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1
Content Segmentation
Agenda
2
What is Content Segmentation
Importance of Content Segmentation for SEO
How to create content segmentation
Segmentation essentially involves dividing your audience or
market into smaller, more defined groups based on certain topics.
Categorized each Blog
under their primary
product focusing on
user friendly interface
and Google Search
Result presence.
https://www.xyz.com/blogs/savings-account/smart-moves-maximise-benefits-savings-accounts
What
is
Content
Segmentation
Promotes Expertise by breaking
down a library's information into
different parts proves you're
ready to teach others about a
specific topic.
Enhances user engagement by
mitigating bounce rate
fluctuations.
Drives the elevation of our leadership
status within a particular domain,
fostering greater influence and
expertise on the subject matter.
Strengthens the interlinking
framework and enhances the
topical authority and SEO
performance of a specific
subject.
Helps us understand which
segment of our operations is
driving growth and
contributing to our success.
Identify the seasonal
fluctuations in Google
Trends to pinpoint
which segments
experience peak
interest during specific
months of the year.
Why do we need
Content Segmentation
for SEO
How to Create Content Segmentation
01
Switch from
memory Storage to
Database Storage
Mode
Using database storage means storing all
the information about crawled websites in a
structured database, which is better for
handling large amounts of data efficiently.
On the other hand, storing data in memory
RAM means keeping it temporarily in the
computer's fast-access memory, which is
quicker but has limited space
How to Create Content Segmentation
02
Include the Specific
Folder that needs to
analyzed
Narrow the URL subfolder by using
match regex, you can also include
multiple subfolder one per line. And
test the URL if the webpages under
that directory is included for
crawling
How to Create Content Segmentation
03 Configure
Segmentation
Segments are initiated by
understanding the common topics
that revolve around your blogs.
Segments will group all the
webpages that contains that specific
keywords in the URL Structure.
So, we need to make sure we create
the bucket the right URL structure
under that selected segment
Step 1
Step 2
Step 3
Segmentation Dashboard
The number of issues across each
segment helps us initiate the fixes
based on the month of the year, the
trend etc.
Key Takeaways from using Segmentation
Structured Repository
0.0 K
20.0 K
40.0 K
60.0 K
80.0 K
100.0 K
Forecasting/Monthly Search trend based
on the each repository
bedroom interior living room tips
Addressing issue based on their repository search trend
Segment URLs Issues Warnings Opportunities High Medium Low
wallpaper 7 0 11 13 1 4 19
wall painting 20 0 12 13 1 3 21
bedroom 42 1 14 12 1 5 21
living room 55 3 13 11 2 4 21
Festival 1 0 7 2 1 0 8
How 61 1 13 17 1 6 24
Interior 37 1 13 14 2 5 21
Tips 33 1 14 14 2 5 22
cost 32 1 11 14 1 5 20
Insight-Driven
Action for each
repository
Important SEO Activities to undertake with Segmentation
10
Thank You

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Content Segmentation for Organic Visibility

  • 2. Agenda 2 What is Content Segmentation Importance of Content Segmentation for SEO How to create content segmentation
  • 3. Segmentation essentially involves dividing your audience or market into smaller, more defined groups based on certain topics. Categorized each Blog under their primary product focusing on user friendly interface and Google Search Result presence. https://www.xyz.com/blogs/savings-account/smart-moves-maximise-benefits-savings-accounts What is Content Segmentation
  • 4. Promotes Expertise by breaking down a library's information into different parts proves you're ready to teach others about a specific topic. Enhances user engagement by mitigating bounce rate fluctuations. Drives the elevation of our leadership status within a particular domain, fostering greater influence and expertise on the subject matter. Strengthens the interlinking framework and enhances the topical authority and SEO performance of a specific subject. Helps us understand which segment of our operations is driving growth and contributing to our success. Identify the seasonal fluctuations in Google Trends to pinpoint which segments experience peak interest during specific months of the year. Why do we need Content Segmentation for SEO
  • 5. How to Create Content Segmentation 01 Switch from memory Storage to Database Storage Mode Using database storage means storing all the information about crawled websites in a structured database, which is better for handling large amounts of data efficiently. On the other hand, storing data in memory RAM means keeping it temporarily in the computer's fast-access memory, which is quicker but has limited space
  • 6. How to Create Content Segmentation 02 Include the Specific Folder that needs to analyzed Narrow the URL subfolder by using match regex, you can also include multiple subfolder one per line. And test the URL if the webpages under that directory is included for crawling
  • 7. How to Create Content Segmentation 03 Configure Segmentation Segments are initiated by understanding the common topics that revolve around your blogs. Segments will group all the webpages that contains that specific keywords in the URL Structure. So, we need to make sure we create the bucket the right URL structure under that selected segment Step 1 Step 2 Step 3
  • 8. Segmentation Dashboard The number of issues across each segment helps us initiate the fixes based on the month of the year, the trend etc.
  • 9. Key Takeaways from using Segmentation Structured Repository 0.0 K 20.0 K 40.0 K 60.0 K 80.0 K 100.0 K Forecasting/Monthly Search trend based on the each repository bedroom interior living room tips Addressing issue based on their repository search trend Segment URLs Issues Warnings Opportunities High Medium Low wallpaper 7 0 11 13 1 4 19 wall painting 20 0 12 13 1 3 21 bedroom 42 1 14 12 1 5 21 living room 55 3 13 11 2 4 21 Festival 1 0 7 2 1 0 8 How 61 1 13 17 1 6 24 Interior 37 1 13 14 2 5 21 Tips 33 1 14 14 2 5 22 cost 32 1 11 14 1 5 20 Insight-Driven Action for each repository Important SEO Activities to undertake with Segmentation