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BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 1 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 2 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 3 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 4 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 5 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 6 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 7 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 8 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 9 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 10 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 11 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 12 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 13 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 14 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 15 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 16 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 17 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 18 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 19 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 20 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 21 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 22 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 23 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 24 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 25 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 26 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 27 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 28 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 29 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 30 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 31 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 32 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 33 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 34 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 35 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 36 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 37 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 38 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 39 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 40 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 41 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 42 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 43 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 44 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 45 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 46 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 47 BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) Slide 48

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BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

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This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly),

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BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard)

  1. Gerd Leonhard Futurist & Author CEO of TheFuturesAgencyRebooting Media
  2. “It wasn’t raining when Noah built the ark” (Howard Ruff)
  3. Social - Local - Mobile OS
  4. Substantial differences - but a nice couple:)
  5. A tidal wave of game-changing TV/ Video technologies
  6. (Em)brace: new InterfacesDr. Michio Kaku via Youtube
  7. From Text Culture to The future is already here!Screen Culture
  8. This is not (just) about technology but about behavior changes
  9. “The Old is Dying and the New Cannot be Born;In this Interregnum a Great Variety of Morbid Symptoms Appear”  Antonio Gramsci
  10. We are becoming People of the Screen and the Cloud
  11. Some consequences: Screen | Cloud | SoLoMo Trends
  12. Touch. Share.Feel. Immerse.Contribute. Connect.Involve. Engage.
  13. What matters:Creators Users(Audience fka Consumers)
  14. A new Media Ecosystem SoLoMo
  15. Social-Local-Mobil SoLoMoCloud-Centric and OTTDistributedCollaborativeNon-linearDecentralizedPeer-to/from-PeerMulti-screen & deviceBroadcast and BroadbandTransmedia as the default
  16. Some really cool tech may also need questioning: is this still human-centric? http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html
  17. Access not Ownership
  18. Disembodiment everywhereNew Generativesbeing invented:)
  19. Tablets: Content. Social. Commerce.
  20. Devices and broadband and social: new collaborations!
  21. On the TV, our ‘job’ was to consumeOn mobile devices and tablets our ‘job’ is to engage
  22. Not negotiable
  23. Scarcity is the past - like it or not.Curation, Context, Relevance is ...King :)
  24. For tomorrow’s SoLoMo tablet users, traditional broadcasters may become just one of many Apps
  25. Television⇠➲ Internet ⇠➲ Mobile
  26. Build new values around the content
  27. Build new values around the content
  28. Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers
  29. ‘The People formerly known as Consumers’
  30. Realtime everything The future is already here! About Risks ... and Speed
  31. Public Media :)Pic via Flickr.com/embleton
  32. Independence Interdependence
  33. Image via Tumblr.com/unknown
  34. Egosystem (Distribution) Ecosystem (Attention) Source: WSJ.com
  35. Producers will have many new ways to reach their audiences Source: Neil Perkin / TFA
  36. Centralized Media ⇠➲ Open Content Ecosystems
  37. Note: Hyper-Collaboration is a crucial requirement for the creation of all new ecosystems
  38. The future is already here! Digital Content ‘Piracy’
  39. Toxic assumption: controlling distribution is key to £ Source: Neil Perkin / TFA
  40. The problem is not the pay - it’s the wall! Source: ClickZ Stats
  41. People pay for value, brand, trust - RTP is crucial
  42. Cable TV without Cable, Shows without Studios
  43. Not to worry:real experiences will prevail :)
  44. And we’ll want both , actually:)
  45. Thanks for your time! #askgerd www.thefuturesagency.com www.gerdtube.com www.mediafuturist.comD E S I G N : C R E A T I V E
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This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly),

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