Getting ahead and hired in social media

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Social media provides the opportunity for an individual to build a personal network like never before. It used to take a graduate several years of lunching journalists and boozy after work drinking sessions to build up a network of contacts.

But no longer: face-to-face meeting remain invaluable but now armed with Twitter anyone can build a network of journalists and over the course of a few weeks learn about their likes and dislikes. That’s one small step away from engagement and developing a relationship.

Social media is also enabling savvy individuals to build their personal reputation by showcasing their work whether that’s words, photos or video. It takes no more than 15 minutes to create a blog or an account on Flickr or YouTube to share with your network and peers.

Professional networks such as LinkedIn and personal web sites have become the modern portfolio. They’re almost certainly the first place that an employer, potential business partner or prospect will go to check you out.

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Getting ahead and hired in social media

  1. 1. Getting ahead in social media CIPR Summer Social – 16 July 2011 #ciprsm
  2. 2. @wadds wadds.co.uk #CIPRSM
  3. 3. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  4. 4. Your personal reputation Source: Google search ‘Gemma Griffiths’ #CIPRSM
  5. 5. Your personal reputation Source: @nightingaleliz #CIPRSM
  6. 6. Your personal reputation Source: Google image search ‘Kayleigh Brennan’ #CIPRSM
  7. 7. Your personal reputation Source: LinkedIn: Michael Greer #CIPRSM
  8. 8. Your personal reputation Source: Daily Telegraph #CIPRSM
  9. 9. Google is a reputation engine Source: Google #CIPRSM
  10. 10. Multiple Stephen Waddington Source: IMDB #CIPRSM
  11. 11. In search of Stephen Waddington <ul><li>Blog </li></ul><ul><li>Blog </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Personal web site </li></ul><ul><li>8. Slideshare </li></ul><ul><li>9. Reputation Online </li></ul><ul><li>10. Article </li></ul>Source: Google search ‘Stephen Waddington’ #CIPRSM
  12. 12. Personal reputation “ We will be known forever by the tracks we leave” Source: Native American Proverb #CIPRSM
  13. 13. Web shadow Source: Me and My Web Shadow, Antony Mayfield #CIPRSM Web shadow: the new CV Demonstrate skills Serendipitous connections Client & employer scrutiny
  14. 14. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  15. 15. LinkedIn Source: LinkedIn #CIPRSM
  16. 16. Q. Should I pay for LinkedIn? A. Yes Source: LinkedIn #CIPRSM
  17. 17. Twitter Source: @wadds #CIPRSM
  18. 18. Slideshare Source: Slideshare #CIPRSM
  19. 19. Other networks Source: Various #CIPRSM
  20. 20. Making connections #CIPRSM Build your network Listen and learn Ensure relevancy Engage
  21. 21. Personal web site Source: Constantinos Charalambous #CIPRSM
  22. 22. Blog Source: Philip Sheldrake ’ s blog #CIPRSM
  23. 23. Digital portfolio Source: Ben Cotton ’ s personal web site #CIPRSM
  24. 24. Podcast Source: For Immediate Review podcast #CIPRSM
  25. 25. Curation Source: Mike Litman ’ s Lifestream #CIPRSM
  26. 26. Curate and edit Source: Storify #CIPRSM
  27. 27. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  28. 28. Join a conversation Source: PR Week #CIPRSM
  29. 29. Participate in communities Source: CIPR LinkedIn discussion group #CIPRSM
  30. 30. Participate in conversations Source: Twitter #commschat #CIPRSM
  31. 31. Pitch guest blog opportunities Source: Reputation Online #CIPRSM
  32. 32. Syndication Source: The Conversation, CIPR #CIPRSM
  33. 33. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  34. 34. Laura Tosney – YouTube job application Source: Laura Tosney ’ s YouTube site #CIPRSM
  35. 35. Jed Hallam – Facebook campaign Source: Jed Hallam, Facebook campaign #CIPRSM
  36. 36. Matt Watson – Twitter hire Source: Wadds' PR blog #CIPRSM
  37. 37. Josh Haliday – SR2 Blog Source: SR2 Blog #CIPRSM
  38. 38. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  39. 39. Off message content Source: PR Week #CIPRSM
  40. 40. Dodgy images Source: Facebook #CIPRSM
  41. 41. Data leakage Source: 192.com #CIPRSM
  42. 42. Monitor and manage Photo: Ell R Brown , Flickr #CIPRSM
  43. 43. Use privacy settings Photo: ShannoPatrock17 , Fickr #CIPRSM
  44. 44. Thanks for listening! @wadds wadds.co.uk

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