The document outlines a comprehensive social media strategy for brands, detailing goals, content strategies, and platform-specific tactics across major social media channels including Facebook, LinkedIn, and Twitter. It emphasizes the importance of establishing a strong online presence, engaging consumers through various forms of content, and managing online reputation effectively. Additionally, it provides case studies and actionable insights on leveraging social media for lead generation, brand awareness, and increased user interaction.

1. Social Media Strategy Agence Ometz

2. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Agenda Overview & Opportunity Hub & S p oke Social Media Blogging Facebook LinkedIn Twitter

3. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Who Am I? Consultant @gypsybandito Video Host @watchmojo Former Agency Hack @nvi @shareresults Former Staff Editor @revenews Since 2005

4. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Uses & Applications Branding Visibility CRM Social “ Notworking ”

5. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Social Media Difference Mutli-Medium Two-Way Medium

6. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Multi-Medium Text Images Audio Video

7. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Two-Way Medium

8. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Two-Way Medium B r ands  Consumers Consumers  Brands Consumers  Consumers

9. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Word of Mouth Before

10. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Word of Mouth After

11. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Social Strategies ORM – Online Reputation Management SEO – Search Engine Optimization Lead Generation Customer Service / Relations Branding / Visibility Data Mining

12. SOCIAL CONTENT STRATEGY SOCIAL MEDIA “ Your brand is not what you say it is, it ’ s what Google says it is. ” -- Chris Anderson Editor, Wired Magazine Author, The Long Tail

13. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Blended Search Results

14. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Blended Search Opportunity Be Found Control What ’ s Found Legitimacy / A u thority / Credibility Own the First Page

15. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Blended Search – Above the Fold 73% don ’ t go past 1 st page 71% don ’ t go past first 5 results 10% go to 3 rd result 4.5% go to 5 th result

16. SOCIAL CONTENT STRATEGY SOCIAL MEDIA Blended Search – Ingredients Blogs Social Media Profiles Images / Videos News

17. SOCIAL CONTENT STRATEGY SOCIAL MEDIA

18. Hub & Spoke Social Content STRATEGY SOCIAL MEDIA

19. Hub & Spoke Social Content STRATEGY SOCIAL MEDIA Hub Company Blog Spokes Facebook LinkedIn Twitter

20. BLOG INTEGRATION SOCIAL MEDIA Goals Content Publishing Hub News, Announcements, etc. Support SEO Efforts Drives Traffic Increase User Engagement Provide Social Platform

21. BLOG INTEGRATION SOCIAL MEDIA SEO Benefits Updated Content Posts, Comments, etc. Structured Content Categories, Tags, Users, RSS Feed, etc. Interlinking

22. BLOG INTEGRATION SOCIAL MEDIA Blogging Ideas Industry Observations Tutorials / How To ’ s Com pa ny News Something More … Personal Brand Contests Videos / Podcasts

23. BLOG INTEGRATION SOCIAL MEDIA Getting Started Wordpress Installed Comprehensive Social Features Facebook Connect Integration 5 x Pre-Launch Filler Posts 2 x Posts / Month Ongoing (min)

24. SOCIAL MEDIA CONTENT STRATEGY SOCIAL MEDIA Goals Drive Traffic Raise Brand Awareness Position Your Brand as Social Foster User Engagement Support SEO

25. SOCIAL MEDIA CONTENT STRATEGY SOCIAL MEDIA Requirements Blog (social platform) Custom Content Social Integration Like / Tweet Buttons Social Widgets Social Content Sites Reddit, StumbleUpon, Digg Mixx, Propeller, etc …

26. BUSINESS CASE: SHERWEB.COM SOCIAL MEDIA Facebook Etiquette Blog Post >20,000 Visits over 48 Hours >60,000 Visits over 1 Month 124 Comments PageRank 3

27. BLOGGER OUTREACH SOCIAL MEDIA Goals Engage Influencers Evangelize Your Products/Services Create Buzz Build Backlinks ( SEO ) Drive Sales

28. BLOGGER OUTREACH SOCIAL MEDIA Deliverables List of Targeted I n dustry Bloggers Targeted Email Template Feedback on Blogger Responses Blogger Backlinks

29. BUSINESS CASE: MICROSOFT CANADA SOCIAL MEDIA Make Web Not War 2010: Open-Source / Interoperability Event Targets: 250 Registrations 80 Contestants Results: 397 Registrations 81 Contestants

30. FACEBOOK SOCIAL MEDIA Overview A place where people connect … A personal environment … Personal / Professional Collide Facebook Ads Facebook Connect

31. FACEBOOK PAGES Social Media Strategy for Ecommerce Roadmap Optimized Page Welcome Tab Integrated Shopping Run Ad Campaigns Sponsor Contests

32. FACEBOOK PAGES Social Media Strategy for Ecommerce Basics Logo / Image Info & Description Branded URL Photos, Videos, Etc … Likes / Fans??? Welcome Tab

33. FACEBOOK PAGES Social Media Strategy for Ecommerce Welcome Tab

34. FACEBOOK PAGES Social Media Strategy for Ecommerce Facebook Shopping

35. FACEBOOK PAGES Social Media Strategy for Ecommerce Facebook Shopping

36. FACEBOOK ADS SOCIAL MEDIA Goals Branding Increase Visibility Engage Targeted Users Facebook Fans (Facebook Insights) Generate Leads

37. FACEBOOK ADS SOCIAL MEDIA Features Demographic Targeting Geo-Targeting Pay Per Click Set Daily Budget Ads, Surveys, and Sponsored Stories

38. FACEBOOK ADS Social Media Strategy for Ecommerce Deliverables Facebook Campaign Set-Up Traffic to Site Traffic to Fan Page Ongoing Optimization Targeted & Qualified Traffic

39. SOCIAL MEDIA CONTESTS SOCIAL MEDIA Opportunity 50% of users like to enter an contests or sweepstakes at least once/month. Businesses that offer contests have twice as many social network fans. – Forrester Research

40. SOCIAL MEDIA CONTESTS Social Media Strategy for Ecommerce Goals Engage Consumers Promote Your Products Build Fans/Followers (generate “ Likes ” ) Leverage Users ’ Activity Feed Stimulate Demand for Products/Services Collect & Mine User-Data

41. SOCIAL MEDIA CONTESTS SOCIAL MEDIA Deliverables ( TBD ) TBD-number of Fans / “ Likes ” ( Branding ) TBD-number of Wall Comments ( Engagement ) TBD-number Blog Comments ( SEO ) User List / Database ( Open-Graph )

42. SOCIAL MEDIA CONTESTS SOCIAL MEDIA Ideas & Options Facebook Contest ( Likes & Fans ) Blog Contest ( Comments & Emails ) Twitter Contest ( Tweets & Retweets ) Blogger Giveaways ( Backlinks & PR )

43. BUSINESS CASE: BOUCLAIR SOCIAL MEDIA Targeted Canadian Users Traffic  Fan Page Avg. CPC $0.51 >2,000 new Fans >500 Email Addresses

44. FACEBOOK SOCIAL MEDIA Facebook Connect Registration & Login Access Real User Data Choice of FB Features Like, Share, Comment, etc. Facebook Open-Graph

45. FACEBOOK OPEN GRAPH SOCIAL MEDIA Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X

46. FACEBOOK SOCIAL MEDIA Facebook Connect Lollapalooza 99% more Page Views Gawker 45% increase in registrations, week over week Joost 30% more views, 15% more comments, 38% more invites

47. LinkedIn SOCIAL MEDIA Overview Where professionals network … A professional environment … Controlled Privacy

48. LinkedIn SOCIAL MEDIA Features Personal Profiles Groups Com pa ny Profiles Job Posts

49. LinkedIn SOCIAL MEDIA To Do ’ s Personal Branding Pic, Bio, Expertise Network Personal Branding Connect / Rec om mend Introductions Job Marketing

50. LinkedIn Profile SOCIAL MEDIA

51. LinkedIn Profile SOCIAL MEDIA To Do ’ s Bio (keywords) Resume (keywords) Recommendations 100% Complete

52. LinkedIn Groups SOCIAL MEDIA

53. LinkedIn Groups SOCIAL MEDIA To Do ’ s Discussions Member Networking Job Opportunities & Promotion

54. LinkedIn Company Profiles SOCIAL MEDIA

55. LinkedIn Company Profiles - Services SOCIAL MEDIA

56. LinkedIn Company Profiles SOCIAL MEDIA To Do ’ s Description (keywords) Services (keywords) Employee Profiles Analytics

57. LinkedIn Company Profiles - Analytics SOCIAL MEDIA

58. LinkedIn Company Profiles - Analytics SOCIAL MEDIA

59. LinkedIn Company Profiles - Analytics SOCIAL MEDIA

60. Twitter SOCIAL MEDIA Overview A place to share & discuss … A casual environment … Real-Time Content

61. Twitter SOCIAL MEDIA To Do ’ s Listen Follow, Follow Back, Lists Share Tweet, Retweet Dicsuss @replies, #hashtags, DMs

62. Twitter SOCIAL MEDIA The Tweet

63. Twitter SOCIAL MEDIA [email_address]

64. Twitter SOCIAL MEDIA The Retweet (RT)

65. Twitter SOCIAL MEDIA The Retweet (RT)

66. Twitter SOCIAL MEDIA The Retweet (RT)

67. Twitter SOCIAL MEDIA The #HashTag

68. Twitter SOCIAL MEDIA Deliverables Twitter Profile Set-Up Segmented Following Lists Community Outreach Strategy Rules of Engagement Building Followers Primary Gatekeeper

69. SOCIAL CONTENT STRATEGY SOCIAL MEDIA QUESTIONS? SocialEd.org/blog [email_address] @gypsybandito