This document provides a market report on digital media mergers and acquisitions (M&A) activity in Q1 2017. It summarizes that M&A was led by private equity and telecom companies, with notable deals including Altice acquiring Teads and Singtel acquiring Turn. Ad tech saw higher transaction volumes than martech. Notable startup financings included Appsflyer and DraftKings. The document was created by LUMA, a digital media consulting firm focused on the intersection of media, marketing and technology.
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LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
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LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
LUMA presents "Disruption by the Numbers". The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry's obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to rethink what it takes to thrive in an increasingly competitive battle for consumer attention and marketer wallets. In "Disruption by the Numbers", we dive deep into the challenges, opportunities, and trends impacting digital publishers today.
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At LUMA Partners' annual Digital Media Summit, we presented the State of the State which looks at Markets and Trends in digital media. Because this was our 7th (or 007th) DMS, we went with a James Bond theme. We hope you enjoy it.
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Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data ecosystems.
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
Similar to LUMA Digital Brief 014 - Market Report Q1 2017 (20)
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Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
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https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
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Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
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Cyberattack types and targets
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Attacks on counties – USA
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In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
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Length: 30 minutes
Session Overview
-------------------------------------------
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I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
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And...
Speakers:
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Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. 2
Mobile
LUMA’s Singular Focus on Digital Media
Technology
Media
Marketing
MarTech
Digital
Content
Ad Tech
Ø LUMA’s expertise is at the intersection of Media,
Marketing and Technology
Ø At this intersection exists:
§ Digital Content: content sites, MCNs, game
publishers, aggregators
§ Ad Tech: display, search, video, mobile, social,
content marketing/native, connected TV
§ MarTech: data, analytics, sales and marketing
automation, email, predictive tools, commerce
technology, shopper marketing, payments
Ø Mobile proliferation has a major impact on these
markets and LUMA is deeply knowledgeable on
mobile
3. 3
20
12 14 10 13
14
22 20
21 20
28 30 28
26
29
0
10
20
30
40
50
60
70
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Ad Tech MarTech Digital Content
U.S. Digital Media M&A Activity by Sector
Source: LUMA
Ø M&A activity led by private equity
and telcos was the main story in
2016 and we expect this trend to
continue into 2017 as the digital
media space matures
Ø Altice, Comcast and Singtel were
active in Q1, acquiring Ad Tech and
data platforms to build their growing
advertising businesses
Ø American Media, CBS, Sinclair
Broadcast Group and Tronc were
active as well, snapping up media
brands to grow their digital presence
# of Transactions
4. 4
Ad Tech M&A Activity
# of Transactions
Ø Observations
§ Telcos were active in Q1 with Altice
acquiring Teads and Audience
Partners, and Singtel acquiring Turn
§ Time Inc. acquired Adelphic to
bolster its digital advertising
strategy after acquiring Viant last
year
Ø Looking Ahead – Marketing Clouds
§ Following the acquisition of
TubeMogul by Adobe in Q4 2016,
we may see more M&A activity
from the Marketing Clouds in Ad
Tech if they plan to bring media
execution into their suite of
marketing tools
Source: LUMA
1 2
4 4
2
19
10
10
6 11
0
5
10
15
20
25
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
+$100M <$100M
5. 5
Ad Tech – Q1 2017 Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
$55M $308M
Cable provider Altice has agreed to acquire Teads, a leading ad network
focused on outstream video ad formats
$164M $310M
Singapore telco Singtel has agreed to acquire Turn, an omni-channel demand
side platform and analytics firm
Source: Capital IQ; Crunchbase
6. 6
MarTech M&A Activity
# of Transactions
Ø Observations
§ Q1 2017 started off the year with a
similar number of transactions to
past quarters
§ The largest transaction was Dunn &
Bradstreet’s acquisition of Avention;
D&B will add Avention to its growing
portfolio of sales and marketing
tools, two years after acquiring
NetProspex
Ø Looking Ahead – Data, Measurement, AI
§ Data, measurement & artificial
intelligence continue to be recurring
themes for potential M&A as data-
driven marketing continues to grow
Source: LUMA
2
5
3 4
1
12
17
17
17
19
0
5
10
15
20
25
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
+$100M <$100M
7. 7
MarTech – Q1 2017 Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
N/A $150M
Dun & Bradstreet has acquired Avention, a providerof company data for B2B sales and
marketing professionals, to grow its dataand software assets
$37M N/A
eBates, a subsidiary of Rakuten, has acquired CarteraCommerce,a software platform
that enables marketers to manage loyalty programs and shopping rewards
Source: Capital IQ; Crunchbase
8. 8
Digital Content M&A Activity
# of Transactions
Ø Observations
§ Publisher consolidation began with
Gothamist, PureWow, Spanfeller
Media Group, Upworthy and US
Weekly all being acquired
§ The acquisitions of Outfit7 and
Socialpoint highlighted the quarter
in gaming M&A
Ø Looking Ahead – Verticalization of Media
§ With AT&T’s pending acquisition of
Time Warner and Facebook’s
anticipated move into original
content, how will the verticalization
of media by major distribution
platforms impact the business of
content going forward?
Source: LUMA
6 6 6
3 4
22 24 22
23
25
0
5
10
15
20
25
30
35
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
+$100M <$100M
9. 9
Digital Content – Q1 2017 Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
Source: Capital IQ; Crunchbase
$17M +$100M
Gartnerhas acquired L2, a business intelligence firm focused on digital performance
benchmarking and analysis for brands
N/A $1,000M
Outfit7, the maker of the Talking Tom franchise, has been acquired byZhejianJinke
Entertainment, a chemicals company that entered the entertainment market last year
$45M $276M
Take-Two Interactive isexpanding its business into mobile gaming with the acquisition
of Socialpoint, the maker of Dragon City and Monster Legends titles
N/A $100M
American Media, a publisher of magazines and digital content, has acquired
US Weekly to add to its portfolio of media brands
10. 10
Ad Tech – Q1 2017 Stocks Performance
Ø Observations
§ In Q1, Ad Tech stocks jumped
over 20% collectively, led by
CRTO, FUEL, and TTD
§ The major platforms look to
rebound after header bidding
caused investor concern over the
future of their businesses in 2016
Ø Highlights
§ Investors have bought into FUEL’s
plan to return to growth this year,
as shown by the stock soaring
180% in the first quarter
§ TTD begins its first full year as a
public company on the right
track, climbing 40% in Q1
Market Data as of 3/31/2017
-50%
0%
50%
100%
150%
200%
1/3/17 1/17/17 1/31/17 2/14/17 2/28/17 3/14/17 3/28/17
RUBI TRMR MXPT YUME FUEL CRTO TTD NASDAQ
11. 11
MarTech – Q1 2017 Stocks Performance
Ø Observations
§ In Q1, the MarTech sector grew
over 20% with only BV and MRIN
starting the year in negative
territory
§ After a poor 2016, SaaS leaders
CRM and HUBS soared nearly
20% and 30% respectively in Q1
Ø Highlights
§ CRM and HUBS beat analyst’s
expectations for Q4, reporting
revenues that grew 27% and 44%
year-over-year
§ BCOV jumped 13% after a board
member resigned and urged the
company to seek a sale
Market Data as of 3/31/2017
-40%
-20%
0%
20%
40%
60%
80%
1/3/17 1/17/17 1/31/17 2/14/17 2/28/17 3/14/17 3/28/17
CRM HUBS BV JIVE MRIN LPSN SHOP NASDAQ
12. 12
Q1 2017 Key Startup Financings to Watch
Lead Investor Capital Raised Valuation Comments
Source: Crunchbase
$56M N/A
Mobile attribution firm Appsflyer has grown revenues by 500% over the last
two years and currently measures over $6 billion in mobile marketing spend
$119M N/A
Fantasy sports company DraftKings has raised a new round of funding while
it awaits federal review over its pending merger with FanDuel
$104M N/A
Fuze, an enterprise cloud communications firm, added 449 new customers
and grew revenues by 90% in 2016
$175M N/A
Used goods marketplace Letgo has surpassed over $20 billion in gross
merchandise value sold in just two years since its launch in 2015
$92M N/A
User-generated gaming platform Roblox has seen engagement surge with
over 1.6 billion user developed Roblox games played every month
$75M N/A
Soundhound Inc., the firm behind apps that enable users to identify music,
will use new capital to expand its voice-enabled AI technologies
$100M N/A
Zoom, an enterprise video conferencing company, has grown its customer
base to over 450,000 companies and 5,800 academic institutions
16. 16
LUMA’s Content-Driven, Expert-Based Approach
=
acquired by
December 2011
acquired by
November 2012
=
merged with
March 2012
to form
December 2011
acquired byacquired by
October 2015
a division of
acquired by
March 2015
acquired by
September 2014
acquired by
September 2015
December 2015
acquired by
February 2016
acquired byacquired by
February 2017
acquired by
Pending
acquired by
November 2016
acquired by
July 2016
acquired by
January 2017
acquired by
December 2016
acquired by
Pending
a subsidiary of
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(over 6 million views
from 211 countries)
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