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Gerd Leonhard
       Futurist & Author
                          CEO of
               TheFuturesAgency




Rebooting Media
“It wasn’t raining when Noah built the ark”   (Howard Ruff)
Social - Local - Mobile OS
Substantial differences - but a nice couple:)
A tidal wave of game-changing TV/ Video technologies
(Em)brace: new Interfaces



Dr. Michio Kaku via Youtube
From Text Culture to



      The future is already here!
Screen Culture
This is not (just) about technology but about behavior changes
“The Old is Dying and the New Cannot be Born;
In this Interregnum a Great Variety of Morbid
              Symptoms Appear” 
               Antonio Gramsci
We are becoming People of the Screen and the Cloud
Some consequences: Screen | Cloud | SoLoMo Trends
Touch. Share.
Feel. Immerse.
Contribute. Connect.
Involve. Engage.
What matters:


Creators
 Users
(Audience fka Consumers)
A new Media Ecosystem

       SoLoMo
Social-Local-Mobil SoLoMo
Cloud-Centric and OTT
Distributed
Collaborative
Non-linear
Decentralized
Peer-to/from-Peer
Multi-screen & device
Broadcast and Broadband
Transmedia as the default
Some really cool tech may also need questioning:
     is this still human-centric?




                     http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html
Access not Ownership
Disembodiment
  everywhere


New Generatives
being invented:)
Tablets: Content. Social. Commerce.
Devices and broadband and social: new collaborations!
On the TV, our ‘job’ was to consume
On mobile devices and tablets our ‘job’ is to   engage
Not negotiable
Scarcity is the past - like it or not.
Curation, Context, Relevance is ...King :)
For tomorrow’s SoLoMo tablet users,
 traditional broadcasters may become just one of many Apps
Television⇠➲ Internet ⇠➲ Mobile
Build new values around the content
Build new values around the content
Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print
       - and the End of Disruption for marketers and advertisers
‘The People formerly known as Consumers’
Realtime everything
      The future is already here!
      About Risks ... and Speed
Public Media :)




Pic via Flickr.com/embleton
Independence   Interdependence
Image via Tumblr.com/unknown
Egosystem (Distribution) Ecosystem (Attention)
    Source: WSJ.com
Producers will have many new ways to reach their audiences




                                        Source: Neil Perkin / TFA
Centralized Media ⇠➲ Open Content Ecosystems
Note:   Hyper-Collaboration
         is a crucial requirement for the creation of all new ecosystems
The future is already here!
              Digital Content ‘Piracy’
Toxic assumption: controlling distribution is key to £
                                      Source: Neil Perkin / TFA
The problem is not the pay - it’s the wall!




   Source: ClickZ Stats
People pay for value, brand, trust - RTP is crucial
Cable TV without Cable, Shows without Studios
Not to worry:
real experiences
 will prevail :)
And we’ll want both , actually:)
Thanks for your time!
                                                #askgerd


  www.thefuturesagency.com
  www.gerdtube.com
  www.mediafuturist.com
D E S I G N :
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