Left Brain Marketing
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The document discusses the rise of left brain marketing, which focuses on analytical strategies based on deep customer knowledge rather than creative approaches. It provides examples to illustrate key concepts like using web analytics to map customer journeys and how RealAge uses data to engage health-minded customers through personalized messaging. RealAge is highlighted as an example of using metrics to drive traffic and measure the impact of different marketing activities.
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Left Brain Marketing
- 1. The Future Specialisation For Marketing Professionals Left Brain Marketing Elif Bakiler [email_address]
- 7. Welcome To The Era Of Left Brain Marketing
- 10. A Web Analytics Model MappingWorks By Proximity Worldwide
- 12. What Is It? Start Finish
- 14. Customer Journey: Online Grocery Shopping
- 15. Customer Journey: Online Grocery Shopping
- 16. Customer Journey: Online Grocery Shopping
- 17. Customer Journey: Online Grocery Shopping
- 18. Customer Journey: Online Grocery Shopping
- 19. Highlighted two critical issues 1. Drop out 2. Negative word of mouth 1. Inert 3. Actively Experiment 4. Try to acclimatise 5. Fail to acclimatise 7. Acquire new habit 210k (100%) 115k (55%) 95k (45%) 2. Investigate Marketing Strategy 6. Negative advocate Contaminating the acquisition well 8. Positive advocate Marketing Strategy
- 20. Shift in marketing strategy 6. Negative advocate 210k (100%) 115k (55%) 95k (45%) Decontaminate the acquisition well 1. Inert 4. Try to acclimatise 5. Fail to acclimatise 7. Acquire new habit 2. Investigate 8. Positive advocate 3. Actively Experiment Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy
- 22. Some Latest Internet Numbers
- 23. “ Motivating Healthy Behavior” with RealAge
- 26. Why RealAge is unique? Engage Users What’s Your RealAge? Profile Customers 150 Health Assessment Questions Start Dialogue Proprietary initial dialogue“ Newsletters ” Build Loyal Relationships Weekly communication Drive ROI Leverage the RealAge relationship to drive ROI for your services
- 29. How RealAge stays engaged with member s ? Health Minded Members comes to www.RealAge.com .tr The potential member takes the 20 minute RealAge Test and has the option to opt-in for relevant health information Upon test completion, the member sees a detailed Recommendation list on how to live younger and healthier 150 Questions = customized health information & educational programs sent via e-mail to Members
- 35. Impact Of Marketing Activities On Daily Member Registration Müge Anlı TV Show Vatan Newspaper site of the day Istanbul FM Radio Show Reha Muhtar Lig TV Osman Müftüoğlu column www.NTVMSNBC.com Main page news Milliyet.com.tr Main page banner Ertuğrul Özkök Column
- 36. Milliyet Banner
- 37. Google Ads - Keywords
- 38. Thank You ! Elif Bakiler [email_address]