The Linked Book? FaceTwit?

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This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.

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  • Brief History: The Guttenberg Press
  • Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
  • More interaction-WishlistLook InsideMore navigation tabsWE HELPED AMAZON SELL STUFF
  • That got boring. People wanted to start creating their own content.Blogs started. Then lots others.
  • Facebook and other social platforms made it even easier to create content
  • WHY: People can show their support. Word of mouth on STEROIDS.
  • MY friends
  • MY friends
  • The ultimate in user-generated: a 40-minute HD movie premiere May 3, 2009. NOT Peter Jackson. NOT New Line Cinema. NOT Tolkeinn family. 100% created by fans!!(Apple ipod ads too!)
  • This can be overwhelming! LOTS of user-generated content
  • Like the “extendable ears” in Harry Potter, we can establish listening posts to see what others are saying.
  • Our 21st century water cooler! But you can listen in to the conversation!
  • Before you get started, figure out why you’re getting started.
  • Before you get started, figure out why you’re getting started.
  • Before you get started, figure out why you’re getting started.
  • So where do you start?
  • Email lists: OPT IN NOT purchased!!
  • Start with your own website. All social media should drive traffic to your site.
  • Hosting can be cheap. Go to BlueHost.com or see links at http://marcsentme.com/
  • Simple, easy, freeGets you listed in search engine searches
  • Wordpress – much more customizable Can use your email newsletters (blog posts stay up even after emails get deleted)
  • Keeps communication openCustomers can pass it on to their friendsCan offer coupons
  • Combine coupons with complementary businesses
  • These are my favoritesOur customers are using them
  • But first, it’s even happening on Google!
  • Simple search: “hospital 04901” Already 2 reviews!
  • You can claim your profile and put things like your logo, business hours, etc.
  • Which pub would you check out first? A, B, or C?
  • Look at the pictures and “user content” (just an old logo in this case)“Details” were put by the owners: hours? Reservations (large parties only)? Etc.
  • Anyone can write – ANYTHING, rude or positiveThe web has a MEMORY!! September 2005!!
  • Updating your Google profile can be helpful too.
  • These are my favoritesOur customers are using them
  • And it’s popping up everywhere!
  • My 74 cause members
  • But wait there’s more – this let’s me go to ALL my networks
  • Get your business where the conversations are already happening
  • The Linked Book? FaceTwit?

    1. 1. The Linked Book? FaceTwit?<br />Demystifing social media for you and your organization<br />Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com<br />
    2. 2. The Guttenberg Press<br />A Brief History<br />
    3. 3. Now a history of the web <br />
    4. 4. Beyond brochureware<br />
    5. 5. Blogs<br />
    6. 6. More social media<br />
    7. 7. We see each other<br />
    8. 8. I see MY friends<br />
    9. 9. I see happy customers<br />
    10. 10. Self Expression all over<br />
    11. 11. Even Movies by volunteers<br />
    12. 12. It can be overwhelming<br />
    13. 13. It gives us “extendable ears”<br />
    14. 14. The 21st Century water cooler<br />
    15. 15. Bold Experiment: Skittles<br />
    16. 16. Establish your Goals<br />
    17. 17. Establish your Goals<br />What action do you want people to take?<br />Buy something? <br />Tell their friends?<br />Sign a petition?<br />Make a donation? <br />“like” on FB ?<br />
    18. 18. Establish your Goals<br />What action do you want people to take?<br />Buy something? <br />Tell their friends?<br />Sign a petition?<br />Make a donation? <br />“like” on FB ?<br />Who are you trying to reach? <br />Boomers? Xers? Millenials?<br />People at work? People at home?<br />
    19. 19. Some things to measure<br />Site visits<br />Page views<br />Average page views per visit<br />Time spent on your site<br />Number of subscribers to your email list<br />Number of subscribers to your blog<br />Number of your followers/friends/network<br />The number of inbound links—how many sites are linking back to you<br />Number of clicks on a link<br />Number of “retweets”<br />Amount of cash generated by a landing page<br />Growth in affiliates to your program<br />Amount of site visits coming from search engines or other specific websites (like Facebook)<br />
    20. 20. Getting Started<br />
    21. 21. You will make mistakes<br />
    22. 22. You will make mistakes<br />
    23. 23. So have a sense of humor<br />Forever proving that even the most serious-minded, disaster-focused institutions can have a sense of humor, Red Cross social media director Wendy Harman responded good naturedly an hour later via the account."We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."Not only did an embarrassed Huang keep her job, but donors gave."While we're a 130-year-old humanitarian organization, we're also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good," read the Red Cross blog.<br />
    24. 24. Start small<br />
    25. 25. Your own site<br />
    26. 26. Drive Traffic to Your Site<br />All social media, while being engaging, should drive traffic back to your site:<br />People make bigger donations on the nonprofit’s website than on social media<br />Your site is geared for your sales funnel<br />
    27. 27. Blogs are great websites<br />Easy to update /keep fresh<br />Easy to let others help<br />Lots of support<br />Clean, consistent look<br />FundraisingCoach.com is<br />a modified WordPress blog<br />
    28. 28. Blogs<br />
    29. 29.
    30. 30.
    31. 31. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />
    32. 32. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />
    33. 33. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />Most people won’t come to your blog<br />Make RSS feed & email options easy to find<br />
    34. 34. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />
    35. 35. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />Schedule it on your calendar<br />The habit of blogging takes time<br />I find every other week manageable, some like daily<br />Schedule your publishing (I write Sundays, publish Tuesdays<br />
    36. 36. Email Newsletters<br />
    37. 37.
    38. 38. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />
    39. 39. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />
    40. 40. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />The ethical bribe<br />Entice new subscribers with something of value<br />Ebook | Tip Sheet | Recipes | Coupons<br />
    41. 41.
    42. 42. Start Small<br />
    43. 43. Your Google Profile<br />
    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51. Your Personal Google Profile<br />http://www.google.com/s2/profiles/me<br />http://bit.ly/yourprofile <br />
    52. 52. You have a Google Profile too!<br />
    53. 53. Try Others<br />
    54. 54.
    55. 55.
    56. 56. Why Facebook?<br />More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth.<br />
    57. 57. Why Facebook?<br />More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth.<br />½ of them log in daily.<br />
    58. 58. Why Facebook?<br />More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth.<br />½ of them log in daily.<br />Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly<br />
    59. 59. Why Facebook?<br />More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth.<br />½ of them log in daily.<br />Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly<br />About ¾ of all US internet users are on Facebook<br />
    60. 60. Why Facebook?<br />More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth.<br />½ of them log in daily.<br />Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly<br />About ¾ of all US internet users are on Facebook<br />About 70% of the Facebook user base is outside the US!<br />
    61. 61. Facebook Profile vs. Page<br />Profile = Person<br />Page = Business or Organization<br />Group – isn’t really working but is getting better<br />USE THE IMAGES – profile and page<br />
    62. 62. Facebook Updates<br />Mix them up<br />Text<br />Images<br />Videos<br />Notes are particularly visible<br />
    63. 63. Cross promote<br />Tell everyone about your online presence!!<br />
    64. 64. Why Twitter?<br />You can listen to anyone without their special permission (they know their tweets are public)<br />
    65. 65. Why Twitter?<br />You can listen to anyone without their special permission (they know their tweets are public)<br />You can access decision makers and influencers directly<br />
    66. 66. Why Twitter?<br />You can listen to anyone without their special permission (they know their tweets are public)<br />You can access decision makers and influencers directly<br />You appear more cutting edge<br />
    67. 67. Why Twitter?<br />You can listen to anyone without their special permission (they know their tweets are public)<br />You can access decision makers and influencers directly<br />You appear more cutting edge<br />You can sell stuff – if you don’t try too often<br />
    68. 68. Why Twitter?<br />You can listen to anyone without their special permission (they know their tweets are public)<br />You can access decision makers and influencers directly<br />You appear more cutting edge<br />You can sell stuff – if you don’t try too often<br />Writing in 140 characters will force you to become a better writer<br />
    69. 69. Why LinkedIn?<br />Professionals (the other platforms are professional and social)<br />
    70. 70. Why LinkedIn?<br />Professionals<br />Great place to keep your online resume<br />
    71. 71. Why LinkedIn?<br />Professionals<br />Great place to keep your online resume<br />You’re able to search for influencers in a company<br />
    72. 72. Why LinkedIn?<br />Professionals<br />Great place to keep your online resume<br />You’re able to search for influencers in a company<br />You can set up professional groups<br />
    73. 73. Why LinkedIn?<br />Professionals<br />Great place to keep your online resume<br />You’re able to search for influencers in a company<br />You can set up professional groups<br />You can use features like the “Q&A” for research (and the answers are all public)<br />
    74. 74. Why YouTube?<br />YouTube is owned by the biggest search engine<br />
    75. 75. Why YouTube?<br />YouTube is owned by the biggest search engine<br />They are VERY good at making videos get found<br />
    76. 76. Why YouTube?<br />YouTube is owned by the biggest search engine<br />They are VERY good at making videos get found<br />They are VERY good at making videos shareable<br />
    77. 77. Why YouTube?<br />YouTube is owned by the biggest search engine<br />They are VERY good at making videos get found<br />They are VERY good at making videos shareable<br />People see and hear you. They experience you.<br />
    78. 78. Why YouTube?<br />YouTube is owned by the biggest search engine<br />They are VERY good at making videos get found<br />They are VERY good at making videos shareable<br />People see and hear you. They experience you.<br />Amazing analytics<br />
    79. 79.
    80. 80. Pulling it all together for business<br />
    81. 81.
    82. 82.
    83. 83.
    84. 84.
    85. 85.
    86. 86.
    87. 87. 3 minutes – 1000’s of people<br />
    88. 88.
    89. 89. Additional Resources<br />SmallBizSurvival.com<br />ChrisBrogan.com<br />MainePRMaven.com <br />SutherlandWeston.com <br />Flyte.biz<br />FundraisingCoach.com<br />Marc A. Pitman, CFCC<br />marc@fundraisingcoach.com<br />http://facebook.com/marcapitman<br />http://twitter.com/marcapitman<br />

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