This document summarizes the services of Look Agency, a marketing and media agency. It discusses how brands are increasingly relying on content and media ecosystems to connect with audiences. Look Agency helps brands develop engaging content that reaches customers through all media channels. It provides services such as creative content development, public relations, social media marketing, and analyzing audience behavior. The document highlights some of Look Agency's portfolio and client work, and introduces the directors and key staff.

1. In Brands We Trust!

2. Mainly traditional media
2011
Big campaigns start
from the Internet
2013
Age of
personalized media
2015
Most media are
controlled online
2014
Internet is becoming
one of the best media
2012
From media to content ecosystems
Media can reach TA, but cannot reach people’s minds.
You can gain SOV and attention, but you cannot build friendship with customers.
That is why brand content and media ecosystems drive new market needs

3. The only way to gain and maintain
Brand’s popularity is to develop
content for it’s audience
It’s all about content!

4. Engaged in development of content for brands and helps it to reach customers
Exploring and deeply understanding brand territory
Developing creative/content platform
Attracting opinion leaders for its broadcasting
Sharing it for all media channels

5. Mobile
marketing
Digital
projects
SMM
Catching
Trends
Sharing global
in local context
Analyzing audience’s
attention & behavior
Analyzing
Brand’s
guidelines
Classic: OOH,
TV & Radio
Printed and
Digital Press
Spread
Backstage
Make content available through all media channels.
Help audience find interesting content themselves.
We understand emotional territory of your Brand.
Build creative content platform.
Testing and analyzing content.
Making it personal
Understanding
audience interests

6. People trust them, people want to be like them
and ready to copy their behavior and habits
People love to have idols Correctly implanting brand into opinion
leaders’ routine and publicity, brings high level
of interest and loyalty from fans.
Maximum inspiring
Opinion leaders

7. OUR
PORTOFOLIO
Some of the best cases

8. First Kazakhstani entertainment portal for women;
Special mood for lovely wives and pretty housewives;
More than 500 000 unique users and 30 000 followers in
SMM;
Special projects with offline activities.
Own websites
Internet-portal of new generation;
The latest trends in fashion world,
exclusive reports, efficient materials;
More than 145 000 unique users and 8500 articles in a month
Special projects with offline activities.

9. Task: Communicate new positioning FIRE & ICE,
CARTE NOIRE
Done: Award ceremony Fire & Ice and 5 videos about
art-people nominees.
Contrasting videos of coffee desserts were filmed in
Almaty with the winners of territories. The aesthetics of
the culinary process finds an echo in the creative work
of each person.
Video views: over 33 000
http://look.tm/content/blog/carte-noire-fire-ice-pyat-
territorii
Fire & Ice Carte Noire
Award Ceremony & Celebrity videos

10. Task:
§ Increase brand awareness;
§ Build up brand image as being
necessary part of healthy diet;
§ Increasing WOM by attracting
opinion leaders to the project;
Done:
Special project at Comode.kz with
attracting opinion leaders and
bloggers.
Duration: 37 days
Website stats:
Articles unique views: 48 307
Main page banner views: 408 101
Cumulative project reach: 696 746
Cost per contact: 2,5 KZT
SMM Results:
Cumulative followers: 29 742
Cumulative SMM reach: 141 500
Nestle fitness: Get Slim with fun!
Special project @ Comode.kz

11. BelVita Healthy Breakfast
Event, PR and Opinion Leaders
Task: To present new way of healthy breakfast - BelVita snacks.
Done:
• Creative teasing process;
• Branded invitations-sets;
• BelVita sampling;
• Mood presentation;
• Product give-aways.
Number of guests: 68
Support: pre-PR and Post–PR in Digital and Print (non-paid):
Viral video with celebrities locally produced and greatly performed
https://www.youtube.com/watch?v=UWgC9taKxig
Results:
Video views: 10834
Reach of facebook and instagram posts: 566 453
Number of impressions all media: 5 544 403
- Belvita is the best balanced breakfast solution
- Belvita is the Start that lets you to carry on strong

12. Goal: to increase sales, create buzz around
the brand.
Done:
Media, Digital and PR placements generated
traffic both to the store and website through
the complex context mechanic.
Mechanics:
• Among Mango retail chain
• Choose your look with our stylist
• Make-up on
• Make your photo and find it at look.tm
• Get more likes and win trip to Barcelona
Event period: 3 weeks of August 2013
Results:
• Increased market share by 20%
• More than 500 contestants
• More than 60 000 unique visits to branded
page Mango at look.tm web platform
• 20 906 photo comments
• 1232 likes in social networks
• More than 15 000 views of backstage
video
Look.tm/mngstyle
Mango contest
Trade, Digital, PR,
web/video/photo production

13. Task: Increase in brand awareness, traffic to the store.
Done:
§ Presentation of seasonal trends SS'14 for 40 make-up artists
§ Trend presentation outfits from famous designer Alexey Chzhen
§ Hairdo from Schwarzkopf Professional stylists
Results:
40 media companies at seasonal brand presentation SS'14
30 free publications after the event
MAC cosmetics PRO TOUR RECAP
Event, Opinion Leaders

14. Goal: To create buzz and WOW effect around TA through promo
activity in the biggest shopping center.
Done: Strength contest with 10 finalists.
Event period: October – November 2013.
Results: 1 582 647 contacts
http://kiwi.kz/watch/o2qm448a5d4i/
Gillette Not for sensitive men.
PR, offline strength contest.

15. Goal: New product launch, new secret taste communication.
Duration: 3 weeks
Digital Media Placement Results:
Average CTR 1,18%.
Total impressions 11 133 065.
60% placement – rich-media.
1 message / 1 unique user / 1 day
Website Statistics:
Visitors 159 593
Unique visitors 131 856
Dirol: Keep a Secret!
Digital creative, media & production

16. Strategic department
Marketing research,
Market and audience
analysis,
Strategy development,
Innovations and
trends.
PR and SMM
Brand handling,
Opinion leaders,
SMM.
Planning and client
service
Account management,
Media planning.
Building content-
platform
Understanding
emotional and
functional Brand
Territory,
Developing viral/
useful content.
Our Services
Creative
Creative strategy,
Production of ads,
photo/video and web
materials,
BTL and events.

17. 75% 25%
OUR MAP
Dubai
Almaty
Fashion and
Luxury branch.
Almaty Dubai
Moscow
Head Office of
Agency. Media and
Creative teams are
here.
10%
Technical experts for
our Digital
campaigns.
Moscow

18. OUR DIRECTORS
MANAGING PARTNERS OF
LOOKAGENCY
Gulnar Tyndybaeva
Mikhail Varenitsyn
Famous for his successful start-up projects in
media, production, creative and digital. Turning
start-ups into prosperous and wealthy companies.
Co-founder of a large number of companies, has
strong analytical and strategic skills.
Founder of second largest digital service company
on the market Adnet. Six years worked as Director
of Business Development at market leading media
holding - Aegis Media CCAR. Currently Mikhail is
developing Content Marketing in Kazakhstan and
making Media ans Creative becoming personalized
for global brands.
10 years in project management.
Co-founder of the first Kazakhstani fashion and
lifestyle Internet portal – look.tm.
Co-founder of the first Kazakhstani website for
women and housewives – comode.kz.
One of the top fashion and beauty opinion leaders
in Kazakhstan, has been invited by Burberry
London to participate in Art of Trench Project, has
been named as one of 50 most influential people in
fashion industry of Kazakhstan (a special book
edition) and invited by P&G Beauty Vision House
(annual premium event for world leading beauty
opinion leaders).

19. Event and creative
solutions, day-to-day
communication, follow-up
of documents, leading of
new business process.
Account Manager
Fashion is her profession.
Also beauty, celebrities,
photo shoots and all
about lifestyle.
Aizhan
Bekmukhamedova
Editor in Chief
Can build successfull
Public Relations for any
brand. He knows who,
when, where and what
should say.
Mikhail Koval
PR Director
Develops all-media
campaigns’ strategies.
Our innovations genius
and digital trend-catcher.
Yuriy Kraluyk
Strategic Director
KEY PEOPLE
Manpower means much for us!
Kamila Alen
Alexandra
Chernomazova
Builds long-lasting
relations with current and
new Clients. Solving
urgent and high
complexity problems.
Account Director
Developing agency in
different directions and
optimizing internal and
external communication
processes.
Business Development
Malika Sholpanovich

20. www.lookagency.kz
hello@lookagency.kz
Contact us