denotes acquired company Denotes shuttered company Advocate Platforms Social Branded Video