Om Nom is a popular children's character that has been downloaded on nearly every 5th smartphone worldwide. It has over 3 million fans on Facebook and 700,000 fans on YouTube. A study from Nanyang Technological University found that playing games featuring Om Nom improves children's executive functions and ability to focus and multitask. As the character expands to new platforms, it is important to focus on technologies that reach the target audience, find an easy win, and cooperate with companies already established in various channels to build an omnichannel digital presence.

1. FROM THEORY TO PRACTICE:
Misha Lyalin, CEO
London
November3rd,2016
WHAT BEING OMNICHANNEL
MEANS IN 2016

2. Please
meet
Om Nom
900 MLN
downloads EVERY 5th
smartphone
in the world
Played on
200 K
candies during this
talk
Om Nom will eat
100 BLN
ropes were cut
up until today
Over

3. Om Nom
is a star
3,2 MLN
fans on
Facebook
700 K
fans on
YouTube
3 BLN
animation
views

4. Who
the fans
are…
Nanyang Technological University
Study 2014 , Singapore
Truly unique:
fun and proven smart
“
Provides broad improvement to
executive functions, which are
important for general
intelligence.
“
Players concentrate 60% better,
and switch between tasks 33%
faster, and adapt to new
situations better.

5. The most
in demand
audience
… but

6. Digital
presence
web AR/VR
TV SNS
mobile console

7. 2010 2011 2012 2013 2014 2015 2016
Digital
presence

8. Games
AppStore
GooglePlay
Mobile
operators:
Mobile
vendors:
Independent
stores:
Web:
Console:
SmartTV:
Stores:

9. Ads

10. Video —
Om Nom
shorts
Om Nom Stories: webisodes
(49x1:30 min)
Inspired by various Cut the Rope
games
iKids award for the “Best
web/app series” in 2013
There is a story yet to unfold…
Om Nom has millions of fans worldwide and they
can’t wait to see new stories about their favorite
little monster
YouTube,
in-game
video player:
> 3 BLN
views
YouTube
channels
for kids
TOP 5

11. Being
omnichannel
Mobile
games
Ads
Video
YouTube
VR
Merch
Social
media
Console
360 video

12. focus on technologies that reach
your audience
look for an easy win
cooperate with those that have
figured it out to complete your 360
Thank you!
Misha Lyalin, CEO
misha@zeptolab.com