Tomas van den Spiegel, CEO Flanders Classics en Jorre Belpaire, Head of Europe Kiswe Mobile over de virtuele Ronde van Vlaanderen – een massaal bekeken wielerwedstrijd met coureurs die vanuit huis op hun eigen fiets meededen aan een digitale wedstrijd. Datum: 21 april 2020 Cross Media Café - Innovatie in coronatijden

2. Facts
● 2 Weeks preparation
○ March 20: First conversation
○ March 24: All partners on board
○ April 1: First actual test
○ April 5: LIVE
● Great connection between the partners
○ Complementary
○ Appetite for innovation
○ Hunger for the race in these times
● Ambition to produce a high quality Cycling race product
● Initial challenge to bring the riders & teams on board for a first-of-a-kind event
○ But enthusiasm grew by the day

3. Kiswe CloudCast Video

4. Kiswe CloudCast Use Cases
● Live viewing experiences with archived content
● eSports & Virtual Event Livestreams
● Remote Music Shows
● Panel & Group Casts
● Accommodate Localized Languages
● Attract New Audiences Using Influencers
● Interactive BroadCasts

5. CloudCast Contribution
● Remote production platform
○ Seasoned cycling crew on brand new production experience
● Video mixing and time synchronization of all riders, camera’s & commentators
○ 3 BKOOL Camera operators
○ 13 Rider Cameras
○ 2 Remote Commentators, split over different rooms
○ Numerous video clips from parcours, hills, interviews, … & Flanders Classics Graphics
● Live Interviews post race
● Backup scenarios
● Distribution of clean and international TV feeds, High & Low res digital feeds

6. Virtual Tour of Flanders Race Video

7. Figures
● Sporza numbers
○ ~ 700.000 viewers peak = 61.7% market share
○ + 250.000 online
● International
○ Eurovision Satellite: Suisse, Denmark, Spain, France, UK, Italy, Netherlands, Norway
○ Kiswe distribution: Eurosport, GCN, IMG InCycle, Flosports, FuboTV, ESPN Latam
○ Flanders Classics & Team websites and Youtube
○ 2.5+ million viewers (not all numbers counted)
● Much YOUNGER viewer mix for traditional sports broadcasters
○ Convergence real sport & e-sports
● Enthousiast reactions from media industry & viewers