We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
How To Leverage Omnichannel Marketing Strategy In 2021?Propel Guru
The practice of developing your brand's presence across several online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call centre) channels while ensuring a positive and consistent consumer experience is known as omnichannel marketing.
Exploring The Omnichannel Commerce ExperienceNeedle
Are your competitors beating you in the Omni-channel race?
Many companies worry about creating "New and improved" customer experiences by expanding into channels they know nothing about. Not only can this become a huge money pit, but it can also distract you from the more important race: reaching your target customers.
Tracking the customer journey is becoming more difficult. Today’s consumers engage brands on multiple platforms, often moving through several digital touchpoints before they are ready to buy.
Therefore, the concept of omnichannel marketing has risen, allowing businesses to embrace the change to address two critical aspects of modern marketing – technological innovation and customer experience.
Omnichannel marketing: From Dream to RealityGaurav Gupta
The holy grail of marketing to today's information rich & attention poor consumers is reaching out to the right person, at the right moment, with the right message, or else, settle for sub par-business results; And we have, for far too long. "Omnichannel marketing" will be is that all-power "Infinity Gauntlet" that can answer this and is primed to be the next revolution. Brace for impact!
How To Leverage Omnichannel Marketing Strategy In 2021?Propel Guru
The practice of developing your brand's presence across several online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call centre) channels while ensuring a positive and consistent consumer experience is known as omnichannel marketing.
Exploring The Omnichannel Commerce ExperienceNeedle
Are your competitors beating you in the Omni-channel race?
Many companies worry about creating "New and improved" customer experiences by expanding into channels they know nothing about. Not only can this become a huge money pit, but it can also distract you from the more important race: reaching your target customers.
Tracking the customer journey is becoming more difficult. Today’s consumers engage brands on multiple platforms, often moving through several digital touchpoints before they are ready to buy.
Therefore, the concept of omnichannel marketing has risen, allowing businesses to embrace the change to address two critical aspects of modern marketing – technological innovation and customer experience.
Omnichannel marketing: From Dream to RealityGaurav Gupta
The holy grail of marketing to today's information rich & attention poor consumers is reaching out to the right person, at the right moment, with the right message, or else, settle for sub par-business results; And we have, for far too long. "Omnichannel marketing" will be is that all-power "Infinity Gauntlet" that can answer this and is primed to be the next revolution. Brace for impact!
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint ...SlideTeam
Customer nowadays look for effective marketing channels to differentiate the products, its features and wants a personalized shopping experience. Hence, most of the companies are shifting from multichannel to omnichannel marketing strategies to provide their customers a seamless shopping experience by increasing their brands presence. The current scenario is that the company is using multichannel marking strategy and is incurring losses in terms of revenue, customer retention, mobile traffic frequency, customer conversion rate etc. The company wants to shift to Omni channel Marketing Strategy in order to gain the competitive advantage and increase their overall presence on multiple digital platforms. Company wants to integrate physical, digital and mobile sales channels to support and provide better purchasing experience. This presentation provides some information and details on need for omnichannel marketing to the business, issues in implementing omnichannel marketing strategy, omnichannel marketing global statistics, approaches to implement omnichannel marketing strategy, mobile applications to be used for omnichannel marketing, types of digital advertising channels with relative usage costs, ways to increase mobile application engagement, omnichannel marketing model of the company, comparing omnichannel marketing costs vs multichannel marketing costs, omnichannel marketing automation process flowchart, tools to improve marketing efforts, sales process automation model of the company, key benefits of using omnichannel marketing, omnichannel marketing dashboard with revenue and total spend, future user statistics of the company after implementing omnichannel marketing etc. After evaluating the benefits, outcomes and costs of the omnichannel marketing, the company will choose the best approach and strategy to implement and shift to Omni channel marketing and replace multichannel marketing with it. https://bit.ly/3eSPYNq
Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
We have made a brief report about the current and upcoming marketing trends in the Fashion & Lifestyle Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
Implementation guide for omni channel marketing and personalizationXerago
Omnichannel is the evolution of multichannel communication where each channel is aware of every interaction the customer has had with the brand on other channels.
The Retail landscape is changing rapidly thanks to digitization. Digital Media tools are on the rise and therefore we highlight the benefits and possibilities of digital media in-store. Possibilities are endless, so one really needs to think about the purpose and targets taking into consideration the customer journey, the marketing strategy, brand identity, customer behaviour and store design. The purchasing behavior of the consumer is changing, so retailers and brand owners are encouraged to take their communication strategy to the next level by preparing for the omnichannel consumer.
CPC Educare provides SEO Training, Pay Per Click Sessions, Google Analytic training and Social Media Marketing to empowers the student to become pioneer in the field of Internet Marketing.
Omnichannel Communication for the Healthcare IndustryOrenTodoros2
As the world continues to face Covid-19, billions of people need immediate access to medical care and life-saving information.
Our mission is to help save lives by easing how patients and healthcare providers communicate with each other, in times they need it the most.
We deliver a truly unified communication solution, without losing the human touch.
The Complete Ecommerce Marketing Guide (2/3): For Growing BrandsAdRoll
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Omni-channel marketing is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent.
Your Best Customers Call: How to Optimize Your Cross-Channel Strategy for Cal...Tinuiti
No cross-channel marketing strategy is complete without phone calls. For most businesses, your most valuable customers convert by calling. And the COVID-19 crisis has made the call channel even more important to marketers. How well your search, digital, and offline campaigns generate the right types of callers — and the experiences you provide to convert them — can make or break your marketing ROI. Join us to learn the latest marketing best practices to convert more callers to sales opportunities and customers.
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
SMS and Messenger marketing are great compliments to your existing email program. They offer the ability to reach consumers on a new channel while staying ahead of your competitors. Discover the power of integrating these channels into your marketing mix using a cohesive strategy and how to measure success.
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint ...SlideTeam
Customer nowadays look for effective marketing channels to differentiate the products, its features and wants a personalized shopping experience. Hence, most of the companies are shifting from multichannel to omnichannel marketing strategies to provide their customers a seamless shopping experience by increasing their brands presence. The current scenario is that the company is using multichannel marking strategy and is incurring losses in terms of revenue, customer retention, mobile traffic frequency, customer conversion rate etc. The company wants to shift to Omni channel Marketing Strategy in order to gain the competitive advantage and increase their overall presence on multiple digital platforms. Company wants to integrate physical, digital and mobile sales channels to support and provide better purchasing experience. This presentation provides some information and details on need for omnichannel marketing to the business, issues in implementing omnichannel marketing strategy, omnichannel marketing global statistics, approaches to implement omnichannel marketing strategy, mobile applications to be used for omnichannel marketing, types of digital advertising channels with relative usage costs, ways to increase mobile application engagement, omnichannel marketing model of the company, comparing omnichannel marketing costs vs multichannel marketing costs, omnichannel marketing automation process flowchart, tools to improve marketing efforts, sales process automation model of the company, key benefits of using omnichannel marketing, omnichannel marketing dashboard with revenue and total spend, future user statistics of the company after implementing omnichannel marketing etc. After evaluating the benefits, outcomes and costs of the omnichannel marketing, the company will choose the best approach and strategy to implement and shift to Omni channel marketing and replace multichannel marketing with it. https://bit.ly/3eSPYNq
Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
We have made a brief report about the current and upcoming marketing trends in the Fashion & Lifestyle Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
Implementation guide for omni channel marketing and personalizationXerago
Omnichannel is the evolution of multichannel communication where each channel is aware of every interaction the customer has had with the brand on other channels.
The Retail landscape is changing rapidly thanks to digitization. Digital Media tools are on the rise and therefore we highlight the benefits and possibilities of digital media in-store. Possibilities are endless, so one really needs to think about the purpose and targets taking into consideration the customer journey, the marketing strategy, brand identity, customer behaviour and store design. The purchasing behavior of the consumer is changing, so retailers and brand owners are encouraged to take their communication strategy to the next level by preparing for the omnichannel consumer.
CPC Educare provides SEO Training, Pay Per Click Sessions, Google Analytic training and Social Media Marketing to empowers the student to become pioneer in the field of Internet Marketing.
Omnichannel Communication for the Healthcare IndustryOrenTodoros2
As the world continues to face Covid-19, billions of people need immediate access to medical care and life-saving information.
Our mission is to help save lives by easing how patients and healthcare providers communicate with each other, in times they need it the most.
We deliver a truly unified communication solution, without losing the human touch.
The Complete Ecommerce Marketing Guide (2/3): For Growing BrandsAdRoll
For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, and market share. You’ll want to consider these ecommerce marketing tips.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Omni-channel marketing is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent.
Your Best Customers Call: How to Optimize Your Cross-Channel Strategy for Cal...Tinuiti
No cross-channel marketing strategy is complete without phone calls. For most businesses, your most valuable customers convert by calling. And the COVID-19 crisis has made the call channel even more important to marketers. How well your search, digital, and offline campaigns generate the right types of callers — and the experiences you provide to convert them — can make or break your marketing ROI. Join us to learn the latest marketing best practices to convert more callers to sales opportunities and customers.
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
SMS and Messenger marketing are great compliments to your existing email program. They offer the ability to reach consumers on a new channel while staying ahead of your competitors. Discover the power of integrating these channels into your marketing mix using a cohesive strategy and how to measure success.
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
InfoCision Chief Marketing Officer Ken Dawson presented at the DMA 2010 Conference & Exhibition. He shared how to effectively measure churn rates in order to retain customers; how to utilize Business Intelligence to identify which channel is most effective for each customer/donor; and how to execute a life time value analysis to better understand which customers/donors are worth keeping vs. those who are not profitable.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Shine Bright In the Inbox This Holiday SeasonBlueHornet
Join us for a deep dive into the 4 keys to email success – before, during and after the holiday season. Learn how to outshine your competition with recommendations, real world examples and practical tips to driving engagement and conversion during the most important time of year.
The Evolution of Email: Real-Time Segmentation & Contextual MarketingBlueHornet
Join Movable Ink and BlueHornet for an in-depth look at how to create and execute contextual email campaigns. Learn why contextual marketing is critical today and how you can use the data you already have to segment, in real-time, for every individual customer at the moment of open. Take a look at BlueHornet client, Allen Edmonds', successful contextual marketing campaigns, from strategy and planning to testing and outcomes.
Five Keys to List Growth: Building a Healthy DatabaseBlueHornet
According to our Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. Join BlueHornet and FreshAddress as we take a deep dive into this report to bring you top email list growth challenges and 5 strategies for building a healthy database.
Triggered & Transactional Emails That Really WorkBlueHornet
Implementing automated email programs can be challenging, but the rewards are worth the effort. Take a close look at Allen Edmonds' successful approach including welcome series, cart abandonment, post-purchase, testing, outcomes and more.
Preparing for Canada's Anti-Spam Law - 5 Things Email Marketers Should DoBlueHornet
On July 1st 2014, Canada's New Anti-Spam Law (CASL), which requires an explicit opt-in for any CEM entering or leaving Canada, will go into effect. This impacts any marketer sending email to Canadian addresses.
If you’re wondering how to navigate the new legislation, watch our on-demand webinar: 5 Things Email Marketers Should Do to Prepare for Canada’s New Anti-Spam Law.
Presented by Kara Trivunovic, VP of Strategic Services and Chris Vitulski, Deliverability Management Specialist at BlueHornet, this webinar covers the steps you should take to accommodate the new CASL requirements.
Implementing Responsive Email Design - A Tactical GuideBlueHornet
When BlueHornet's client, TakePart, decided to refresh their website, they wanted to ensure their daily and weekly emails were aligned with their new look and feel. And, with a highly mobile audience, it was important that the emails were also responsive.
Implementing Responsive Design: A Tactical Guide, walks through the steps TakePart and BlueHornet took to transform a simple wireframed email into a successful responsive email template.
This highly tactical webinar is presented by Daniel Park, Director of CRM Marketing at TakePart, and John Bilderback, BlueHornet's Sr. Creative Designer, and is ideal for those responsible for coding their organization's emails.
Leveraging the Right Data to Get Big ResultsBlueHornet
It's estimated that 90% of all of the data we have available today was generated in the last 2 years and that it will continue to grow by 50% a year over the next few years. But with all of this data, the challenge becomes identifying the right data to leverage for your email program.
This on-demand webinar, presented by BlueHornet with co-presenters from TheLadders and Movable Ink, will dig into how brands are identifying the data they need to make their programs successful, as well as how it is being leveraged. You'll walk away with several points to consider applying to your program.
Four Keys to Exceeding Email Subscriber ExpectationsBlueHornet
Manny Ju, Director of Product Management at BlueHornet, details the the keys to exceed your email subsrcribers expectations: How to build a relationship, reciprocate through a two-way conversation, simplifying your emails and most importantly, being grateful.
7 Social Email Campaigns to Implement TodayBlueHornet
Kara Trivunovic, BlueHornet’s VP of Strategic Services explores seven social email campaign ideas you can implement today to monetize your fans and grow life time customer value. From must-haves like including social network icons in emails, to more complex, data-centric programs like brand advocate reward campaigns, you will walk away with great tactics for combining your social and email programs.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. MEET YOUR SPEAKERS
Brian Banks,
ACCOUNT DIRECTOR, BLUEHORNET
John Bilderback,
SR. CREATIVE DESIGNER, BLUEHORNET
3. • Blindsgalore uses an
opt-in light box triggered by
website behavior:
• number of pages visited
• dwell time
• abandonments stats
• Clever, concise copy
emphasizes value
proposition
4. OPTIMIZE OPT-IN
• Location, Location, Location – Go
beyond the home page and layer multiple
(and persistent) opt-in options through out
your website.
• Test interstitial and pop-up opt-ins –
Brands with light boxes see in upwards of
a 50% increase in acquisition rates.
• Keep it simple – Use common sense to
determine appropriate fields for the
acquisition form.
• Don’t forget about mobile – Include the
mobile user’s experience when
determining acquisition strategy.
• Keep it clean – Validate subscribers at
sign up to ensure data quality.
DESIGN & PLACEMENT
5. ACQUISITION FORM BEST PRACTICES
• Collect the data you need, leave the rest.
• You can always ask for more later. Use a
preference center or progressive profiling
to acquire more data later in the
consumer lifecycle.
• Test the number of form fields you use to
understand where opt-in behavior starts
to decline.
• Confirm (and thank) subscribers when
they complete the form.
• Make sure error messages are helpful
and clear.
• Track acquisition source to determine
your most valuable subscribers and add
another dimension to your reporting.
65% of B2C companies
require 2 - 4 fields for list
growth efforts
BLUEHORNET & ASCEND2, EMAIL LIST
GROWTH SURVEY
6. • Recent BlueHornet consumer
research shows that almost
50% of consumers are “Not
Likely” to share marketing
messages to their social
networks.
• Use social appropriately
• Make it worth their time – and
yours
7. • Thank subscribers
• Set expectations
• Incent conversions
• Encourage cross-channel
engagement (if appropriate
for your audience)
• Tell your unique brand story
• Welcome is worth it. This
campaign saw a 300%
increase in open rate and
almost 1000% increase in
CTR. Revenue-per-email
(RPE) is one of the best for
the brand.
8. • Pet360 sends early & often
• Day 1: 20% thank you
discount
• Day 5: Coupon reminder &
product line exploration
• Day 11: Value-added
content, beyond product
• Day 14: Coupon conversion
urgency
9. • Send the first email immediately.
• Set expectations and clarify what you’ll be
sending and when so subscribers know
what to expect from you.
• Educate about special benefits, loyalty
programs, and cause initiatives.
• Consider rewarding subscribers with a
special offer – but you may not need to.
• Welcome is a great time to ask for
additional information.
• Provide a link to your preference center
and allow subscribers to customize
content and cadence.
• Test performance to optimize cadence,
content and call-to-action.
• Consider tailoring your welcome to
acquisition source.
10. • Global Hotel Alliance’s
DISCOVERY rewards program
delivers a true 1:1 experience.
• Each message is custom
tailored by membership level,
award status within
membership tier, stated
preferences, and recent travel.
• This data is also reflected in
the linked landing page.
• Rich, detailed, consistent
creative delivers a luxurious
brand experience.
12. • Mountain HardWear sends a
discount 7 days after
subscription to surprise &
delight their customers.
• Result? Higher engagement,
higher lifetime value than
using a discount to incent
loyalty membership.
• Subscribers like it so much
they share it with others to
encourage them to join the
program.
LOYALTY
LOYALTY REWARD
13. Recent BlueHornet consumer
research shows that nearly
75% of consumers expect
personalization based on
online purchases and self-
reported interests.
• More than 50% of
consumers surveyed also
expect personalization
based on gender, birth date,
and web browsing behavior.
• Preference centers are a
great way to start.
14. BikeBandit asks for email
address and bike riding style
at subscription, enabling an
effective level of initial
personalization right out of
the gate.
Subsequent emails
encourage account set up
where subscribers can
specify bike type.
And it works – 70% of their
subscribers complete this
information.
15. Luxury Link wins them back:
• Subject line & body copy
are relationship-focused
• We Miss You!
• Where’ve you been?
• Hi <First Name>, Still Want to
Get Travel Deals?
• Subscribers are reminded
of the value to them
• A special offer incents
conversion
• Strong call-to-action
16. • Subject lines drive success – Opens
are critical to overcoming habits of
disengagement. Test and optimize to
ensure you’re sending your very best.
• Keep it short and sweet – Email
content should be concise, to the point,
and compelling.
• Be direct – Tell your subscribers what
their behavior, or lack of behavior, means
to the relationship moving forward.
• It’s okay to say goodbye – Ensure the
“unsubscribe” button is clear for those
who decide to leave.
• Encourage a dialogue – Let your
subscribers tailor their experience by
providing links to an Opt-Down or
Preference Center.
17. • Allen Edmond’s
temperature-sensitive
campaign was enabled by
location at time of open.
• Those at 40 and below
saw the winter wear
version.
• Those at 41 and above
saw the rain gear.
• Context is king.
+300%
click-through
rate
18. • Edmunds.com customers
engage with the brand most
right on the lot.
• Email is tailored to the
device of open.
• One click to download the
app
• Great creative continuity
19. • 68.07% of shopping carts are
abandoned*.
• Columbia Sportswear sees
open rates between 55% and
66%, and RPE between
$5.89 and $10.30.
• Average RPE is a 10,000%
lift over promotional
messages.
*Source: Baymard Institute, Dec. 2014
20. • Do your research – Experiment with the
number of reminder emails and the amount
of time required before each email triggers.
• Remind subscribers of what they’re
missing – Feature an image, description,
customer reviews, and testimonials of the
abandon item(s).
• Focus on customer service – Be sure the
reply address is a monitored inbox, and give
customers multiple ways to order (phone,
live chat, etc.).
• Consider sweetening the deal – Test
including incentives such as free shipping,
free returns, or discounts if the first email
doesn’t lead to a conversion. But be careful,
you don’t want to train your consumers to
abandon in order to get a discount.
21.
22. Rethink the every day with
“new” holidays
• National Donut Day
• National Ice Cream Day
• Talk Like a Pirate Day
Make up your own events
• Technology Tuesdays
Push the envelope
• David Hasselhoff’s birthday
• It’s Burning Man Season
Go international
• Guy Fawkes Day
• Day of the Dragon or Lotus
23. • Know your audience. For
Brighton customers, more
is more.
• Going the extra mile with
detailed content to create a
larger story around a recent
purchase.
• Refreshing change from
typical follow-up purchase
emails.
24. • Create a great brand experience by
showing your appreciation and focusing
content around customer service.
• Include images of the purchased
product(s) and include as much additional
product information as possible.
• Build community by soliciting reviews for
recently purchased products.
• Incentivize customers to re-purchase with
free shipping offers on their next purchase
or a discount on their next logical product.
• Be mindful of the thin line between
transactional and promotional messaging.
25. • Great design
• Inspirational
• Tied to relevant events
• 12+ products per email
26. Like a post purchase series,
product lifecycle messages are
great vehicles for building trust.
Help your customers with
warranty information, product
care guides, loyalty programs,
and additional resources and
services available.
27. • Focus messaging around utility and
better customer experience, rather than
a sales email.
• Personalize the email with images of
relevant product.
• Make it easy to purchase again. Craft a
click-to-conversion path that reduces the
amount of clicks and fields as possible.
• Consider a series as the time to
repurchase/ replenishment nears.
• Use the opportunity to cross and upsell
related items, warranties, and services.
28. Recent BlueHornet research
indicates that more than
40% of consumers will stay
on your list if you simply
allow them to control
messaging frequency.
Another 40% will go
regardless of what you do.
Use the opportunity to
improve your program – like
this smart survey.