The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
This document summarizes research from Parks Associates on changing consumer behaviors and demands regarding television viewing. As personal media collections grow larger due to devices like DVRs and online streaming/downloading, consumers want easier ways to access and share their content across devices. There is strong consumer interest in network-connected set-top boxes and TVs that allow accessing media stored on computers or streamed online. Many consumers are willing to pay extra monthly fees for these types of features. The TV is evolving from solely displaying broadcast/cable content to becoming a central hub for accessing various locally-stored and cloud-based media sources.
Technologies in the film and tv industries final version copy 2barsik1997
The document discusses various technologies used in the film and TV industries, including consumer products for media production, satellite TV, cable TV, the transition from analogue to digital, interactive TV, the internet, high definition, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Satellite TV works by transmitting signals from satellites to receivers via satellite dishes. Cable TV transmits signals through coaxial cables. The transition to digital provided benefits like improved picture quality and time-shifting capabilities. Interactive TV allows two-way communication but also raises privacy concerns. The internet has greatly impacted the industries through online streaming and video platforms.
Users creating and sharing their creative content, is an extremely popular activity. While ‘User Generated Content’ or UGC has been with us since the days of home movies, thanks to Youtube and Facebook it easier than ever to get involved. Almost everyone is snapping pictures, recording videos and sharing them online. Find out how you can engage your audience and tap into the UGC pipeline. This discussion will include real experience from the trenches, including UGC best practises, how to maximize submissions, how to increase site traffic and time spent on site, methods to curate and get the most from UGC and more. We will also explore some case studies of top UGC programs that show the diversity of options and potential of this powerful channel.
iMediaShare integrates smartphones with internet-enabled TVs and game consoles, PS3 and Xbox included, making it possible to browse and play the phone media content from other devices.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
This document summarizes research from Parks Associates on changing consumer behaviors and demands regarding television viewing. As personal media collections grow larger due to devices like DVRs and online streaming/downloading, consumers want easier ways to access and share their content across devices. There is strong consumer interest in network-connected set-top boxes and TVs that allow accessing media stored on computers or streamed online. Many consumers are willing to pay extra monthly fees for these types of features. The TV is evolving from solely displaying broadcast/cable content to becoming a central hub for accessing various locally-stored and cloud-based media sources.
Technologies in the film and tv industries final version copy 2barsik1997
The document discusses various technologies used in the film and TV industries, including consumer products for media production, satellite TV, cable TV, the transition from analogue to digital, interactive TV, the internet, high definition, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Satellite TV works by transmitting signals from satellites to receivers via satellite dishes. Cable TV transmits signals through coaxial cables. The transition to digital provided benefits like improved picture quality and time-shifting capabilities. Interactive TV allows two-way communication but also raises privacy concerns. The internet has greatly impacted the industries through online streaming and video platforms.
Users creating and sharing their creative content, is an extremely popular activity. While ‘User Generated Content’ or UGC has been with us since the days of home movies, thanks to Youtube and Facebook it easier than ever to get involved. Almost everyone is snapping pictures, recording videos and sharing them online. Find out how you can engage your audience and tap into the UGC pipeline. This discussion will include real experience from the trenches, including UGC best practises, how to maximize submissions, how to increase site traffic and time spent on site, methods to curate and get the most from UGC and more. We will also explore some case studies of top UGC programs that show the diversity of options and potential of this powerful channel.
iMediaShare integrates smartphones with internet-enabled TVs and game consoles, PS3 and Xbox included, making it possible to browse and play the phone media content from other devices.
Technologies in the film and tv industries final version copy 3barsik1997
The document discusses various technologies used in the film and TV industries, including consumer products for media production, satellite technology, cable technology, the transition from analogue to digital, interactive TV, high definition technologies, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Satellite technology allows broadcast signals to be transmitted from satellites to viewers' homes, while cable technology transmits signals through coaxial cables. The transition to digital provided advantages like improved picture quality and additional interactive features. New technologies continue to offer more viewing options and interactive experiences.
Cable Television Video-On-Demand for Learner-Centered Instruction:on-manuscriptCJ Cornell
arouse interest. Assistant character provides guidance and Attention
context.
Goal Setting Sets clear expectations and objectives for the lesson. 2 Inform Learner
Instructional Video Delivers core instructional content in video, audio, 3 Stimulate Recall
graphics, text formats.
Quiz, Review Tests knowledge and reinforces learning through 4 Present
questions and feedback. Information
Demonstration Shows examples and models skills or behaviors. 5 Provide Guidance
Exercise Allows practice of skills with feedback. 6 Elicit Performance
Feedback Provides specific, timely feedback on performance. 7 Provide Feedback
Test/Assessment Measures performance and
Real-time video is transforming how people communicate and connect with each other. As video becomes ubiquitous across devices, people are developing new cultures and practices around video communication. Video allows for richer connections between friends, colleagues, and globally as a shared experience. The convergence of TV and the internet will further integrate video into daily life and change how people interact both privately and publicly through shared ambient awareness.
This monthly newsletter discusses emerging media technologies and their impact on education. The April 2009 issue features stories on YouTube allowing overlay ads on videos to benefit charities, the expansion of generic top-level domains, and a reality TV show in Belgium using flash mobs for promotion. It also previews an envisioned interactive, multimedia textbook platform and introduces the newsletter's producers.
Connected Home: Fight for the Digital LvingroomMichael Goodman
This report examines the battle for the digital living room with an emphasis on the growth of connected devices in consumers’ homes and the impact this will have on the media industry.
Google TV aims to bring the internet to the television by allowing users to search web, apps, and programming guides from their TV. However, it faces challenges from lack of content partnerships and awkward web browsing experience on TVs. While the concept of interactive TV is promising, multi-tasking is better done on separate devices rather than directly on the TV shared by others. Competitors like Apple TV and Roku offering walled gardens or less intrusive models like Yahoo may have stronger formulas. Ultimately, the future of television likely involves continued growth of multi-tasking with social media but done individually on separate devices instead of directly on the shared TV screen.
The Ying and Yang of the TV/Internet ConvergenceAlan Wolk
This document discusses the convergence of television and the internet across four issues:
1) Pay TV providers are expanding VOD catalogs while content producers strike direct distribution deals through apps and platforms like Facebook.
2) Manufacturers are pushing smart TVs and devices like Apple TV and Roku while cable companies want to add streaming services to set-top boxes.
3) Many social TV apps have launched but none have broken out by seamlessly integrating with viewers' social networks and TV viewing.
4) TV everywhere efforts are rolling out but content producers have rights issues and current experiences are limited without integration between devices and set-top boxes.
This document discusses the need for smart communities in the 21st century. It notes that the world is becoming increasingly urbanized and populations are aging. Smart communities can help address these challenges by using technology to improve quality of life, economic development, and public services. The document advocates for open broadband networks to connect citizens, businesses, and government agencies. This will allow communities to benefit from e-commerce, e-education, e-health, and other applications to enrich daily life. Smart communities are driven by innovation and public-private partnerships to tackle issues like mobility, the environment, and a sustainable economy.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
The document discusses the growing importance of mobile advertising. It notes that mobile internet usage grew 28% in 2008 and that more people in Japan now surf the web from mobile phones than PCs. The presentation outlines how media consumption is migrating across devices and discusses opportunities for targeted, integrated advertising across online and mobile channels. It also introduces Eyeblaster's Cross-Channel for Mobile product to help agencies manage global mobile ad campaigns.
This is the first time I presented the concept of Quality of Experience to a public audience. It was on February 2001, in Japan, during and event about quality of service in mobile networks.
Raju Narisetti London Presentation July 2012Dan Davies
The document discusses how journalism is facing challenges in the digital age to engage and retain audiences. It argues that newsrooms must shift their focus from creating great content to providing great user experiences by better integrating journalism, technology, and audience needs. Developers and journalists must work together to build immersive and dynamic experiences across multiple platforms to attract and keep the increasingly promiscuous digital audience.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
The Audioverse In Your Pocket - Invited Talk at ABC Radio National - Harries ...Michael Harries
Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.
This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.
Here's how they describe themselves: "With over 60 distinct programs each week, the Australian Broadcasting Corporation's Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?"
http://www.abc.net.au/rn/
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Notes version: Evolving Direct into the New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumption extends beyond time on the go. The trends discussed are the rise of mobile as a personal portal, consumers' need for pre-emptive gratification of wants and needs, and the difference between deal seekers and brand loyalists. The document advocates focusing communications on smartphone audiences, developing relevant content aligned with behaviors, and considering the best use of channels to engage consumers.
Baltic consumers: life perception, consumption, country differencesAgne Pranulyte
1) The document summarizes survey results from the 2011 Eurobarometer report regarding perceptions of life, consumption habits, and country differences among Baltic consumers in Estonia, Latvia, and Lithuania.
2) Key findings include Estonians reporting the highest life satisfaction and optimism about the future, while Lithuanians and Latvians were more skeptical. Financial perceptions varied, with Estonians and Lithuanians more satisfied than Latvians.
3) Consumption patterns were largely similar across countries but some differences included higher white bread and beer consumption in Lithuania, more dairy and instant coffee in Latvia, and more juices and milk in Estonia.
The rise of the empowered consumer:
- Consumers have more choice due to technology and can filter out irrelevant messages.
- They constantly demand more and express dissatisfaction quickly.
- Marketers are challenged to embrace this consumer empowerment through honest and relevant messaging across devices, transparency, and bringing digital strategies to scale.
Identifying Insights From Your Social Media Campaign | Oliver Gertz, MediacomiStrategy
This document discusses Dell's evolving use of Twitter for marketing and customer engagement purposes. It outlines how Dell has moved from an exploratory approach to Twitter in 2007 to a more formalized strategy today. Dell now uses Twitter to inform, sell, and engage customers, as well as provide support. Key highlights include Dell's @DellCares Twitter account, which was launched in May 2010 to proactively engage customers and help with retention. The account has supported over 1,800 customers so far.
Technologies in the film and tv industries final version copy 3barsik1997
The document discusses various technologies used in the film and TV industries, including consumer products for media production, satellite technology, cable technology, the transition from analogue to digital, interactive TV, high definition technologies, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Satellite technology allows broadcast signals to be transmitted from satellites to viewers' homes, while cable technology transmits signals through coaxial cables. The transition to digital provided advantages like improved picture quality and additional interactive features. New technologies continue to offer more viewing options and interactive experiences.
Cable Television Video-On-Demand for Learner-Centered Instruction:on-manuscriptCJ Cornell
arouse interest. Assistant character provides guidance and Attention
context.
Goal Setting Sets clear expectations and objectives for the lesson. 2 Inform Learner
Instructional Video Delivers core instructional content in video, audio, 3 Stimulate Recall
graphics, text formats.
Quiz, Review Tests knowledge and reinforces learning through 4 Present
questions and feedback. Information
Demonstration Shows examples and models skills or behaviors. 5 Provide Guidance
Exercise Allows practice of skills with feedback. 6 Elicit Performance
Feedback Provides specific, timely feedback on performance. 7 Provide Feedback
Test/Assessment Measures performance and
Real-time video is transforming how people communicate and connect with each other. As video becomes ubiquitous across devices, people are developing new cultures and practices around video communication. Video allows for richer connections between friends, colleagues, and globally as a shared experience. The convergence of TV and the internet will further integrate video into daily life and change how people interact both privately and publicly through shared ambient awareness.
This monthly newsletter discusses emerging media technologies and their impact on education. The April 2009 issue features stories on YouTube allowing overlay ads on videos to benefit charities, the expansion of generic top-level domains, and a reality TV show in Belgium using flash mobs for promotion. It also previews an envisioned interactive, multimedia textbook platform and introduces the newsletter's producers.
Connected Home: Fight for the Digital LvingroomMichael Goodman
This report examines the battle for the digital living room with an emphasis on the growth of connected devices in consumers’ homes and the impact this will have on the media industry.
Google TV aims to bring the internet to the television by allowing users to search web, apps, and programming guides from their TV. However, it faces challenges from lack of content partnerships and awkward web browsing experience on TVs. While the concept of interactive TV is promising, multi-tasking is better done on separate devices rather than directly on the TV shared by others. Competitors like Apple TV and Roku offering walled gardens or less intrusive models like Yahoo may have stronger formulas. Ultimately, the future of television likely involves continued growth of multi-tasking with social media but done individually on separate devices instead of directly on the shared TV screen.
The Ying and Yang of the TV/Internet ConvergenceAlan Wolk
This document discusses the convergence of television and the internet across four issues:
1) Pay TV providers are expanding VOD catalogs while content producers strike direct distribution deals through apps and platforms like Facebook.
2) Manufacturers are pushing smart TVs and devices like Apple TV and Roku while cable companies want to add streaming services to set-top boxes.
3) Many social TV apps have launched but none have broken out by seamlessly integrating with viewers' social networks and TV viewing.
4) TV everywhere efforts are rolling out but content producers have rights issues and current experiences are limited without integration between devices and set-top boxes.
This document discusses the need for smart communities in the 21st century. It notes that the world is becoming increasingly urbanized and populations are aging. Smart communities can help address these challenges by using technology to improve quality of life, economic development, and public services. The document advocates for open broadband networks to connect citizens, businesses, and government agencies. This will allow communities to benefit from e-commerce, e-education, e-health, and other applications to enrich daily life. Smart communities are driven by innovation and public-private partnerships to tackle issues like mobility, the environment, and a sustainable economy.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
The document discusses the growing importance of mobile advertising. It notes that mobile internet usage grew 28% in 2008 and that more people in Japan now surf the web from mobile phones than PCs. The presentation outlines how media consumption is migrating across devices and discusses opportunities for targeted, integrated advertising across online and mobile channels. It also introduces Eyeblaster's Cross-Channel for Mobile product to help agencies manage global mobile ad campaigns.
This is the first time I presented the concept of Quality of Experience to a public audience. It was on February 2001, in Japan, during and event about quality of service in mobile networks.
Raju Narisetti London Presentation July 2012Dan Davies
The document discusses how journalism is facing challenges in the digital age to engage and retain audiences. It argues that newsrooms must shift their focus from creating great content to providing great user experiences by better integrating journalism, technology, and audience needs. Developers and journalists must work together to build immersive and dynamic experiences across multiple platforms to attract and keep the increasingly promiscuous digital audience.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
The Audioverse In Your Pocket - Invited Talk at ABC Radio National - Harries ...Michael Harries
Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.
This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.
Here's how they describe themselves: "With over 60 distinct programs each week, the Australian Broadcasting Corporation's Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?"
http://www.abc.net.au/rn/
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Notes version: Evolving Direct into the New World at SprintVivastream
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumption extends beyond time on the go. The trends discussed are the rise of mobile as a personal portal, consumers' need for pre-emptive gratification of wants and needs, and the difference between deal seekers and brand loyalists. The document advocates focusing communications on smartphone audiences, developing relevant content aligned with behaviors, and considering the best use of channels to engage consumers.
Baltic consumers: life perception, consumption, country differencesAgne Pranulyte
1) The document summarizes survey results from the 2011 Eurobarometer report regarding perceptions of life, consumption habits, and country differences among Baltic consumers in Estonia, Latvia, and Lithuania.
2) Key findings include Estonians reporting the highest life satisfaction and optimism about the future, while Lithuanians and Latvians were more skeptical. Financial perceptions varied, with Estonians and Lithuanians more satisfied than Latvians.
3) Consumption patterns were largely similar across countries but some differences included higher white bread and beer consumption in Lithuania, more dairy and instant coffee in Latvia, and more juices and milk in Estonia.
The rise of the empowered consumer:
- Consumers have more choice due to technology and can filter out irrelevant messages.
- They constantly demand more and express dissatisfaction quickly.
- Marketers are challenged to embrace this consumer empowerment through honest and relevant messaging across devices, transparency, and bringing digital strategies to scale.
Identifying Insights From Your Social Media Campaign | Oliver Gertz, MediacomiStrategy
This document discusses Dell's evolving use of Twitter for marketing and customer engagement purposes. It outlines how Dell has moved from an exploratory approach to Twitter in 2007 to a more formalized strategy today. Dell now uses Twitter to inform, sell, and engage customers, as well as provide support. Key highlights include Dell's @DellCares Twitter account, which was launched in May 2010 to proactively engage customers and help with retention. The account has supported over 1,800 customers so far.
Three Forces of Change Affecting US Retail - A Look at ChannelsThe Mars Agency
The document discusses omnichannel trends, noting that while not new, the definition of omnichannel continues to evolve as brands find new ways to connect with consumers across multiple channels. Transactions are now possible in places like magazines, walls, and vending machines. To be effective, brands must understand the consumer's purchase path to create omnichannel experiences that motivate buying when, where, and how shoppers prefer. The document also asks how retailers can keep up with growing demand for multichannel shopping.
This document discusses marketing effectiveness and measurement in the data age. It provides information on MediaCom Business Science, including that they have over 130 employees in 14 offices and a UK centre of excellence with 45 econometricians evaluating over £850m worth of billings. It also discusses how marketing measurement has evolved from 16 years ago when there were fewer media channels to today where consumers are exposed to many more communications. Econometrics has become the accepted solution for measuring communications effectiveness. The document ends by discussing how defining the right KPIs for each marketing activity is important and that the future of media targeting and measurement will involve more granular single source data.
Mediacom vs Ad Fraud: практический курсiabrussiaprez
This document discusses the importance of addressing ad fraud by verifying traffic and prioritizing viewable, human impressions over bot impressions. It recommends using ad verification systems, working with trustworthy publishers, and evaluating media placements based on outcomes like viewability and bounce rates rather than just cost. The key message is that not addressing fraud risks wasting money, delivering incorrect campaign results, and damaging brands, so advertisers should take fraud seriously and "listen to their mother" by properly vetting where their ads are shown.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Understand develop technologies in the television and filmJade Medley
This document discusses various technologies used in the television and film industries. It covers consumer products like mobile phones and editing software. It also discusses technologies like satellites that enabled cable TV and the transition from analogue to digital transmission. Further topics include high definition video, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Both advantages and disadvantages are provided for many of these technologies.
Digital In A Downturn Broadcast Asia2009 Finasfstine
End of days for TV? Following an opportunity to particpate in BroadcastAsia last week here in Singapore, I took a gander on making a few predictions on what was in store for Asia given trends in television and the onset of online, interactive alternatives:
1) Asia will leverage its broadband roll-out in order to be among the world’s first in delivering new video-telecom, e-government, and energy-management services
2) A new breed of interactive programming that combines gaming with television-style drama will dominate the Korean and Japanese entertainment landscape
3) China will struggle with these changes; intermittently clamping down then opening up, before the real revolution in digital media takes off
4) Indian software developers will unfurl new concepts in virtual (re: “cloud”) computing that lead to server and network optimization and higher levels of operational efficiency
5) Asian broadcast & cable operators will be vying for a place alongside the telecommunications’ companies who start offering bundled voice, broadband and interactive entertainment services
Room214 Sample Research: TV & EntertainmentRoom 214
This document discusses how new media is changing television. It notes that viewers now consume television through various time-shifted and online methods, and also engage with multiple screens simultaneously. This has resulted in changes in consumer behavior and expectations, including expecting content delivery across various platforms and on their own schedules. Networks must adapt to these changes to remain relevant through approaches like transmedia storytelling across TV, web, and social media to drive engagement.
The document discusses the evolution of television and the increasing number of devices that can access video content. It describes how early televisions had simple interfaces but the proliferation of channels led to remote controls. Now, various devices like computers, tablets, phones, streaming boxes and smart TVs can access both traditional broadcast and online content through services like Netflix, Hulu and YouTube. This has increased options but also complexity for users. New tools are emerging to make content aggregation and access more seamless across devices.
This document discusses trends in television technology and viewing habits between now and the year 2020. It outlines that television is transforming from a passive medium into an interactive, personalized and networked "super medium." Specifically, it predicts that by 2020 television will be connected to the internet and mobile devices, allowing viewers to access online content and services on their televisions. It also predicts the rise of social, immersive and personalized television experiences as viewers engage with each other and influence programming through new interactive features and applications. The television is described as transitioning into a multifunctional device at the center of home entertainment and media consumption.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
These slides (and comments) accompanied my talk to the 2011 Faculty Seminar at the Academy of Television Arts and Sciences on 11/10/11. The talk is structured around ten questions
HbbTV brings broadcast television and broadband internet together, allowing TV channels to provide interactive applications and additional content to viewers. It provides opportunities for innovative advertising formats while maintaining the simplicity and ease of use of traditional television. As an open standard supported by major hardware and software companies, HbbTV ensures compatibility across devices and distribution systems. Channels and manufacturers benefit from the flexibility of a universal solution rather than proprietary technologies.
This slideshow was presented during 10th Anniversary Session of RHODES FORUM at the contemporary media round table: communicational challenges.
It’s evident that we have entered a brand new digital era. Digital is like a bullet - once fired it never goes back. Thus we need to think it over and act keeping that in mind.
http://www.rhodesforum.org/
Television is changing as content is no longer tied to TV networks and is available on demand through various online platforms. While people still primarily watch scheduled broadcasts, time-shifting content is disrupting advertising models. Mobile TV trends differ by culture, and people are more willing to pay for sports content across multiple channels. 3D TV adoption will be driven by major sporting events, though glasses may hinder simultaneous activities. TV is expanding into transmedia storytelling and becoming more social and interactive through integrated online platforms.
This document provides a 150-page report on mobile TV broadcasting that analyzes its evolution. It identifies key success factors for launching mobile TV services and recognizes differences between traditional and mobile television. The report evaluates mobile TV trials in key markets and allows learning from commercial services in South Korea and Japan. It provides unique business intelligence and expert commentary to help base business decisions regarding mobile TV opportunities.
Digital Transformation and its Impact - Storytelling in the Fourth Industrial...Amir Jahangir
The evolution of media in Pakistan and the changing trends in storytelling in the Fourth Industrial Revolution (4IR), a presentation by Amir Jahangir, CEO and Co-Founder RINSTRA.com at the S3H at the National University of Science and Technology (NUST).
For more information and queries please feel free to contact at aj@mishal.com.pk or call/WhatsApp: +923008555161
Online video consumption has grown tremendously in recent years according to statistics. Over 60 hours of video are uploaded to YouTube every minute, with over 3 billion videos viewed daily on YouTube globally. By the end of 2012, internet video viewing will account for over 50% of US consumer internet traffic. The amount of Americans watching online video has increased 43% since 2010. On average, US online video viewers now consume 44 billion videos per month, with viewing time increasing 46% year-over-year. This rapid growth in online video has significantly impacted broadcast media and other industries.
Technological convergence refers to the tendency of different technologies to perform similar functions. It occurs when new technologies develop that take over tasks previously handled by older technologies. Examples include phones replacing radios for listening to music and the internet allowing access to services once separate such as communication, entertainment, and social interaction. Convergence has advantages for both audiences and institutions but also disadvantages. It provides more convenient access to content and services for audiences while allowing institutions more opportunities for promotion and profit. However, convergence technologies can be expensive both for audiences to access and institutions to develop, potentially limiting their adoption and returns.
The document discusses the evolution of media from traditional to digital formats. It notes that media has shifted from state-controlled outlets to multiple private players with the advent of satellite television, radio, and internet. Traditional media focused on eyeballs and long-form content, while digital media prioritizes clicks and short-form content due to short attention spans. New technologies like smartphones, social media, augmented and virtual reality will further transform media consumption. Monetizing digital content through new avenues will also be a key challenge for media companies in the future.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
This document discusses the design of an intuitive IPTV system for primary users. It notes that while IPTV converges many technologies, it can be confusing for those without technical skills. Most TV viewers are elderly, housewives, and children who may lack skills to navigate IPTV's full capabilities. The design aims to simply how these groups can use IPTV to stay connected with family and access services. It will research user groups, map desires to technologies, and explore minimal-hardware interaction methods. The results will be user scenarios and prototypes showing an intuitive future of IPTV interaction.
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
Convergence refers to the merging of technologies where different mediums like TVs, PCs, radios and newspapers are becoming similar and combining into a single medium. This allows consumers to access a wider variety of content across different areas of media. As an example, TVs and computers are increasingly providing the same functions, as websites include video and internet access is a core part of broadcasters' offerings. Mobile technology improvements have also enabled many of these converged services to be delivered via mobile devices. This convergence appeals to larger audiences by making content more flexible and accessible anywhere, anytime on portable devices.
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1. The Future of TV
How is digital
influencing the future
of TV and vice versa?
Prepared by Agnė Pranulytė
Picture retrieved from: http://www.eluniversal.mx/notas/773837.html
2. The future of TV
Evolution of moving pictures by MediaCom Lithuania, Sep 2011
• 24 hours of new video material is uploaded to YouTube every minute
• Amount of new content in YouTube of 60 days is equal to the hours
that three largest US networks (ABC, CNS, NBC) have produced in
60 years
• YouTube is viewed more than 2 billion times a day
• On Facebook 46,2 years worth of video content is watched everyday
Source: The evolution of moving pictures; Blink by MediaCom, published in April 2011
3. The future of TV
Interesting facts about TV by MediaCom Lithuania, Sep 2011
Source: Dry facts on TV watching; Blink by MediaCom, published in April 2011
4. The future of TV
TV changes in the UK by MediaCom Lithuania, Sep 2011
Source: How Television Has Changed Over 10 Years; by Todd Olmstead, published in September 2011 on
http://mashable.com/2011/09/07/television-birth-infographic/
5. The future of TV
THE challenge by MediaCom Lithuania, Sep 2011
Online measurement TV measurement
Picture source: Gemius
Picture source: AdvantEdge
Online video continues to gain popularity, and there are many kinds of
measurement available.
The real challenge is to develop common tools to compare TV and online
on a like-for-like basis.
6. The future of TV
by MediaCom Lithuania, Sep 2011
The future of television is bright:
it will change and adapt, but not
decrease much.
Internet is not going to replace
television as such.
7. The future of TV
Why internet is not an by MediaCom Lithuania, Sep 2011
alternative to TV?
• It was thought younger
generations would swap TV
Video viewing TV is becoming
for Internet, but this has not online is an even more
been the case in the western growing in the
teenage
passive activity
because we are KEY TV
world. segment – but engaging in
• Today’s media consumption
not as such
reducing TV
alternative
activities when
TRENDS
viewing watching TV
in characterized by
multitasking. Concurrent
The majority of
media exposure both Increased
consumers still
popularity of VoD
prefer to watch
distracts us and enhances the video on a
and buying of
content, enables
our experience of TV. TV screen and
profiling and
VoD has to be
behavioral
• Next steps are going to be cheap and
targeting
convenient
personalizing video
communication on individual
and household level.
Source: Trends in TV and Video On Demand; Blink by MediaCom, published in April 2011
8. “On-demand can be demanding” The future of TV
by MediaCom Lithuania, Sep 2011
The supply of video content has become massive - it is easy to get lost among all the videos, movies,
shows, and programmes. Therefore audiences need some guidance.
According to Deloitte, TV set in the living room will
remain the “magnetic core” of TV watching
experience, with an average size of the screen
increasing constantly.
People like watching TV as it is broadcasted
because they want to belong, share, and don’t
miss out – they trust that the schedules have been
crafted and edited and that there are plenty of
things to watch at any given time.
However, the latest generation, on the other hand,
will be much less loyal – we have to prepare for
that. Picture retrieved from: http://www.asatpro.com/
Source:The Future of TV: How is digital changing the future of TV and can TV help
shape the future of digital? Blink by MediaCom, published in April 2011; Beyond the
debate: the never ending death of TV? By Lindsey Clay, Cream magazine
9. The future of TV
by MediaCom Lithuania, Sep 2011
What are the trends of video
content consuming?
10. The future of TV
The way of viewing will change by MediaCom Lithuania, Sep 2011
in 6 ways:
91%* of the internet population watch traditional TV
TV sets and television: catch-up TV is already here during a 30-day period; 70% use some other source of
video supply, too (in Italy).
64%* of population already consume both traditional
The internet doesn’t replace TV – it integrates it “Sofa TV” and Catch-Up TV (in Italy).
The internet is not invaded by user-generated content.
User video: popular culture drives creation and The circulation of user-generated material stems from
consumption the vast amount of content created by the established
content providers.
“Snack”: mainly watching traditional TV but also
consuming its content via new platforms (say,
New consumption styles: snack, revideo, premium YouTube). “Revideo/Catch-up”: retrieving video
material from established online platforms.
A viewer with an average level of digital competency
It’s not about the platform: content drives consumption can easily switch from one platform to another, thus
what’s more important is the content that drives
attention.
5%* of internet users are not watching video content
New generation viewers disappear from the sofa from alternative sources only.
Source: 6 new ways of watching television; Blink by MediaCom, published in April 2011
*Statistics are calculated for Italian population
11. The future of TV
The trend of two-screening by MediaCom Lithuania, Sep 2011
Two-screening is watching TV with a
smartphone or laptop on hand.
Research shows that people given
smartphone connected to TVs were
keen to respond directly to the TV
ads they see (by searching for items
in the web or placing them in their
online shopping list).
TV provokes huge volumes of social
Picture retrieved from: http://yamgo.typepad.com/blog/2011/08/more-people-watch-tv-and-surf-the-
media chatter, but most people will internet-simultaneously-than-ever-before.html
prefer to conduct this via separate Conclusion: the magic combination
device. of TV and social media will develop,
but via two-screening - people want
TV sets for TV.
Source: Blink by MediaCom, published in April 2011; Beyond the debate: the never ending death of
TV? By Lindsey Clay, Cream magazine
12. The future of TV
The trend of asocial media by MediaCom Lithuania, Sep 2011
The enhancement of personalization will flip
into hyper-individualism. Thus social media
will become asocial media, which means that
everybody will be following the talent and
seeking for a content that’s embeddable and
usable, which can be republished, edited,
aggregating and reformatted according to
one’s own preferences.
Twitter or Tumblr are the examples: people
there usually do not know each other – they
are just followers, searching for an attractive
content. But there is no relationship.
Source: McLuhan revisited: media messages in the post-ad age; by Jon King, Cream magazine
Picture retrieved from: http://frenchbananas.tumblr.com/
13. The future of TV
by MediaCom Lithuania, Sep 2011
How to use those trends in
marketing?
14. The future of TV
Ways to stay ahead of the by MediaCom Lithuania, Sep 2011
game in a digital age
Effectively combine two: TV for mass
Start thinking about video- audiences, online for focused target
neutral strategies groups
E.g. in Germany around 60% of 14-
Recognise that young people 49 people are familiar with online
are heading online content
Use different creative for the same campaign:
Explore the opportunities of TV provides more passive experience, while
multiple creative online invites to interact
In all EU countries (except Denmark)
Consider how product brands can seamlessly weave their
placement can help your brand messages into TV content
Consumers are eager to communicate about
Take advantage of social media the TV content even while it’s on-air;
opportunities especially during the talent shows/dance
projects, etc. (in UK 54% admitted this)
Source; The Future of TV: How is digital changing the future of TV and can TV help shape the
future of digital? Blink by MediaCom, published in April 2011
15. The future of TV
How to engage and build by MediaCom Lithuania, Sep 2011
audiences
Picture retrieved from: http://www.washingtonpost.com/wp-
dyn/content/gallery/2010/01/12/GA2010011201189.html
Picture retrieved from: http://shows.ctv.ca/GossipGirl/Photos/ChuckBass.aspx
Integrate your brand into a
show/TV series – become a
“storyteller”. Make a use of a
new generation of shows that
don’t compromise on editorial
integrity, but that include
brands that facilitate the telling
of the story.
Source: Friends, kings, and the survival of the fittest; by Richard Welsh, Cream magazine
Picture retrieved from: http://www.edibleapple.com/the-significance-of-apples-product-
placement/
16. The future of TV
by MediaCom Lithuania, Sep 2011
What is happening in
Lithuania?
17. The future of TV
Local TV programs by MediaCom Lithuania, Sep 2011
Avg.
Even though the amount of local TV viewing has been 2011 H1 TRP
decreasing for the past few years, TV is still 1 Info show 8,8
considered as one of most effective medium. 2 Lottery 6,2
3 TV magazine 5,3
Programs with entertainment content have been 4 Publicistic 5
indeed popular recently. There are numerous dancing, 5 News 3,7
singing, talent competitions, as well as locally 6 Music 3,3
produced TV series. They are usually broadcasted 7 Info-analytical 2,9
during the best time zones, create a considerable 8 Soap opera 2,6
9 Entertainment 2,3
amount of buzz, and it is possible to seamlessly
10 Talk show 2,2
integrate a brand, story, or opinion into them.
12
2011 H1
population Title
10
Axis% of total
8
6
4
2
0
TV3 LNK LTV BTV PBK TV6 LR TV TV1
Other channels Local channels
250
Avg. minutes per day
200
150
100
50
0
Data Source: TNS LT, AdvantEdge
18. The future of TV
Digital TV by MediaCom Lithuania, Sep 2011
Data on digital content consumption in Lithuania is scarce and abstract, however, we can
still draw the following conclusions:
•Even though the amount of local TV viewing has been decreasing for the past few
years, TV is still considered as one of most effective mediums.
•In the anticipation of the end of analog TV, the popularity of digital TV and IPTV is
growing – one of the largest digital TV providers Gala increased its consumer base
by 20% in the last year.
•Digital TV providers are offering a wide range of functions:
• Electronic program guides (EPG)
• Wireless TV
• Special channels and content (concerts, news, book reviews, etc.)
• Radio via TV
• On-line cinema
• Movies on demand
• Facebook/Flickr and TV simultaneously
Picture retrieved from: http://hd-televizija.blogspot.com/
• Gaming
• Karaoke The digitalisation of TV and the usage of IPTV
possibilities is still in the development stage, but
• HD
the positive trend is visible.
• Recording
19. The future of TV
by MediaCom Lithuania, Sep 2011
Catch-up TV
•At the moment tv3play.lt (owned by MTG) is the only legal
platform offering the content, broadcasted via TV3 channel. It also
offers a mobile app for smart phones. Started only this spring, in
the end of August, 2011, it had already reached 77.235 video
views per day, and had 24.416 unique daily visitors, who each
watched on average 3.16 videos every day.
•Some other local TV channels also allow watching a part of its content online
(lrt.lt, 6tv.lt)
•Pirate sites are thriving in Lithuania: the most popular Lithuanian ones are
linkomanija.net and torrent.lt (which also has a catchy slogan: “sharing is caring”)
Video on demand
•Several news portals have sections of information in video format: tv.delfi.lt has a
18.22% reach of internet users in Lithuania and is mostly popular in 3 largest cities,
while zebra.lt videos reach 4.01% of internet population and is viewed more in
small cities.
20. The future of TV
LT social platform statistics by MediaCom Lithuania, Sep 2011
• 960,140 registered users: 48% of all • 2028 users in Lithuania (63% less
internet users in the country than in Latvia)
• One app usually attracts ~10,000 • 73% of users are in Vilnius
users • 72% of users – male
• One user spends on average 6.43 • 72% has at least 1 check-in, 51% - at
hours per month in FB least 7 check-ins.
• 43% of users spends up to one hour • 48% have at least 2 badges
per day in FB
• 30% has a mayor status at least in
• 76% of users logs in every day one place
• An average user has 206 friends (1.6
times more than world average)
• Average user has posted something
on his/her wall 35 times, has 99
photos, is tagged in 67 photos, has
attended 14.6 events
21. The future of TV
Summing up: by MediaCom Lithuania, Sep 2011
Despite the seemingly unlimited
opportunities that online content
brings, the channel and
programme brands are likely to
remain a significant part of the
entertainment.
Therefore,
Advertisers need a revised
measurement or trading system
that can take into account digital
viewing alongside traditional TV-
based viewing.
Source: MediaCom image library
22. The future of TV
Sources by MediaCom Lithuania, Sep 2011
• The future of TV: How is digital changing the future of TV and can TV help
shape the future of digital? MediaCom white paper, April 2011
• Blink magazine #2, published by MediaCom, 2011
• Schrödinger's cat and the never ending death of television, Cream in
Focus, Cream magazine, 2011
• Happy birthday, Television: 26 essential connected TV resources, by
Stephanie Buck in Mashable.com;
http://mashable.com/2011/09/07/connected-tv-resources/
• Websites of local digital TV & IPTV providers (Gala, Mikrovisata, Telelanas,
Skynet, PenkiTV, etc.);
• veidaknyge.lt, socialbakers.com (Facebook statistics for Lithuania);
• 4sqstatistics.com (Foursquare statistics for Lithuania);
23. The future of TV
by MediaCom Lithuania, Sep 2011
Thank you!
Office: +370-5-260-8463
Fax: +370-5-260-8247
UAB Trendmark,
Islandijos g. 1/Vilniaus g. 31,
LT-01401 Vilnius, Lithuania
www.mediacom.lt
www.mediacom.com
Photo by Justina Palinavičiūtė