This is my presentation for Chapter 10: Omnichannel Marketing

1. https://www.linkedin.com/in/slasmarias
Stephen A. Las Marias
V86.6
Omnichannel Marketing
for Brand Commitment
Integrating Traditional
and Digital Media and
Experiences

2. https://www.linkedin.com/in/slasmarias
OUTLINE
1. Trends Driving the Rise of Omnichannel
Marketing
2. Optimizing Omnichannel Experience
3. Step by Step Omnichannel Marketing
4. Local Application: Preparing for Our
House Construction

3. https://www.linkedin.com/in/slasmarias
Rise of Omnichannel Marketing
Showrooming
Research offline,
purchase online.

4. https://www.linkedin.com/in/slasmarias
Rise of Omnichannel Marketing
Webrooming
Research online,
purchase offline.

5. https://www.linkedin.com/in/slasmarias
Rise of Omnichannel Marketing
The Digital Era

6. https://www.linkedin.com/in/slasmarias
Quite simply…
Source: Engagebay
Omnichannel
marketing is the
integration of the
various channels
used in interacting
with consumers,
with the goal of
creating a
consistent brand
experience.

7. https://www.linkedin.com/in/slasmarias
Trends
Mobile Commerce in the “Now” Economy
Customers have become
increasingly mobile and
connected—therefore, they
choose brands that provide
the convenience of access
and transaction.

8. https://www.linkedin.com/in/slasmarias
Trends
Bringing “Webrooming” into Offline Channels
Using sensor
technologies (NFC,
RFID) to help brick-
and-mortar store
customers discover
and purchase brands
amid clutter and noise
within stores.

9. https://www.linkedin.com/in/slasmarias
Trends
Bringing “Showrooming” into Online Channels
IKEA provides a
virtual experience
for customers to
visualize furniture
in the comfort of
their homes.

10. https://www.linkedin.com/in/slasmarias
Optimizing Omnichannel Experience
Big Data Analytics

11. https://www.linkedin.com/in/slasmarias
Step-by-Step Omnichannel Marketing
STEP 1: Map all possible touchpoints and channels across a customer path

12. https://www.linkedin.com/in/slasmarias
Step-by-Step Omnichannel Marketing
STEP 2: Identify the most critical touchpoints and channels

13. https://www.linkedin.com/in/slasmarias
Step-by-Step Omnichannel Marketing
STEP 3: Identify the most critical touchpoints and channels

14. https://www.linkedin.com/in/slasmarias
Local Application
GOAL: Cut Excessive Contract Cost in Our
Upcoming House Construction
Extensive research, online and
offline, on product quality,
brands, prices, reviews, and
deals, as well as viewing of
ongoing home constructions of
friends for a more real-life look
and feel.

15. https://www.linkedin.com/in/slasmarias
Facebook Groups related to house design and construction.
Cut Excessive Contractor Cost in Our Upcoming House
Construction

16. https://www.linkedin.com/in/slasmarias
Cut Excessive Contractor Cost in Our Upcoming House
Construction
INGENIERO TV
Screen grab from a
Kathryn Bernardo
YouTube video
Slater Young

17. https://www.linkedin.com/in/slasmarias
A store-showroom at
Home Depot
In-store poster at
Wilcon Alabang
Cut Excessive Contractor Cost in Our Upcoming House
Construction

18. https://www.linkedin.com/in/slasmarias
Websites of Wilcon, Home Depot,
and AllHome
Cut Excessive Contractor Cost in Our Upcoming House
Construction

19. https://www.linkedin.com/in/slasmarias
@WILCON Alabang @Home Depot (Sta. Rosa, Laguna)
@Friend’s house being
constructed in Nuvali, Laguna
@Contractor-friend’s project
in Silang, Cavite
Cut Excessive Contractor Cost in Our Upcoming House
Construction

20. https://www.linkedin.com/in/slasmarias
Stephen A. Las Marias
V86.6
Omnichannel Marketing
for Brand Commitment
Integrating Traditional
and Digital Media and
Experiences