Explore the unique and powerful world of omnichannel marketing and commerce. See how it impacts customer purchase journey, purchase frequency as well as lifetime value. Make the most out of your omnichannel marketing and commerce.
Tracking the customer journey is becoming more difficult. Today’s consumers engage brands on multiple platforms, often moving through several digital touchpoints before they are ready to buy.
Therefore, the concept of omnichannel marketing has risen, allowing businesses to embrace the change to address two critical aspects of modern marketing – technological innovation and customer experience.
Omnichannel marketing will grow faster than any other segment as it blends technology, data/analytics/measurement/metrics and both traditional and digital marketing with a host of other variables. All of this can be integrated now with attribution and insight engines to deliver actionable insights to retailers and brand marketers. We believe that going forward driving down marketing costs while increasing performance will be the key to profitability for everyone. That's where our Omnichannel Marketing Project is focused.
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.
Omni Channel Marketing - Surrounding The Customer Gary Edgar
Omni Channel Marketing is becoming a bit of a buzzword right now, but it doesn't make it any less important. Find out what makes for good omni channel marketing, the best in class examples and how you can get started regardless of budget or staffing.
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
Tracking the customer journey is becoming more difficult. Today’s consumers engage brands on multiple platforms, often moving through several digital touchpoints before they are ready to buy.
Therefore, the concept of omnichannel marketing has risen, allowing businesses to embrace the change to address two critical aspects of modern marketing – technological innovation and customer experience.
Omnichannel marketing will grow faster than any other segment as it blends technology, data/analytics/measurement/metrics and both traditional and digital marketing with a host of other variables. All of this can be integrated now with attribution and insight engines to deliver actionable insights to retailers and brand marketers. We believe that going forward driving down marketing costs while increasing performance will be the key to profitability for everyone. That's where our Omnichannel Marketing Project is focused.
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.
Omni Channel Marketing - Surrounding The Customer Gary Edgar
Omni Channel Marketing is becoming a bit of a buzzword right now, but it doesn't make it any less important. Find out what makes for good omni channel marketing, the best in class examples and how you can get started regardless of budget or staffing.
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
How To Leverage Omnichannel Marketing Strategy In 2021?Propel Guru
The practice of developing your brand's presence across several online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call centre) channels while ensuring a positive and consistent consumer experience is known as omnichannel marketing.
Incubeta Ignite: The Future of Advertising is ConversationalIncubeta NMPi
Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.
Omnichannel marketing: From Dream to RealityGaurav Gupta
The holy grail of marketing to today's information rich & attention poor consumers is reaching out to the right person, at the right moment, with the right message, or else, settle for sub par-business results; And we have, for far too long. "Omnichannel marketing" will be is that all-power "Infinity Gauntlet" that can answer this and is primed to be the next revolution. Brace for impact!
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
Product findability is more than on-site search.
Doing product findability right connects the right person
with the right product at the right time. Consumers
don’t recognize channels, technologies, warehouse
locations, or drop-ship relationships. They are expecting
a seamless, frictionless experience, and retailers that
provide it are succeeding in the marketplace.
Connecting people and products effectively significantly
improves the customer experience and leads directly to
downstream benefits.
Customers want retailers to meet them with relevancy
wherever they choose to shop. Seamless customer
experiences across all touchpoints requires coordinated
operations, integrated systems, and shared data
throughout the enterprise. Retailers must find the right
mix of solutions for their products and customers.
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
Explore how mobile technology is changing customer experiences, in-store engagement, and retail strategies in this concise deck, courtesy of SAP and TechValidate.
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
Exploring The Omnichannel Commerce ExperienceNeedle
Are your competitors beating you in the Omni-channel race?
Many companies worry about creating "New and improved" customer experiences by expanding into channels they know nothing about. Not only can this become a huge money pit, but it can also distract you from the more important race: reaching your target customers.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
Closed Loop Marketing is a continuous process to deliver tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact. The Closed Loop Marketing Architecture (CLMA) is a reference blueprint describing the stages of a modern marketing and sales campaign.
The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.
Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersSAP Customer Experience
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
How To Leverage Omnichannel Marketing Strategy In 2021?Propel Guru
The practice of developing your brand's presence across several online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call centre) channels while ensuring a positive and consistent consumer experience is known as omnichannel marketing.
Incubeta Ignite: The Future of Advertising is ConversationalIncubeta NMPi
Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.
Omnichannel marketing: From Dream to RealityGaurav Gupta
The holy grail of marketing to today's information rich & attention poor consumers is reaching out to the right person, at the right moment, with the right message, or else, settle for sub par-business results; And we have, for far too long. "Omnichannel marketing" will be is that all-power "Infinity Gauntlet" that can answer this and is primed to be the next revolution. Brace for impact!
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
Product findability is more than on-site search.
Doing product findability right connects the right person
with the right product at the right time. Consumers
don’t recognize channels, technologies, warehouse
locations, or drop-ship relationships. They are expecting
a seamless, frictionless experience, and retailers that
provide it are succeeding in the marketplace.
Connecting people and products effectively significantly
improves the customer experience and leads directly to
downstream benefits.
Customers want retailers to meet them with relevancy
wherever they choose to shop. Seamless customer
experiences across all touchpoints requires coordinated
operations, integrated systems, and shared data
throughout the enterprise. Retailers must find the right
mix of solutions for their products and customers.
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
Explore how mobile technology is changing customer experiences, in-store engagement, and retail strategies in this concise deck, courtesy of SAP and TechValidate.
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
Exploring The Omnichannel Commerce ExperienceNeedle
Are your competitors beating you in the Omni-channel race?
Many companies worry about creating "New and improved" customer experiences by expanding into channels they know nothing about. Not only can this become a huge money pit, but it can also distract you from the more important race: reaching your target customers.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
Closed Loop Marketing is a continuous process to deliver tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact. The Closed Loop Marketing Architecture (CLMA) is a reference blueprint describing the stages of a modern marketing and sales campaign.
The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.
Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersSAP Customer Experience
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
In this session, Oban Digital's Joe Doveton looks at how brands should be using CRO techniques for multichannel success and tells you how to utilise the business heroes and neutralise the data denying villains to drive cross platform ROI.
How new mobile research techniques create better insightsSKIM
We were thrilled to share with you a good news: Our Unspoken™ story was nominated for the Paper of the Year Award at the Insight Show 2017 and that we presented it at the main stage with 200+ audience.
During our Unspoken™ presentation, we shared with you about how the “natural” mobile research techniques we developed can capture both rational – emotional drivers in decision-making and increase participants’ engagement.
Find out more https://goo.gl/5t4z7Q
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s thus important to understand each step and activity along the way.
During the Quirk's Event in Brooklyn on March 22, we and Mars Petcare explained how to map customer journeys to optimize touch points and influence the interaction of channel behavior.
Find out more https://goo.gl/6EvRTg
Sample Report: Omnichannel Trend in Global B2C E-Commerce and General Retail ...yStats.com
Free Report Samples for our publication "Omnichannel Trend in Global B2C E-Commerce and General Retail 2015".
Find the full report available for purchase at: not available
InfoTrends' view on customer communications management trendsScriptura Engage
Customer Communications Management (CCM) is subject to changing market conditions driven by digitalization, the Internet, a rich choice of media types, and changing regulations. Under these market conditions, organizations are advised to take a closer look into their customer communications practices.
Nevertheless, in-depth research by InfoTrends revealed that most organizations struggle with getting CCM to work. This document discusses the challenges associated with this and presents a grow path for CCM to help organizations improve their customer communications, reduce the cost associated with these communications, and to deepen their customer relationships.
omnichnannel Innovations in de reisbranchevalantic NL
Hoe beheert u uw voorraad? U wilt voortkomen dat u in de ene winkel teveel voorraad heeft, terwijl u in een andere winkel, in uw webshop of in een online marktplaats zoals Bol.com te weinig heeft. En hoe zorgt u voor snelle bezorging? Henryk Fiedler besprak op Het Omnichannel Event 2016 met u de "Omnichannel State of the Nation", Omnichannel Retail Story en mogelijke oplossingen voor dit soort problemen.
The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Tune in to learn how to use Omnichannel Commerce Data as a competitive differentiator: http://rtou.ch/2c5xzM1
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Part of the Beyond CRM webinar series, this deck is a webinar to be delivered by John Heald, SAP Hybris, around the omnichannel customer journey and how to deliver service excellence. Agents today require context and real-time customer insight.
Go Beyond CRM -with SAP Hybris Service Solutions: http://www.hybris.com/en/service
Patterns for building resilient and scalable microservices platform on AWSBoyan Dimitrov
In this talk we explore Hailo's H2 platform under the hood taking a peek into the orchestration layer and introducing various patterns for building scalable and resilient microservices platform. We share insights about our architecture and how it evolved into a cloud agnostic self-managed system.
Dive into these Omnichannel Commerce Best Practices by Haran S, Head of Business, SEA, SAP Hybris.
In this presentation content, Haran shares some of the best practices from SAP Hybris customers as well as the strategy to get started in embarking an omnichannel journey for your business.
And visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Take a look at how omnichannel retail should be. Connect with and convert customers in real-time using smarter software and better retail practices. This guide helps retail marketers sell more.
Welcome to our presentation on ecommerce platforms! In this
session, we will dive into the key features and benefits that
make these platforms essential for online businesses.
Managing the Store Transformation Process: Why it’s imperative to transform your physical store
This White paper explores how a new empowered customer experience can be achieved. It also addresses the second essential step, the transformation plan and metrics that will be used to measure success. This key step enables the creation of the store transformation strategy, vision and roadmap.
A Guide to Crafting an Effective Omnichannel Strategy (1).pdfchristiemarie4
Omnichannel is a marketing approach that offers an integrated shopping experience to the customers. Keep reading to know more about this omnichannel strategy.
PixelCrayons create online marketplaces embedded with powerful tools for the merchants to effectively showcase their products and connect them to customers.
How to Implement Architecture to Support Omnichannel ServicesOpenbravo
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
From Clicks to Bricks: Why Physical Stores Matter Today More Than EverOpenbravo
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty.
The Retail Enterprise - And the rise of the omni-present consumer Part 2Zensar Technologies Ltd.
Zensar - supporting
global Retailers
in their
transformation
journey
Shared Service: Support services delivered through a
team of experienced functional and technical
consultants. A single team of Oracle Retail experts led by
an experienced service manager helps support multiple
retailers. Through this model, the retailer is able to
reduce the total cost of operations by up to 30%.
Managed Service: Zensar takes on the responsibility for
a set of pre-defined support activities and
enhancements. The SLAs for response and resolution is
agreed upon and this type of engagement fits retailers
looking to engage in continuous improvement and long
term fixes.
Resource Augmentation: The management, allocation
and SLA responsibility of resources in this model is
completely dependent on the customer and the mode of
client operations.
Capacity Augmentation: Like with
the management, allocation and SLA
responsibility of resources in this model is completely
dependent on the customer and the mode of operations.
However this is suitable for larger engagements and
team capacity and skill planning for project ramp-up and
ramp-down based on customer requirement.
Let's Talk Technical Marketing: Your Guide to Content for the Entire Customer...Ari Hoffman
Ari Hoffman looks at today's search driven world and why we tend to look at
Marketing as the answer to new business
development. We overlook the power that
product and support can play in marketing and
sales.
Learn how to leverage your product and support
content as a Marketing goldmine. Unlock the
Search Engine potential of your “How To's” and
FAQs to engage your customers throughout the
entire customer journey. Transform static PDFs
into a rich, dynamic self-service channel where
prospects and customers can self-educate and
watch as the sales cycle shortens and your NPS
(Net Promoter Score) increases.
Why Ecommerce Integration is Essential for Your Business.pdfThecommerceshop1
Essential for Your Business
In today's rapidly evolving digital landscape, businesses are constantly seeking ways to unlock their growth potential. One of the most effective strategies for achieving this is through ecommerce integration. By seamlessly integrating your ecommerce platform with other systems and processes, you can streamline operations, enhance customer experience, and drive revenue growth. In this article, we will explore the importance of ecommerce integration services and provide insights into how you can leverage this powerful tool to propel your business forward.
How to avoid Cart Abandonment on an eCommerce store?Knowband Store
Is your eCommerce store suffering from increased abandoned carts? Implement these important tips that can help in grabbing more sales and conversions for your online site.
Similar to Epic Guide to Omnichannel Marketing and Commerce (20)
How to avoid Cart Abandonment on an eCommerce store?
Epic Guide to Omnichannel Marketing and Commerce
1. EPIC GUIDE TO
ADVANCED OMNICHANNEL
MARKETING AND COMMERCE
Specialist@Orkiv.com Powered By Orkiv.com 401-300-4653
Learn the secrets to operating smoothly across
channels, leveraging technology, and enhancing the
customer experience.
2. Unique Qualifications
As the Chief Executive at Orkiv, Alex has had a direct impact over a short, robust
career working with retailers. Along with his partners, the Orkiv team has been able to
help nearly 100 retailers throughout the USA and beyond. Alex has been a long-time
entrepreneur and wanted to completely derail the way retail worked to make a model
more efficient, smarter, and easier than anything out there. This led to the creation of
world class retail software, which helps to align retailers online and offline worlds.
Through delivering these solutions, Alex has acquired a vast amount of knowledge
working with retailers to improve their operations from a technical grounds up. Let
him guide you to retail success with the right people, processes, and technologies to
make it happen.
Specialist@Orkiv.com Powered By Orkiv.com 401-300-4653
Alex Senn
About the Author
Founder/CEO at
Orkiv.com
Say Hi @Senner10
3. CONTENTS
Specialist@Orkiv.com Orkiv.com 401-300-4653
Status Check - What is my
current omnichannel
position?
4.
What should my system
handle?
8.
How to fully leverage
omnichannel technology for a
sales boost
12.
Closing the Gap - Online vs.
Offline
16.
Summary and Info23.
4. Status Check - What do you Have?
Specialist@Orkiv.com Orkiv.com 401-300-4653
“Quality is not what you put into a product. It’s what
the customer gets out of it” - Peter Drucker
5. A Need for Retail Change
Classic retail systems are not utilizing technology to the fullest extent.
Classic retail struggles to adapt and change with market trends and
innovate through outside forces while understanding customers wants
and needs. In order to compete you must take advantage of the
massive leaps in retail technology. Orkiv automates essential
components of the marketing and commerce funnel to supercharge
customer acquisition and purchase frequency.
Specialist@Orkiv.com Orkiv.com 401-300-4653
6. Causes of the Slowdown?
In many cases the real reason for
economic slowdown in any industry
is a simple outpace of supply with
decreasing demand. In this case the
supply has gone up, but so hasn’t the
demand. Retail continues to increase
as a whole, especially in the
eCommerce segment. The problem
facing current retailers is how to best
tackle the omnichannel aspects they
need to. The chart mentioned shows
this. When you facilitate an easy
convergence of online technologies
and your physical storefronts so they
benefit each other, this is when the
true pace of innovation speeds up.
Specialist@Orkiv.com Orkiv.com 401-300-4653
Take Inventory
What is your current system capable of? On the next page we
look at a few basics, as well as the more advanced omnichannel
capabilities. If you don’t meet most of these basics, it may be time
to reconsider with something like Orkiv marketing and commerce.
Only 45% of
Retailers Cite
Omnichannel as a
Major Priority in 2015
7. Cover the Basics
Here’s a few of the basics you should already have covered in order to
have a well rounded omnichannel presence.
Specialist@Orkiv.com Orkiv.com 401-300-4653
Online order, Pickup
In-Store, Ship from Store
etc.
Automated order
message updates for
buyer and seller
Automated smart
recommendation using 6
data points
Integrated loyalty and
social intelligence
marketing system
Event based
email/message triggering
Shipping integration with
30+ vendors
8. 3 Things Your Omnichannel Should
Be Able to Handle
Specialist@Orkiv.com Orkiv.com 401-300-4653
“We are products of our own past, but we don’t need
to be a prisoner of it” - Rick Warren
9. A) Effective Omnichannel Components
More Time with Automated Workflows
Combining essential components to facilitate a one-stop-shop for
customers no matter where they come from ensures a seamless
shopping experience. Interweaving this with intelligent commerce that
knows the customer is how you keep them coming back.
Smarter Website
Conversion
Omnichannel
Everything
Event Based
Email Automation
Social Conversion
Location Relevant
Targeting
Interactive Buying
Experience
Less Pressure with Increased Purchase Frequency
Happier Customers means More Loyalty
Essential Marketing and Commerce
Components within Orkiv
Specialist@Orkiv.com Orkiv.com 401-300-4653
10. B) Integrating Made Easy
A modern omnichannel commerce system should be able to handle
nearly any software pieces you throw at it. From your POS to the
beacons you plan to put around your stores, your omnichannel system
needs to be able to connect and leverage those new technologies.
Here’s a few things you may want to integrate with:
Accounting
Your
Omnichannel
Specialist@Orkiv.com Orkiv.com 401-300-4653
Marketing
ERP Merchandising
POS
Customer Service
When executing your omnichannel system within a larger organization
it’s crucial to keep in mind the flexibility you will need to integrate on
the fly. You have to balance multiple areas of the business, which will
all rely on active communication with your omnichannel commerce
system. This will be a whole lot easier when you can integrate with a
few lines of code. When running smoothly, you can use all the
information to make smarter business decisions.
11. C) Innovation on Demand
A true test of a good omnichannel system will be it’s ability to
experiment and test rapidly. This will allow you to try new things,
seeing what works and what does not. Such things as price points,
automatic demand generation, intelligent product recommendations
and email automation are great to test. Here’s some experiments you
can try:
Specialist@Orkiv.com Orkiv.com 401-300-4653
1 Smart Pricing
When you shop Jet, Amazon,
Airbnb or Uber you are buying
through an algorithm that
adjusts prices based on
demand.
2 Advanced Marketing
Beyond just the simple tactics
with messaging and pricing,
test the ability of marketing
your products through
augmented reality or
programmatic ads.
3 Marketplaces
Test different marketplaces to
see which sell your products
best. Compare the results with
A/B testing to identify and
optimize for sales.
4 Social Hacks
Have your system track
mentions of a particular
hashtag, reward customers
based on how many people
they refer.
“Shoppers who purchase both
in-store and online have 30%
more lifetime value as
compared to single channel
shoppers”
12. How Do You Fully Leverage
Omnichannel?
Specialist@Orkiv.com Orkiv.com 401-300-4653
“One way to get the most out of life is to look upon it
as an adventure” - William Feather
13. Automated Omnichannel
Specialist@Orkiv.com Orkiv.com 401-300-4653
Omnichannel is a way of business, it’s an opportunity to present the
best possible experience to your customers. If done correctly, you can
certainly improve your bottom line sales. One of the most important
aspects to get right is full automation of the way the system is bringing
in customers. To demonstrate, see the components below which
describe a marketing funnel and how automated systems embedded
within make your life easier.
Lead
Customer
Traffic To Your Site
Evangelist
Hack #1 Utilize sponsored social posting
to limit the amount of time spent creating,
while maximizing the targeted reach. Do
as much as possible to have customers
create your content.
Hack #2 Use email automation and smart
event flows to target people and convert
at the time they take action. Utilize your
omnichannel system to source the right
products to provide this customer.
Hack #3 Recommend the products
related to a recent purchase in order to
increase average order value. Send these
products at relevant times during, middle
and after the transaction.
Hack #4 Grab the opportunity to turn one
customer into multiple customers with an
automated referral system. Award points
or benefits to people as they share with
their social networks. This is well worth the
investment as it’s your marketing on
autopilot.
14. Convert - Smarter Omnichannel
❖ Online product selection adapts to prior customer
interactions/purchases
❖ Customers events trigger smart messages with
relevant products/sales etc.
❖ Referral program increases customer base
automatically
❖ Easier workflows and fulfillment throughout the entire
process
In order to give customers freedom to shop (and buy) wherever they
please, your people should have the freedom to create the right
environment to make it happen in. Using a smart commerce system
increases purchase frequency, and average order value. Something
like Epic Commerce provides a smooth transition from buying to
receiving product. Using a smart system you can connect with the
customer throughout their entire journey, and continue the whole
process until the next journey starts.
Specialist@Orkiv.com Orkiv.com 401-300-4653
15. A Note About Subscriptions
One of the best ways to ensure
you are getting the most out of
your overall commerce business
is to integrate a recurring model
one way or another. It can vary
widely from what that might be
but here are a few examples.
Specialist@Orkiv.com Orkiv.com 401-300-4653
Toys Socks Dog Food
Make it Work
The subscription model works by getting customers to sign up
for a recurring shipment of your goods. Your offer can vary
widely between a random assortment within one product
vertical, or tailored goods depending on the customer's
preferences. At the end of the day, the customer is paying for
this monthly or quarterly shipment of goods which you have
described. This ensures consistent cash flows and offers a
great way to keep existing customers more loyal.
16. Closing the Online - Offline Gap
Specialist@Orkiv.com Orkiv.com 401-300-4653
“Great things are done through a series of small things
brought together” - Vincent Van Gogh
17. Connect It All
Beyond the basics of omnichannel there are many ways you can really
close the gap between online and offline. Perhaps one of the most
important is to simply mention the other channel directly. On
purchases, on your website, in the aisle, through your email, whatever
it is mention the other channel. Make customers understand and feel
natural buying from both your online and offline presence. Do these
quick things in order to make customers more aware:
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Simple Signage
Your stores are a great place to
make it abundantly clear you offer
customers the convenience of
online shopping, in-store pickup
Drip Campaign
After making an online purchase, or
delivering their email at checkout,
reach out to them 4-5 times to
show and alert customers of the
benefits of online/in-store
ordering. Perhaps suggest
products along the way.
On Receipts
Your customers usually look at the
receipt, online or offline. Make their
day by announcing the
new/existing benefits they receive
buying through one of your other
channels. Offer a special code to
first time users and see what
happens.
Checkout
During your checkout process, in
online and offline cases, you will be
able to announce and even
suggest trying an alternative form
of buying. If online, add an extra
button or highlight “pickup in store.”
18. Tools For Online-Offline Interaction
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C) Augmented Reality
While it may seem futuristic, we have already
begun implementing it. Augmented reality
puts a digital layer over real-life objects. In this
case, your mobile app could pick up on
special 3D coupons outside your storefront.
It’s a truly unique interaction that is poised for
growth.
B) Beacons
Beacons are the preferred choice of
hyperlocal communication with customers
coming nearby. They are easy to deploy and
can interact directly with someone as they are
walking by your storefront. Beacons use
bluetooth, but they can be placed around
your store to increase sales as customers
walk by a particular item.
A) Geolocation/IP
For a longer range approach to online-offline
marketing try using geolocation and IP
detection. This will work across mobile/web
devices to alert someone when they are
within a certain radius. In the case of Proximo,
this lets you target and make an offer all via
geolocation/IP targeting.
Apply this technology to make it easier for
customers to purchase while in the store, as
well as online where they can then come in to
grab the product. This channel uses an “Uber”
style infrastructure using the phone as the
only source of payment. An example of this is
in the Nike stores, as well as Apple stores.
D) Frictionless Checkout
19. A) Geolocation/IP
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Range: No Limit
Cost: Small
Accuracy: 50%-80%
Tech Level: Beginner
Advantages:
● Great for longer-distance targeting
● Minimal user requirements
● Very limited infrastructure needed
● Utilizes two forms of gathering location (GPS, IP Ping)
This form of targeting is very effective when you need to
reach out to new or existing customers who are within a few
miles range. It can be used via both web and mobile, and is
super versatile in it’s ability to target. The great thing about it
is there is no limit in the range you can target. So you could
target from 500 meters to 500 miles.
Disadvantages:
● Lower accuracy with IP
● Users opt-out of sharing location ~12% of the time
20. B) Beacons
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Range: ~0.5M-60M
Cost: Medium
Accuracy: 70%-90%
Tech Level: Intermediate
Advantages:
● Always-On targeting
● Accurate short-term targeting
● Deliver interactive buying experiences
● Real-time product suggestions
Beacons have great advantages in that they are hyperlocal,
always on and always looking for “attention” since they put
out a signal hoping to connect. If opted into, the beacon can
send push notifications of a store offer, or even a product
offer on the shelf. They range in how well they target based
on the level of energy the beacon puts out. Depending on
this, beacons can cost anywhere from $10-$33 per.
Disadvantages:
● Low range capability
● Requires initial investment to buy beacons
● Maintenance
21. C) Augmented Reality
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Range: 1M-200M
Cost: Small
Accuracy: 90%
Tech Level: Advanced
Advantages:
● Augmented world
● 3D, life-like shopping experience
● Most differentiated
● Digital imagery
Augmented reality, while not technically a location based
tool, combines the best of online and offline through a digital
world. Augmented reality presents a unique and powerful
way for retailers to bring offers, digital clothes trying, and
virtual shopping into their overall customer experience.
Combine it with clever illustrations and life-like offers to
captivate and convert.
Disadvantages:
● Hard to produce
● Limited market adoption
22. D) Frictionless Payment
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Range: 10M
Cost: Small
Accuracy: 100%
Tech Level: Intermediate
Advantages:
● Less staff cost
● More purchases
● Directly connected to multiple payment methods
It’s role is to make paying for goods so efficient your
customers don’t even notice. While payments has come a
long way, it’s clunky, slow, and often leads to excessive wait
times still. Frictionless payments provides a way for
customers to assemble products in their cart and simply
swipe their fingerprint for payment is to get back to their lives.
It has enormous potential in the right use cases.
Disadvantages:
● Adoption
● Security
● Integration
24. Tips to Get Started
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There’s been quite a few new ideas and methods to utilize
omnichannel thrown in here. In this case it can seem
overwhelming to take it all on at once. With our clients if they
are not ready to combine several services for a complete
omnichannel operation, we usually start with one aspect and
test from there. The key to a good omnichannel system is that
it adapts quickly and on demand.
The First Three
Here’s a few of the best ways to begin advancing your own omnichannel
efforts.
Event: 24 Hours After Web Visit
#1 - Send an Event
Based Email to
Navigate In Store
Good Email Open Rate Range
25%-45%
Good ClickThrough Rate
7%-18%
25. Getting Started
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#3 - Migrate to
Smarter Commerce
86% of Consumers Will Buy
Online & Pickup In Store to
Save Money
79% of Consumers Will Buy
Additional Merchandise While
Picking Up an Order
#2 - Target Customers
Based on Relevant
Local Products
40% of Purchases Involve
More than one Channel
89% of customers were
retained from retailers with
the strongest omnichannel
presence
26. We’re Here to Help
Specialist@Orkiv.com Orkiv.com 401-300-4653
With the information provided here, the only goal, and only
way it will be of any use is if it makes a difference to you.
Many of the things mentioned here while advanced were not
explored as fully as they certainly should be. If you find you
may have questions or want to hear more about something in
particular please don’t hesitate to reach out to myself or one
of our specialists. Your omnichannel journey deserves the
right guidance, platforms, and direction, let us help you out on
that.
Omnichannel Platforms to Make
Your Marketing and Commerce Epic
Epic Commerce:
A Smarter
Omnichannel
Inventory
System
Sapphire: a simpler
website content
management and
maintenance
platform
Proximo: the
easiest way to
find and convert
customers near
your stores