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B2B Social Media Strategy

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An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information

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B2B Social Media Strategy

  1. 1. Social Media B2B Strategy
  2. 2. B2B Social Media Strategy
  3. 3. Social Business Suppliers Employees Customers In-Person Traditional Marketing Online Integration
  4. 4. Social Media…  Build Awareness  Educate  Engage  Information  Purchase  Customer Service
  5. 5. Benefits of Social Media Marketing  Generating more business exposure (85%)  Increasing traffic (69%)  Providing marketplace insight (65%) Ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use (SOCIAL MEDIA EXAMINER & IBM) - Survey
  6. 6. 1 + 1 = 3
  7. 7. Competitive or… 68% of companies are unprepared to fully incorporate social mediaRef: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use (SOCIAL MEDIA EXAMINER & IBM) - Survey
  8. 8. Statistics http://www.business2community.com/social-media/hot-social-media-trends-in-2013-blogs-podcasts-videos- 0471321
  9. 9. ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use
  10. 10. The Plan
  11. 11. Stakeholder Map Where Corporate Dealers Industry Groups End User Your StaffMedia Sales Agence y Possible example of a basic stakeholder map for a B2B Sales Agency
  12. 12. Goals & Objectives http://www.lauradunkley.com/2013/02/21/communication-goals-and-
  13. 13. Social Media Guidelines http://www.lauradunkley.com/2013/03/22/how-to-create-a-social-media-policy-for-your-company/
  14. 14. Sun Mon Tues Wed Thurs Fri Sat EVENT
  15. 15. Content  Events  Review  Insights  Tech Tips  Product highlights  Corporate  Advocacy Groups  Media  Industry Influencers  Event Organizers  Retailers Original Curated Words, Video, Audio (Podcast), Photos, Infographics, illustrations
  16. 16. Content is King  KISS  Unexpected  Get to the Point  Emotions  Tell a story
  17. 17. RITE Relevant Interesting Timely Entertaining Source: (Mark Schaeffer ROI) Story telling
  18. 18. 1 • Research 2 • Plan 3 • Budget 4 •Implement 5 •Manage 6 •Report http://www.lauradunkley.com/2012/03/15/social-media-how-to-start-your-social-media-
  19. 19. Questions
  20. 20. B2B Social Media Strategy

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