This document discusses trends in media and technology including the shift to social, local and mobile (SoLoMo) platforms and experiences. Key points discussed are the transition from text and screen-based culture to an immersive, engaged experience on multiple devices. Broadcast and linear media are giving way to distributed, collaborative and non-linear models. Attention and audiences are also fragmenting across many platforms and screens. The future of media will be defined by creators, users and experiences rather than products and brands.

1. Gerd Leonhard
Futurist & Author
CEO of
TheFuturesAgency
Rebooting Media

2. “It wasn’t raining when Noah built the ark” (Howard Ruff)

3. Social - Local - Mobile OS

4. Substantial differences - but a nice couple:)

5. A tidal wave of game-changing TV/ Video technologies

6. (Em)brace: new Interfaces
Dr. Michio Kaku via Youtube

7. From Text Culture to
The future is already here!
Screen Culture

8. This is not (just) about technology but about behavior changes

9. “The Old is Dying and the New Cannot be Born;
In this Interregnum a Great Variety of Morbid
Symptoms Appear”
Antonio Gramsci

10. We are becoming People of the Screen and the Cloud

11. Some consequences: Screen | Cloud | SoLoMo Trends

12. Touch. Share.
Feel. Immerse.
Contribute. Connect.
Involve. Engage.

13. What matters:
Creators
Users
(Audience fka Consumers)

14. A new Media Ecosystem
SoLoMo

15. Social-Local-Mobil SoLoMo
Cloud-Centric and OTT
Distributed
Collaborative
Non-linear
Decentralized
Peer-to/from-Peer
Multi-screen & device
Broadcast and Broadband
Transmedia as the default

16. Some really cool tech may also need questioning:
is this still human-centric?
http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html

17. Access not Ownership

18. Disembodiment
everywhere
New Generatives
being invented:)

19. Tablets: Content. Social. Commerce.

20. Devices and broadband and social: new collaborations!

21. On the TV, our ‘job’ was to consume
On mobile devices and tablets our ‘job’ is to engage

22. Not negotiable

23. Scarcity is the past - like it or not.
Curation, Context, Relevance is ...King :)

24. For tomorrow’s SoLoMo tablet users,
traditional broadcasters may become just one of many Apps

25. Television⇠➲ Internet ⇠➲ Mobile

26. Build new values around the content

27. Build new values around the content

28. Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print
- and the End of Disruption for marketers and advertisers

29. ‘The People formerly known as Consumers’

30. Realtime everything
The future is already here!
About Risks ... and Speed

31. Public Media :)
Pic via Flickr.com/embleton

32. Independence Interdependence

33. Image via Tumblr.com/unknown

34. Egosystem (Distribution) Ecosystem (Attention)
Source: WSJ.com

35. Producers will have many new ways to reach their audiences
Source: Neil Perkin / TFA

36. Centralized Media ⇠➲ Open Content Ecosystems

38. Note: Hyper-Collaboration
is a crucial requirement for the creation of all new ecosystems

39. The future is already here!
Digital Content ‘Piracy’

40. Toxic assumption: controlling distribution is key to £
Source: Neil Perkin / TFA

41. The problem is not the pay - it’s the wall!
Source: ClickZ Stats

42. People pay for value, brand, trust - RTP is crucial

44. Cable TV without Cable, Shows without Studios

45. Not to worry:
real experiences
will prevail :)

46. And we’ll want both , actually:)

48. Thanks for your time!
#askgerd
www.thefuturesagency.com
www.gerdtube.com
www.mediafuturist.com
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