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TIK TOK
THECULTURAL
REVOLUTION
IN10MINUTES
TIK TOK
THECULTURAL
REVOLUTION
IN10MINUTES
12 MINUTES
TASOSVELIADIS
CHIEFSTRATEGIST
@SOCIALAB
HAVEYOUEVERCONSIDEREDHOWMANYOFYOURDAILY
ACTIVITIESAREINFLUENCEDBYTIKTOK?
MUSIC SPORTS GOING
OUT
HOWMANYOFYOUTRAVELEDINTHEPASTYEAR?
HOWMANYPHRASESDOYOUUSEDAILYTHATARE
INFLUENCEDBYTIKTOK?ORHOWMANYOFYOUR
PURCHASESHAVEBEENINSPIREDBYTHEPLATFORM?
ΣΚΟΡΠΙΟΣΕΙΝΑΙΓΙΑΣΕΝΑΠΑΜ!
ΩΡΑΙΟΣΟΦΑΙΔΩΝ!
TIK TOK:
THECULTURECREATEDBYTHENEWGENERATION
BUTIT’SNOTONLYFORTHEM
IT’SFOREVERYONE
WHY?
WHATWORKEDFORSOCIALMEDIA’SPREVIOUSERA,
NOLOGNERAPPLIESTODAY
DELULU!
SOCIALMEDIAV3.0
Social media trends 2024,Ogilvy
WENEEDTOREINVENTTHEWAYWEMARKETTO
CONSUMER…
https://www.tiktok.com/@cosmoteevalue/video/
7287858911049256224
https://www.tiktok.com/@hertzgreece/video
/7207784239717289222
NOTJUSTAVIDEOPLATFMORM..
ANEWEDUTAINMENTPLATFORM
NOTJUSTAVIDEOPLATFMORM..
ANEWSEARCHENGINE
FROMGOOGLETOTIKTOK!!
"TRENDS"OR "AUTHENTICITY"
"TRENDS"OR "AUTHENTICITY"
AUTHENTICITY
THEKEYTOSUCCESS
NOT ANOTHER BUZZ WORD
AUTHENTICITY
BRAND CULTURE
WHILEEVERYONECHASESTRENDS,TIKTOKPROVESTHATGENUINE
CONNECTIONTRUMPSMANUFACTUREDCONTENTEVERYTIME.
9/10MARKETERS FOCUSONTRENDS
BETHE1/10
MINDSETS,NOTDEMOGRAPHICS
INTEREST,NOTDEMOGRAPHICS
PEOPLE,NOTDEMOGRAPHICS
CULTURE,NOTDEMOGRAPHICS
TIKTOKISN'TJUSTABOUTNEWWORDS,IT'SABOUTCREATINGSHARED
EXPERIENCESTHATECHOTHROUGHTHEDIGITALWORLD.
TIKTOKCREATORSARETHENEWROCKSTARS,SHAPINGOPINIONSAND
TRENDSWITHJUSTAFEWSECONDSOFVIDEOMAGIC.
https://www.tiktok.com/@elena_charalampoudi/
video/7345447262924934432?lang=en
FORGETTHELIMITATIONSOFTRADITIONALMEDIA,TIKTOKISTHECANVAS
WHEREEVERYCREATIVESPIRITCANSHINE.
WHATTYPEOFTIKTOKACCOUNTCANYOUHAVE?
CUT YOUR
TVC/VIDEO
IN 9:16
(LOW
FREQUENCY)
SMALL COMFORT ZONE EXPANDED COMFORT ZONE
LOW RELEVANCE / HIGH
PRODUCTION VALUE
HIGH RELEVANCE / LOW
PRODUCTION VALUE
CREATE 4-8
VIDEOS
MONTHLY
(HIGH
FREQUENCY)
WHAT IT LOOKS
LIKE
OPERATIONS
LEAVING YOUR
COMFORT ZONE
BRAND SAFETY
PRODUCTION
VALUES
NOT REALLY YES, REALLY
HIGH LOW
MID TO HIGH LOW TO MID
TRADITIONAL TIKTOK NATIVE
POSTING
FREQUENCY LOW MID TO HIGH
COST
CREATIVE
INVESTMENT
ZERO (CUT TO 9:16)
TO HIGH
MID
MEDIA
INVESTMENT MID TO HIGH ZERO TO MID
RESULTS
VIEWS
DEPENDS ON
MEDIA
INVESTMENT
DEPENDS ON
CREATIVE RISKS
RELEVANCE
(WATCH TIME) HIGH
LOW
ISNOTJUSTANOTHERSOCIALNETWORK.
IT’S
IT’SA
IT’SANEW
IT’SANEWCULTURE
THANKYOU
CU@THE
COFFEEBREAK

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TikTok: The Cultural Revolution in 10 minutes!