Social Media Conference 2024 TikTok has taken the world by storm, becoming a cultural phenomenon that has changed the way we consume music, travel, socialize, and more. In this presentation, we'll dive into the world of TikTok, exploring its impact on our daily lives and how brands can leverage this platform to connect with audiences and achieve their marketing goals. Key takeaways: Understanding the TikTok landscape: We'll examine the unique features and demographics of TikTok, providing insights into what makes it so engaging and popular. TikTok's influence on consumer behavior: Explore how TikTok is shaping trends in music, travel, fashion, and more, and how brands can tap into these trends to reach their target audience. Creating authentic and engaging content for TikTok: Discover strategies for developing content that resonates with TikTok users, including tips for storytelling, video editing, and using trending sounds and challenges. Building a successful TikTok marketing strategy: Learn how to create a comprehensive TikTok marketing strategy that aligns with your brand's overall objectives, including setting goals, identifying target audiences, and measuring success.

1. TIK TOK
THECULTURAL
REVOLUTION
IN10MINUTES

2. TIK TOK
THECULTURAL
REVOLUTION
IN10MINUTES
12 MINUTES

3. TASOSVELIADIS
CHIEFSTRATEGIST
@SOCIALAB

4. HAVEYOUEVERCONSIDEREDHOWMANYOFYOURDAILY
ACTIVITIESAREINFLUENCEDBYTIKTOK?

5. MUSIC SPORTS GOING
OUT

9. HOWMANYOFYOUTRAVELEDINTHEPASTYEAR?

11. HOWMANYPHRASESDOYOUUSEDAILYTHATARE
INFLUENCEDBYTIKTOK?ORHOWMANYOFYOUR
PURCHASESHAVEBEENINSPIREDBYTHEPLATFORM?

12. ΣΚΟΡΠΙΟΣΕΙΝΑΙΓΙΑΣΕΝΑΠΑΜ!

13. ΩΡΑΙΟΣΟΦΑΙΔΩΝ!

14. TIK TOK:
THECULTURECREATEDBYTHENEWGENERATION
BUTIT’SNOTONLYFORTHEM
IT’SFOREVERYONE

15. WHY?

16. WHATWORKEDFORSOCIALMEDIA’SPREVIOUSERA,
NOLOGNERAPPLIESTODAY

17. DELULU!

18. SOCIALMEDIAV3.0

19. Social media trends 2024,Ogilvy

20. WENEEDTOREINVENTTHEWAYWEMARKETTO
CONSUMER…

21. https://www.tiktok.com/@cosmoteevalue/video/
7287858911049256224

22. https://www.tiktok.com/@hertzgreece/video
/7207784239717289222

23. NOTJUSTAVIDEOPLATFMORM..
ANEWEDUTAINMENTPLATFORM

24. NOTJUSTAVIDEOPLATFMORM..
ANEWSEARCHENGINE

25. FROMGOOGLETOTIKTOK!!

26. "TRENDS"OR "AUTHENTICITY"

27. "TRENDS"OR "AUTHENTICITY"

28. AUTHENTICITY
THEKEYTOSUCCESS

29. NOT ANOTHER BUZZ WORD
AUTHENTICITY

30. BRAND CULTURE

31. WHILEEVERYONECHASESTRENDS,TIKTOKPROVESTHATGENUINE
CONNECTIONTRUMPSMANUFACTUREDCONTENTEVERYTIME.

32. 9/10MARKETERS FOCUSONTRENDS

33. BETHE1/10

34. MINDSETS,NOTDEMOGRAPHICS

35. INTEREST,NOTDEMOGRAPHICS

36. PEOPLE,NOTDEMOGRAPHICS

37. CULTURE,NOTDEMOGRAPHICS

38. TIKTOKISN'TJUSTABOUTNEWWORDS,IT'SABOUTCREATINGSHARED
EXPERIENCESTHATECHOTHROUGHTHEDIGITALWORLD.

39. TIKTOKCREATORSARETHENEWROCKSTARS,SHAPINGOPINIONSAND
TRENDSWITHJUSTAFEWSECONDSOFVIDEOMAGIC.

40. https://www.tiktok.com/@elena_charalampoudi/
video/7345447262924934432?lang=en

41. FORGETTHELIMITATIONSOFTRADITIONALMEDIA,TIKTOKISTHECANVAS
WHEREEVERYCREATIVESPIRITCANSHINE.

42. WHATTYPEOFTIKTOKACCOUNTCANYOUHAVE?

43. CUT YOUR
TVC/VIDEO
IN 9:16
(LOW
FREQUENCY)
SMALL COMFORT ZONE EXPANDED COMFORT ZONE
LOW RELEVANCE / HIGH
PRODUCTION VALUE
HIGH RELEVANCE / LOW
PRODUCTION VALUE
CREATE 4-8
VIDEOS
MONTHLY
(HIGH
FREQUENCY)

44. WHAT IT LOOKS
LIKE
OPERATIONS
LEAVING YOUR
COMFORT ZONE
BRAND SAFETY
PRODUCTION
VALUES
NOT REALLY YES, REALLY
HIGH LOW
MID TO HIGH LOW TO MID
TRADITIONAL TIKTOK NATIVE
POSTING
FREQUENCY LOW MID TO HIGH
COST
CREATIVE
INVESTMENT
ZERO (CUT TO 9:16)
TO HIGH
MID
MEDIA
INVESTMENT MID TO HIGH ZERO TO MID
RESULTS
VIEWS
DEPENDS ON
MEDIA
INVESTMENT
DEPENDS ON
CREATIVE RISKS
RELEVANCE
(WATCH TIME) HIGH
LOW

45. ISNOTJUSTANOTHERSOCIALNETWORK.

46. IT’S

47. IT’SA

48. IT’SANEW

49. IT’SANEWCULTURE

50. THANKYOU
CU@THE
COFFEEBREAK