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FA102A, Research and Brand Development
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Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love
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Assignment One, Research
-The search for companionship is an important need to
fulfill after basic needs
http://www.kurzweilai.net/can-technology-help-us-find-love
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Assignment One, Research
- It is easier to approach someone if you know they
want you to approach them
http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?
currentPage=2
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Assignment One, Research
- Real “chemistry” can only be determined in
real life
http://www.socialmediatoday.com/content/social-future-online-dating
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Assignment One, Description of Future Product or Service
Online companionship translated to reality
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Assignment Two, Naming Process
Flirty, Fun, Approachable, Entertain
Flirtable
FunEntrtain
Fun Approach
Flirtain
FlirtApproach
FlirtApp
FlirtFun
Flirt Function
Flirt Function
Suggests that it is a service used to engage with other
people but in a laid back, entertaining way.
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Character/Persona Tone
Laid Back
Flirty
Genuine
Determined
Language Purpose
Jargon-filled (slang)
Fun
Approachable
Understanding
Engage
Entertain
Inspire
Effective
Flirt
Function
Assignment Two, Brand Character Diagram
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Assignment Three, Logotype Research, Word from Diagram
Approachable
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Assignment Three, Logotype research
Tinder.com TacoBell.com OkCupid.com
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Assignment Three, Finished Logotype
FF
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Assignment Four, Social Media Branding, Research
Cotton On https://www.facebook.com/cottonon/info
Urban Outfitters https://www.facebook.com/urbanoutfitters/info
Chipotle https://www.facebook.com/chipotle/info
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Assignment Four, Social Media Branding, Creating Community
• Interacted with followers through questions
• Texted friends and classmates to follow the page
• Shared the link on Facebook
• Shared a popular website’s article to intrigue followers
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Assignment Four, Social Media Branding, Facebook Pages
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Assignment Four, Social Media Branding, Facebook Pages
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Assignment Four, Social Media Branding, Facebook Pages
Photo #1
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Assignment Four, Social Media Branding, Facebook Pages
Photo #2
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Assignment Four, Social Media Branding, Facebook Pages
Photo #3
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Assignment Five Web Page Layout Research for Wireframes
Thrillist.com
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Assignment Five Web Page Layout Research for Wireframes
YikYakApp.com
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Assignment Five , Tagline Research
www.wendys.com Quality Is Our Recipe
www.jambajuice.com Blend in the Good
www.sipthisny.com We’ll put a smile on your mug
www.toyota.com Let’s Go Places
www.redbull.com Gives you wings
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Assignment Five , Homepage Visual Design in a Browser
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Assignment Five , Lower Level Visual Design in a Browser
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Assignment Five , Linked Prototype URL
http://invis.io/AS1TZ008Y
