The need for an Omnichannel marketing strategy A single view of the customer - A single view of the user’s lifecycle Drive significant ROI through Omnichannel marketing – Industry examples and best practices How AI and machine learning can boost your Omnichannel campaign performance

1. Driving Growth with
Omnichannel Marketing in2020
Presented by
Gabriel Caramis

2. InToday’s Speech We’ll Discuss:
•The need for an Omnichannel marketing strategy
•Single view of customer - A single view of
the user’s lifecycle
•Drive significant ROI through Omnichannel marketing –
Industry examples and bestpractices
•How AI and machine learning can boost your
Omnichannel campaign performance

3. Today’s Digitally Connected Worldand
Your User
Users switch between
screens to complete
tasks, using an average
of 3combinations every
day.
Source: Google
Consumers regularlyuse
more than four touch-
points with a brand
before purchase.
Source: Marketing Week
Customers think brands
need to put more effort
into providing a seamless
experience.
Source: Zendesk
Higher lifetime valuefor
omnichannel shoppers
than those who shop
using only onechannel.
Source: Google
90% 50% 87% 30%

4. What is Omnichannel Marketing?
Jane Clarke
Visits your retail
store and looksat
shoes.
Downloads your app.
Scans QR code and
buys using yourapp
to claim 25%
discount.
Visits your website
and looks att-shirts
but does notbuy.
Receives a push
notification on her
mobile about offers
on t-shirts.
Clicks on the
notification and
lands on theapp.

5. The Need for an EffectiveOmnichannel
Marketing Strategy
89% higher customer retention in
companies with an effectiveomni-
channel engagement strategy.
Source: Invespro
71% of in-store shoppers say that
smartphones are important fortheir
in-store experience.
Source: Invespro
Only 1out of 26 unhappy
customers complain –the rest
might just leave.
Source: Esteban Kolsky

6. Single View of TheCustomer
Customer
View
With Woobble
CRM
Website &App
Call-centre DataOffline Data
Website App
Push SMS Email
Social and
Display Ads
PPC

7. Single View of TheCustomer:
A Single View ofThe User’s Lifecycle
Prepaid
Customer
JohnDoe
LifetimeValue
INR 20,053
Avg. Value
EUR 20,537.00
Transaction History (LTV)
67
TotalTransactions
DORMANT
SINCE
5 daysago
LAST SEEN ON
Feb 2,2018
FIRST SEENON
Feb 4,2015
User Credentials John’sDevices
johnd@kpcb.com
EMAIL
+1 -234511671
MOBILE NUMBER
• iPhone X
• iPad
• Safari on mobile
• GalaxyS8
• Google Chromeon
• Windows
Mobile Tariffs
LAST PACKAGEVIEWED
Smart home StarterPackage
LAST PACKAGEPURCHASED
Mega Deal of the Week
LAST PACKAGESEARCHED
Bucharest
CITYLOCATION
More AboutJohn John’sTop
Activities
Package Viewed
PackagePurchased
Recharged

8. Driving Significant ROI withOmnichannel
Marketing in 2019
Industry Examples, Use Cases, and ExpertTips

9. The need for Omnichannel engagementacross
the 4 stages in a user’slifecycle
Acquire
Activate
Revenue
Retain

10. How Oasis Enhances In-storeShopper
Experience Using Digital Tools
Oasis is a U.K.fashion retailer that fuses their ecommerce site, mobile app, and brick-and-
mortar stores into a simple shopping experience.
Sales associates
armed withiPads.
Provide on-the-spot,
accurate, and up-to-
date product
information.
Acts as a cash
register.
Place instant orders
for out ofstock items
delivered to shopper’s
home.
Plus, shoppers can
download Oasis' appto
supplement their in-
store (or online)
shopping experiences.
Source:Hubspot

11. Starbucks: Makes Ordering Easierand
Boosts Revenue
Order their coffees whilethey’re
in line or evenearlier.
Pick up once in store and easily pay for
it with Apple Pay or Google Pay.
Also use their Apple Watchto
order, pay, and track their
Starbucks rewards.
Mobile payments reached 29% oftransactions.
The Mobile Order & Pay app is also growing every quarter, getting to 8% of a
quarter’s transactions.
Results

12. Web
Push
Push
Notification
In-app NATIV
Ad Network
Retargeting
Email
Omnichannel Marketing WithWoobble

13. Marketing That Proactively Engages UsersAcross
Channels
• Create, visualize and
deploy Omnichannel
lifecycle campaigns.
• Deliver personalized
recommendations to
users, increasing
engagement and
revenue.
• Reach users atthe
right time through
their preferred
channel.

14. 20% Uplift in Revenue viaTelecom
Selfcare App
omnichannel user engagement across channels to drive usage and transactional revenue on
the self-serve app.
Upsell
Products
Recharge
Reminders
Cross-
promotion
User
Onboarding
User
Reactivation
Install
First-
purchase
Reactivate Retain

15. Tokopedia ImprovesFirst-
month User Retention by
60%
Automated User Onboarding –identified
the various steps in a new user
onboarding to brand discovery and
delivered the right message at the right
time at every stage in a user's lifecycle
to eliminate possible chokepoints or
reduce user ambiguity.

16. AIand Machine Learning inOmnichannel
Marketing

17. How AIand ML CanHelp Marketers
Maximize Campaign Performance
• Facebook and Google ad platforms use machine learning and artificial
intelligence to map targetaudiences.
• Google AdWords’ automatic auction-based system helps advertisers in
bid optimization.
• AI-powered chatbots remember customers’ visits, past chats,ensure
hassle-free experience.
• 1:1 personalized marketing content for thousands of users at scale
across touch-points.
• Predictive marketing uncovers the most impactful insight by understanding
consumer behavior and activity.

18. AIand Machine Learning in DigitalMarketing
Eliminate the guesswork from your marketingcampaigns
with AIand machine learning.

19. SHERPA: Powerful Machine Learningfor
Campaign Optimization
Content Optimization
22%
Higher clicks
Send-time Optimization
35%
10%
14%
Higher conversions
Higher clicks Higher conversions

20. Omnichannel Marketing BestPractices
for 2020
Place customer experience at the center of your marketing strategy.
Understand the role of each channel in your customer’s journey.
Leverage technology and make your marketing ‘Intelligent’.
Measure in real-time.
Take a data-drivenapproach.

21. Omnichannel Marketing BestPractices
for 2020
Strive for consistency.
Empower your in-personrepresentation.
Digitally replicate in-personexperience.
Stay agile and be prepared to make adjustments along the way.
Realize that it’s an ongoingeffort.

22. Any Questions?

23. Let’s Craft your Omnichannel Future
Find out how you can increase your sales from our OmniChannel
Engagement Specialist.
Write to me at gabriel@wobble.com
Let’s connect on LinkedIn: https://www.linkedin.com/in/gabrielcaramis/
Visit our website: https://www.woobble.com/