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The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.
Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.