LUMA Partners acted as co-advisor to Tapad, Inc. in its acquisition by Telenor. The $360 million acquisition allows Telenor to add advanced digital advertising and marketing technology capabilities to complement its telecommunications business. Tapad's cross-device marketing technology solutions, including its Device Graph that connects user behavior across devices, will help Telenor monetize its 200 million mobile subscribers across 13 markets. The acquisition positions both companies for growth in the rapidly expanding mobile advertising market.
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
LUMA Partners presents “The Evolving Digital Marketing Technology Landscape,” as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
LUMA's State of Digital Marketing at DMS West 15LUMA Partners
At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trends in the digital marketing ecosystem. We hope you enjoy it.
LUMA Digital Brief 004 - Back to Mad MenLUMA Partners
LUMA Partners presents Digital Brief 004: Back to Mad Men. We explain what the future holds for ad agencies and five strategies they make take in a competitive marketplace.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
30 trends that will shape European web & digital media business in 2012Marc Ziegler
In 2011, over 940 web companies in the fields of ecommerce, advertising and digital media have been funded by US investors with a volume of more than 13,6 billion US$. This is the tip of the iceberg of our analysis that investigated most investments by US venture capital companies and business angel in 2011. Beside the data we collected, I wanted to find out, which specific trends in each of the most relevant web business segments can be derived from the identified investment patterns and which impact these trends will have on investment behavior in Europe/Germany.
more on http://www.medien.nrw.de
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
LUMA Partners presents “The Evolving Digital Marketing Technology Landscape,” as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
LUMA's State of Digital Marketing at DMS West 15LUMA Partners
At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trends in the digital marketing ecosystem. We hope you enjoy it.
LUMA Digital Brief 004 - Back to Mad MenLUMA Partners
LUMA Partners presents Digital Brief 004: Back to Mad Men. We explain what the future holds for ad agencies and five strategies they make take in a competitive marketplace.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
30 trends that will shape European web & digital media business in 2012Marc Ziegler
In 2011, over 940 web companies in the fields of ecommerce, advertising and digital media have been funded by US investors with a volume of more than 13,6 billion US$. This is the tip of the iceberg of our analysis that investigated most investments by US venture capital companies and business angel in 2011. Beside the data we collected, I wanted to find out, which specific trends in each of the most relevant web business segments can be derived from the identified investment patterns and which impact these trends will have on investment behavior in Europe/Germany.
more on http://www.medien.nrw.de
It’s no secret that designers must start designing for mobile. With more and more people starting to browse the web from their phones, web designers have to get hip to making sites good and viewable on smartphones. It’s imperative because we’re not just taking a look online, but we as consumers are beginning to purchase, request info and more from our phones. And we have to be set up, as businesses, to convert in any environment.
DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
In 2016, mobile advertising spend will exceed $100B globally! It's now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year's biggest mobile trends.
App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
App Store Optimization (ASO)includes App Store Marketing and Mobile App SEO. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.
Similar to LUMA Digital Brief 007 - Market Report Q1 2016 (20)
LUMA presents "Disruption by the Numbers". The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry's obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to rethink what it takes to thrive in an increasingly competitive battle for consumer attention and marketer wallets. In "Disruption by the Numbers", we dive deep into the challenges, opportunities, and trends impacting digital publishers today.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. 2
Mobile
LUMA’s Singular Focus on Digital Media
Technology
Media
Marketing
MarTech
Digital
Content
Ad Tech
Ø LUMA’s expertise is at the intersection of Media,
Marketing and Technology
Ø At this intersection exists:
§ Digital Content: content sites, MCNs, game
publishers, aggregators
§ Ad Tech: display, search, video, mobile, social,
content marketing/native, connected TV
§ MarTech: data, analytics, sales and marketing
automation, email, predictive tools, commerce
technology, shopper marketing, payments
Ø Mobile proliferation has a major impact on these
markets and LUMA is deeply knowledgeable on
mobile
3. 3
Overall Commentary on Consolidation
Ø In our last end-of-year Market Report, we
reported 209 acquisitions during 2015 in digital
media and marketing
Ø The deals we track in this report fall into one of
four categories:
§ Large (over $500 mm)
§ Medium ($100 – $500 mm)
§ Small ($20 – $100 mm)
§ Sub $20 mm exits are considered tech and team deals,
capitulations, or undisclosed
4. 44
U.S. Digital Media M&A Activity by Sector
Source: LUMA Partners
# of Transactions
Ø Digital media and marketing M&A
activity is off to another fast start
this quarter, outpacing levels from
Q1 2015.
Ø Despite the market volatility early in
the quarter and overall lower M&A
activity globally, strategic and
financial buyers continue to be very
active in the digital space.
18 16 14 11
20
11
21 22
18
14
18
18 23
19
28
0
10
20
30
40
50
60
70
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
Ad Tech MarTech Digital Content
7. 7
Ad Tech M&A Activity
Ø Observations
§ Ad Tech M&A activity began the
new year above the pace with Q1
2015 with 20 transactions
§ Nearly half of the deals focused
on mobile monetization and cross-
device targeting
Ø Moving Forward – Native Advertising
§ The evolution of programmatic
technology is enabling new forms
of native advertising from app-
install ads to long-form content
ads that blend in with different
environments at scale
# of Transactions
Source: LUMA Partners
3
1
3
1 1
15
15 11
10
19
0
5
10
15
20
25
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
+$100M <$100M
8. 8
Ad Tech – Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
N/A $56M
With the acquisition of Smartclip, RTL Group enhances its video advertising
offerings by adding Smartclip’s digital video and connected TV tools
$34M $360M
Norwegian telecom operator Telenor acquired cross-device advertising
company Tapad to bolster its digital marketing capabilities
N/A N/A
By acquiring Viant, Time Inc. combines Viant’s Advertising Cloud with its
premium content to create a “people-based” marketing platform
Source: Capital IQ; Crunchbase
9. 9
MarTech M&A Activity
# of Transactions
Ø Observations
§ SMB marketing and content
marketing were key target areas
to begin the year
§ Financial buyer activity was strong
this quarter with HGGC, Marlin
Equity Partners, and Vista Equity
Partners making moves
Ø Moving Forward – ABM Marketing
§ We believe strongly that account-
based marketing will take off this
year as more B2B marketers
recognize the value of delivering
the right message at the right
time to the right account
Source: LUMA Partners
0
5
3 3 2
10
16 19
15
12
0
5
10
15
20
25
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
+$100M <$100M
10. 10
MarTech – Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
Source: Capital IQ; Crunchbase
$73M $200M
With AddThis, Oracle brings the company’s data and insights from 15 million websites
to Oracle’s Data Cloud and ID Graph
Formerly
part of Intuit
N/A
After selling to Intuitfor $424 million in 2012, marketing automation firm Demandforce
was acquired by Internet Brands to grow its health-related market
$39M $135M
NICE Systems acquired customer analytics company Nexidiato expand its analytics
offering to include advanced business intelligence, compliance solutions and more
$40M $342M
Web.com, a provider digital marketing solutions acquired Yodle, a provider of local
business marketing tools which generated $200 million in revenue last year
11. 11
Digital Content M&A Activity
Ø Observations
§ Warner Bros’ acquisition of
DramaFever and FilmOn’s
acquisition of CinemaNow
highlight the M&A activity in the
SVOD / OTT space this quarter
Ø Moving Forward – Messaging Platforms
§ Popular messaging apps like
Facebook Messenger and Kik are
building platforms that enable users
to do new things outside of
messaging like requesting car
service to talking to businesses
§ Messaging platforms are becoming
new distribution channels for
content, apps, and services
# of Transactions
Source: LUMA Partners
7
3
7
2
6
11
15
16
17
22
0
5
10
15
20
25
30
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
+$100M <$100M
12. 12
Digital Content – Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
$11M $100M
Snapchat acquired Bistrips, the maker of the emoji-creator Bitmoji app, as it
continues to invest in creating more interactive experiences for its users
N/A $155M
Chinesegaming company Beijing Kunlun Tech Co. acquired a majority stake in Grindr,
the popular gay dating app with over 10 million users worldwide
N/A N/A
Media giant, Univision,acquired a controlling stake of The Onion, the satirical digital
media company, to reach and engage more of millennial audiences
Source: Capital IQ; Crunchbase
13. 13
Ad Tech – Q1 2016 Stocks Performance
Ø Ad Tech Weathers the Storm
§ Ad Tech stocks weathered the
market storm, growing by 9% in
value by the end of Q1
§ Ad Tech stocks accomplished a
rare feat, outperforming both
MarTech stocks and the NASDAQ
Ø Highlights
§ RUBI soared 15% after beating
earnings expectations from Q4
2015 and hitting over $1B in
managed revenue for the year
§ After falling 82% last year, MXPT
ended Q1 up 9% thanks to Q4
earnings and FY16 guidance that
surpassed analyst estimates
Market Data as of 3/31/16
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
1/4/16 1/18/16 2/1/16 2/15/16 2/29/16 3/14/16 3/28/16
TUBE RUBI TRMR MXPT YUME FUEL CRTO NASDAQ
14. 14
MarTech – Q1 2016 Stocks Performance
Ø MarTech Off to a Rocky Start
§ MarTech stocks on average lost
nearly 15% of value this quarter
§ By mid-February, MarTech stocks
fell to its lowest point in the
quarter, down over 33%
Ø Highlights
§ SaaS leaders were hit hard as
MKTO and DWRE collectively
shed 25% of their market cap by
the end of Q1
§ SHOP was the only MarTech stock
we track that outperformed the
NASDAQ, growing nearly 20% in
the quarter
Market Data as of 3/31/16
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
1/4/16 1/18/16 2/1/16 2/15/16 2/29/16 3/14/16 3/28/16
CRM MKTO HUBS BV CTCT DWRE
JIVE MRIN LPSN SHOP NASDAQ
15. 15
Q1 Key Startup Financings to Watch
Lead Investor Capital Raised Valuation Comments
Source: Crunchbase
N/A $56M N/A
Bloomreach, an e-commerce personalization platform, works with more
than 175 customers and collects data from 21% of all U.S. e-commerce
N/A $100M $400M
Online retailer Boxed has raised a total of $132 million of funding to compete
head-to-head with wholesale clubs like Costco and Sam’s Club
$48M N/A
Business intelligence company Looker has grown its customer base, which
include eBay and Kohler, to 450 since last year
$794M $4.5B
Augmented reality (AR) startup Magic Leap’s latest Series C round of funding
will enable the secretive company to bring its first product to market soon
$50M N/A
Moat, a marketing analytics and intelligence platform, is moving publishers
and marketers toward using attention as the new digital marketing currency
$60M N/A
The Trade Desk, an independent advertising trading desk, raised another
round of funding for its share buyback and long-term growth strategies
$430M $16B
WeWork, the popular co-working space startup that has 50,000 members in
21 cities, raised funding to enter the Asian market as it continues to grow
16. 1616
LUMA’s Recent Content
The Future of TV
Presented at Upfront Summit
Ø At the Upfront Summit, we
presented the Future of TV,
where we explained the
convergence of TV and digital
video and where the industry
is headed next
State of Digital Marketing
Presented at DMS West 15
Ø At our inaugural Digital
Marketing Summit, we
presented the State of Digital
Marketing, which provides
our views on the market and
significant trends in the digital
marketing ecosystem
Digital Brief 004
Back to Mad Men
Ø In our fourth Digital Brief we
explained what the future
holds for ad agencies and five
strategies they make take in a
competitive marketplace
17. 1717
December 2011
February 2016
has been acquired by
The undersigned acted as co-advisor
to Tapad, Inc.
LUMA’s Recent Deals
December 2011
March 2016
has been acquired by
The undersigned acted as co-advisor
to Smartclip’s shareholders
18. 18
acquired by
February 2016
Tapad to be Acquired by Telenor
LUMA Partners acted as Co-Advisor to Tapad, Inc.
Announced February 1, 2016
Strategic Rationale
Ø Through the acquisition of Tapad, Telenor will add advanced digital capabilities to its core
telecom business and secure a foothold in the growing advertising and marketing technology
industry.
Ø The mobile advertising market is growing rapidly as marketing spend continues to shift with
the change in consumer behavior. The growing number of devices and time spent across
them is making identity and cross-device capabilities a necessity in digital marketing, driving
the development of better tools that address device fragmentation.
Ø Tapad has become the leader in this space with its Device Graph technology that connects
user behavior across screens and enables measurement and monetization from these
audiences.
Ø With Telenor’s 200 million mobile subscriber base across 13 markets, the combination of
Telenor and Tapad’s innovative technology opens up large opportunities across established
and emerging markets around the world.
Ø Tapad, a New York-based startup, was established in 2010 by Norwegian
entrepreneur Are Traasdahl, the company’s Chief Executive Officer. The
company delivers unified cross-device marketing technology solutions
that give publishers, marketers and technology providers a holistic view
of consumers across devices and screens, including smartphones,
tablets, home computers and smart TVs.
Ø Telenor Group ASA (OB: TEL) engages in the provision of
telecommunications, data, and media services. It operates through the
following segments: Mobile Communication, Fixed Line Communication,
Television-Based Activities (Broadcast), and Other Operations. The
company was founded in 1855 and is headquartered in Fornebu,
Norway.
$ Overview
Ø On 2/1/2016, Telenor Group announced
that it would acquire Tapad for $360 million
in cash
Ø Tapad co-founders Are Traasdahl and Dag
Liodden have retained a 5% stake in the
company
Ø Deal terms:
Ø Enterprise value: $360 million
Ø EV/LTM Revenue: 6.3x
Ø EV/2015 Revenue: 6.3x
Ø EV/2016E Revenue: 4.0x
Cross-Screen Marketing
Algorithmic match
Probabilis)c
Matching
Device Matching
19. 19
acquired by
March 2016
Smartclip to be Acquired by RTL Group
LUMA Partners acted as Co-Advisor to Smartclip’s Shareholders
Announced March 21, 2016
Strategic Rationale
Ø With the acquisition of Smartclip, RTL Group broadens its digital advertising capabilities by
adding Smartclip’s digital video and connected TV solutions.
Ø The convergence of TV and digital video is quickly becoming a reality. The growing number of
screens used for video viewing has sparked the need for complete solution providers.
Ø Smartclip offers digital video advertising inventory from over 700 publishers and ad serving
capabilities to Internet-connected devices.
Ø Smartclip will strengthen RTL Group’s video monetization strategy by complementing SpotX,
a programmatic digital video company.
Ø The combination of Smartclip and RTL Group gives the media company the tools to gain
market share in the fast growing video advertising market.
Ø Smartclip deploys proprietary, custom-developed technology to
distribute video advertising across all platforms and devices, controlled
by ad servers. Whether online users consume video on the web, on
mobile devices like smartphones and tablets, or on connected TV
players advertisers and their media agencies can reach the exact target
audiences they seek for their brand message.
Ø RTL Group is the leading European entertainment network, with
interests in 57 television channels and 31 radio stations and content
production throughout the world. RTL Group’s families of TV channels
are either the number one or number two in eight European
countries. With currently 5.3 billion monthly video views, RTL Group is
the leading European media company in online video.
$ Overview
Ø On 3/21/2016, RTL Group announced that it
would acquire Smartclip for about $52.6
million in cash
Ø RTL Group will acquire a 93.75% stake in
Smartclip
Ø Deal terms:
Ø Enterprise value: ~$56 million
Convergent TV & Video
Partnerships
“Netflix + Disney”
21. 2121
acquired by
March 2015
merged with
May 2015
acquired by
September 2015
a division of
acquired by
September 2015
December 2015
acquired by
acquired by
March 2016
February 2016
acquired by
acquired
December 2014
acquired by
September 2014
acquired by
November 2014
acquired by
July 2014
a subsidiary of
acquired by
November 2012
=
merged with
March 2012
to form
December 2011
acquired by
=
acquired by
December 2011
LUMA’s Content-Driven, Expert-Based Approach
Conference
Keynotes
Publications
(over 2 million views)
Corporate
Teach-ins
LUMAscapes
(over 5 million views
from 211 countries)DISPLAY MOBILE VIDEO SOCIAL NATIVE SEARCH MARTECH COMMERCE GAMING STRATEGIC
BUYERS
Completed
Deals
Digital Briefs