Omnichannel Marketing for Brand Commitment

1. OMNICHANNEL MARKETING FOR BRAND COMMITMENT
CELSO O. MERCADO
ATENEO GRADUATE SCHOOL OF BUSINESS
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EFFECTIVE INTEGRATION TRADITIONAL AND DIGITAL PATH
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2. CONTENTS
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• RISE OF THE OMNICHANNEL MARKETING
• STEP BY STEP OMNICHANNEL MARKETING
• OPTIMIZING OMNICHANNEL MARKETING
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3. RISE OF OMNICHANNEL MARKETING
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• WHAT IS OMNICHANNEL MARKETING?
• HOW IMPORTANT IS THIS STRATEGY?
https://www.granify.com/
 20% consumers – redeem
 Increase of sales – through mobile phone
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4. RISE OF OMNICHANNEL MARKETING
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TERMS TO REMEMBER
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5. RISE OF OMNICHANNEL MARKETING
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• TRENDS
1. Focusing on Mobile Commerce in the “NOW” economy.
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6. RISE OF OMNICHANNEL MARKETING
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• TRENDS
2. Bringing “Webrooming” into offline channels
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7. RISE OF OMNICHANNEL MARKETING
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• TRENDS
3. Bringing “Showrooming” into online channels
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8. STEP BY STEP OMNICHANNEL MARKETING
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Step 1. Map all possible touchpoints and channels across the customer path
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9. celsomercado.wordpress.com
 CONSIDER 5A
o Aware – Hear some stories or recommendation from a friend.
o Appeal – Visit the pharmacy location or visit the fb page.
o Ask – Confirm or open some questions regarding every details of the pharmacy
products.
o Act – Call or ask an appointment for purchasing or reservation of the products.
o Advocate – Recommend to friends or share their fb page.
STEP BY STEP OMNICHANNEL MARKETING
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10. celsomercado.wordpress.com
STEP BY STEP OMNICHANNEL MARKETING
 Mapping touchpoints
and channels across
the customer path
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11. STEP BY STEP OMNICHANNEL MARKETING
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Step 2. Identify the most critical touchpoints and channels
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12. STEP BY STEP OMNICHANNEL MARKETING
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Identifying the most
popular touchpoints and
channels
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13. OPTIMIZING OMNICHANNEL MARKETING
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Step 3. Improve and Integrate the most critical touchpoints and channels
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14. OPTIMIZING OMNICHANNEL MARKETING
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Integrating the Best of Online and Offline Channels
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15. THANK YOU…
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