SlideShare a Scribd company logo
For Creating a Seamless
Customer Experience
Agenda for Omnichannel Marketing
2
Unite both online and offline marketing channels to provide an integrated
and seamless user experience
Analyze the various strategies that can be used for implementing
Omnichannel Marketing
Integrating physical, digital and mobile sales channels to support and
provide better purchasing experience
Optimize Sales Processes
Add text here
Add text here
Table of Contents
3
› XYZ Marketing Company Business
Overview Details
› Need for Omnichannel Marketing to the
Business
› Current User Statistics of the Company
before Omnichannel Marketing
Implementation
› Issues in implementing Omnichannel
Marketing Strategy
› Some Omnichannel Marketing Global
Statistics
› Steps to Implement Omnichannel
Marketing in Business
XYZ Marketing Company
Business Overview,
Omnichannel Marketing Need,
Issues and Statistics
› Approaches to Implement Omnichannel
Marketing Strategy
› User Statistics before using Mobile
Applications and Social Networks
› Mobile Applications to be used for
Omnichannel Marketing
› Ways to Increase Mobile Application
Engagement
› Social Media Network Statistics for
Omnichannel Marketing
› Types of Digital Advertising Channels
with Relative Usage Costs
› Choosing the Right Social Media
Advertising Channels with Costs and
Related Benefits
› Goals to achieve by Implementing Digital
Advertising Channels
› Estimated User Statistics after using
Mobile Applications and Social Networks
Approaches to Omnichannel
Marketing and User Stats
Omnichannel Marketing Model
and Process Flowchart
Benefits of omnichannel
Marketing, Future User Stats
and Dashboard
› Omnichannel Marketing Model of the
Company
› Comparing Omnichannel Marketing
Costs vs Multichannel Marketing Costs
› Omnichannel Marketing Automation
Process Flowchart
› Tools to Improve Marketing Efforts
› Sales Process Automation Model of the
Company
› Key Benefits of using Omnichannel
Marketing
› Future User Statistics of the Company
after implementing Omnichannel
Marketing
› Omnichannel Marketing Dashboard with
Revenue and Total Spend
4
XYZ Marketing
Company Business
Overview, Omnichannel
Marketing Need, Issues
and Statistics
› XYZ Marketing Company Business Overview Details
› Need for Omnichannel Marketing to the Business
› Current User Statistics of the Company before Omnichannel
Marketing Implementation
› Issues in implementing Omnichannel Marketing Strategy
› Some Omnichannel Marketing Global Statistics
› Steps to Implement Omnichannel Marketing in Business
XYZ Marketing Company Business Overview Details
5
This slide shows the business details of XYZ Marketing Company such as employees, current digital channel strategy (multichannel) of the company, annual revenue,
estimated rise in Sales after using omnichannel strategy, estimated rise in mobile traffic frequency, business offerings, CEO, Headquarters etc.
Includes operations such as e-commerce,
cloud computing, digital streaming and
artificial intelligence. Offers other services
such as computing, storing, and database
products, compliance, publication, digital
content subscriptions, and advertising
The company offers its products and
services in more than 40 nations
Serves customers through online and
physical shops and focus on choice, cost
and comfort
Add text here
CEO
Add name here
Employees
20,000
Headquarters
Add location here
Digital Channel
Strategy of the
company in 2019
Multi-Channel
Marketing Strategy
Annual Revenue 2019
$ 50 MM (Declined by 15% since last
year due poor channel strategy)
Customer Retention
Rate in 2019
62% (Declined by 7%
since 2018)
Mobile Traffic
Frequency in 2019
40% (Declined by 5%
since last year)
Digital Channel Strategy
that must be used in 2020
Omnichannel Marketing (In-place
of Multi-Channel Marketing)
Expected Rise in Company Sales
after using Omnichannel Marketing
2% rise in company sales in the year 2020
Expected Rise in
Mobile Traffic
Frequency in 2020
8% (Due the application of
Omnichannel Marketing Strategy)
Company Name
XYZ Marketing Company
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Need for Omnichannel Marketing to the Business
6
This slide shows the need of Omnichannel Marketing to the business. The needs are to improve customer experience, enhance user engagement, increase sales revenue,
retain existing customers etc.
› To improve customer experience via
the use of various Omnichannel
Marketing Strategies.
# Need 01
› To enhance user engagement and
brand awareness.
# Need 02
› To increase the sales revenue by
finding out new sources.
# Need 03
› To retain the existing customers and
attract the new ones.
# Need 04
› Add need of Omnichannel Marketing to
the Business.
# Need 05
› Add need of Omnichannel Marketing to
the Business.
# Need 06
Most Important Need
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Current User Statistics of the Company before Omnichannel Marketing Implementation
7
This slide shows the current user statistics of the company before adopting omnichannel marketing strategy. These stats are related to traffic frequency, customer
conversion rate, user retention rate, overall company sales etc. from the years 2017 to 2019 along with key takeaways.
Performance Parameters 2017 2018 2019
Direct Traffic Frequency 60% 55% 50%
Mobile Traffic Frequency 50% 45% 40%
Customer Conversion Rate 5% 3.5% 2.5%
Customer Retention Rate 75% 69% 62%
Overall Company Sales Declined by 10% Declined by 12% Declined by 15%
Add parameters here Add percentage here Add percentage here Add percentage here
Key Takeaways
Direct Traffic Frequency and
Customer Retention rate has
declined by 10% and 13%
respectively since 2017
Company Overall Sales have
declined by 15% since 2017
Add Text Here
Add Text Here
Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Issues in implementing Omnichannel Marketing Strategy
8
This slide shows some issues that the business faces in order to implement the Omnichannel Marketing Strategy. The issues are related to inventory management, lack of
technical skills and resources, not enough warehouse locations etc.
› Managing Inventory is the major
challenge faced by the business. All sales
channel, whether online or offline must have
enough stock to make most of the inventory
visibility across all the channels
› Add text here
› Lack of Resources and Technical Skills is also a
challenge in implementation of Omnichannel Marketing
Strategy. Customer Data Management Systems are
expensive, have technical limitations and require in-house
training of marketers. Changing existing Technological
Infrastructure also requires additional costs
› Add text here
› Warehouse Locations should be optimal
for your retail network, store locations,
distribution and shipping channels. Any delay
is making the stock accessible to the
customers, will result in building a negative
company image and will negatively effect the
inventory turnover ratio.
› Add text here
› Add issue description here
› Add issue description here
› Add issue description here
› Add issue description here
ISSUE
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Some Omnichannel Marketing Global Statistics
9
This slide shows some Global Statistics related to Omnichannel Marketing such as higher LTV of the shoppers using omnichannel, increased customer retention rate,
increased purchase rate, rise in money spent to purchase via omnichannel etc.
Shoppers who make both
online and offline purchase
(use Omnichannel), have
30% higher LTV than
shoppers using one channel.
60% of growing E-
Commerce companies have
started implementing
Omnichannel Marketing
in 2019.
Marketers using campaigns
involving three or more
channels had a 90%
higher customer retention
rate than those using single-
channel campaigns.
It has been noticed that the
shoppers who have engaged
with campaigns using 3 or
more channels, spent
13% more than those
who got engaged with less
than 3 marketing channels.
It has been found that
around 86% of the
customers are willing to pay
25% more for the
products and services just to
get a better and seamless
customer experience.
Campaigns using three
channels or more, earned a
50% higher purchase
rate as compared to single
channel campaigns.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Steps to Implement Omnichannel Marketing in Business
10
This slide shows the process of implementing Omnichannel Strategy to the business. The steps are defining an appropriate buyer persona, segment the audience,
prioritize media channels, monitor the efforts and run campaigns to check the strategy effectiveness.
Create Buyer
Persona
› Buyer Type – Potential
Buyer
› Purchase Frequency –
2 times a month
› Traffic Sources – Social
Media
› Add text here
› Add text here
Audience
Segmentation
› User Demographics –
Age Group between 25 to
40
› Lifestyle – Socially
Connected
› Geographic Region –
Urban
› Add text here
› Add text here
Prioritize Media
Channels and Tools
› Media Channels –
Social Networks (Facebook,
Instagram) and Mobile Apps
(Native, Web, Hybrid etc.)
› Media Tools that can
be used – Social
Monitoring, Marketing
Automation Analysis,
Analytical and Graphic
Tools
› Add text here
› Add text here
Monitor
Efforts
› Media Monitoring
Tools that can be
used – Hootsuite, Twitter
Counter, Klout, Sprout
Social, Zoho, Trackur,
Keyhole etc.
› Add text here
› Add text here
Integrate your
Findings
› Run Media Campaigns
such as Polls, partnerships,
Events, Contests,
Giveaways etc.
› These campaigns will drive
results and customer
experience will move next
level
› Add text here
› Add text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
11
Approaches to
Omnichannel Marketing
and User Stats
› Approaches to Implement Omnichannel Marketing Strategy
› User Statistics before using Mobile Applications and Social Networks
› Mobile Applications to be used for Omnichannel Marketing
› Ways to Increase Mobile Application Engagement
› Social Media Network Statistics for Omnichannel Marketing
› Types of Digital Advertising Channels with Relative Usage Costs
› Choosing the Right Social Media Advertising Channels with Costs
and Related Benefits
› Goals to achieve by Implementing Digital Advertising Channels
› Estimated User Statistics after using Mobile Applications and Social
Networks
Approaches to Implement Omnichannel Marketing Strategy
12
This slide shows the omnichannel marketing approaches such as use of Mobile Apps and Social Networks, E-Mail Marketing and Ad-Retargeting along with the details and
estimated costs involved to implement each approach.
Omnichannel Marketing
Approaches
Approach Details
Estimated Costs
Involved (in USD)
Mobile Applications and Social
Networks
› Keep the shoppers inside the ecosystem through running
ads on social networks (Facebook, Insta, Twitter etc.) and
engaging Mobile Apps (Chat-Bots, Native Apps, Web Apps
etc.)
› Add text here
500
E-Mail Marketing
› It is essential to make sure that the business follow up on
the customer behavior on regular basis via various E-Mail
Marketing Campaigns such as Seasonal, Welcome,
Promotional, Social, Newsletter etc.
› Add text here
600
Ad-Retargeting
› Target specific visitors in order to convert them into
potential shoppers. Ad-Retargeting can be done via
Sequential Ads, Cross-Channel Retargeting, Buyer
Persona Retargeting etc.
› Add text here
650
Approach
to be used
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
User Statistics Before Using Mobile Applications and Social Networks
13
This slide shows user statistics related to retention and churn rate before the implementation of Mobile Apps and Social Networks of the company. The data is for 3
months.
60%
45% 40%
40%
55% 60%
Month 1 Month 2 Month 3
Average Retention Average Churn
The graph show that the
average customer retention rate
has declined eventually in past
3 months by around 20%
The company needs to find out
the ways in order to increase
retention rate
The company can use Mobile
Apps and Social Networking to
engage more customers
Add Text Here
Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
User Retention and Churn Rate
Mobile Applications to be used for Omnichannel Marketing
14
This slide shows the details of some Mobile Apps that can be used for implementing omnichannel marketing such as Native Apps, Mobile Web Apps, Hybrid Apps and
Progressive Web Apps along with their relative costs involved in running ads.
› Constructed specifically for a
specific type of operating system
› These apps are fast and more
interactive
› Estimated Costs involved in
Running Ads via this app – $
200
› Add text here
Native Apps
› These apps are regular web pages but
provide additional features such as
offline work, push notifications, and
hardware device access
› These apps are low on data and does
not require installation for its usage.
Sharing is also easy
› Estimated Costs involved in Running
Ads via this app - $ 100
› Add text here
Progressive Web Apps
› Web-based mobile apps that are not
installed on your mobile device and are
run on web-based servers.
› These apps have better reach and are
always up-to-date.
› Estimated Costs involved in Running
Ads via this app - $ 150
› Add text here.
Mobile Web Apps
› These apps are a mixture of Native and
Mobile Apps
› These apps are cheaper and faster to develop
› Estimated Costs involved in Running Ads
via this app - $ 120
› Add text here
Hybrid Apps
Mobile app to be used
Ways to Increase Mobile Application Engagement
15
This slide shows some ways through which the company can increase the Mobile Application user engagement. This can be done by enabling easy onboarding, using
push notifications, personalizing mobile app etc.
› The company can make login and account creation process easy
by reducing unnecessary steps
› Make use of actions/gestures to show a process. Offer multiple
registration steps to save user time
› Estimated implementation cost involved - $ 100
› Add text here
› The company can use push notifications to stimulate user
engagement and increase conversion rates
› Push Notifications can increase user app engagement by 70% and
user conversion rate by 50%
› Estimated implementation cost involved - $ 80
› The company can use personalization methods such as mail
marketing, send recommendations, use social integration, location-
based marketing etc. to effectively engage audiences
› Mobile Personalization can decrease customer churn rate by 30%
› Estimated implementation cost involved - $ 90
› Add text here
› Add details here
› Add details here
› Add details here
Easy Onboarding
Using Push
Notifications
Mobile
Personalization
Add way to increase
Mobile App Engagement
Way to choose in order to increase Mobile App Engagement
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Social Media Network Statistics for Omnichannel Marketing
16
This slide shows the social media statistics related to Omnichannel. This slide shows various media channels that are used by the audiences to access the content
worldwide. The channels include Digital Advertising, Websites, Live Events, Print Advertising, Content Marketing, Outdoor Ads etc.
5%
12%
12%
48%
25%
30%
42%
50%
55%
60%
Other
Sponsorships
Outdoor Ads
Content Marketing
Print Advertising
Live Events
In -Store Engagements
Viral Marketing
Corporate Websites
Digital Advertising
Most crucial channel used by
shoppers to access the content.
The graph show that around
60% of the audience use Digital
Advertising Channels to access
the content worldwide
Digital Advertising Channels
includes online channels,
mobile applications and social
channels to effectively engage
with the audiences
Add Text Here
Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Types of Digital Advertising Channels with Relative Usage Costs
17
This slide shows various types of Digital Advertising Channels such as search engine marketing, social media advertising, Video Ads, Retargeting etc. along with their
related usage costs and details.
Digital
Advertising
Channels
Estimated
Usage Costs
(USD
Channel
Details
Search Engine
Marketing
Social Media
Advertising
Video
Advertising
Retargeting
Add channel
here
200 150 180 210
Add estimated usage
costs here
The company will use
Pay Per Click ads to
create customized
content. Ads that
company can run are
search and display
Company will display
ads on various media
channels such as
Facebook, Instagram,
Twitter, Pinterest,
LinkedIn etc.
The company will use
video ad to show off a
new product and can
grab potential
customers.
Types of Video Ads –
Linear, In-page, In-
Banner, In-text etc
The marketing team
can gather user-data
and use it to their
advantage to reach
them again.
Types of Re-Targeting
– Sequential, Time-
Delayed, Up-selling
etc.
Add channel details
here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Choosing the Right Social Media Advertising Channels with Costs and Related Benefits
18
This slide shows various social media advertising channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest etc. along with their relative cost to display ads,
channel purpose and benefits.
Social Media Advertising
Channels
Estimated Costs for
Displaying Ads (USD)
Channel
Purpose
Channel
Benefits
Facebook 20
› Build Brand Loyalty and Relationships
› Add text here
Helps in market research, spread brand
awareness and lead generation
Instagram 30
› Share photos, videos and other media
online
Help to engage audience
Twitter 35
› Build Public Relationships
› Add text here
Implement existing strategy and improve
customer service
LinkedIn 35
› Spread news and articles globally
› Interactive conversation
Best for Business Development
Pinterest 30
› Preserving memories for future -
Scrapbooking
Increases links back to the website and
drives more traffic
Add channel and logo here Add estimated costs here › Add channel purpose here Add channel benefits here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Goals to achieve by Implementing Digital Advertising Channels
19
This slide shows the goals that the company wants to achieve vis the use of Digital Advertising Channels such as enhancing user engagement, brand promotion, increase
online sales, lead generation, enhancing brand image etc.
60%
20%
5%
10%
3%
1% 1%
Enhancing
User
Engagement
Brand
Promotion
Increase
Online Sales
Increase
Offline Sales
Lead
Generation
Enhancing
Brand Image
Add objective
here
Objectives of using Digital Advertising Channels
High Priority Objective to achieve
The main objective behind
using Digital Advertising
Channels such as Facebook,
Instagram, Twitter, LinkedIn etc.
is to enhance the customer
experience of seeing the
company products and a way
they get product awareness
Add Text Here
Add Text Here
Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Estimated User Statistics After Using Mobile Applications and Social Networks
20
This slide shows the status of user retention and churn rate after using mobile applications and social networks. The data is for 3 months.
40%
50% 55%
60%
50% 45%
Month 3 Month 4 Month 5
Average Retention Average Churn The graph show that the average
customer retention rate has
increased eventually in by 15% in
next 2 months as the company
has run ads via Progressive Web
Apps and used Social Media
Advertising Channel (Facebook)
Also, via the usage of Push
Notifications, the user
engagement has increased by
15%
Add Text Here
Add Text Here
User Retention and Churn Rate
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
21
Omnichannel Marketing
Model and Process
Flowchart
› Omnichannel Marketing Model of the Company
› Comparing Omnichannel Marketing Costs vs Multichannel
Marketing Costs
› Omnichannel Marketing Automation Process Flowchart
Omnichannel Marketing Model of the Company
22
This slide shows the Omnichannel Model that the company will follow in order to enhance the shopper experience. The channels used are phone, social networks, various
mobile applications, company website and physical store. The implementation of this model can enhance user experience and brand loyalty.
Customer will Enquire on Phone regarding the
product prices and availability
Phone
The customers can see relative ads and
discounts on products they like to purchase
Social Networks
The customer can use mobile apps to get
an update for the product features
Mobile Applications
At last, the customer will purchase the product
directly from the store that he/she had already
finalized on the website. Customer’s prefer to
buy products physically from the store by
showing the discount coupon
Physical Store
The customer will make the order by logging
in to company website
Website
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Comparing Omnichannel Marketing Costs vs Multichannel Marketing Costs
23
This slide shows the comparison in costs of Omnichannel and Multichannel marketing in order to reach 1,000 audiences through various channels such as physical store,
social media, mobile apps and digital advertising.
These graphs shows the comparison of costs incurred in using Omnichannel and Multichannel
Costs incurred in using Omnichannel in order to reach 1,000 audiences is around $ 490 as compared to Multichannel where the costs are around $ 570
Add text here
Add text here
150
200
100
120
Physical Store Social Media Mobile Apps Digital
Advertising
Using Multichannel Marketing
Cost to reach 1,000 Audience
130
180
80
100
Physical Store Social Media Mobile Apps Digital
Advertising
Using Omnichannel Marketing
Total Costs - $ 490 Total Costs - $ 570
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Omnichannel Marketing Automation Process Flowchart
24
This slide shows the Omnichannel Marketing Automation Flowchart that the company will use in order to create and automate the user journey more effectively. This flowchart shows
details regarding push notifications, whether an email is sent or not, purchase completed by the customer, percentage of discount allowed via the mobile app etc.
Added to Cart
Purchase not completed
Send Email
Cart Reminder
Push
Notifications
Enabled?
Purchase
Completed?
Stop Flow
› Add push notification details here
› Add details here
› Add details here
› Add cart details here
› Add purchase details here
› Add details here
› Add email details here
› Add details here
› Add details here
› Add Ad details here
› Add discount details here
› Add details here
Send Push Notifications
Cart Reminder
Stop Flow
15% Discount
Show FB Ad
Yes No
Yes No
25
Benefits of
Omnichannel Marketing,
Future User Stats and
Dashboard
› Tools to Improve Marketing Efforts
› Sales Process Automation Model of the Company
› Key Benefits of using Omnichannel Marketing
› Future User Statistics of the Company after implementing
Omnichannel Marketing
› Omnichannel Marketing Dashboard with Revenue and Total Spend
Tools to Improve Marketing Efforts
26
This slide shows some tools that can be used to improve the marketing efforts of the company such as CRM (Customer Relationship Management) software, Marketing
Automation, Analytics and data visualization, and content management systems along with their implementation costs.
Tool
Purpose
Implementation
Cost
CRM
Software's
Improve Business
Relationships
$ 150
› Inbound
› General
› Fully Integrated
› Sales
Marketing
Automation
Automate marketing
tasks and processes
$ 100
› Sales Process
Automation
› Workforce
Automation
› Analytics
› Pricing Automation
Analytics and Data
Visualizations
Communicate
information to users
via visual presentation
$ 120
› Descriptive
Analytics
› Bar Graph
› Pie Chart
› Scatter Plot
Content Management
Systems
Provide capability to
users to manage
website content
$ 200
› Digital Asset
Management System
› Web Content
Management System
› Component Content
Management System
› Add text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Call lead now
Setup Task
Sales Process Automation Model of the Company
27
This slide shows Sales Process Automation Model of the company with details based on type of Lead, Salesperson, product demo offered, follow up etc.
Lead Add lead details
Salesperson Add lead details
Demo Add product demo details
Email Add mail details
Follow Up Add follow up details
Lead
Captured
Assigned to
Salesperson
Request for Demo
Positive Call:
Demo
Happened
Send Email ‘‘Your
Demo has been
Scheduled ’’
Send Reminder
‘‘Follow-up on Lead ’’
After 5 Days
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Key Benefits of using Omnichannel Marketing
28
This slide shows key benefits of Omnichannel Marketing to the users such as Channel optimization, improved experience, high channel accessibility, audience
segmentation, high brand loyalty, easy accessibility etc.
› Omnichannel Marketing
enables users to
personalize their own
experience. The customer
has access and control
products, services and on-
demand support options
› Add text here
› Add text here
Channel
Optimization
› Another great way
companies can enhance
the customer experience
through omnichannel
marketing is to merge the
web, digital, and physical
worlds
› Add text here
› Add text here
Improve
Customer
Experience
› Add benefit details here
› Add text here
› Add text here
Add
Omnichannel
Benefit here
› When multiple channels
are implemented at once,
the company can reach
out to different leads,
opportunities and
customers who only
interact on certain
channels
› Add text here
› Add text here
Diversify
Audience
› Omnichannel provides
personalized customer
experiences by allowing
customers pick and
choose what channels
they want to use to
interact with the business
› Add text here
› Add text here
Improved
Loyalty
A customer comes in the
store to buy a product which
they ordered online. The
customer can directly show
the product order number
and speed up the process
When talking to an employee
in the shop, a customer can
either carry their phone, or
the employee can use a
tablet to search for their
product when talking to the
customer
If a customer enters a store
and can access his/her
phone or tablet
simultaneously to enquire
about the product details, the
customer will be happy and
come back again
A company may use CRM
helpdesk software with a
chatbot feature that
integrates with Facebook
Messenger. which help to
identify issues in
real time
Add benefit case here
FOR EXAMPLE
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Future User Statistics of the Company After implementing Omnichannel Marketing
29
This slide shows the future estimated user statistics of the company after adopting omnichannel marketing strategy. These stats are related to traffic frequency, customer
conversion rate, user retention rate, overall company sales etc. from the years 2019 to 2021 along with key takeaways.
Performance Parameters 2019 2020 (estimated) 2021 (estimated)
Direct Traffic Frequency 50% 55% 60%
Mobile Traffic Frequency 40% 48% 56%
Customer Conversion Rate 2.5% 3.5% 4.5%
Customer Retention Rate 62% 69% 75%
Overall Company Sales Declined by 15%
Increased by 2%
Increased by 5%
Add parameters here Add percentage here Add percentage here Add percentage here
Key Takeaways
Customer Conversion Rate is
estimated to increase by 2% in
2021 by implementing
omnichannel marketing
strategies
Mobile Traffic frequency is
estimated to increase by 16%
in 2021
Add Text Here
Add Text Here
Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Online Display
Mobile Apps
Print
Paid Social
Out of Home
Events
Direct Mall
Omnichannel Marketing Dashboard with Revenue and Total Spend
30
This slide shows an Omnichannel Marketing Dashboard with marketing spend by channel, total spend, revenue, total impressions, cost per impression, weekly social
media engagement by channel etc.
TOTAL SPEND
$5MM
$50MM
REVENUE COST PER IMPRESSION
$0.04
TOTAL
IMPRESSIONS
12.2B
Jul Sep
WEEKLY ENGAGEMENT BY CHANNEL
Which Channel Is generating the most engagement?
100%
July8,2019 – Jul 14,2019
Mobile Apps
2.77M (45%) engagement
MARKETING SPEND BY CHANNEL
What have we spent by channel over the past quarter?
July Aug Sep
July1, 2019 – Sep30, 2019
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Omnichannel Marketing for Creating a Seamless Customer Experience Icons Slide
31
32
Additional Slides
Our Mission Vision Value
33
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Mission
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Vision
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Value
Bar Chart Template
34
40
20
40 40
5050
30
60
65
60
0
10
20
30
40
50
60
70
FY 16 FY 17 FY 18 FY 19 FY 20
Years 2020
SalesinMillion
Product 01
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product 02
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product01
Product02
Area Chart
35
0
1
2
3
4
5
6
7
Jan Feb March April May June July Aug Sept Oct Nov Dec
Product 01
Product 02
Product 01
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product 02
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Our Team
36
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Designation
Name Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Designation
Name Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Designation
Name Here
Timeline
37
2016
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2017
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2018
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2019
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2020
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
38
Idea Generation
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Comparison
39
30% Users
50% Users
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Magnifying Glass
40
01
02
03
04
05
06
07
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Our Goals
41
This slide is 100% editable. Adapt it
to your needs and capture your
audience’s attention.
Goal 02
This slide is 100% editable. Adapt it
to your needs and capture your
audience’s attention.
Goal 01
This slide is 100% editable. Adapt it
to your needs and capture your
audience’s attention.
Goal 03
This slide is 100% editable. Adapt it
to your needs and capture your
audience’s attention.
Goal 04
Thank you
42
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

More Related Content

What's hot

5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
SP Home Run Inc.
 
Go-to-Market Business Plan Template
Go-to-Market Business Plan TemplateGo-to-Market Business Plan Template
Go-to-Market Business Plan Template
Joseph Schwartz
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
Shahab Farjampour
 
Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales Deck
Ryan Gum
 
Agency Credentials
Agency CredentialsAgency Credentials
Agency CredentialsRavi Jhankal
 
Digital strategy canvas
Digital strategy canvas Digital strategy canvas
Digital strategy canvas
Wandia Chiuri
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic Marketing
Ogilvy Consulting
 
Emerald Credentials 2014
Emerald Credentials 2014Emerald Credentials 2014
Emerald Credentials 2014
Isobar Vietnam (Emerald Consulting)
 
Marketing Plan Presentation Template 2018
Marketing Plan Presentation Template 2018Marketing Plan Presentation Template 2018
Marketing Plan Presentation Template 2018
Demand Metric
 
Star Group - Digital Agency Of Record Pitch
Star Group - Digital Agency Of Record PitchStar Group - Digital Agency Of Record Pitch
Star Group - Digital Agency Of Record Pitch
Lyndon Hale
 
Key Account Management
Key Account ManagementKey Account Management
Key Account ManagementShahzad Khan
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
Mark Officer
 
Ecommerce and Digital Marketing Personalization
Ecommerce and Digital Marketing PersonalizationEcommerce and Digital Marketing Personalization
Ecommerce and Digital Marketing Personalization
Fabiana Pereira
 
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
run_frictionless
 
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
Tinuiti
 
Sales Enablement Plan Playbook
Sales Enablement Plan PlaybookSales Enablement Plan Playbook
Sales Enablement Plan Playbook
Demand Metric
 
Mix Digital Marketing Agency Credentials
Mix Digital Marketing Agency CredentialsMix Digital Marketing Agency Credentials
Mix Digital Marketing Agency Credentials
Mix Digital Marketing Agency
 
What is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create OneWhat is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create One
CompellingPM
 
Go-to-market strategy and positioning
Go-to-market strategy and positioningGo-to-market strategy and positioning
Go-to-market strategy and positioning
Lisa Enckell
 
Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)
Sunder Madakshira
 

What's hot (20)

5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
 
Go-to-Market Business Plan Template
Go-to-Market Business Plan TemplateGo-to-Market Business Plan Template
Go-to-Market Business Plan Template
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales Deck
 
Agency Credentials
Agency CredentialsAgency Credentials
Agency Credentials
 
Digital strategy canvas
Digital strategy canvas Digital strategy canvas
Digital strategy canvas
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic Marketing
 
Emerald Credentials 2014
Emerald Credentials 2014Emerald Credentials 2014
Emerald Credentials 2014
 
Marketing Plan Presentation Template 2018
Marketing Plan Presentation Template 2018Marketing Plan Presentation Template 2018
Marketing Plan Presentation Template 2018
 
Star Group - Digital Agency Of Record Pitch
Star Group - Digital Agency Of Record PitchStar Group - Digital Agency Of Record Pitch
Star Group - Digital Agency Of Record Pitch
 
Key Account Management
Key Account ManagementKey Account Management
Key Account Management
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Ecommerce and Digital Marketing Personalization
Ecommerce and Digital Marketing PersonalizationEcommerce and Digital Marketing Personalization
Ecommerce and Digital Marketing Personalization
 
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
 
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
 
Sales Enablement Plan Playbook
Sales Enablement Plan PlaybookSales Enablement Plan Playbook
Sales Enablement Plan Playbook
 
Mix Digital Marketing Agency Credentials
Mix Digital Marketing Agency CredentialsMix Digital Marketing Agency Credentials
Mix Digital Marketing Agency Credentials
 
What is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create OneWhat is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create One
 
Go-to-market strategy and positioning
Go-to-market strategy and positioningGo-to-market strategy and positioning
Go-to-market strategy and positioning
 
Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)
 

Similar to Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint Presentation Slides

EN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdfEN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdf
JimTran18
 
Building a Successful Cloud and Mobility Practice
Building a Successful Cloud and Mobility PracticeBuilding a Successful Cloud and Mobility Practice
Building a Successful Cloud and Mobility Practice
Ingram Micro Cloud
 
Eb group1
Eb group1Eb group1
Eb group1
Akshay Gaikwad
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Cognizant
 
Strategic Marketing Plan - 99 Speedmart
Strategic Marketing Plan - 99 SpeedmartStrategic Marketing Plan - 99 Speedmart
Strategic Marketing Plan - 99 Speedmart
AL ASHRAF ZARIF AL BAKRI
 
Data Framework Fundamentals
Data Framework FundamentalsData Framework Fundamentals
Data Framework Fundamentals
Daniel McKean
 
Level Up With WebEngage
Level Up With WebEngageLevel Up With WebEngage
Level Up With WebEngage
WebEngage
 
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...
SlideTeam
 
Leveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer ProfilesLeveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer Profiles
Precisely
 
Build Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesBuild Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesPardot
 
Digital Economy PowerPoint Presentation Slides
Digital Economy PowerPoint Presentation SlidesDigital Economy PowerPoint Presentation Slides
Digital Economy PowerPoint Presentation Slides
SlideTeam
 
internet marketingx 7 8
internet marketingx 7 8internet marketingx 7 8
internet marketingx 7 8
Sam Serpentine
 
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionOmni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
 
Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter  Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter
Nicholas Kontopoulos
 
How to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government editionHow to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government edition
Melissa Wilfley
 
Performance marketing: Display matters - Ulrich Bartholomaus
Performance marketing: Display matters - Ulrich BartholomausPerformance marketing: Display matters - Ulrich Bartholomaus
Performance marketing: Display matters - Ulrich Bartholomausauexpo Conference
 
retail-marketing-ecommerce-trends-smart-insights-2021.pdf
retail-marketing-ecommerce-trends-smart-insights-2021.pdfretail-marketing-ecommerce-trends-smart-insights-2021.pdf
retail-marketing-ecommerce-trends-smart-insights-2021.pdf
TipografiaPartos
 
Voice of Customer and Beyond
Voice of Customer and BeyondVoice of Customer and Beyond
Voice of Customer and BeyondLucieColt
 

Similar to Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint Presentation Slides (20)

EN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdfEN - Gigan Credential V3.2023_final.pdf
EN - Gigan Credential V3.2023_final.pdf
 
Building a Successful Cloud and Mobility Practice
Building a Successful Cloud and Mobility PracticeBuilding a Successful Cloud and Mobility Practice
Building a Successful Cloud and Mobility Practice
 
Eb group1
Eb group1Eb group1
Eb group1
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
 
Strategic Marketing Plan - 99 Speedmart
Strategic Marketing Plan - 99 SpeedmartStrategic Marketing Plan - 99 Speedmart
Strategic Marketing Plan - 99 Speedmart
 
Presentation
PresentationPresentation
Presentation
 
Data Framework Fundamentals
Data Framework FundamentalsData Framework Fundamentals
Data Framework Fundamentals
 
Level Up With WebEngage
Level Up With WebEngageLevel Up With WebEngage
Level Up With WebEngage
 
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...
 
Leveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer ProfilesLeveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer Profiles
 
Build Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited ResourcesBuild Your Army of One Using Marketing Automation with Limited Resources
Build Your Army of One Using Marketing Automation with Limited Resources
 
Digital Economy PowerPoint Presentation Slides
Digital Economy PowerPoint Presentation SlidesDigital Economy PowerPoint Presentation Slides
Digital Economy PowerPoint Presentation Slides
 
internet marketingx 7 8
internet marketingx 7 8internet marketingx 7 8
internet marketingx 7 8
 
Session 7 8
Session 7 8Session 7 8
Session 7 8
 
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionOmni-Channel Marketing – Bridging the Gap between Insight & Execution
Omni-Channel Marketing – Bridging the Gap between Insight & Execution
 
Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter  Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter
 
How to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government editionHow to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government edition
 
Performance marketing: Display matters - Ulrich Bartholomaus
Performance marketing: Display matters - Ulrich BartholomausPerformance marketing: Display matters - Ulrich Bartholomaus
Performance marketing: Display matters - Ulrich Bartholomaus
 
retail-marketing-ecommerce-trends-smart-insights-2021.pdf
retail-marketing-ecommerce-trends-smart-insights-2021.pdfretail-marketing-ecommerce-trends-smart-insights-2021.pdf
retail-marketing-ecommerce-trends-smart-insights-2021.pdf
 
Voice of Customer and Beyond
Voice of Customer and BeyondVoice of Customer and Beyond
Voice of Customer and Beyond
 

More from SlideTeam

Customer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation SlidesCustomer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation Slides
SlideTeam
 
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
SlideTeam
 
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesStrategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
SlideTeam
 
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdTraditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
SlideTeam
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
SlideTeam
 
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
SlideTeam
 
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdGuide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Managing Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation SlidesManaging Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation Slides
SlideTeam
 
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
SlideTeam
 
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
SlideTeam
 
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
SlideTeam
 
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
SlideTeam
 
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
SlideTeam
 
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
SlideTeam
 
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
SlideTeam
 
ChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation SlidesChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation Slides
SlideTeam
 
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdMethods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
SlideTeam
 
Global Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation SlidesGlobal Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation Slides
SlideTeam
 

More from SlideTeam (20)

Customer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation SlidesCustomer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation Slides
 
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
 
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesStrategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
 
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdTraditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
 
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
 
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
 
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdGuide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
 
Managing Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation SlidesManaging Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation Slides
 
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
 
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
 
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
 
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
 
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
 
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
 
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
 
ChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation SlidesChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation Slides
 
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdMethods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
 
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
 
Global Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation SlidesGlobal Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation Slides
 

Recently uploaded

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 

Recently uploaded (20)

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 

Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint Presentation Slides

  • 1. For Creating a Seamless Customer Experience
  • 2. Agenda for Omnichannel Marketing 2 Unite both online and offline marketing channels to provide an integrated and seamless user experience Analyze the various strategies that can be used for implementing Omnichannel Marketing Integrating physical, digital and mobile sales channels to support and provide better purchasing experience Optimize Sales Processes Add text here Add text here
  • 3. Table of Contents 3 › XYZ Marketing Company Business Overview Details › Need for Omnichannel Marketing to the Business › Current User Statistics of the Company before Omnichannel Marketing Implementation › Issues in implementing Omnichannel Marketing Strategy › Some Omnichannel Marketing Global Statistics › Steps to Implement Omnichannel Marketing in Business XYZ Marketing Company Business Overview, Omnichannel Marketing Need, Issues and Statistics › Approaches to Implement Omnichannel Marketing Strategy › User Statistics before using Mobile Applications and Social Networks › Mobile Applications to be used for Omnichannel Marketing › Ways to Increase Mobile Application Engagement › Social Media Network Statistics for Omnichannel Marketing › Types of Digital Advertising Channels with Relative Usage Costs › Choosing the Right Social Media Advertising Channels with Costs and Related Benefits › Goals to achieve by Implementing Digital Advertising Channels › Estimated User Statistics after using Mobile Applications and Social Networks Approaches to Omnichannel Marketing and User Stats Omnichannel Marketing Model and Process Flowchart Benefits of omnichannel Marketing, Future User Stats and Dashboard › Omnichannel Marketing Model of the Company › Comparing Omnichannel Marketing Costs vs Multichannel Marketing Costs › Omnichannel Marketing Automation Process Flowchart › Tools to Improve Marketing Efforts › Sales Process Automation Model of the Company › Key Benefits of using Omnichannel Marketing › Future User Statistics of the Company after implementing Omnichannel Marketing › Omnichannel Marketing Dashboard with Revenue and Total Spend
  • 4. 4 XYZ Marketing Company Business Overview, Omnichannel Marketing Need, Issues and Statistics › XYZ Marketing Company Business Overview Details › Need for Omnichannel Marketing to the Business › Current User Statistics of the Company before Omnichannel Marketing Implementation › Issues in implementing Omnichannel Marketing Strategy › Some Omnichannel Marketing Global Statistics › Steps to Implement Omnichannel Marketing in Business
  • 5. XYZ Marketing Company Business Overview Details 5 This slide shows the business details of XYZ Marketing Company such as employees, current digital channel strategy (multichannel) of the company, annual revenue, estimated rise in Sales after using omnichannel strategy, estimated rise in mobile traffic frequency, business offerings, CEO, Headquarters etc. Includes operations such as e-commerce, cloud computing, digital streaming and artificial intelligence. Offers other services such as computing, storing, and database products, compliance, publication, digital content subscriptions, and advertising The company offers its products and services in more than 40 nations Serves customers through online and physical shops and focus on choice, cost and comfort Add text here CEO Add name here Employees 20,000 Headquarters Add location here Digital Channel Strategy of the company in 2019 Multi-Channel Marketing Strategy Annual Revenue 2019 $ 50 MM (Declined by 15% since last year due poor channel strategy) Customer Retention Rate in 2019 62% (Declined by 7% since 2018) Mobile Traffic Frequency in 2019 40% (Declined by 5% since last year) Digital Channel Strategy that must be used in 2020 Omnichannel Marketing (In-place of Multi-Channel Marketing) Expected Rise in Company Sales after using Omnichannel Marketing 2% rise in company sales in the year 2020 Expected Rise in Mobile Traffic Frequency in 2020 8% (Due the application of Omnichannel Marketing Strategy) Company Name XYZ Marketing Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. Need for Omnichannel Marketing to the Business 6 This slide shows the need of Omnichannel Marketing to the business. The needs are to improve customer experience, enhance user engagement, increase sales revenue, retain existing customers etc. › To improve customer experience via the use of various Omnichannel Marketing Strategies. # Need 01 › To enhance user engagement and brand awareness. # Need 02 › To increase the sales revenue by finding out new sources. # Need 03 › To retain the existing customers and attract the new ones. # Need 04 › Add need of Omnichannel Marketing to the Business. # Need 05 › Add need of Omnichannel Marketing to the Business. # Need 06 Most Important Need This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. Current User Statistics of the Company before Omnichannel Marketing Implementation 7 This slide shows the current user statistics of the company before adopting omnichannel marketing strategy. These stats are related to traffic frequency, customer conversion rate, user retention rate, overall company sales etc. from the years 2017 to 2019 along with key takeaways. Performance Parameters 2017 2018 2019 Direct Traffic Frequency 60% 55% 50% Mobile Traffic Frequency 50% 45% 40% Customer Conversion Rate 5% 3.5% 2.5% Customer Retention Rate 75% 69% 62% Overall Company Sales Declined by 10% Declined by 12% Declined by 15% Add parameters here Add percentage here Add percentage here Add percentage here Key Takeaways Direct Traffic Frequency and Customer Retention rate has declined by 10% and 13% respectively since 2017 Company Overall Sales have declined by 15% since 2017 Add Text Here Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Issues in implementing Omnichannel Marketing Strategy 8 This slide shows some issues that the business faces in order to implement the Omnichannel Marketing Strategy. The issues are related to inventory management, lack of technical skills and resources, not enough warehouse locations etc. › Managing Inventory is the major challenge faced by the business. All sales channel, whether online or offline must have enough stock to make most of the inventory visibility across all the channels › Add text here › Lack of Resources and Technical Skills is also a challenge in implementation of Omnichannel Marketing Strategy. Customer Data Management Systems are expensive, have technical limitations and require in-house training of marketers. Changing existing Technological Infrastructure also requires additional costs › Add text here › Warehouse Locations should be optimal for your retail network, store locations, distribution and shipping channels. Any delay is making the stock accessible to the customers, will result in building a negative company image and will negatively effect the inventory turnover ratio. › Add text here › Add issue description here › Add issue description here › Add issue description here › Add issue description here ISSUE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. Some Omnichannel Marketing Global Statistics 9 This slide shows some Global Statistics related to Omnichannel Marketing such as higher LTV of the shoppers using omnichannel, increased customer retention rate, increased purchase rate, rise in money spent to purchase via omnichannel etc. Shoppers who make both online and offline purchase (use Omnichannel), have 30% higher LTV than shoppers using one channel. 60% of growing E- Commerce companies have started implementing Omnichannel Marketing in 2019. Marketers using campaigns involving three or more channels had a 90% higher customer retention rate than those using single- channel campaigns. It has been noticed that the shoppers who have engaged with campaigns using 3 or more channels, spent 13% more than those who got engaged with less than 3 marketing channels. It has been found that around 86% of the customers are willing to pay 25% more for the products and services just to get a better and seamless customer experience. Campaigns using three channels or more, earned a 50% higher purchase rate as compared to single channel campaigns. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Steps to Implement Omnichannel Marketing in Business 10 This slide shows the process of implementing Omnichannel Strategy to the business. The steps are defining an appropriate buyer persona, segment the audience, prioritize media channels, monitor the efforts and run campaigns to check the strategy effectiveness. Create Buyer Persona › Buyer Type – Potential Buyer › Purchase Frequency – 2 times a month › Traffic Sources – Social Media › Add text here › Add text here Audience Segmentation › User Demographics – Age Group between 25 to 40 › Lifestyle – Socially Connected › Geographic Region – Urban › Add text here › Add text here Prioritize Media Channels and Tools › Media Channels – Social Networks (Facebook, Instagram) and Mobile Apps (Native, Web, Hybrid etc.) › Media Tools that can be used – Social Monitoring, Marketing Automation Analysis, Analytical and Graphic Tools › Add text here › Add text here Monitor Efforts › Media Monitoring Tools that can be used – Hootsuite, Twitter Counter, Klout, Sprout Social, Zoho, Trackur, Keyhole etc. › Add text here › Add text here Integrate your Findings › Run Media Campaigns such as Polls, partnerships, Events, Contests, Giveaways etc. › These campaigns will drive results and customer experience will move next level › Add text here › Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. 11 Approaches to Omnichannel Marketing and User Stats › Approaches to Implement Omnichannel Marketing Strategy › User Statistics before using Mobile Applications and Social Networks › Mobile Applications to be used for Omnichannel Marketing › Ways to Increase Mobile Application Engagement › Social Media Network Statistics for Omnichannel Marketing › Types of Digital Advertising Channels with Relative Usage Costs › Choosing the Right Social Media Advertising Channels with Costs and Related Benefits › Goals to achieve by Implementing Digital Advertising Channels › Estimated User Statistics after using Mobile Applications and Social Networks
  • 12. Approaches to Implement Omnichannel Marketing Strategy 12 This slide shows the omnichannel marketing approaches such as use of Mobile Apps and Social Networks, E-Mail Marketing and Ad-Retargeting along with the details and estimated costs involved to implement each approach. Omnichannel Marketing Approaches Approach Details Estimated Costs Involved (in USD) Mobile Applications and Social Networks › Keep the shoppers inside the ecosystem through running ads on social networks (Facebook, Insta, Twitter etc.) and engaging Mobile Apps (Chat-Bots, Native Apps, Web Apps etc.) › Add text here 500 E-Mail Marketing › It is essential to make sure that the business follow up on the customer behavior on regular basis via various E-Mail Marketing Campaigns such as Seasonal, Welcome, Promotional, Social, Newsletter etc. › Add text here 600 Ad-Retargeting › Target specific visitors in order to convert them into potential shoppers. Ad-Retargeting can be done via Sequential Ads, Cross-Channel Retargeting, Buyer Persona Retargeting etc. › Add text here 650 Approach to be used This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. User Statistics Before Using Mobile Applications and Social Networks 13 This slide shows user statistics related to retention and churn rate before the implementation of Mobile Apps and Social Networks of the company. The data is for 3 months. 60% 45% 40% 40% 55% 60% Month 1 Month 2 Month 3 Average Retention Average Churn The graph show that the average customer retention rate has declined eventually in past 3 months by around 20% The company needs to find out the ways in order to increase retention rate The company can use Mobile Apps and Social Networking to engage more customers Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. User Retention and Churn Rate
  • 14. Mobile Applications to be used for Omnichannel Marketing 14 This slide shows the details of some Mobile Apps that can be used for implementing omnichannel marketing such as Native Apps, Mobile Web Apps, Hybrid Apps and Progressive Web Apps along with their relative costs involved in running ads. › Constructed specifically for a specific type of operating system › These apps are fast and more interactive › Estimated Costs involved in Running Ads via this app – $ 200 › Add text here Native Apps › These apps are regular web pages but provide additional features such as offline work, push notifications, and hardware device access › These apps are low on data and does not require installation for its usage. Sharing is also easy › Estimated Costs involved in Running Ads via this app - $ 100 › Add text here Progressive Web Apps › Web-based mobile apps that are not installed on your mobile device and are run on web-based servers. › These apps have better reach and are always up-to-date. › Estimated Costs involved in Running Ads via this app - $ 150 › Add text here. Mobile Web Apps › These apps are a mixture of Native and Mobile Apps › These apps are cheaper and faster to develop › Estimated Costs involved in Running Ads via this app - $ 120 › Add text here Hybrid Apps Mobile app to be used
  • 15. Ways to Increase Mobile Application Engagement 15 This slide shows some ways through which the company can increase the Mobile Application user engagement. This can be done by enabling easy onboarding, using push notifications, personalizing mobile app etc. › The company can make login and account creation process easy by reducing unnecessary steps › Make use of actions/gestures to show a process. Offer multiple registration steps to save user time › Estimated implementation cost involved - $ 100 › Add text here › The company can use push notifications to stimulate user engagement and increase conversion rates › Push Notifications can increase user app engagement by 70% and user conversion rate by 50% › Estimated implementation cost involved - $ 80 › The company can use personalization methods such as mail marketing, send recommendations, use social integration, location- based marketing etc. to effectively engage audiences › Mobile Personalization can decrease customer churn rate by 30% › Estimated implementation cost involved - $ 90 › Add text here › Add details here › Add details here › Add details here Easy Onboarding Using Push Notifications Mobile Personalization Add way to increase Mobile App Engagement Way to choose in order to increase Mobile App Engagement This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Social Media Network Statistics for Omnichannel Marketing 16 This slide shows the social media statistics related to Omnichannel. This slide shows various media channels that are used by the audiences to access the content worldwide. The channels include Digital Advertising, Websites, Live Events, Print Advertising, Content Marketing, Outdoor Ads etc. 5% 12% 12% 48% 25% 30% 42% 50% 55% 60% Other Sponsorships Outdoor Ads Content Marketing Print Advertising Live Events In -Store Engagements Viral Marketing Corporate Websites Digital Advertising Most crucial channel used by shoppers to access the content. The graph show that around 60% of the audience use Digital Advertising Channels to access the content worldwide Digital Advertising Channels includes online channels, mobile applications and social channels to effectively engage with the audiences Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Types of Digital Advertising Channels with Relative Usage Costs 17 This slide shows various types of Digital Advertising Channels such as search engine marketing, social media advertising, Video Ads, Retargeting etc. along with their related usage costs and details. Digital Advertising Channels Estimated Usage Costs (USD Channel Details Search Engine Marketing Social Media Advertising Video Advertising Retargeting Add channel here 200 150 180 210 Add estimated usage costs here The company will use Pay Per Click ads to create customized content. Ads that company can run are search and display Company will display ads on various media channels such as Facebook, Instagram, Twitter, Pinterest, LinkedIn etc. The company will use video ad to show off a new product and can grab potential customers. Types of Video Ads – Linear, In-page, In- Banner, In-text etc The marketing team can gather user-data and use it to their advantage to reach them again. Types of Re-Targeting – Sequential, Time- Delayed, Up-selling etc. Add channel details here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18. Choosing the Right Social Media Advertising Channels with Costs and Related Benefits 18 This slide shows various social media advertising channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest etc. along with their relative cost to display ads, channel purpose and benefits. Social Media Advertising Channels Estimated Costs for Displaying Ads (USD) Channel Purpose Channel Benefits Facebook 20 › Build Brand Loyalty and Relationships › Add text here Helps in market research, spread brand awareness and lead generation Instagram 30 › Share photos, videos and other media online Help to engage audience Twitter 35 › Build Public Relationships › Add text here Implement existing strategy and improve customer service LinkedIn 35 › Spread news and articles globally › Interactive conversation Best for Business Development Pinterest 30 › Preserving memories for future - Scrapbooking Increases links back to the website and drives more traffic Add channel and logo here Add estimated costs here › Add channel purpose here Add channel benefits here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Goals to achieve by Implementing Digital Advertising Channels 19 This slide shows the goals that the company wants to achieve vis the use of Digital Advertising Channels such as enhancing user engagement, brand promotion, increase online sales, lead generation, enhancing brand image etc. 60% 20% 5% 10% 3% 1% 1% Enhancing User Engagement Brand Promotion Increase Online Sales Increase Offline Sales Lead Generation Enhancing Brand Image Add objective here Objectives of using Digital Advertising Channels High Priority Objective to achieve The main objective behind using Digital Advertising Channels such as Facebook, Instagram, Twitter, LinkedIn etc. is to enhance the customer experience of seeing the company products and a way they get product awareness Add Text Here Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. Estimated User Statistics After Using Mobile Applications and Social Networks 20 This slide shows the status of user retention and churn rate after using mobile applications and social networks. The data is for 3 months. 40% 50% 55% 60% 50% 45% Month 3 Month 4 Month 5 Average Retention Average Churn The graph show that the average customer retention rate has increased eventually in by 15% in next 2 months as the company has run ads via Progressive Web Apps and used Social Media Advertising Channel (Facebook) Also, via the usage of Push Notifications, the user engagement has increased by 15% Add Text Here Add Text Here User Retention and Churn Rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. 21 Omnichannel Marketing Model and Process Flowchart › Omnichannel Marketing Model of the Company › Comparing Omnichannel Marketing Costs vs Multichannel Marketing Costs › Omnichannel Marketing Automation Process Flowchart
  • 22. Omnichannel Marketing Model of the Company 22 This slide shows the Omnichannel Model that the company will follow in order to enhance the shopper experience. The channels used are phone, social networks, various mobile applications, company website and physical store. The implementation of this model can enhance user experience and brand loyalty. Customer will Enquire on Phone regarding the product prices and availability Phone The customers can see relative ads and discounts on products they like to purchase Social Networks The customer can use mobile apps to get an update for the product features Mobile Applications At last, the customer will purchase the product directly from the store that he/she had already finalized on the website. Customer’s prefer to buy products physically from the store by showing the discount coupon Physical Store The customer will make the order by logging in to company website Website This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Comparing Omnichannel Marketing Costs vs Multichannel Marketing Costs 23 This slide shows the comparison in costs of Omnichannel and Multichannel marketing in order to reach 1,000 audiences through various channels such as physical store, social media, mobile apps and digital advertising. These graphs shows the comparison of costs incurred in using Omnichannel and Multichannel Costs incurred in using Omnichannel in order to reach 1,000 audiences is around $ 490 as compared to Multichannel where the costs are around $ 570 Add text here Add text here 150 200 100 120 Physical Store Social Media Mobile Apps Digital Advertising Using Multichannel Marketing Cost to reach 1,000 Audience 130 180 80 100 Physical Store Social Media Mobile Apps Digital Advertising Using Omnichannel Marketing Total Costs - $ 490 Total Costs - $ 570 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Omnichannel Marketing Automation Process Flowchart 24 This slide shows the Omnichannel Marketing Automation Flowchart that the company will use in order to create and automate the user journey more effectively. This flowchart shows details regarding push notifications, whether an email is sent or not, purchase completed by the customer, percentage of discount allowed via the mobile app etc. Added to Cart Purchase not completed Send Email Cart Reminder Push Notifications Enabled? Purchase Completed? Stop Flow › Add push notification details here › Add details here › Add details here › Add cart details here › Add purchase details here › Add details here › Add email details here › Add details here › Add details here › Add Ad details here › Add discount details here › Add details here Send Push Notifications Cart Reminder Stop Flow 15% Discount Show FB Ad Yes No Yes No
  • 25. 25 Benefits of Omnichannel Marketing, Future User Stats and Dashboard › Tools to Improve Marketing Efforts › Sales Process Automation Model of the Company › Key Benefits of using Omnichannel Marketing › Future User Statistics of the Company after implementing Omnichannel Marketing › Omnichannel Marketing Dashboard with Revenue and Total Spend
  • 26. Tools to Improve Marketing Efforts 26 This slide shows some tools that can be used to improve the marketing efforts of the company such as CRM (Customer Relationship Management) software, Marketing Automation, Analytics and data visualization, and content management systems along with their implementation costs. Tool Purpose Implementation Cost CRM Software's Improve Business Relationships $ 150 › Inbound › General › Fully Integrated › Sales Marketing Automation Automate marketing tasks and processes $ 100 › Sales Process Automation › Workforce Automation › Analytics › Pricing Automation Analytics and Data Visualizations Communicate information to users via visual presentation $ 120 › Descriptive Analytics › Bar Graph › Pie Chart › Scatter Plot Content Management Systems Provide capability to users to manage website content $ 200 › Digital Asset Management System › Web Content Management System › Component Content Management System › Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. Call lead now Setup Task Sales Process Automation Model of the Company 27 This slide shows Sales Process Automation Model of the company with details based on type of Lead, Salesperson, product demo offered, follow up etc. Lead Add lead details Salesperson Add lead details Demo Add product demo details Email Add mail details Follow Up Add follow up details Lead Captured Assigned to Salesperson Request for Demo Positive Call: Demo Happened Send Email ‘‘Your Demo has been Scheduled ’’ Send Reminder ‘‘Follow-up on Lead ’’ After 5 Days This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. Key Benefits of using Omnichannel Marketing 28 This slide shows key benefits of Omnichannel Marketing to the users such as Channel optimization, improved experience, high channel accessibility, audience segmentation, high brand loyalty, easy accessibility etc. › Omnichannel Marketing enables users to personalize their own experience. The customer has access and control products, services and on- demand support options › Add text here › Add text here Channel Optimization › Another great way companies can enhance the customer experience through omnichannel marketing is to merge the web, digital, and physical worlds › Add text here › Add text here Improve Customer Experience › Add benefit details here › Add text here › Add text here Add Omnichannel Benefit here › When multiple channels are implemented at once, the company can reach out to different leads, opportunities and customers who only interact on certain channels › Add text here › Add text here Diversify Audience › Omnichannel provides personalized customer experiences by allowing customers pick and choose what channels they want to use to interact with the business › Add text here › Add text here Improved Loyalty A customer comes in the store to buy a product which they ordered online. The customer can directly show the product order number and speed up the process When talking to an employee in the shop, a customer can either carry their phone, or the employee can use a tablet to search for their product when talking to the customer If a customer enters a store and can access his/her phone or tablet simultaneously to enquire about the product details, the customer will be happy and come back again A company may use CRM helpdesk software with a chatbot feature that integrates with Facebook Messenger. which help to identify issues in real time Add benefit case here FOR EXAMPLE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. Future User Statistics of the Company After implementing Omnichannel Marketing 29 This slide shows the future estimated user statistics of the company after adopting omnichannel marketing strategy. These stats are related to traffic frequency, customer conversion rate, user retention rate, overall company sales etc. from the years 2019 to 2021 along with key takeaways. Performance Parameters 2019 2020 (estimated) 2021 (estimated) Direct Traffic Frequency 50% 55% 60% Mobile Traffic Frequency 40% 48% 56% Customer Conversion Rate 2.5% 3.5% 4.5% Customer Retention Rate 62% 69% 75% Overall Company Sales Declined by 15% Increased by 2% Increased by 5% Add parameters here Add percentage here Add percentage here Add percentage here Key Takeaways Customer Conversion Rate is estimated to increase by 2% in 2021 by implementing omnichannel marketing strategies Mobile Traffic frequency is estimated to increase by 16% in 2021 Add Text Here Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Online Display Mobile Apps Print Paid Social Out of Home Events Direct Mall Omnichannel Marketing Dashboard with Revenue and Total Spend 30 This slide shows an Omnichannel Marketing Dashboard with marketing spend by channel, total spend, revenue, total impressions, cost per impression, weekly social media engagement by channel etc. TOTAL SPEND $5MM $50MM REVENUE COST PER IMPRESSION $0.04 TOTAL IMPRESSIONS 12.2B Jul Sep WEEKLY ENGAGEMENT BY CHANNEL Which Channel Is generating the most engagement? 100% July8,2019 – Jul 14,2019 Mobile Apps 2.77M (45%) engagement MARKETING SPEND BY CHANNEL What have we spent by channel over the past quarter? July Aug Sep July1, 2019 – Sep30, 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Omnichannel Marketing for Creating a Seamless Customer Experience Icons Slide 31
  • 33. Our Mission Vision Value 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value
  • 34. Bar Chart Template 34 40 20 40 40 5050 30 60 65 60 0 10 20 30 40 50 60 70 FY 16 FY 17 FY 18 FY 19 FY 20 Years 2020 SalesinMillion Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product01 Product02
  • 35. Area Chart 35 0 1 2 3 4 5 6 7 Jan Feb March April May June July Aug Sept Oct Nov Dec Product 01 Product 02 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36. Our Team 36 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here
  • 37. Timeline 37 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38. 38 Idea Generation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. Comparison 39 30% Users 50% Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40. Magnifying Glass 40 01 02 03 04 05 06 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 41. Our Goals 41 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal 04
  • 42. Thank you 42 Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com