Gerd Leonhard: Futurist Apps

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This document discusses how social, local, mobile, video and cloud technologies are shaping the future of content and apps. It notes that the "global village" is becoming a reality as these technologies allow for more connectivity and sharing. However, it also warns that many new issues will need to be addressed as behaviors and business models change radically. The document emphasizes that the future is about mobility, video, apps, advertising and content in the cloud. It suggests businesses must embrace these changes or risk being disrupted, and should focus on engagement over just return on investment.

Social, Local, Mobile,
Video... and the Cloud
- apps and the future of content

Gerd Leonhard
Futurist (Media & Communications)
CEO of The Futures Agency
Author & Think-Tank Leader
Circles Image via David Armano

The future is already here...

Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com

Many first-time-ever issues
will need to be addressed

People of the Cloud
...will expect a lot more than connectivity

Maybe... the End of PCs...?

EVERYTHING is about Mobile

Video is the next text -
and Apps are the new cable
channels

Telecom « Media » Telecom

Source: Mary Meeker / Kleiner Perkins on Slideshare

Cloud | Video

TeleMedia Futures: new roles!!!
Content (Creators, Advertisers
Publishers etc)

Device
Telcos & Makers
Operators

Search / Tech
i.e. Media 2.0
Social Networks

Average engagement per user
Average involvement per user
Average premiums per user

Guess what they will do with this $35 Aakash Tablet

The end of masses?

Source: thecarbonara blog

The keywords

FAST. NOW.
RELEVANT. ME.
PERSONAL.
HUMAN.

‘Consumers’ are leaping
- what about your business?

Disruption and Lubrication
is the name of the game

Apps: Stage Experiences!!!

Source: Joseph Pine Ted Talk

‘Open’ is the new default

Source: Alan Moore via Slideshare

“Becoming an open business is truly challenging”
Steve Rubel / Edelman Digital

Obsession with Control can be a tiny problem:)

Source: ARS

Fluid + Feels-Like-Free + Freemium | Upselling

+

The problem is not the ‘pay’ - it’s the wall!

Quelle:

‘3rd party pays’ and
Branded Content will explode

Advertising = Content
Marketing = Curation
Brands = Publishers
Marketers = Storytellers
Consumers = Participants

Be a Market-Maker *not a market-waiter ;(

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The document describes TAM-TAM, a telehealth application that allows for videoconferencing between medical professionals and patients for consultations, monitoring, and emergencies. It has functionality for video calls, remote camera control, and integrating with external sensors and records. TAM-TAM is intended to enable teleconsultation, 24/7 access to doctors, remote assistance for travelers or long-term patients, and visual monitoring of impaired individuals.

Social Diabetis

Barcelona Digital Technology Centre

yuilop

Barcelona Digital Technology Centre

Softonic

Barcelona Digital Technology Centre

El documento habla sobre la distribución de aplicaciones temáticas a través de Softonic Moba. Softonic Moba es una guía gratuita de aplicaciones de Softonic para iOS y Android que permite a los usuarios descubrir, descargar y compartir aplicaciones seleccionadas editorialmente. El documento anima a los desarrolladores de aplicaciones a enviar sus aplicaciones a Softonic para que puedan ser descubiertas por los más de 107 millones de usuarios de Softonic.

Kirubs

Barcelona Digital Technology Centre

Sales Management & Social Network es una aplicación que combina funciones de gestión de ventas y redes sociales para empresas. La aplicación permite a las empresas administrar pedidos, clientes y contactos de ventas, mientras que también les brinda una plataforma para interactuar con clientes y prospectos a través de funciones sociales como publicaciones y comentarios. La aplicación está siendo desarrollada por Kirubs, dirigida por el CEO Oscar Carrió.

Mobile Accessibility

Barcelona Digital Technology Centre

Planeta

Barcelona Digital Technology Centre

JoSócAqui

Barcelona Digital Technology Centre

Supertrupper

Barcelona Digital Technology Centre

Supertruper es una aplicación de compras que permite a los usuarios escanear códigos de barras o buscar productos, comparar precios entre tiendas y crear listas de compras, la cual obtuvo 100.000 descargas en su primer mes. El documento presenta la visión de Supertruper de convertirse en un equipo con múltiples aplicaciones, socios y ganancias, sin ser un grupo musical famoso cuyas canciones no tienen los derechos.

360 iPad - Acceso

Barcelona Digital Technology Centre

Este documento presenta los servicios de monitoreo y análisis de medios de comunicación de la compañía Acceso. Gestionan la comunicación de forma integral mediante el recogido, filtrado y evaluación del impacto mediático relevante para los negocios de sus clientes. Proporcionan herramientas tecnológicas que mejoran la efectividad de las estrategias de comunicación y permiten distribuir mensajes de forma mejorada. Sus servicios miden la reputación y el impacto de las acciones de comunicación de sus clientes.

SAURION

Barcelona Digital Technology Centre

El documento habla sobre las aplicaciones temáticas para marketing móvil. Explica que el mercado de ofertas móviles ha crecido exponencialmente desde 2010 a 2016. También describe las ventajas para los usuarios finales y comercios, como que no es necesario instalar aplicaciones y son compatibles con todos los dispositivos. Además, menciona el uso de códigos QR, la arquitectura, el backoffice, marketing y resellers.

Evermind

Barcelona Digital Technology Centre

Cirkana

Barcelona Digital Technology Centre

Qvemos - VerticeIN

Barcelona Digital Technology Centre

El documento habla sobre el crecimiento exponencial del contenido audiovisual y la necesidad de gestionar la "escasez" de tiempo frente al exceso de contenido. Propone una aplicación llamada Qvemos que funciona como una guía social, interactiva y de juegos de películas, programas de TV y contenido en español, que resuelve el problema del exceso de contenido al mismo tiempo que refuerza la identidad digital del usuario cuanto más interactúa con la aplicación.

David Urbano - Mobile Director - "e-laCaixa"

Barcelona Digital Technology Centre

El documento resume los análisis de mercado, servicios y proyectos de innovación móviles de "la Caixa". Los dispositivos móviles han convergido rápidamente y el mercado se está consolidando en torno a cuatro grandes agentes. "la Caixa" es líder en España en banca móvil y tiene el portal y aplicaciones más descargadas. Se presentan proyectos como el pago de recibos mediante códigos de barras, el reconocimiento de cheques con cámaras y cajeros automáticos contactless.

Mario Yáñez - Director de solucions bancàries - Tecnocom

Barcelona Digital Technology Centre

Este documento discute los rápidos cambios tecnológicos impulsados por Internet, la movilidad y las aplicaciones. Señala que la innovación es crucial para adaptarse con éxito a este entorno cambiante. Las empresas deben centrarse en la experiencia del usuario y comprender plenamente los comportamientos móviles. El éxito requiere asimilar los cambios a través de modelos de negocio dinámicos e innovadores que aprovechen las nuevas tecnologías de manera responsable y centrada en el usuario.

Carles Fradera - Director General- Barcelona Digital Centre Tecnològic

Barcelona Digital Technology Centre

Andrés Leonardo - Marketing Manager LATAM - BlueVia

Barcelona Digital Technology Centre

Andrés Leonardo Martínez is the Marketing Manager at BlueVia, which provides a cloud platform for app development. The platform allows for integration of network APIs, cloud services like IaaS/PaaS/SaaS, and connections between businesses, consumers, and machines. The use of open APIs has grown significantly since 2005, with mobile apps and APIs becoming major sectors for technology companies to target for revenue.

Eial Bluer - Soci Fundador - Sefarad Consulting

Barcelona Digital Technology Centre

Este documento describe el sector móvil en Israel, destacando las oportunidades de negocio que ofrece. Israel tiene una sólida base educativa e instituciones de investigación de clase mundial que han contribuido a su éxito en el desarrollo de nuevas tecnologías. El documento analiza ejemplos de empresas israelíes exitosas en el sector móvil y las áreas tecnológicas más promisorias, e identifica oportunidades de cooperación entre empresas españolas e israelíes.

Michael Kappler - Director del Departament de Consulting i Soci - IVC

Barcelona Digital Technology Centre

El documento describe las oportunidades y retos del mercado de aplicaciones móviles en México. México tiene más de 90 millones de subscriptores y 8.5 millones de usuarios de smartphones, lo que representa una oportunidad para aplicaciones transaccionales, de salud y de marketing. Sin embargo, hay retos como que el 85% de los usuarios son prepago y el 60% de la población gana menos de 6,000 euros al año. También hay limitaciones en el espectro electromagnético que retrasan la evolución de las redes.

More from Barcelona Digital Technology Centre (20)

TAM-TAM

Social Diabetis

yuilop

Softonic

Kirubs

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Planeta

JoSócAqui

Supertrupper

360 iPad - Acceso

SAURION

Evermind

Cirkana

Qvemos - VerticeIN

David Urbano - Mobile Director - "e-laCaixa"

Mario Yáñez - Director de solucions bancàries - Tecnocom

Carles Fradera - Director General- Barcelona Digital Centre Tecnològic

Andrés Leonardo - Marketing Manager LATAM - BlueVia

Eial Bluer - Soci Fundador - Sefarad Consulting

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1. Social, Local, Mobile, Video... and the Cloud - apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano

2. mozilla.org/sopa

4. The future is already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com

5. Finally, the Global Village is real

6. Many first-time-ever issues will need to be addressed

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12. Content + Mobile + =

13. Telecom « Media » Telecom Source: Mary Meeker / Kleiner Perkins on Slideshare Cloud | Video

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15. Get ready for food chain conflicts

16. Average engagement per user Average involvement per user Average premiums per user

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19. The end of masses? Source: thecarbonara blog

20. € 10 Devices. Soon. The iSlate

21.

22.

23.

24. The keywords FAST. NOW. RELEVANT. ME. PERSONAL. HUMAN.

25. ‘Consumers’ are leaping - what about your business?

26. Disruption and Lubrication is the name of the game