Are your competitors beating you in the Omni-channel race?
Many companies worry about creating "New and improved" customer experiences by expanding into channels they know nothing about. Not only can this become a huge money pit, but it can also distract you from the more important race: reaching your target customers.
16. And Their Challenges
Unable to get specific questions answered
No real-time help
Long, tedious self discovery
Non-contextual, impersonal reviews
Trusted advice is elusive
In-store visits reduce convenience
22. Focus on helping
them find what they
had a “conditional”
intent to buy. Give:
Specific answers,
Trusted input, and
Human Connection
They Want Help
Medium Propensity to Buy (MPTB)