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For Growing Brands:
Driving Sales
For Growing Brands: Driving Sales
For growing brands, 

the challenge is sustaining

the momentum and

capturing even more

attention, shoppers, 

and market share.
You’ll want to

consider these

ecommerce

marketing

channels.
For Growing Brands: Driving Sales
Digital Ads


Digital ads — search ads, social media ads, native ads —
play a heavy presence in ecommerce retailers’ marketing
budgets. Examples of digital ads to consider include:
Social ads
Contextual

targeting
Search engine

marketing (SEM)
For Growing Brands: Driving Sales
Social Media


No matter what industry you’re in, the days
of posting an image, adding some hashtags,
and calling it a day are over.

 

Consider these tactics to jazz up your social
media strategy:
Create shoppable

content
Engage with

influencers
Encourage

product reviews
Follow us!
Subscribe to Our Newsletter:

Ecommerce Marketing Minute!
Sign up to:

Get the subscriber-exclusive Ecommerce
Marketing Cheat Code for marketing of the
month delivered directly to your inbox
Be the first to get access to resources that help
you grow your brand
Have priority registration for limited capacity
expert-led ecommerce marketing workshops,
brand exposure and personal development
opportunities, and community events
For Growing Brands: Driving Sales
For Growing Brands: Driving Sales
69.23% of shopping
carts are abandoned.


reduce cart abandonment
rates,
Retargeting ads
Luckily, we have tools to
namely retargeting ads.


can exist in many forms, from social
media ads to email recovery campaigns that remind
people to return and check out.
Retargeting Ads
For Growing Brands: Driving Sales
Conversion Rate and Average

Order Value Optimization


Upselling and cross-selling to your existing

customers can be more cost-efficient than

continually chasing after new customers 

and new sales.
Upselling
is essentially promoting an upgrade
or selling a more premium product
than the one the customer was about
to purchase.
Cross-selling
is the practice of suggesting additional

products that may go hand-in-hand

with the products that the customer 

is purchasing.
For Growing Brands: Driving Sales
Personalization


The ads that catch our attention are frequently the most relevant to
our lives. In fact, companies using see their
 

Personalization can come in many forms, including:
personalized marketing
revenues increase 6-10%.

Product

recommendations
Promotional

offers
Ad groups Including a

customer’s name in

the email subject line

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The Complete Ecommerce Marketing Guide (2/3): For Growing Brands

  • 2. For Growing Brands: Driving Sales For growing brands, the challenge is sustaining the momentum and capturing even more attention, shoppers, 
 and market share. You’ll want to consider these ecommerce marketing channels.
  • 3. For Growing Brands: Driving Sales Digital Ads Digital ads — search ads, social media ads, native ads — play a heavy presence in ecommerce retailers’ marketing budgets. Examples of digital ads to consider include: Social ads Contextual targeting Search engine marketing (SEM)
  • 4. For Growing Brands: Driving Sales Social Media No matter what industry you’re in, the days of posting an image, adding some hashtags, and calling it a day are over. Consider these tactics to jazz up your social media strategy: Create shoppable content Engage with
 influencers Encourage
 product reviews
  • 5. Follow us! Subscribe to Our Newsletter:
 Ecommerce Marketing Minute! Sign up to:
 Get the subscriber-exclusive Ecommerce Marketing Cheat Code for marketing of the month delivered directly to your inbox Be the first to get access to resources that help you grow your brand Have priority registration for limited capacity expert-led ecommerce marketing workshops, brand exposure and personal development opportunities, and community events For Growing Brands: Driving Sales
  • 6. For Growing Brands: Driving Sales 69.23% of shopping carts are abandoned.

 reduce cart abandonment rates, Retargeting ads Luckily, we have tools to namely retargeting ads. can exist in many forms, from social media ads to email recovery campaigns that remind people to return and check out. Retargeting Ads
  • 7. For Growing Brands: Driving Sales Conversion Rate and Average
 Order Value Optimization Upselling and cross-selling to your existing customers can be more cost-efficient than
 continually chasing after new customers 
 and new sales. Upselling is essentially promoting an upgrade or selling a more premium product than the one the customer was about to purchase. Cross-selling is the practice of suggesting additional
 products that may go hand-in-hand
 with the products that the customer 
 is purchasing.
  • 8. For Growing Brands: Driving Sales Personalization The ads that catch our attention are frequently the most relevant to our lives. In fact, companies using see their Personalization can come in many forms, including: personalized marketing revenues increase 6-10%.
 Product recommendations Promotional offers Ad groups Including a
 customer’s name in
 the email subject line