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Getting ahead and hired in social media

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Stephen Waddington
Stephen Waddington

Social media provides the opportunity for an individual to build a personal network like never before. It used to take a graduate several years of lunching journalists and boozy after work drinking sessions to build up a network of contacts. But no longer: face-to-face meeting remain invaluable but now armed with Twitter anyone can build a network of journalists and over the course of a few weeks learn about their likes and dislikes. That’s one small step away from engagement and developing a relationship. Social media is also enabling savvy individuals to build their personal reputation by showcasing their work whether that’s words, photos or video. It takes no more than 15 minutes to create a blog or an account on Flickr or YouTube to share with your network and peers. Professional networks such as LinkedIn and personal web sites have become the modern portfolio. They’re almost certainly the first place that an employer, potential business partner or prospect will go to check you out.

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Getting ahead in social media CIPR Summer Social – 16 July 2011 #ciprsm
@wadds wadds.co.uk #CIPRSM
Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
Your personal reputation Source: Google search ‘Gemma Griffiths’ #CIPRSM
Your personal reputation Source: @nightingaleliz #CIPRSM
Your personal reputation Source: Google image search ‘Kayleigh Brennan’ #CIPRSM
Your personal reputation Source: LinkedIn: Michael Greer #CIPRSM
Your personal reputation Source: Daily Telegraph #CIPRSM
Google is a reputation engine Source: Google #CIPRSM
Multiple Stephen Waddington Source: IMDB #CIPRSM
In search of Stephen Waddington ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Google search ‘Stephen Waddington’ #CIPRSM
Personal reputation “ We will be known forever by the tracks we leave” Source: Native American Proverb #CIPRSM
Web shadow Source: Me and My Web Shadow, Antony Mayfield #CIPRSM Web shadow: the new CV Demonstrate skills Serendipitous connections Client & employer scrutiny
Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
LinkedIn Source: LinkedIn #CIPRSM
Q. Should I pay for LinkedIn? A. Yes Source: LinkedIn #CIPRSM
Twitter Source: @wadds #CIPRSM
Slideshare Source: Slideshare #CIPRSM
Other networks Source: Various #CIPRSM
Making connections #CIPRSM Build your network Listen and learn Ensure relevancy Engage
Personal web site Source: Constantinos Charalambous #CIPRSM
Blog Source: Philip Sheldrake ’ s blog #CIPRSM
Digital portfolio Source: Ben Cotton ’ s personal web site #CIPRSM
Podcast Source: For Immediate Review podcast #CIPRSM
Curation Source: Mike Litman ’ s Lifestream #CIPRSM
Curate and edit Source: Storify #CIPRSM
Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
Join a conversation Source: PR Week #CIPRSM
Participate in communities Source: CIPR LinkedIn discussion group #CIPRSM
Participate in conversations Source: Twitter #commschat #CIPRSM
Pitch guest blog opportunities Source: Reputation Online #CIPRSM
Syndication Source: The Conversation, CIPR #CIPRSM
Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
Laura Tosney – YouTube job application Source: Laura Tosney ’ s YouTube site #CIPRSM
Jed Hallam – Facebook campaign Source: Jed Hallam, Facebook campaign #CIPRSM
Matt Watson – Twitter hire Source: Wadds' PR blog #CIPRSM
Josh Haliday – SR2 Blog Source: SR2 Blog #CIPRSM
Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
Off message content Source: PR Week #CIPRSM
Dodgy images Source: Facebook #CIPRSM
Data leakage Source: 192.com #CIPRSM
Monitor and manage Photo: Ell R Brown , Flickr #CIPRSM
Use privacy settings Photo: ShannoPatrock17 , Fickr #CIPRSM
Thanks for listening! @wadds wadds.co.uk

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