The document discusses how the internet has disrupted traditional media by putting content production, distribution, and user experience in the hands of everyone. This represents both a disaster and an opportunity for specialists. It is a disaster for broad mass media models but an opportunity for niche communities. The value in media has shifted from hits to the long tail as people form online groups around shared interests. Publishers must think of content as "social objects" that bring people together and focus on communities rather than broadcasts to find new revenue opportunities.
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
A quick presentation concerning the future of communications and virtual environments, given on May 2nd 2010 in SecondLife at the ViO Business Group Auditorium
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
This is the full deck containing the outcomes of the five main lab sessions we hosted at House Party 15.
We hosted four other sessions: Game Tech and Match, Connected Care, Crowdfunded housing and How to set up an innovation lab. They will follow in the future.
Watch out for the blog post where you can nominate yourself to be a part of a test!
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
A quick presentation concerning the future of communications and virtual environments, given on May 2nd 2010 in SecondLife at the ViO Business Group Auditorium
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
This is the full deck containing the outcomes of the five main lab sessions we hosted at House Party 15.
We hosted four other sessions: Game Tech and Match, Connected Care, Crowdfunded housing and How to set up an innovation lab. They will follow in the future.
Watch out for the blog post where you can nominate yourself to be a part of a test!
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
Success in Digital Media journalism requires a mindset shift in several ways and we show you the issues and developments you need to consider differently
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
I presented this slide deck at Widget Web Expo in London on Oct 6, 2008.
You can watch the video of that presentation here:
http://video.google.com/videoplay?docid=777948013783564228&hl=en
Full title is The User Is the Destination Now: Widgets role in the eighth mass media.
See the video and slidedeck together at http://fasterfuture.blogspot.com
Social Media: an Obligation, an Opportunity, or a ThreatNinetyTen
Is online social media really a threat, or a great opportunity.
This presentation aims to:
1) Discuss the social media landscape as it stands with reference to public networks and common conceptions
2) Show how a social network resonates as a model for associations and their goals
3) Look at how private and public social networks can become a threat to an association, with examples
4) Cover using a private social network for an association and how to get the best from it
5) Show how to use the best of both (private & public social networks)
Case studies from outside of the membership sector will include:
- Channel 4
- Nokia
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
Success in Digital Media journalism requires a mindset shift in several ways and we show you the issues and developments you need to consider differently
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
I presented this slide deck at Widget Web Expo in London on Oct 6, 2008.
You can watch the video of that presentation here:
http://video.google.com/videoplay?docid=777948013783564228&hl=en
Full title is The User Is the Destination Now: Widgets role in the eighth mass media.
See the video and slidedeck together at http://fasterfuture.blogspot.com
Social Media: an Obligation, an Opportunity, or a ThreatNinetyTen
Is online social media really a threat, or a great opportunity.
This presentation aims to:
1) Discuss the social media landscape as it stands with reference to public networks and common conceptions
2) Show how a social network resonates as a model for associations and their goals
3) Look at how private and public social networks can become a threat to an association, with examples
4) Cover using a private social network for an association and how to get the best from it
5) Show how to use the best of both (private & public social networks)
Case studies from outside of the membership sector will include:
- Channel 4
- Nokia
This is the text for the talk Christine Gorman gave to the American Journal of Nurses conference in Chicago on Oct. 6, 2009. The title of the talk was "Nurses and the Web: Staking Out Your Territory as an Expert in Health Care."
Over two billion people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...OuiShare
Keynote @Conference on the Civic Economy - Time to get ready Organized by European Urban Knowledge Network (EUKN) in cooperation with the municipality of Amsterdam & Pakhuis de Zwijger. Amsterdam 20.10.2014.
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC ConferenceThomas Doennebrink
Keynote @Conference on the Civic Economy - Time to get ready Organized by European Urban Knowledge Network (EUKN) in cooperation with the municipality of Amsterdam & Pakhuis de Zwijger. Amsterdam 20.10.2014.
Thinking in networks: what it means for policy makers – PDF 2014Alberto Cottica
Network thinking is increasingly being adopted by policy makers, even at senior level. We explore what is driving this change, and what its long-term consequences might be in a society where "smart swarms" are becoming important, and public policy is being enacted by agents other than the state. Keynote given to Personal Democracy Forum Italy in Rome, September2014.
Over two billion people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)
The Death Of Advertising: Omexpo Madrid 2010david cushman
If advertising didn't exist today, would you reinvent it? 90:10's Jamie Burke and David Cushman think too much digital tech and innovation has been focused on making a better message when what we should be doing is making better things.
Is it time to end the insanity of repeating the failed experiment of advertising and to start creating platforms for change.
Everything You Ever Wanted To Know About Social Mediadavid cushman
My slides from the seminar I held in Huntingdon on October 1, 2009, titled Everything You Ever Wanted to Know About Social Media but were afraid to ask.
White papers and additional resources available at http://fasterfuture.blogspot.com. Quality cartoons included by Hugh McLeod (GapingVoid.com). You'll find many more in hi book Ignore Everybody. Bad graphics authors own :-)
A short slide deck explaining how brands can adapt to flourish by engaging with the emerging networked world as distinct from the broadcast world they were developed for. By David Cushman and derived from thinking developed at http://fasterfuture.blogspot.com
This link offers further explanation and links: http://fasterfuture.blogspot.com/2008/08/networked-world-can-make-brands-more.html
Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com
Why Traditional Ad Models will not work in social networks (and what will...)david cushman
Quick graphical represenation of why traditional ad models won't work and how messages which are allowed to evolve are better suited to survival in this group-forming environment
The presenation I'm due to give on June 25 in London, at the Henry Stewart Digital Asset
Management event.
Very close to the one I previously presented at WidgetWebExpo in NYC on June 16, 2008.
The presentation I was due to give at informa's Mobile Advertising in Brussells on June 23. How it may be too early to target too closely within mobile social networks
The slide deck for the presentation I'm giving at Telecoms Multi-Platform Content Management and Delivery Forum, London, June 11-13, 2008. Discusses the value of open vs closed and where value is created in networked models
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
A new era for specialist media
1. A new era for specialist mediaDavid Cushman, MDNinety10group.com
2. 10-Nov-09 2 Who am I? 20+ years in media, advertising, marketing and organisational change Author of The Power of the Network Blog ranked world No7 for publishing, UK’s top 20 for marketing/advertising Invited to speak on the impact of social tech from New York to San Francisco (the valley, too) Cannes to Canada Helped Bauer/emap, Honda, Phillips, Sony-Ericsson, Gatwick Airport, Edge, UKBA, CWDC, DfT, Grey (London), MCBD, Digitas, RIOT/180, ThirdeyeT, Band&Brown, Gambling Compliance, The Met Police et al Trustee of UK charity Citizens Online MD of social tech consultancy 90:10
4. What’s changed? How to respond Content production, distribution and user experience is now in the hands of everyone. What does that mean for those who used to control all that – publishers. Why the internet-powered long tail of demand is a disaster for traditional broad mass media models but a huge opportunity for specialists. How fragmentation means you can never hope to target all emerging niche communities – and what you can do to engage them When nobody wants to pay for content and no one clicks on the ads why thinking of specialist content as 'social objects' can reveal where the ROI comes from.
5. Out of control How content production, distribution and user experience is now in the hands of everyone - and what that means for publishers
7. 10-Nov-09 7 Everybody’s Media: Social Media Digitally enabled peer-to-peer networks From email and sms to Facebook and Twitter Distribution is by people to people Content is by people to be shared with other people
8. 10-Nov-09 8 Everybody’s Media: Social Media Digitally enabled peer-to-peer networks From email and sms to Facebook and Twitter Distribution is by people to people Content is by people to be shared with other people POWER!
9. 10-Nov-09 9 Power? Every hotel Every restaurant Every shop Everywhere… Filled with published critics
11. 10-Nov-09 11 We’re all publishers now 300m blogs globally 73% of web users read blogs Facebook members now over 300m (from 120m a yr ago) Twitter has now exceeded 50m – up 49m in a year! (overtaken myspace in UK) More video added to YouTube in last year than broadcast by TV EVER! The revolution is speeding up...
12. 10-Nov-09 12 Peer to peer interaction The most powerful behaviour changer there is We do what others like us do Social media brings us together with people like us Social media helps people like us act together
13. 10-Nov-09 13 All publishers, advertisers & marketers now Friend-recommendation is responsible for 70%+ of all purchase decisions 34% write about products and brands on their blogs 20% of all tweets are brand related 23% of social network users have added applications 18% of bloggers install widgets Image by Melissa Gray
15. The internet-powered long tail of demand is a disaster for traditional broad mass media models But it’s a huge opportunity for specialists. A disaster and an opportunity
17. 10-Nov-09 17 Hits are worth(-)less in a networked world The long tail... The idea that the majority is made up of people who don’t want the thing that the largest single group do. Twitter Trends, the charts and often elections – surface the largest single group – not, by a long way, the majority
18. 10-Nov-09 18 The science bit Three laws describe how value growsand is distributed in networks…
19. 10-Nov-09 19 Sarnoff’s Law – the red line The value of a broadcast network is proportional to the number of viewers/listeners: Eg TV, Radio, Cinema
20. 10-Nov-09 20 Metcalfe’s Law: the yellow line The value of a network is proportional to the square of the number of users of the system (n² growth): Fax machines, telephones, one-to-one communications.
21.
22. 10-Nov-09 22 How does this reveal the value of a broad, ‘lowest common denominator’ hit in the networked world?
23. 10-Nov-09 23 Flip the graphs to find the demand curve …and we discover why the long tail succeeds in the group forming (Reed’s Law) world of social networks that IS the internet.
24. 10-Nov-09 24 Hits take more of the available valuein a broadcast world
25. 10-Nov-09 25 Hits were worth more in broadcast world Shaded area shows hits account for a greater proportion of the available demand and total value in Sarnoff’s broadcast world and in Metcalfe’sworld of one-to-one communications. The biggest single group = the majority in a broadcast world but a small minority in the networked world
26. 10-Nov-09 26 Hits are still worth having… but They have less proportional value compared to the overall economics of the networked world. In a broadcast world the hit was where MOST of the value resided The opposite is true in a networked world. Narrowcasting serves a greater number of people. All those tiny niches are bigger in total than the largest of your lowest-common-denominator single groups. So if you're really about scale - you know what to do… or at least try to do
28. 10-Nov-09 28 Frightening Fragmentation Q: How can we reach deep into and along the ever-elongating long tail? A: Understand how messages/ideas and conversations evolve in the networked world
29. You can’t target – they can Fragmentation means you can never hope to target all emerging niche communities So what you can do to engage them?
32. The internet is for people. For people to form groupsGroups with sharedpurposes
33. The internet is for people. For people to form groupsGroups with shared purposesGroups of people that can form at little or no cost
34. 10-Nov-09 34 That changes everything http://flickr.com/photos/stuckincustoms/
35. Three key disruptions Who gets to create content? Who gets to distribute content? Who controls the user experience?
36. Three keydisruptions Who gets to create content? Any and everyone Who gets to distribute content? Any and everyone Who controls the user experience? The user is the destination now, they control their own A-to-anywhere journey
37. You can’t target every community of purpose They can Here’s how http://flickr.com/photos/caribb/
39. 10-Nov-09 39 THE STAGE Message broadcast at audience Scale = audience = where the eyeballs have gone
40. 10-Nov-09 40 THE STAGE But in the networked world the broadcast message doesn’t arrive
41. 10-Nov-09 41 They aren’t looking at The Stage. They are looking at each other Scale = lots of communities of purpose = where the eyeballs are focused
42.
43. They make the message theirsWe share what we think is cool with people who (we think) will think its cool, too
44.
45. The message spreads when the groups reform around a new purpose Users select what they think is cool (has utility) to take with them on their journey
46. 10-Nov-09 44 Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage
47. 10-Nov-09 45 And so it continues; the message evolving to survive. Or it dies out We share what we think is cool. That which we co-create, we embrace
48. 10-Nov-09 46 They aren’t your groups they are theirs They aren’t your messages they are theirs Communication is not done to them, it is done by them
49. 8th Mass Media WE are the distribution, WE are the content, WE are the 'user journey', WE are how messages are transmitted. WE are the medium and the media carried by it WE are the connections. and how the connections are made.
51. Strategies for success in the 8th Mass Media We need to think of specialist content as 'social objects' This will reveal the new revenues in a world where nobody wants to pay for content and no one clicks on the ads.
52. What’s a social object? You and your friend, Joe, like to go bowling every Tuesday. The bowling is the Social Object. Hugh Macleod – GapingVoid.com It is the interesting thing that brings people together to talk/interact/do stuff 10-Nov-09 50
53. Give them something interesting to do together (social objects) Make it easy for people who care to connect and interact People who care, act Action creates value (makes change) Their actions attract more people to the purpose by amplifying and sustaining the conversation
54. The value is in the community interaction Nursery Rules: Distribution vs Contribution CompareMyRadio, Synth Britannia, Mixcloud: why the long tail wins The publisher’s role in discovery: the value of keeping the silo open
55. Lessons from the network Publishing is The Great Reminder. It has real potential to be the social object around which peer-to-peer interaction happens. And the real magic happens in those peer-to-peer interactions. This is where the purchase reminders and recommendations happen in the main. Getting your share: It is therefore where the greater revenue opportunities lay. Your click-to-buy model (or it's equivalent) therefore has to be portable so peers can take it with them on their journeys. Narrowcasting serves a greater number of people. All those tiny niches are bigger in total than the largest of your lowest-common-denominator single groups. So if you're really about scale - you know what to do. Discovery = community curated content ONLY where communities are fuzzy-edged. Bear that in mind when you consider whose communities we are talking about - and where they reside.
56. Monetising the interactions requires: Tracking from source of inspiration Portability (goes with the user) Agreements on revenue shares (with platform providers and/or users, too?)
57. 10-Nov-09 55 The networked journey Listening to and responding to the network requires and drives cultural change within the organisation itself. It raises and answers big questions about ownership and control to make your brand or organisation a better fit with the demands of the networked world. It is your safe passage to the future
58. 10-Nov-09 56 Remember: Something’s got to give If the world outside is changing faster than the world inside, something is going to tear It won’t be the world outside
59. 10-Nov-09 57 Remember: There’s more help outside than in The people who can make the biggest difference to your company - who can help you most - don't work for it. Adapting to the network means they can.
61. David Cushman Ninety10group.com FasterFuture.blogspot.com twitter.com/davidcushman davidpcushman@gmail.com david@ninety10group.com Call or text +447736 353590 10-Nov-09 59
Editor's Notes
Things have changed now. This is a world in which information and its distribution is no longer controlled by a small number of people.So let’s start by understanding what we are dealing with... What is this thing they call social media?
Examples: person threatening to blog about the Huntingdon marriotWhen I was buying this laptop I was tweeting with my community to find out if the salesman was spinning me a yarn or doing me a good deal.Power.And that genie is out of the bottle. It ain’t going back.
The first thing you need to know about adapting to survive is that in order to survive in a landscape you have to live in it:So take the plunge, emerge with rudimentary legs and weak lungs and try to explore this new landscape.Take part, comment, blog, upload pictures on flickr, post on twitter. Participate.Eg not what the government’s director of digital engagement does.
How do we adapt how we deliver messaging? Start by understanding that it’s not the website, but the user, who is the destination now.
Angling and the 20K big community
One thing is certain – you have neither the time nor the money to tailor your messages or products for each ever increasing number of niches
If I can form a group of my own, unmediated by any central authority, why do I need (here’s a biggy) political parties for example– they served the lowest common denominator world of mass – The fact that groups can form at low cost around things they choose to act on means where-ever there is mediation there is a threat of disruption.Media, music distribution has already seen it. Advertising and marketing are experiencing it. Apple outsources customer service way beyond a call centre in another country – it outsources it to its customers.
For the way in which information is distributed
No, because in a digital world we can all sit down next to each other – we’re all sharing the global hotdesk – at a distance and velocity which was never possible offline.Think of stamp collecting. Huntingdon could have had one stamp collecting club. But most people weren’t interested in stamps in general – they had specific interests – Antiguan bird stamps, for example. The digital world enables that community of purpose to form and get value from that formation.
Technology doesn’t get interesting until it gets boring.If you want to know the future don’t look at what teenage boys are doing – look at what their mothers are doing.Change doesn’t become truly disruptive until everyone understands that they can form groups for the purposes they choose at very low cost.Then they will organise- and that will challenge every organisational status quo.Social media (networks) are the user-friendly interface for group forming – just as the telephone was for one to one communications.When the phone was still regarded as a bit freaky, it hadn’t changed the worldWhen a phone appeared on every desk – in every pocket – then the world changed – how we reported, how we bought and sold, how far we lived apart...When everyone and their mother is real-time connected then, the world will be seriously changed.If you think there has been a disruption so far – you really ain’t seen nothing yet.