How to Manage Your Social Media like a Boss
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Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015
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How to Manage Your Social Media like a Boss
- 1. How to Manage Your Social Media Like a Boss by Vicious Wishes (Erica McGillivray) @emcgillivray
- 2. My professional background: • 300+ events from 20-3,000 attendees • 9 years of online marketing experience • Specializing in community, social media, content, branding, and SEO • Speaker, teacher, and author @emcgillivray #BurlyCon
- 3. Expectations for today: Tools Goal tracking Finding audience @emcgillivray #BurlyCon
- 4. Social media management tools
- 5. Find a tool you *like*
- 8. • Tweetdeck • Plume • Tweetcaster • Meshfire • Buffer • Hootsuite • Manageflitter $ • Sprout Social $ • Viral Tag $ @emcgillivray #BurlyCon
- 9. • Facebook • Buffer • Hootsuite • Sprout Social $ • Viral Tag $ @emcgillivray #BurlyCon
- 10. • Iconosquare • Latergramme • Hootsuite • Sprout Social $ • Viral Tag $ @emcgillivray #BurlyCon
- 11. • Buffer • Viral Tag $ @emcgillivray #BurlyCon
- 15. • Canva • Pablo • InstaQuote • Repost • Fancy Frame @emcgillivray #BurlyCon
- 16. Analytics tools
- 18. • TrueSocialMetrics • Ticketing services $ • Followerwonk • Manageflitter $ • Iconosquare @emcgillivray #BurlyCon
- 19. What’s the “right” social network for me?
- 20. A three rule guide to choosing
- 21. 1. Pick a network(s) you enjoy being on @emcgillivray #BurlyCon
- 22. 2. “Don’t half-ass two things; whole-ass one thing.” – Ron Swanson @emcgillivray #BurlyCon
- 23. 3. Match your goals to your networks @emcgillivray #BurlyCon
- 24. Goal tracking
- 27. A better question: “Where are my sales coming from?”
- 30. @emcgillivray #BurlyCon Can you use your ticketing service? • Eventbrite • Brown Paper Tickets • Showclix • Vendini • Prekindle • Ticketfly • Yaphsody • Venue specific
- 31. @emcgillivray #BurlyCon UTM tracking codes http://www.yourwebsite.com/? utm_source=facebook&utm_mediu m=social&utm_campaign=burlycon https://support.google.com/analytics/answer/1033867?hl=en
- 32. @emcgillivray #BurlyCon Event tracking https://developers.google.com/analytics/devguides/collection/ analyticsjs/events Is anyone actually clicking this button?
- 33. @emcgillivray #BurlyCon Use Google Analytics! • Stranger Tickets/Bold Type Tickets traffic only • PayPal (kind of) • Your own website
- 37. @emcgillivray #BurlyCon Your email signature!
- 38. @emcgillivray #BurlyCon Content on your site
- 39. @emcgillivray #BurlyCon Content in other relevant sites
- 40. @emcgillivray #BurlyCon Partners, Performers, Press, Playhouses
- 41. @emcgillivray #BurlyCon Even on your posters! Add a tracking URL & use a shortener
- 42. @emcgillivray #BurlyCon Don’t forget to tally door sales
- 43. Which of my efforts are most effective?
- 44. Do I need to expand my network?
- 48. @emcgillivray #BurlyCon Benchmark against yourself (or regionally)
- 49. @emcgillivray #BurlyCon Example: Seattle, you never RSVP!
- 50. @emcgillivray #BurlyCon Example: Los Angeles buys at the door!
- 53. 78% of people share to connect with others
- 55. @emcgillivray #BurlyCon Test: everything on Instagram
- 56. @emcgillivray #BurlyCon Conclusion: invited to more parties
- 57. @emcgillivray #BurlyCon Target influencers: Twitter lists
- 58. @emcgillivray #BurlyCon Target influencers: Facebook lists
- 59. What connections are you looking to make and why?
- 60. @emcgillivray #BurlyCon Make sincere connections
- 61. What are you tracking? What are your goals?
- 62. @emcgillivray #BurlyCon Resources Tracking spreadsheet - bit.ly/burlycon-15-spreadsheet The Psychology of Social Media by Courtney Seiter https://blog.bufferapp.com/psychology-of-social-media How to predict ticket sales http://repository.upenn.edu/cgi/viewcontent.cgi? article=1048&context=wharton_research_scholars What Social Media Sites Should Your Company Be On? https://www.salesforce.com/ca/blog/2015/11/your-company-on-social- media.html
- 63. @emcgillivray #BurlyCon Erica McGillivray aka Vicious Wishes emcgillivray@gmail.com @emcgillivray Presentation: bit.ly/social-boss