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Data » Oil? Privacy » Publicy...?
Gerd Leonhard, Futurist
@gleonhard & CEO TheFuturesAgency

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first found via Clive Humby @ AMA

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@gleonhard
first found via Clive Humby @ AMA

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Beyond Moore’s Law

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Data: volunteered...
The future is already here!
observed... inferred
Thanks to Kevin Kelly

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1990 2005 2015
A Networked Society means
Data goes center-stage

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The future is already here!
Earned Media / the Social OS
accept significant Control-Loss

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The future is already here!
People of the Screen* are rampant
Data Producers

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The future is already here!
Meta-Content explodes in value

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The future is already here!
We are heading towards total
Transparency

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The future is already here!
It used to be that publicy had to be paid-for.
Soon, privacy may have to be paid-for *hat tip to Jeff Jarvis

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The future is already here!
“Change the instruments, and you will change
the entire social theory that goes with them”
Bruno Latour 2009

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Data+ Social + Mobile + Location
The future is already here!
about to become a $1 Trillion market

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The future is already here!
Time for
Privacy Standards *

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The future is already here!
A do not track / use option will be important...but...

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The future is already here!
and eat it?
Having the cake

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The future is already here!
A few quick reminders re Oil
*Kuwait soldier image via AlGore app ‘our choice’

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The future is already here!
Who is the next BP Exxon-Mobil Shell?

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The future is already here!
Big Data... like Big Oil?

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Who?
How? When?
What?
Image licensed from Sevensheaven.nl

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The future is already here!
Good data creates enormous value
as well as other ‘opportunities’

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The future is already here!
But beyond $, big Data must also allow
for Common Benefits
EU Vice-President Viviane Reding:
“the great threat to individual
liberty in the digital age comes
from companies that use our data
to enrich themselves —
buying and selling our most
intimate details for their own
corporate benefit.”

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The future is already here!
We need to be careful and retain the Internet’s
Ethos of the Commons once data is $$$$ Oil $$$$
Neutrality
Interoperability
Share-ability
Choice
Level playing fields
Openness

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The future is already here!
Openness invariably means increased Risk, too
via Alan Moore Straight No Lines

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The future is already here!
The new economics of Publicy

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The future is already here!
But ... aren’t
humans a lot
more complex
and non-linear
than
Algorithms?

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A reduction of human complexity in
The future is already here!
order to satisfy machines?

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The future is already here!
Privacy is a human right -
Publicy is technology’s right ?

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The future is already here!
We are already..
Paying with our Data

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The future is already here!
A Faustian deal?

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The future is already here!
It comes down to control and responsibility

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The future is already here!
We have new powers. Now we need to learn
new responsibilities

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The future is already here! Thank @gleonhard
You!
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