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©	LUMA	Partners	LLC	2017
Gamification
SOCIAL	LUMAscape
Social Data
Community
Platforms
Social/Mobile
Apps & Games
Social Networks - Other
Social Search & Browsing
Social Commerce
Platforms
Analytics
Social Promotion Platforms
Social Publishing Platforms
Social Marketing Management Twitter Apps
Facebook Gaming
Facebook Apps
Content Curation
URL Shorteners Stream Platforms
Traditional Publishers
Social Business Software
Content Sharing (Reviews/Q&A/Docs)
Image/Video Sharing
Blogging
Platforms
External (Customer) Facing
Internal (Employee) Facing
Social Ad Networks
Social Intelligence Social
Scoring
Social TV
Social Referral
M
A
R
K
E
T
E
R
P
E
O
P
L
E
Social Shopping
Social Advertising Platforms
Social Login/Sharing
UGC Mgmt & Forums
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