SlideShare a Scribd company logo
PM40065710
PRINTACTION
PRINTACTION.COM / MARCH 2019 / $7.50
CANADA’S PRINTING AND IMAGING MAGAZINE
new High -Tech
F I N I S H I N G
the wait is over
CUT COSTS TODAY &
INCREASE PROFITS
Trade Sheetfed, Web, Bindery
www.west-star.com
Asia Pulp & Paper Canada (APP)
The Industry’s Most Extensive Paper Portfolio
• Coated Text and Cover
• Uncoated Offset and Opaque
• Office /Bond and Digital Paper
• Packaging Grades & Custom
Sheeted Board Products
www.appcanada.com/sales@appcanada.com
+1 905 450-2100 +1 800-446-3336
PLUS
Chronicle
The story of how the
Harris brothers rocked
the printing world P.10
Graphics Canada
What attendees can see
at the upcoming
tradeshow P.18
THE WIDE-FORMAT
EXPERIENCE Six consumer-
engagement trends that
are driving the wide-
format business P.14
14 PRINTACTION · March 2019 PRINTACTION.COM
Exploring six popular consumer-
engagement trends that are
driving the wide-format business
By Victoria Gaitskell W
hether it’s an
event poster,
indoor or out-
door signage,
vehicle wrap,
storefront dec-
al, tradeshow
graphic, wall
mural or architectural drawing – to name a
few – we can find wide-format printing all
around us. Also known as large-format
printing, it is a print application that re-
mains a top marketing solution. In this
report, Simpson Print and PNH Solutions
explain how printing companies can lever-
agewide-format technologies to keep pace
with six top marketing trends.
#1: Omni-channel marketing
“Marketing is becoming increasingly com-
plex, and you must become fluent in
omni-channel marketing to be able to
explain to clients how they benefit from
print,” Carla Johanns, President at Simp-
son Print of Bloomingdale, Ont., says.
“Our company understands that today’s
brands are aiming to attract shoppers to
both their online and physical retail en-
vironments.Recent studies show consum-
ers who shop both online and in-store
have a 30-percent higher lifetime value
than those who shop using only one chan-
nel. This concept has prompted our ac-
quisition decisions over the last 12
months.”
In February 2018 the company in-
stalled a new swissQprint Nyala 2 LED
wide-format inkjet system and just 12
months later in February 2019, a Nyala 3
to complement its arsenal of screen print-
ing presses, a 40-inch Komori LS640 UV
press, and digital presses, including a
6-colour HP Indigo. The range of prod-
ucts currently coming off the Nyalas in-
THE WIDE-FORMAT
EXPERIENCE
COVER STORY
PNH Solutions
supplied thousands
of wall-mounted
Silicone Edge (SEG)
fabric frames and
lightboxes for
Swatch stores
across North,
Central and South
America, from 2013
to 2015.
16 PRINTACTION · March 2019 PRINTACTION.COM
cludes displays, temporary and perma-
nent signage for retail environments,
packaging, hoarding (temporary fencing
used on construction sites), and custom
installation work.
“For 50 years we were strictly a sheetfed
environment,so it is quite a dramatic shift
for us to be exploiting the new equip-
ment’s option of printing roll to roll,” Jo-
hanns says.“In my opinion,brand owners
will still want to align themselves with a
traditional screen printer for their evolv-
ing wide-format requirements. Screen
printing will remain a viable production
method for at least another five to 10 years
and is still more cost-effective for quanti-
ties above 250 pieces.”
#2: Enriched retail experience
Johanns observes that new trends in retail-
ing are leading to shorter, higher-priced
runs more suited to digital wide-format
equipment. “In 2012 customers were
coming with a plethora of brick-and-mor-
tar stores andwould place an order for 300
T-stands and 300 banners or 1,500 kits
sent to 1,500 stores, but now retail is
changing. There is more customization
and interest in enhancing the retail experi-
ence for consumers. Retailers are spend-
ing more money on fewer locations, as
major brands like Lululemon and Under
Armour enter the pop-up space.”
Pop-up retail is the trend of temporary
sales establishments that emerge for a few
hours, days or weeks, creating a new
touchpoint for brands to engage with
customers. This opportunity allows busi-
nesses to experiment with short-term
sales strategies without having to invest in
a permanent location.
Johanns says the other feature that at-
tracted her to digital wide-format technol-
ogy is its ability to print on a virtually
unlimited number of substrates,including
plastics, metals, fabrics and composite
materials. Additionally, digital col-
our-management systems enable 100-per-
cent matching of Pantones to meet the
exacting requirements of major brand
owners, she adds. Inks for
digital wide-format applica-
tions have also improved
substantially; Johanns says
the most robust digital inks
are now better for outdoor
applications because of their
sun-fast properties. She ex-
plains Simpson Print is “very
much a coatings company,”
so she was attracted to the
fact that special effects, such
as deep glitter, lenticular or
raised UV, can be accom-
plished through prepress
manipulations on her
swissQprint equipment.
#3: Environmental
sustainability
“From an ecology perspective,
UV LED is important because the pro-
cess is highly efficient and generates half
the energy footprint of screen printing,
while still mimicking the same high-qual-
ity ink saturation as screen,”Johanns says.
“Environmental sustainability is where
you need to be now.You need to show how
much you care about your green footprint.
Brands are telling us it’s important, and
when players like Carlsberg are eliminat-
ing beer six-pack rings to tackle plastic
pollution, you need to be concerned as a
vendor.”
In particular, it is the younger genera-
tions of consumers who have or are now
growing up in a scary world with a strug-
gling economy, and tend to prefer environ-
mentally or socially responsible businesses
that make the world a better place.
#4: Customization
PNH Solutions supplies wide-format
print and custom hardware for events, re-
tail stores, museum exhibits and trade-
shows.Itspastjobsincludescenicelements
forToronto’s 2015 Pan American Games;
the 2016 and 2017 Invictus Games; the
2016,2017 and 2018Toronto Honda Indy;
the 2017 Victoria’s Secret Fashion Show;
and the 2018 and 2019 Super Bowl.
The last two years have been especially
big years for PNH with the expansion of
both its Dorval, Que., and Concord, Ont.,
production facilities to serve bigger con-
tracts and more complex custom work.
The expansion included the introduction
of three new departments – metalwork,
woodwork and electrical – in its Dorval
location.
“Our business is moving toward more
custom work.We want to fill the demand
for customers who want more unique
displays that are different from what have
been done before,” Katherine Hudon,
PNH Solutions Marketing Coordinator,
says. “We’re not the cheapest.We’re well
aware of that,but we market our products
as high quality — not a single-use tent
frame with plastic parts that you can buy
cheaply. Our other value-added propos-
ition is that we can be a lot more flexible
in what we offer, and we are able to cus-
tomize products fully in-house.”
She adds that customized printed
flooring is a product that has boomed
lately. “It used to be popular to print on
carpet, but the disadvantages are that it is
heavy to transport and relatively hard to
clean, so it’s not the most practical thing
— especially in Canada where people
come inside wearing slushy boots in the
winter. Polymer flooring has become
really popular because it is lightweight,
cleans easily, and lasts for long durations
of time.For example,we covered the floor
of a big lounge in Montreal’s Saputo
Stadium with the branding of the com-
pany that sponsored the lounge. The
flooring stood up to frequent cleaning and
the foot traffic of everyone attending
games twice a week for a full season and
is still in really good condition.”
#5: Brand activation events
Hudon says it is becoming increasingly
common for agencies to organize pop-up
brand activation events in shopping malls
and in other public areas as a way to at-
tract customers. “People say retail is in
decline because of online shopping, so
brands are trying to encourage customers
with interesting types of promotions and
incentives to come back into physical re-
tail environments.” Accordingly, PNH’s
projects in the recent past have included
booths for pop-up brand activation events
for Money Mart,Polly Pocket,Pizza Pizza,
McDonald’s,Tropicana and Hyundai.
#6: Interactivity
Another goal of today’s approach to mar-
keting is not just to place information in
front of consumers, but rather to inspire
them or provoke their thoughts and feel-
ings to the point that they will engage with
or share the brand’s content.The resulting
two-way communication is regarded as
crucial for building trust,genuine relation-
ships, and enhanced experiences that to-
day’s consumers are thought to be seeking.
“One booth we did last year was for a
video game company introducing a new
game in Las Vegas. The interior of the
boothhadscreensbuiltintoitthatbrought
visitors inside the booth to test the game.
The exhibit left a much stronger impres-
sion on people because they had that ex-
perience,” Hudon recounts.
She says 3D installations are also huge
for promoting interactive consumer ex-
periences. Last year for Cineplex, PNH
built two giant 3D pieces – a soda can and
popcorn bag – that were installed in malls
across Ontario and used enthusiastically
by moviegoers as selfie props. Another of
its past successes for Emporio Armani
involved creating a huge 3D backdrop
with part of a car emerging from it. Con-
sumers could take photos with stylish
brand ambassadors in front of the back-
drop to share on social media.
“We want
to fill the
demand for
customers
who want
more unique
displays
that are
different
from what
have been
done
before.”
PNH Solutions
supplied dye-
sublimated fabric
banners for the
stage backdrops
used in both the
opening and
closing ceremonies
of the 2016 Invictus
Games in Florida.

More Related Content

Similar to The Wide-Format Experience | PrintAction

The Conversation Starts From Within
The Conversation Starts From WithinThe Conversation Starts From Within
The Conversation Starts From Within
Tom Himpe
 
Graphic Design USA/GDUSA December 2015 Issue
Graphic Design USA/GDUSA December 2015 Issue Graphic Design USA/GDUSA December 2015 Issue
Graphic Design USA/GDUSA December 2015 Issue
Ilana Greenberg
 
MLT Case Study: Unisource Product Launch
MLT Case Study: Unisource Product LaunchMLT Case Study: Unisource Product Launch
MLT Case Study: Unisource Product Launch
MLT Creative
 
Dpi Whattheythink Com Specialreports 090319pellow
Dpi Whattheythink Com Specialreports 090319pellowDpi Whattheythink Com Specialreports 090319pellow
Dpi Whattheythink Com Specialreports 090319pellow
marketingdpiweb
 
Social Media Opportunities and Challenges in Digital Signage
Social Media Opportunities and Challenges in Digital SignageSocial Media Opportunities and Challenges in Digital Signage
Social Media Opportunities and Challenges in Digital Signage
Lynne d Johnson
 
HP E-Zine: Security in Media and Entertainment
HP E-Zine: Security in Media and EntertainmentHP E-Zine: Security in Media and Entertainment
HP E-Zine: Security in Media and Entertainment
Hewlett Packard Enterprise Business Value Exchange
 
Transformation of media - technology and business models
Transformation of media - technology and business modelsTransformation of media - technology and business models
Transformation of media - technology and business models
Johan Winbladh
 
Running head sandisk place and competitive advantage1sandisk.docx
Running head sandisk place and competitive advantage1sandisk.docxRunning head sandisk place and competitive advantage1sandisk.docx
Running head sandisk place and competitive advantage1sandisk.docx
toltonkendal
 
The Work Ahead: Designing Manufacturing’s Digital Future
The Work Ahead: Designing Manufacturing’s Digital FutureThe Work Ahead: Designing Manufacturing’s Digital Future
The Work Ahead: Designing Manufacturing’s Digital Future
Cognizant
 
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
toc
 
Mapping New Media in an Era of Convergence
Mapping New Media in an Era of ConvergenceMapping New Media in an Era of Convergence
Mapping New Media in an Era of Convergence
Dilpreeta Vasudeva
 
Takeaways From CES 2017
Takeaways From CES 2017Takeaways From CES 2017
Takeaways From CES 2017
Young & Rubicam
 
Top 10: Manufacturing trends 2015
Top 10: Manufacturing trends 2015Top 10: Manufacturing trends 2015
Top 10: Manufacturing trends 2015
ChipHerzog
 
Agency Credentials 2014-Home & Building Products Case Studies
Agency Credentials 2014-Home & Building Products Case StudiesAgency Credentials 2014-Home & Building Products Case Studies
Agency Credentials 2014-Home & Building Products Case Studies
MARC USA
 
Group M Interaction 2017 Preview
Group M Interaction 2017 PreviewGroup M Interaction 2017 Preview
Group M Interaction 2017 Preview
digitalinasia
 
Interactive newspaper the next big thing in newspaper industry
Interactive newspaper  the next big thing in newspaper industryInteractive newspaper  the next big thing in newspaper industry
Interactive newspaper the next big thing in newspaper industry
Ankit Mahapatra
 
3D-Printing
3D-Printing3D-Printing
3D-Printing
Nathaniel Wilson
 
The Future of Manufacturing
The Future of ManufacturingThe Future of Manufacturing
The Future of Manufacturing
Cognizant
 
Esko Wrapped #01 -- Brand Impact through Efficient Packaging
Esko Wrapped #01 -- Brand Impact through Efficient PackagingEsko Wrapped #01 -- Brand Impact through Efficient Packaging
Esko Wrapped #01 -- Brand Impact through Efficient Packaging
Kathy Drommerhausen
 
CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021
Kondaiah's Creative Print and Pack Pvt Ltd
 

Similar to The Wide-Format Experience | PrintAction (20)

The Conversation Starts From Within
The Conversation Starts From WithinThe Conversation Starts From Within
The Conversation Starts From Within
 
Graphic Design USA/GDUSA December 2015 Issue
Graphic Design USA/GDUSA December 2015 Issue Graphic Design USA/GDUSA December 2015 Issue
Graphic Design USA/GDUSA December 2015 Issue
 
MLT Case Study: Unisource Product Launch
MLT Case Study: Unisource Product LaunchMLT Case Study: Unisource Product Launch
MLT Case Study: Unisource Product Launch
 
Dpi Whattheythink Com Specialreports 090319pellow
Dpi Whattheythink Com Specialreports 090319pellowDpi Whattheythink Com Specialreports 090319pellow
Dpi Whattheythink Com Specialreports 090319pellow
 
Social Media Opportunities and Challenges in Digital Signage
Social Media Opportunities and Challenges in Digital SignageSocial Media Opportunities and Challenges in Digital Signage
Social Media Opportunities and Challenges in Digital Signage
 
HP E-Zine: Security in Media and Entertainment
HP E-Zine: Security in Media and EntertainmentHP E-Zine: Security in Media and Entertainment
HP E-Zine: Security in Media and Entertainment
 
Transformation of media - technology and business models
Transformation of media - technology and business modelsTransformation of media - technology and business models
Transformation of media - technology and business models
 
Running head sandisk place and competitive advantage1sandisk.docx
Running head sandisk place and competitive advantage1sandisk.docxRunning head sandisk place and competitive advantage1sandisk.docx
Running head sandisk place and competitive advantage1sandisk.docx
 
The Work Ahead: Designing Manufacturing’s Digital Future
The Work Ahead: Designing Manufacturing’s Digital FutureThe Work Ahead: Designing Manufacturing’s Digital Future
The Work Ahead: Designing Manufacturing’s Digital Future
 
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...Service Innovation  The Path To Book Publishing Success In The Digital Age Pr...
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...
 
Mapping New Media in an Era of Convergence
Mapping New Media in an Era of ConvergenceMapping New Media in an Era of Convergence
Mapping New Media in an Era of Convergence
 
Takeaways From CES 2017
Takeaways From CES 2017Takeaways From CES 2017
Takeaways From CES 2017
 
Top 10: Manufacturing trends 2015
Top 10: Manufacturing trends 2015Top 10: Manufacturing trends 2015
Top 10: Manufacturing trends 2015
 
Agency Credentials 2014-Home & Building Products Case Studies
Agency Credentials 2014-Home & Building Products Case StudiesAgency Credentials 2014-Home & Building Products Case Studies
Agency Credentials 2014-Home & Building Products Case Studies
 
Group M Interaction 2017 Preview
Group M Interaction 2017 PreviewGroup M Interaction 2017 Preview
Group M Interaction 2017 Preview
 
Interactive newspaper the next big thing in newspaper industry
Interactive newspaper  the next big thing in newspaper industryInteractive newspaper  the next big thing in newspaper industry
Interactive newspaper the next big thing in newspaper industry
 
3D-Printing
3D-Printing3D-Printing
3D-Printing
 
The Future of Manufacturing
The Future of ManufacturingThe Future of Manufacturing
The Future of Manufacturing
 
Esko Wrapped #01 -- Brand Impact through Efficient Packaging
Esko Wrapped #01 -- Brand Impact through Efficient PackagingEsko Wrapped #01 -- Brand Impact through Efficient Packaging
Esko Wrapped #01 -- Brand Impact through Efficient Packaging
 
CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021
 

More from Victoria Gaitskell

A New Strategy In Minnesota | In-Plant Graphics
A New Strategy In Minnesota | In-Plant GraphicsA New Strategy In Minnesota | In-Plant Graphics
A New Strategy In Minnesota | In-Plant Graphics
Victoria Gaitskell
 
Gibson Digital Print, Barrie, Ontario | Canadian Printer
Gibson Digital Print, Barrie, Ontario | Canadian PrinterGibson Digital Print, Barrie, Ontario | Canadian Printer
Gibson Digital Print, Barrie, Ontario | Canadian Printer
Victoria Gaitskell
 
Cornwall City Press, Cornwall, Ontario | Canadian Printer
Cornwall City Press, Cornwall, Ontario | Canadian PrinterCornwall City Press, Cornwall, Ontario | Canadian Printer
Cornwall City Press, Cornwall, Ontario | Canadian Printer
Victoria Gaitskell
 
Aussie Graphics Printing Group, Markham, Ontario | Marketing Magazine
Aussie Graphics Printing Group, Markham, Ontario | Marketing MagazineAussie Graphics Printing Group, Markham, Ontario | Marketing Magazine
Aussie Graphics Printing Group, Markham, Ontario | Marketing Magazine
Victoria Gaitskell
 
Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...
Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...
Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...
Victoria Gaitskell
 
Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...
Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...
Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...
Victoria Gaitskell
 
Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...
Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...
Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...
Victoria Gaitskell
 
Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...
Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...
Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...
Victoria Gaitskell
 
L'Expérience Du Grand Format | Imprim'Action
L'Expérience Du Grand Format | Imprim'ActionL'Expérience Du Grand Format | Imprim'Action
L'Expérience Du Grand Format | Imprim'Action
Victoria Gaitskell
 
Ice It Off | Manufacturing Automation.pdf
Ice It Off | Manufacturing Automation.pdfIce It Off | Manufacturing Automation.pdf
Ice It Off | Manufacturing Automation.pdf
Victoria Gaitskell
 
Faith and Healing in the Anglican Church | Anglican Journal
Faith and Healing in the Anglican Church | Anglican JournalFaith and Healing in the Anglican Church | Anglican Journal
Faith and Healing in the Anglican Church | Anglican Journal
Victoria Gaitskell
 
Miami Spirit: Uncovering the City's Spiritual Side | Toronto Sun
Miami Spirit: Uncovering the City's Spiritual Side |  Toronto SunMiami Spirit: Uncovering the City's Spiritual Side |  Toronto Sun
Miami Spirit: Uncovering the City's Spiritual Side | Toronto Sun
Victoria Gaitskell
 
Pope's First Visit Fuels Catholic Revival In Cuba | Toronto Star
Pope's First Visit Fuels Catholic Revival In Cuba | Toronto StarPope's First Visit Fuels Catholic Revival In Cuba | Toronto Star
Pope's First Visit Fuels Catholic Revival In Cuba | Toronto Star
Victoria Gaitskell
 
Mexicans Keeping the Faith | Toronto Star
Mexicans Keeping the Faith  | Toronto StarMexicans Keeping the Faith  | Toronto Star
Mexicans Keeping the Faith | Toronto Star
Victoria Gaitskell
 
The Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic Journal
The Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic JournalThe Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic Journal
The Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic Journal
Victoria Gaitskell
 
Museum Quality | PrintAction.pdf
Museum Quality | PrintAction.pdfMuseum Quality | PrintAction.pdf
Museum Quality | PrintAction.pdf
Victoria Gaitskell
 
Foiling Counterfeiters and Hackers | PrintAction
Foiling Counterfeiters and Hackers | PrintActionFoiling Counterfeiters and Hackers | PrintAction
Foiling Counterfeiters and Hackers | PrintAction
Victoria Gaitskell
 
Killer Packaging | PrintAction
Killer Packaging | PrintActionKiller Packaging | PrintAction
Killer Packaging | PrintAction
Victoria Gaitskell
 
Ice It Off | Pulp & Paper Canada
Ice It Off | Pulp & Paper CanadaIce It Off | Pulp & Paper Canada
Ice It Off | Pulp & Paper Canada
Victoria Gaitskell
 
Printing Scientology | PrintAction
Printing Scientology | PrintActionPrinting Scientology | PrintAction
Printing Scientology | PrintAction
Victoria Gaitskell
 

More from Victoria Gaitskell (20)

A New Strategy In Minnesota | In-Plant Graphics
A New Strategy In Minnesota | In-Plant GraphicsA New Strategy In Minnesota | In-Plant Graphics
A New Strategy In Minnesota | In-Plant Graphics
 
Gibson Digital Print, Barrie, Ontario | Canadian Printer
Gibson Digital Print, Barrie, Ontario | Canadian PrinterGibson Digital Print, Barrie, Ontario | Canadian Printer
Gibson Digital Print, Barrie, Ontario | Canadian Printer
 
Cornwall City Press, Cornwall, Ontario | Canadian Printer
Cornwall City Press, Cornwall, Ontario | Canadian PrinterCornwall City Press, Cornwall, Ontario | Canadian Printer
Cornwall City Press, Cornwall, Ontario | Canadian Printer
 
Aussie Graphics Printing Group, Markham, Ontario | Marketing Magazine
Aussie Graphics Printing Group, Markham, Ontario | Marketing MagazineAussie Graphics Printing Group, Markham, Ontario | Marketing Magazine
Aussie Graphics Printing Group, Markham, Ontario | Marketing Magazine
 
Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...
Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...
Souped-Up Security: Solutions to Enhance the Security of Print Processes and ...
 
Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...
Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...
Reaching Our Youth: Best Practices and Tips for Recruiting and Hiring the Nex...
 
Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...
Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...
Print Champions: Historic Raptors Championship Wins a Slam-Dunk Victory for C...
 
Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...
Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...
Printing and Politics: Thoughts from Ontario's New Progressive Conservative L...
 
L'Expérience Du Grand Format | Imprim'Action
L'Expérience Du Grand Format | Imprim'ActionL'Expérience Du Grand Format | Imprim'Action
L'Expérience Du Grand Format | Imprim'Action
 
Ice It Off | Manufacturing Automation.pdf
Ice It Off | Manufacturing Automation.pdfIce It Off | Manufacturing Automation.pdf
Ice It Off | Manufacturing Automation.pdf
 
Faith and Healing in the Anglican Church | Anglican Journal
Faith and Healing in the Anglican Church | Anglican JournalFaith and Healing in the Anglican Church | Anglican Journal
Faith and Healing in the Anglican Church | Anglican Journal
 
Miami Spirit: Uncovering the City's Spiritual Side | Toronto Sun
Miami Spirit: Uncovering the City's Spiritual Side |  Toronto SunMiami Spirit: Uncovering the City's Spiritual Side |  Toronto Sun
Miami Spirit: Uncovering the City's Spiritual Side | Toronto Sun
 
Pope's First Visit Fuels Catholic Revival In Cuba | Toronto Star
Pope's First Visit Fuels Catholic Revival In Cuba | Toronto StarPope's First Visit Fuels Catholic Revival In Cuba | Toronto Star
Pope's First Visit Fuels Catholic Revival In Cuba | Toronto Star
 
Mexicans Keeping the Faith | Toronto Star
Mexicans Keeping the Faith  | Toronto StarMexicans Keeping the Faith  | Toronto Star
Mexicans Keeping the Faith | Toronto Star
 
The Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic Journal
The Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic JournalThe Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic Journal
The Renaissance In Inuit Art Marketing | Above & Beyond: Canada's Arctic Journal
 
Museum Quality | PrintAction.pdf
Museum Quality | PrintAction.pdfMuseum Quality | PrintAction.pdf
Museum Quality | PrintAction.pdf
 
Foiling Counterfeiters and Hackers | PrintAction
Foiling Counterfeiters and Hackers | PrintActionFoiling Counterfeiters and Hackers | PrintAction
Foiling Counterfeiters and Hackers | PrintAction
 
Killer Packaging | PrintAction
Killer Packaging | PrintActionKiller Packaging | PrintAction
Killer Packaging | PrintAction
 
Ice It Off | Pulp & Paper Canada
Ice It Off | Pulp & Paper CanadaIce It Off | Pulp & Paper Canada
Ice It Off | Pulp & Paper Canada
 
Printing Scientology | PrintAction
Printing Scientology | PrintActionPrinting Scientology | PrintAction
Printing Scientology | PrintAction
 

Recently uploaded

2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 

Recently uploaded (20)

2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 

The Wide-Format Experience | PrintAction

  • 1. PM40065710 PRINTACTION PRINTACTION.COM / MARCH 2019 / $7.50 CANADA’S PRINTING AND IMAGING MAGAZINE new High -Tech F I N I S H I N G the wait is over CUT COSTS TODAY & INCREASE PROFITS Trade Sheetfed, Web, Bindery www.west-star.com Asia Pulp & Paper Canada (APP) The Industry’s Most Extensive Paper Portfolio • Coated Text and Cover • Uncoated Offset and Opaque • Office /Bond and Digital Paper • Packaging Grades & Custom Sheeted Board Products www.appcanada.com/sales@appcanada.com +1 905 450-2100 +1 800-446-3336 PLUS Chronicle The story of how the Harris brothers rocked the printing world P.10 Graphics Canada What attendees can see at the upcoming tradeshow P.18 THE WIDE-FORMAT EXPERIENCE Six consumer- engagement trends that are driving the wide- format business P.14
  • 2. 14 PRINTACTION · March 2019 PRINTACTION.COM Exploring six popular consumer- engagement trends that are driving the wide-format business By Victoria Gaitskell W hether it’s an event poster, indoor or out- door signage, vehicle wrap, storefront dec- al, tradeshow graphic, wall mural or architectural drawing – to name a few – we can find wide-format printing all around us. Also known as large-format printing, it is a print application that re- mains a top marketing solution. In this report, Simpson Print and PNH Solutions explain how printing companies can lever- agewide-format technologies to keep pace with six top marketing trends. #1: Omni-channel marketing “Marketing is becoming increasingly com- plex, and you must become fluent in omni-channel marketing to be able to explain to clients how they benefit from print,” Carla Johanns, President at Simp- son Print of Bloomingdale, Ont., says. “Our company understands that today’s brands are aiming to attract shoppers to both their online and physical retail en- vironments.Recent studies show consum- ers who shop both online and in-store have a 30-percent higher lifetime value than those who shop using only one chan- nel. This concept has prompted our ac- quisition decisions over the last 12 months.” In February 2018 the company in- stalled a new swissQprint Nyala 2 LED wide-format inkjet system and just 12 months later in February 2019, a Nyala 3 to complement its arsenal of screen print- ing presses, a 40-inch Komori LS640 UV press, and digital presses, including a 6-colour HP Indigo. The range of prod- ucts currently coming off the Nyalas in- THE WIDE-FORMAT EXPERIENCE COVER STORY PNH Solutions supplied thousands of wall-mounted Silicone Edge (SEG) fabric frames and lightboxes for Swatch stores across North, Central and South America, from 2013 to 2015.
  • 3. 16 PRINTACTION · March 2019 PRINTACTION.COM cludes displays, temporary and perma- nent signage for retail environments, packaging, hoarding (temporary fencing used on construction sites), and custom installation work. “For 50 years we were strictly a sheetfed environment,so it is quite a dramatic shift for us to be exploiting the new equip- ment’s option of printing roll to roll,” Jo- hanns says.“In my opinion,brand owners will still want to align themselves with a traditional screen printer for their evolv- ing wide-format requirements. Screen printing will remain a viable production method for at least another five to 10 years and is still more cost-effective for quanti- ties above 250 pieces.” #2: Enriched retail experience Johanns observes that new trends in retail- ing are leading to shorter, higher-priced runs more suited to digital wide-format equipment. “In 2012 customers were coming with a plethora of brick-and-mor- tar stores andwould place an order for 300 T-stands and 300 banners or 1,500 kits sent to 1,500 stores, but now retail is changing. There is more customization and interest in enhancing the retail experi- ence for consumers. Retailers are spend- ing more money on fewer locations, as major brands like Lululemon and Under Armour enter the pop-up space.” Pop-up retail is the trend of temporary sales establishments that emerge for a few hours, days or weeks, creating a new touchpoint for brands to engage with customers. This opportunity allows busi- nesses to experiment with short-term sales strategies without having to invest in a permanent location. Johanns says the other feature that at- tracted her to digital wide-format technol- ogy is its ability to print on a virtually unlimited number of substrates,including plastics, metals, fabrics and composite materials. Additionally, digital col- our-management systems enable 100-per- cent matching of Pantones to meet the exacting requirements of major brand owners, she adds. Inks for digital wide-format applica- tions have also improved substantially; Johanns says the most robust digital inks are now better for outdoor applications because of their sun-fast properties. She ex- plains Simpson Print is “very much a coatings company,” so she was attracted to the fact that special effects, such as deep glitter, lenticular or raised UV, can be accom- plished through prepress manipulations on her swissQprint equipment. #3: Environmental sustainability “From an ecology perspective, UV LED is important because the pro- cess is highly efficient and generates half the energy footprint of screen printing, while still mimicking the same high-qual- ity ink saturation as screen,”Johanns says. “Environmental sustainability is where you need to be now.You need to show how much you care about your green footprint. Brands are telling us it’s important, and when players like Carlsberg are eliminat- ing beer six-pack rings to tackle plastic pollution, you need to be concerned as a vendor.” In particular, it is the younger genera- tions of consumers who have or are now growing up in a scary world with a strug- gling economy, and tend to prefer environ- mentally or socially responsible businesses that make the world a better place. #4: Customization PNH Solutions supplies wide-format print and custom hardware for events, re- tail stores, museum exhibits and trade- shows.Itspastjobsincludescenicelements forToronto’s 2015 Pan American Games; the 2016 and 2017 Invictus Games; the 2016,2017 and 2018Toronto Honda Indy; the 2017 Victoria’s Secret Fashion Show; and the 2018 and 2019 Super Bowl. The last two years have been especially big years for PNH with the expansion of both its Dorval, Que., and Concord, Ont., production facilities to serve bigger con- tracts and more complex custom work. The expansion included the introduction of three new departments – metalwork, woodwork and electrical – in its Dorval location. “Our business is moving toward more custom work.We want to fill the demand for customers who want more unique displays that are different from what have been done before,” Katherine Hudon, PNH Solutions Marketing Coordinator, says. “We’re not the cheapest.We’re well aware of that,but we market our products as high quality — not a single-use tent frame with plastic parts that you can buy cheaply. Our other value-added propos- ition is that we can be a lot more flexible in what we offer, and we are able to cus- tomize products fully in-house.” She adds that customized printed flooring is a product that has boomed lately. “It used to be popular to print on carpet, but the disadvantages are that it is heavy to transport and relatively hard to clean, so it’s not the most practical thing — especially in Canada where people come inside wearing slushy boots in the winter. Polymer flooring has become really popular because it is lightweight, cleans easily, and lasts for long durations of time.For example,we covered the floor of a big lounge in Montreal’s Saputo Stadium with the branding of the com- pany that sponsored the lounge. The flooring stood up to frequent cleaning and the foot traffic of everyone attending games twice a week for a full season and is still in really good condition.” #5: Brand activation events Hudon says it is becoming increasingly common for agencies to organize pop-up brand activation events in shopping malls and in other public areas as a way to at- tract customers. “People say retail is in decline because of online shopping, so brands are trying to encourage customers with interesting types of promotions and incentives to come back into physical re- tail environments.” Accordingly, PNH’s projects in the recent past have included booths for pop-up brand activation events for Money Mart,Polly Pocket,Pizza Pizza, McDonald’s,Tropicana and Hyundai. #6: Interactivity Another goal of today’s approach to mar- keting is not just to place information in front of consumers, but rather to inspire them or provoke their thoughts and feel- ings to the point that they will engage with or share the brand’s content.The resulting two-way communication is regarded as crucial for building trust,genuine relation- ships, and enhanced experiences that to- day’s consumers are thought to be seeking. “One booth we did last year was for a video game company introducing a new game in Las Vegas. The interior of the boothhadscreensbuiltintoitthatbrought visitors inside the booth to test the game. The exhibit left a much stronger impres- sion on people because they had that ex- perience,” Hudon recounts. She says 3D installations are also huge for promoting interactive consumer ex- periences. Last year for Cineplex, PNH built two giant 3D pieces – a soda can and popcorn bag – that were installed in malls across Ontario and used enthusiastically by moviegoers as selfie props. Another of its past successes for Emporio Armani involved creating a huge 3D backdrop with part of a car emerging from it. Con- sumers could take photos with stylish brand ambassadors in front of the back- drop to share on social media. “We want to fill the demand for customers who want more unique displays that are different from what have been done before.” PNH Solutions supplied dye- sublimated fabric banners for the stage backdrops used in both the opening and closing ceremonies of the 2016 Invictus Games in Florida.