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Misha Lyalin, Zeptolab: From theory to practice - what being omnichannel means in 2016 @ ad:tech 2016
Om Nom is a popular children's character that has been downloaded on nearly every 5th smartphone worldwide. It has over 3 million fans on Facebook and 700,000 fans on YouTube. A study from Nanyang Technological University found that playing games featuring Om Nom improves children's executive functions and ability to focus and multitask. As the character expands to new platforms, it is important to focus on technologies that reach the target audience, find an easy win, and cooperate with companies already established in various channels to build an omnichannel digital presence.
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Misha Lyalin, Zeptolab: From theory to practice - what being omnichannel means in 2016 @ ad:tech 2016
- 1. FROM THEORY TOPRACTICE: Misha Lyalin, CEO London November3rd,2016 WHAT BEING OMNICHANNEL MEANS IN 2016
- 2. Please meet Om Nom 900 MLN downloadsEVERY 5th smartphone in the world Played on 200 K candies during this talk Om Nom will eat 100 BLN ropes were cut up until today Over
- 3. Om Nom is astar 3,2 MLN fans on Facebook 700 K fans on YouTube 3 BLN animation views
- 4. Who the fans are… Nanyang TechnologicalUniversity Study 2014 , Singapore Truly unique: fun and proven smart “ Provides broad improvement to executive functions, which are important for general intelligence. “ Players concentrate 60% better, and switch between tasks 33% faster, and adapt to new situations better.
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- 10. Video — Om Nom shorts OmNom Stories: webisodes (49x1:30 min) Inspired by various Cut the Rope games iKids award for the “Best web/app series” in 2013 There is a story yet to unfold… Om Nom has millions of fans worldwide and they can’t wait to see new stories about their favorite little monster YouTube, in-game video player: > 3 BLN views YouTube channels for kids TOP 5
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- 12. focus on technologiesthat reach your audience look for an easy win cooperate with those that have figured it out to complete your 360 Thank you! Misha Lyalin, CEO misha@zeptolab.com