This document provides tips for using social media to build a consulting business. It recommends giving away your best ideas to establish credibility and trust, while focusing on thought leadership over implementation. Networking and prospecting should optimize your time investment. An authentic online presence where you have fun and share your passions will make you desirable to work with. Social media can build value, business and knowledge when used to connect with others in a helpful way. What matters most is listening, being human, useful, and helping others through meaningful connections.