At SXSW there was no one key trend - as Bruce Springsteen said there was instead a set of "key notes". This presentation has a look at the five key macro trends and 10 key sub-trends that lay under these.
Part of a series of interventions given at SciencesPo Paris by THIERRY JADOT, Starcom France CEO - featuring THOMAS JAMET, head of branded content at Newcast France.
Presentazione di Roberto Bigotti per "I giovedì dell'agenda digitale" di Bologna del 05/04/2012. http://iperbole2020.tumblr.com/post/19626226816/open-data-a-bologna-come-dove-perche
Part of a series of interventions given at SciencesPo Paris by THIERRY JADOT, Starcom France CEO - featuring THOMAS JAMET, head of branded content at Newcast France.
Presentazione di Roberto Bigotti per "I giovedì dell'agenda digitale" di Bologna del 05/04/2012. http://iperbole2020.tumblr.com/post/19626226816/open-data-a-bologna-come-dove-perche
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
Is your organization ready for seismic change accelerated by the expanding online ecosystem? Are you evolving the kinds of nimble governance, management, and operations that can survive -- and thrive -- through the next upheaval in your industry? By definition, disruption is unexpected, but you can prepare your programs and people to anticipate transformative change.
References:
http://en.wikipedia.org/wiki/Clayton_M._Christensen
http://en.wikipedia.org/wiki/Communities_of_practice
http://en.wikipedia.org/wiki/Agile_Manifesto
Credits:
http://www.flickr.com/photos/tedkerwin/4829580594/
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
http://www.flickr.com/photos/pargon/2444943158/
http://www.flickr.com/photos/ollesvensson/3681650830/
http://www.flickr.com/photos/viewfrom52/2263683446/
http://en.wikipedia.org/wiki/File:Chalkandboard.jpg
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.youtube.com/watch?v=40L3SGmcPDQ
http://en.wikipedia.org/wiki/Skunkworks_project
http://people.ischool.berkeley.edu/~duguid/SLOFI/Organizational_Learning.htm
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.projectperfect.com.au/info_governance.php
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.bothsidesofthetable.com/2010/08/23/the-power-of-quora-why-benchmark-was-right-to-pay-up/#comment-70781966
http://www.flickr.com/photos/30lines/5097782690/
http://www.flickr.com/photos/thox/4176956206
http://www.flickr.com/photos/wfryer/570930287/
http://www.flickr.chttp://www.flickr.com/photos/qwrrty/3673547033
om/photos/pellesten/4897890835/
http://www.flickr.com/photos/newzgirl/4995838099/
http://en.wikipedia.org/wiki/Nominal_group_technique
http://www.flickr.com/photos/elitatt/4959348629
http://jxpaton.wordpress.com/2010/12/02/presentation-by-john-paton-at-inma-transformation-of-news-summit-in-cambridge-mass/
http://www.flickr.com/photos/doos/3944219183/
http://developer.yahoo.com/ypatterns/layout/pagegrids.html
http://www.flickr.com/photos/mastababa/3176774028/
http://www.flickr.com/photos/danielpanev/3327096051/
http://www.flickr.com/photos/37893534@N07/3914521226/
http://www.flickr.com/photos/perhapstoopink/467087455/
http://www.flickr.com/photos/toprankblog/4619284166
https://confluence.umassonline.net/display/LPR/Welcome+-+glad+you+joined+us!
http://www.flickr.com/photos/toprankblog/4619284166/
http://www.flickr.com/photos/bsabarnowl/4935866373/
http://en.wikipedia.org/wiki/Iterative_and_incremental_development
http://en.wikipedia.org/wiki/Agile_software_development
http://www.edtechmag.com/higher/updates/building-the-agile-university.html
Relevance, relevance, relevance! A call to arms (hands, fingers and thumbs) f...Merlien Institute
Relevance, relevance, relevance! A call to arms (hands, fingers and thumbs) for mobile research
Darren Mark Noyce - Managing Director, Global Insights – SKOPOS
Discussing the last decade of mobile methods: what are the successes and failures? Determining where we are now given history and moment. What is next for mobile: why is relevance the key driver and why now is the time for mobile.
Strategic scenarios in digital content and digital businessMarco Brambilla
This lesson was given in May 2009 at MIP, Politecnico di Milano. The audience included members of the Acer academy program.
Rights on reused content are maintained by respective owners.
See further information on my activity at:
http://home.dei.polimi.it/mbrambil/
and:
http://twitter.com/marcobrambi
The Future Of Advertising and How To Make It Work For You TodayAdNerds
This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
Is your organization ready for seismic change accelerated by the expanding online ecosystem? Are you evolving the kinds of nimble governance, management, and operations that can survive -- and thrive -- through the next upheaval in your industry? By definition, disruption is unexpected, but you can prepare your programs and people to anticipate transformative change.
References:
http://en.wikipedia.org/wiki/Clayton_M._Christensen
http://en.wikipedia.org/wiki/Communities_of_practice
http://en.wikipedia.org/wiki/Agile_Manifesto
Credits:
http://www.flickr.com/photos/tedkerwin/4829580594/
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
http://www.flickr.com/photos/pargon/2444943158/
http://www.flickr.com/photos/ollesvensson/3681650830/
http://www.flickr.com/photos/viewfrom52/2263683446/
http://en.wikipedia.org/wiki/File:Chalkandboard.jpg
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.youtube.com/watch?v=40L3SGmcPDQ
http://en.wikipedia.org/wiki/Skunkworks_project
http://people.ischool.berkeley.edu/~duguid/SLOFI/Organizational_Learning.htm
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.projectperfect.com.au/info_governance.php
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.bothsidesofthetable.com/2010/08/23/the-power-of-quora-why-benchmark-was-right-to-pay-up/#comment-70781966
http://www.flickr.com/photos/30lines/5097782690/
http://www.flickr.com/photos/thox/4176956206
http://www.flickr.com/photos/wfryer/570930287/
http://www.flickr.chttp://www.flickr.com/photos/qwrrty/3673547033
om/photos/pellesten/4897890835/
http://www.flickr.com/photos/newzgirl/4995838099/
http://en.wikipedia.org/wiki/Nominal_group_technique
http://www.flickr.com/photos/elitatt/4959348629
http://jxpaton.wordpress.com/2010/12/02/presentation-by-john-paton-at-inma-transformation-of-news-summit-in-cambridge-mass/
http://www.flickr.com/photos/doos/3944219183/
http://developer.yahoo.com/ypatterns/layout/pagegrids.html
http://www.flickr.com/photos/mastababa/3176774028/
http://www.flickr.com/photos/danielpanev/3327096051/
http://www.flickr.com/photos/37893534@N07/3914521226/
http://www.flickr.com/photos/perhapstoopink/467087455/
http://www.flickr.com/photos/toprankblog/4619284166
https://confluence.umassonline.net/display/LPR/Welcome+-+glad+you+joined+us!
http://www.flickr.com/photos/toprankblog/4619284166/
http://www.flickr.com/photos/bsabarnowl/4935866373/
http://en.wikipedia.org/wiki/Iterative_and_incremental_development
http://en.wikipedia.org/wiki/Agile_software_development
http://www.edtechmag.com/higher/updates/building-the-agile-university.html
Relevance, relevance, relevance! A call to arms (hands, fingers and thumbs) f...Merlien Institute
Relevance, relevance, relevance! A call to arms (hands, fingers and thumbs) for mobile research
Darren Mark Noyce - Managing Director, Global Insights – SKOPOS
Discussing the last decade of mobile methods: what are the successes and failures? Determining where we are now given history and moment. What is next for mobile: why is relevance the key driver and why now is the time for mobile.
Strategic scenarios in digital content and digital businessMarco Brambilla
This lesson was given in May 2009 at MIP, Politecnico di Milano. The audience included members of the Acer academy program.
Rights on reused content are maintained by respective owners.
See further information on my activity at:
http://home.dei.polimi.it/mbrambil/
and:
http://twitter.com/marcobrambi
The Future Of Advertising and How To Make It Work For You TodayAdNerds
This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
DSE2011 S29 - Using Mobile, Touch and Other Interactive Technologies to Validate User Engagement and Campaign Effectiveness
The 10 Biggest Problems and Solutions for DOOH Networks Flirting with Social Media and Mobile Applications
Want to get involved in our big data/big content efforts? Direct Tweet me at jmancini77 -- I also did a blog post on this topic -- http://www.digitallandfill.org/2012/03/big-data-and-big-content-just-hype-or-a-real-opportunity.html
The Future Of Social Media And Its Implications For BrandsAdam Graham
A look at some of the emerging trends in social media and some predictions about where this may be going.
Plus, the implications for Brands
This talk was given at the Facebook Garage and a couple of weeks later, at the World Social Media Forum
Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. I, Q
Social
Intelligence
Manager
and
Senior
Strategic
Planner,
DDB
Group
Sydney
@jayjayquinlan
james.quinlan@syd.ddb.com
Tel:
+61
2
8260
2068
(direct)
6. Contents
The
purpose
of
this
presentaVon
is
to
examine
the
five
key
macro
trends
and
10
sub-‐trends
coming
out
of
SXSW
2012
(including
the
interacVve
and
music
components
of
the
fesVval).
Note
that
these
trends
should
not
be
seen
as
independent,
but
instead
become
more
powerful
when
combined.
Macro
Trend
Sub-‐Trends
“Big
Data”
Data
Everywhere
Drowning
In
Data
“Out
and
About”
SoLoMo
Ambient
LocaVon
“Social
Consump8on”
MulVscreening
The
trend
of
trending
“New
Interac8ons”
Mobile
only
Interface
design
“Richer
Experiences”
GamificaVon
Content
markeVng
8. Macrotrend 1
“Big
Data”
As
the
number
of
data
collec8on
points
increases
enormously,
capturing
informa8on
about
all
the
things
in
the
world,
including
us,
there
is
a
massive
opportunity
for
people
to
learn
about
themselves
and
organisa8ons
to
learn
about
their
customers
and
poten8al
customers.
Sub-‐trends
• Data
everywhere
• Drowning
in
data
10. Data Everywhere
• More
devices
than
ever
are
creaVng
more
data
than
ever
• Data
is
increasingly
available/
required
in
real
Vme
• Humans
as
data
sources
via
wearable
technology
• Nike
Fuel
Lot
video
ImplicaVons
• More
data
means
more
opportuni8es
to
understand
people
• People
also
want
to
share
the
data
that
they’re
genera8ng,
especially
due
to
gamifica8on
12. Drowning In Data
• Unlimited
choice
combined
with
limited
Vme
and
aQenVon
means
that
people
are
don’t
know
where
to
start
• CuraVon
from
trusted
sources
is
required
to
connect
people
with
content
that
is
meaningful
to
them
(private
networks
are
one
way
of
doing
this)
• Companies/brands
can
help
people
to
cut
through
the
noise
ImplicaVons
• Content
is
about
discovery,
not
difficulty
–
people
are
looking
to
connect
with
things
via
either
either
recommenda8ons
from
brands
that
they
follow
or
their
peers
Path
private
sharing
network
(shinyshiny.tv)
13. Macrotrend 2
“Out
And
About”
With
advances
in
technology
comes
a
change
in
focus
from
mobile
(which
focuses
on
devices
and
what
they
can
do)
to
mobility
(which
focuses
upon
what
the
technology
enables
us
to
do,
and
increasingly
where
and
when
we
can
do
it).
Sub-‐trends
• SoLoMo
• Ambient
locaVon
15. SoLoMo
• SoLoMo:
Social
LocaVon
Mobile
• SoLoMo
means
that
(potenVally)
three
Vmes
as
much
data
will
be
generated
• PotenVal
to
leverage
spontaneity
• A
fourth
vector:
gamificaVon
ImplicaVons
• Beyond
focusing
on
social,
local
and
mobile
in
isola8on,
consider
how
we
can
combine
them
to
provide
more
relevant
content
and
value
to
people
“Life
Is
Crime”
locaVon-‐based
massively
mulVplayer
mobile
game
(stuffmideast.com)
17. Ambient Location
• The
“geo-‐locaVon
meetup”
• Privacy
sVll
a
concern
–
but
may
disappear
if
the
uVlity
is
clear
• NarrowcasVng
–
to
a
select
group
of
people
instead
of
the
world
at
large
• Ability
to
interact
with
both
people,
objects
and
offers
• Sonar
video
ImplicaVons
• Brands
need
to
be
transparent
when
it
comes
to
which
data
they
are
broadcas8ng
to
other
people/users
Sonar
–
an
app
that
shows
you
who’s
at
a
locaVon
and
why
they
maQer
to
you
(appadvice.com)
18. Macrotrend 3
“Social
Consump8on”
It’s
not
enough
to
consume
items
–
people
now
want
to
do
it
together,
sharing
the
experience
with
others
not
just
aSer
the
event,
but
during.
Sub-‐trends
• The
trend
of
trending
• MulVscreening
20. Trend Of Trending
• CuraVon
plagorm
• Real
Vme
data
• Ability
to
see
what
others
are
interacVng
with
• Ability
to
overlay
influence
ImplicaVons
• Trends
and
trending
are
another
way
for
people
to
“cut
through
the
noise”
and
find
content
that
is
meaningful
to
them
New
York
Times
(lsatblog.blogspot.com)
22. Multi Screening • MulV-‐screening
is
a
behaviour
that
people
are
already
using
–
the
challenge
is
to
leverage
this
and
focus
it
so
that
people
are
mulV-‐screening
the
one
acVvity
• A
recent
example
is
the
Team
Coco
tablet
app
(video)
• MulV
screening
can
be
used
before,
during
and
aSer
acVviVes
such
as
TV
• QuesVon
–
which
screen
is
now
the
“second”
screen?
ImplicaVons
• Consider
how
to
integrate
peer-‐to-‐peer/social
so
that
people
can
enjoy
an
experience
that
they’re
interested
in
together
Team
Coco
tablet
app
(funkyspacemonkey.com)
23. Macrotrend 4
“New
Interac8ons”
While
technology
has
enabled
us
to
do
an
enormous
number
of
things,
increasing
aVen8on
is
being
paid
to
how
we
and
other
pieces
of
technology
interact
with
things.
Sub-‐trends
• Mobile
only
• Interface
design
24. Mobile Only
Mobile
Roadie
(blog.soundcloud.com)
XXXXX
25. Mobile Only
• Mobile
vs
web
–
quesVon
which
to
create
first
or
at
all
• Experiences
that
connects
you
with
the
few,
or
with
the
many
• There
has
been
a
split
in
design
between
hyper-‐
specialised
and
full/rich
funcVonality
ImplicaVons
• Mobile
applica8ons
don’t
have
to
be
“dumbed
down”
versions
of
a
digital
experience
–
consider
what
people
need
most
when
they’re
using
their
device
SXSW
Laminate
app
(beta
tesVng
version)
from
Live
NaVon
(venturebeat.com)
27. Interface Design
• Current
interfaces
isolate
us
from
our
environment
–
we
spend
a
lot
of
our
Vme
looking
down
• We
are
familiar
with
gesture
techniques
(primarily
via
Kinect
–
especially
since
the
developer
kit
was
launched)
but
other
technologies
include
heat,
smell,
taste
and
voice
ImplicaVons
• Consider
how
people
can
use
mul8ple
devices
together
to
give
people
a
richer
experience
28. Macrotrend 5
“Richer
Experiences”
The
promise
of
“the
medium
is
the
message”
is
increasingly
coming
true
–
with
brand
experience
and
u8lity
becoming
as
important,
if
not
more
so,
than
the
core
of
what
is
being
communicated.
Sub-‐trends
• GamificaVon
• Content
markeVng
30. Gamification
• A
trend
that
can
be
used
across
mulVple
industries
• Ties
in
with
SoLoMo
–
SoLoMoGa
ImplicaVons
• Use
gamifica8on
to
encourage
interac8on
and
to
make
things
beVer,
rather
than
an
end
in
itself
American
Express
TwiQer
Sync
(mybanktracker.com)
32. Content Marketing
• ArVsts
are
thinking
beyond
record
stores
and
the
iTunes
Store
–
adverVsing
is
the
new
radio/
music
is
the
new
soSware
• Approach
music
as
a
partnership
between
brand
and
band,
not
as
a
licensing
agreement
• People
will
pay
to
buy
“adverVsing”
such
as
the
State
Farm
“Empire
State
of
Mind”
work
ImplicaVons
• For
successful
integra8on,
music
supervision
needs
to
be
involved
at
the
start
of
the
process/
briefing
Nike
Chosen
video
content
(undrln.com)
33. For More
hQp://ddbdoesausVn.com/
ddbdoesausVn.com