7. The future is already here!
Disrupt...or Be Disrupted
8. The future is already here!
There is
no recipe
- but there are
some important
learnings,
foresights and
hunches:)
9. “Change the instruments, and you will change
The future is already here!
the entire social theory that goes with them”
Bruno Latour 2009
10. The future is already here!
Social Media is Content. Not Marketing
11. My way or the highway...
The future is already here!
Can we enforce payment online?
12. The problem is not the ‘pay’ -
The future is already here!
it’s the wall!
Source:
13. Ease of use + Choice + Price +
The future is already here!
Added Values + Brand = $£€
14. The future is already here!
Convergence will pose serious Challenges
- and offer massive Opportunities
Search « » Social
Television « » Internet
Computer « » Mobile
Online « » Offline
Social Media « » Corp. Comms
Fragmentation « » Aggregation
User « » Producer
43. The future is already here!
Total Unbundling of Media
44. The end of Distribution as the key
The future is already here!
success factor, metric - and gate-keeper
45. Challenge #1 for the consumer, access to content
The future is already here!
will be much cheaper than copies i.e. ownership
Source: Huffington Post
46. Selling digital ‘Content’:
The future is already here!
70-90% ‘value’ reduction if compared to traditional, offline metrics
47. The future is already here!
Piracy ycariP
CEO of MacMillan UK, April 2011, via PaidContent.org
48. Control consumption?
Make content unavailable?
Enforce payment?
Restrict sharing?
Create artificial scarcity?
Sue fans into submission?
58. The New Generatives *Kevin Kelly
The future is already here! Packaging and Interfaces
Curation, Filtering and Selection * Thanks to Kevin Kelly kk.org
Social Context & Relevance
Intelligent Aggregation
Assisted Serendipity
Timeliness and Personal Relevance
Quality and Trust Guarantee
Customization and Personalization
Localization / Contextualization
Cloud-to-Device Management
Advertising as Content (Branded Content)
Gamification
... and many more
72. Key points to remember
It’s a MOBILE world now
SoLoMo + Cloud
Disrupt or be disrupted
Access not (just) ownership
Content piracy is unmet demand
Value is derived around the content
Pursue new generatives
Data is the new Oil
Feels Like Free / Freemium is crucial
73. The future is already here! Thank
You!
D E S I G N :
C R E A T I V E