The document discusses various topics related to the future of advertising including how advertising has changed and will continue to change as the world becomes more online and connected. It explores how social media, wearable technology, data collection, and personalized/targeted advertising will impact advertising. It also provides examples of how some early adopters are seeing success by embracing these changes.
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
This presentation attempts to place virtual worlds and immersive games within the larger metaverse, provide a look at the planning and pedagogy behind their use and then provides examples of pedagogy in action in virtual worlds. Let me know if you think it succeeded. If you plan to embed or use this at a presentation, please let me know in the comments.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
Intervento di Luca Giuratrabocchetta (Country Manager, Google Enterprise Italia) al seminario "Professional Social Network, Business e Carriera" di Fondazione CUOA e Federmanager
While the entry cost of the device can be quite high, many of the applications can be obtained for a low cost or free of charge. Some of this applications are allowing individuals to express themselves in new ways. Are these new forms of expressions contributing to the informal learning of individuals and to what extent? Will this growing market provide for an increasingly personalized learning experience and what will that look like? A presentation to encourage further discussion.
Information Services and Web 2.0: New Challenges and Opportunities. Yasar Tonta
Electronic Library: International Scientific Conference, Belgrade, September 25th-28th, 2008 –Summary book- Ed. By A. Vranes, L. Markovic & V. Crnogorac. Belgrade, 2008.
lecture 26 from a college level introduction to psychology course taught Fall 2011 by Brian J. Piper, Ph.D. (psy391@gmail.com) at Willamette University, basic emotions, Walter Canon
This presentation attempts to place virtual worlds and immersive games within the larger metaverse, provide a look at the planning and pedagogy behind their use and then provides examples of pedagogy in action in virtual worlds. Let me know if you think it succeeded. If you plan to embed or use this at a presentation, please let me know in the comments.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
Intervento di Luca Giuratrabocchetta (Country Manager, Google Enterprise Italia) al seminario "Professional Social Network, Business e Carriera" di Fondazione CUOA e Federmanager
While the entry cost of the device can be quite high, many of the applications can be obtained for a low cost or free of charge. Some of this applications are allowing individuals to express themselves in new ways. Are these new forms of expressions contributing to the informal learning of individuals and to what extent? Will this growing market provide for an increasingly personalized learning experience and what will that look like? A presentation to encourage further discussion.
Information Services and Web 2.0: New Challenges and Opportunities. Yasar Tonta
Electronic Library: International Scientific Conference, Belgrade, September 25th-28th, 2008 –Summary book- Ed. By A. Vranes, L. Markovic & V. Crnogorac. Belgrade, 2008.
lecture 26 from a college level introduction to psychology course taught Fall 2011 by Brian J. Piper, Ph.D. (psy391@gmail.com) at Willamette University, basic emotions, Walter Canon
Emotion is a complex psycho-physiological experience of an individual's state of mind as interacting with biochemical (internal) and environmental (external) influences.
James-Lange Theory:
The James-Lange theory of emotion argues that an event causes physiological arousal first and then we interpret this arousal. Only after our interpretation of the arousal can we experience emotion. If the arousal is not noticed or is not given any thought, then we will not experience any emotion based on this event.
EXAMPLE: You are walking down a dark alley late at night. You hear footsteps behind you and you begin to tremble, your heart beats faster, and your breathing deepens. You notice these physiological changes and interpret them as your body's preparation for a fearful situation. You then experience fear.
Cannon-Bard Theory:
EXAMPLE: You are walking down a dark alley late at night. You hear footsteps behind you and you begin to tremble, your heart beats faster, and your breathing deepens. At the same time as these physiological changes occur you also experience the emotion of fear.
Schachter-Singer Theory:
EXAMPLE: You are walking down a dark alley late at night. You hear footsteps behind you and you begin to tremble, your heart beats faster, and your breathing deepens. Upon noticing this arousal you realize that is comes from the fact that you are walking down a dark alley by yourself. This behavior is dangerous and therefore you feel the emotion of fear.
Facial Feedback Theory
EXAMPLE: You are walking down a dark alley late at night. You hear footsteps behind you and your eyes widen, your teeth clench and your brain interprets these facial changes as the expression of fear. Therefore you experience the emotion of fear.
Positive Emotions:
Love is a very basic and necessary emotion. If a child is nurtured in a loving family where all members respect and love each other, he or she will develop into an adult who behaves in a manner similar to the behavioral patterns that he or she learned as a child.
Negative Emotions:
If the child is raised in an atmosphere of anger and hostility, that child will develop into a very troubled adult who thinks that angry and hostile feelings are normal.
Although the study of emotional intelligence is no longer a new topic, many people are still unaware of what EI is. This presentation provides clarification on the subject of emotional intelligence and includes several easy to understand definitions.
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
Social media and mobile devices have combined to help create the always-with-us, always-on, always-connected campus. Not just student-to-student but, importantly, institution/faculty/staff-to-student as well as staff-to-staff. We need to look beyond the silo-ed, one-way web sites of the past towards more personal, two-way applications that take advantage of this sea change on campus. The ways in which our users will want to interact with us, the types of tasks they’ll want to complete, and the types of devices we’ll want to deliver to will just continue to proliferate.
Now is the time to reevaluate.
Using lessons learned at a large land-grant institution we’ll look at what the future friendly campus might look like, ways to plant the seed of that change and tips on how to accomplish it.
This presentation was given at the 2012 .eduGuru Summit on April 11, 2012.
As digital interfaces become even more pervasive and diverse, the challenge of managing the content that appears on them becomes more and more complex.
Curated by the BIMA Technology council, join BIMA, IBM and a panel of experts from the worlds of content strategy and technology as they give their opinions on Headless Content Management and what that means for developers and content creators.
The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE0...Gerd Leonhard
A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)
Presentation for Canadian Marketing Association on location. Some super videos below, speaker notes to come when I'm less sleepy.
Slide 17
http://www.youtube.com/watch?v=1RZgJnLTNoM
Slide 19
http://www.youtube.com/watch?v=h2OfQdYrHRs
Slide 29
http://vimeo.com/13867453
Slide 30
http://www.youtube.com/watch?v=nJVoYsBym88
Slide 31
http://www.youtube.com/watch?v=iynzHWwJXaA
Slide 37
http://vimeo.com/24515056
Slide 47
http://www.youtube.com/watch?v=myq8upzJDJc
Slide 64
http://www.youtube.com/watch?v=azIAwuWA9qU
Slide 65
http://www.youtube.com/watch?v=GyFqZtKvya0
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
The Virtual Future of Business Administration PhD EducationRobin Teigland
My keynote presentation at European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Annual Meeting and General Assembly 2012 in Uppsala, Sweden in Sept 2012: http://www.edamba.eu/r/default.asp?iId=HEJFI
APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends.
The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included:
• Artificial Intelligence: Hopes and Fears in Perspective
• The Impact of 5G and Greater Connectivity
• Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain
Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID.
For more information visit: http://www.apdgroup.com/bestofthenext/
Edtech summit 2018 - Unlearning to learnShah Widjaja
A short presentation given during EdTech Summit 2018 in Hong Kong to set context for a panel discussion to discuss the future of learning, specifically on how to foster intrinsic motivation for not only individuals, but also organisations.
The road to innovation requires special behaviors and skills, we will explore both of them in this presentation. We will also follow a few innovative bread crumbs on the way.
AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima.
The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.
FollowFridays 2011 Session 3: Will you still have a job in marketing of the f...AdNerds
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?
FollowFridays 2011 Session 1: Social Media, the most overrated trend in busin...AdNerds
Een straffe stelling voor digital believers zoals wij? Toch is het waar, zeker als je het helemaal fout aanpakt. Vorig jaar vertelden we over het concept van ‘social check marketing’ waarbij bedrijven social media-profielen verzamelen, zoals badges op Foursquare. Pak je het daarentegen wel goed aan, dan is het zonder meer the most underrated trend. Je zal je dan ook terecht afvragen waarom je er al die tijd niet meer tijd en middelen in stopte. Die meet- & weet-baarheid tonen we met veel plezier aan.
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes.
Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is!
More details about the cases can be obtained by sending a simple request from within SlideShare.
The End Of Paid Media, The Value Of Social CurrencyAdNerds
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?
The Shift from a Disconnected to a Hyper-Connected WorldAdNerds
Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.
The Influence of Social Builders - And how to deal with their social media ex...AdNerds
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
10 in 2010 - How the Internet has changed how kids & tweens consume cultural ...AdNerds
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture.
AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
Half of the AdNerds went into a duel with DM (on paper) specialist Henny Van Gerwen from Proximity BBDO (our mother organisation).
Valuable lessons from Henny's old time favorite Vögele and AdNerds' insights on social and new media are the perfect match for creating breakthrough response-generating actions that work both on- and off the line.
A perfect story for Adobe Belgium's "Cross Media Marketing" seminar.
Thanks to social media, consumers are even more powerful than advertisersAdNerds
The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media.
We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.
Analog Sucks - why randomly blasting messages at masses doesn't work anymoreAdNerds
Yesterday, we hosted a guest college on social media for GRP's Advanced Media School Program a set of (mainly) junior profiles working in the media buying industry. We discussed why "analog" - or traditional media for that matter - sucks (something we like to discuss from time to time). We shared our point of view: as communication changes, the world changes. And thus creativity and media buying needs to change alike.
More info on http://www.adnerds.be
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
37. Advertising has already changed into something else.
“Hyper Island is yet another Swedish success
story... ‘the interactive equivalent of Oxbridge‘”
Kunal Dutta, Campaign
“There is something that Hyper Island puts in its
water. God knows what it is, but its graduates
tend to have a fantastic attitude and are able to
hit the ground running” Derek Robson, manag-
ing partner, Goodby, Silverstein & Partners,
San Francisco
”Our industry desperately needs more schools
that specialize in creating and developing
digital talent at the level and capacity of Hyper
Island” Winston Binch, VP/Group Executive
Producer, Crispin Porter + Bogusky, Boulder
“Hyper Island has a solid understanding of the
industry, a never-ending desire to improve
and to develop great skills with people. I am
amazed how the students grow through the
education and when they end up at some of
the best communication agencies in the world,
they actually deliver” Mattias Nyström, Great
Works, Stockholm
Education in Interactive Design, Communication and
Digital Business Management, Sweden
Digital / Interactive Education, Sweden
Programs and Courses 2009
39. The Semantic Web
The Social Web
Affective Computing
DELife
The Pervasive Web
™
Mark Trevor Stephen Alexander Danilo
Zuckerberg Edwards Wolfram Tokman De Rossi
Facebook Nike+ Wolfram Alpha Microvision Smartex
44. Kilometers you run
Where you run
When you go running
With whom you go running
How often you go running
Calories you burn
Music you prefer
Average, minimum and maximum pace
Ups and downs
...
47. There is an incredible amount of open data
crime wikipedia
advertising calendar
dictionary
weather
health public transport
financial medical
location
vegetation federal yellow pages
shopping social maps
entertainment
US postal services news
48. The smartest sensor out there, right now
Cellular GPS Sensor
Wifi Digital Compass
Accelerometer Video Recording
Proximity Sensor Camera
Ambient Light Sensor Audio Recording
53. Wolfram isn't just trying to do “search”.
It's actually doing something more subtle:
it's doing semantic search. That thing that Sir Tim
Berners-Lee has been banging on about.
Google simply uses tweaked versions of its original
“a lot of people link to this page” algorithm.
Charles Arthur, Technology Blog - The Guardian UK
72. As the web is becoming ubiquitous,
interactive, and multimodal,
technology needs to deal increasingly
with human factors, including emotions.
From the W3C Incubator Group Report “Elements of an EmotionML 1.0”, 20 November 2008
Picture by Amir Rijaveck on Flickr
74. An Emotion Markup Language (EML or EmotionML) is
defined by the W3C Emotion Incubator Group as a
general-purpose emotion annotation and
representation language, which should be usable in
a large variety of technological contexts where
emotions need to be represented.
Definition from Wikipedia.
75. A movie of John enjoying a TV show...
<emotionml>
<emotion>
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
76. A movie of John enjoying a TV show...
Emotion detected
<emotionml>
<emotion>
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
77. A movie of John enjoying a TV show...
An every day emotion
<emotionml>
<emotion>
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
78. A movie of John enjoying a TV show...
He was clearly happy
<emotionml>
<emotion>
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
79. A movie of John enjoying a TV show...
<emotionml>
It was definitely John
<emotion>
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
80. A movie of John enjoying a TV show...
<emotionml>
<emotion> in JohnTVshow.avi movie
Detected
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
81. A movie of John enjoying a TV show...
<emotionml>
<emotion>
Proof in the TV shows data
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
82. A movie of John enjoying a TV show...
<emotionml>
<emotion>
<category set="everydayEmotions" name="happiness"/>
Satisfaction at a level of 80%
<link role="experiencedBy" uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
83. A movie of John enjoying a TV show...
<emotionml>
<emotion>
<category set="everydayEmotions" name="happiness"/>
<link role="experiencedBy" face expression
Detected from his uri="file:john.vcard"/>
<link role="expressedBy" uri="file:johnTVshow.avi" start="10s" end="15s"/>
<link role="triggeredBy" uri="file:tvshows.xml#Friday"/>
<intensity value="0.8"/>
<modality mode="face"/>
</emotion>
</emotionml>
84. Fabric as a data-collection medium
heart rate
perspiration
respiration
movement
temperature
posture
wealthy
85. Fabric as a data-collection medium
heart rate
perspiration
respiration
movement
temperature
posture
wealthy
92. The Semantic Web
The Social Web
Affective Computing
DELife
The Pervasive Web
™
Mark Trevor Stephen Alexander Danilo
Zuckerberg Edwards Wolfram Tokman De Rossi
Facebook Nike+ Wolfram Alpha Microvision Smartex
94. It’s your girlfriend’s birthday
tomorrow. She’s a fan of “chocolates”.
You can buy her pralines here with a 10%
discount. Hurry, the shop closes in 15’.
Oh, btw, have some chocolate yourself.
That will make you happier.
99. “ When we change the way we communicate,
we change society.
”
Clay Shirky, Professor New Media, City University of New York
100.
101. Global Study on media and advertising
(+8,600 people across 11 markets)
7 in 10 people cannot live without the
internet.
92% of Brits, 91% of Spaniards, 90% of
Australians, 89% of both Dutch and
American respondents rate the internet
as completely necessary to their lives.
102. More than two thirds of respondents think there are too
many ads on TV.
78% have actively tried to avoid TV and radio advertising
by turning off, changing channel or using personal video
recorders to fast forward through recorded ads.
Two thirds have avoided websites that they feel have
intrusive advertising. This figure rose to over 80% in
Australia, Canada, Spain and the United States.
42% of those interviewed said they would like it if
"websites and TV channels developed technology that
monitored the sites you use and the TV channels you
watch so they could make the ads you see more relevant
to your interests".
103. Adv
erti
sing
into has
som alrea
ethi dy c
ng e han
lse. ged
104. Should you join the social media zeitgeist
or dabble around the edges in a wait-and-see stance?
116. These Mavens on average grew 18% in
revenues over the last 12 months,
compared to the least engaged companies
who on average saw a decline of 6% in
revenue during the same period.
EngagementDB report, Altimeter Group, 2009
117. Lessons from the mavens
Organization
Social Media Teams
Social Media Guidelines
Social Media Company Culture
118. Lessons from the mavens
Takeaways
Emphasize quality, not just quantity.
To scale engagement, make social media part of everyone’s job.
Doing it all may not be for you — but you must do something.
Find your sweet spot.