Link, Poke & Tweet: Amping Your Personal Brand, Digitally


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Authors: Mark Logan, Joe Grigsby, John Kreicbergs

Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.

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  • Link, Poke & Tweet: Amping Your Personal Brand, Digitally

    4. It’s Good For You
    5. <ul><li>35 Million </li></ul><ul><li>People </li></ul>
    7. Optimize Your Profile Image Credit: /
    8. Put Your Headline to Work
    9. Let ‘Em Know You’re Alive
    10. Claim Your Name
    11. Summarize for Two
    12. Apps Add Context <ul><li>Use applications to provide more context and increase connections. </li></ul>
    13. Connect Your Network
    14. Company Pages
    15. Find People
    16. Make New Contacts Introduction - Free InMail - Paid
    17. Join Groups Image Credit: /
    18. Join Groups
    19. Image Credit:
    21. Ask & Answer Questions <ul><li>“ I've had luck simply posting that &quot;I'm looking for connections in such and such a city&quot;, when I'm headed there for a sales trip. It's been really great to have referrals or for people whom I've forgotten about show up. Especially when I'm busting into a new market and mostly cold calling. I'm in Austin right now and 3 of the 9 appts. that I have while I'm here are from Linked In leads.” </li></ul>
    22. Ask & Answer Questions <ul><li>“ Hey Mark -- Good to hear from you! Would LOVE to talk with you about LinkedIn, but my thoughts are too numerous for email. Call me at XXX-XXX-XXXX and I will tell you how I use LI from a B2B standpoint. </li></ul>
    23. Learning More <ul><li>LinkedIn Learning Center </li></ul><ul><ul><li> </li></ul></ul><ul><li>LinkedIn Blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>Using LinkedIn Q&A </li></ul><ul><ul><li> </li></ul></ul>
    24. <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    25. Image Credit: /
    26. The Facebook Factor
    27. It all starts with a trip to Google… Result Result
    28. What Not To Do...
    29. First Impressions Matter (more likely going to be online) Red Flag Red Flag
    30. Content Matters (what you say and how you spell it) Red Flags
    31. Facebook is the top photo sharing site
    32. Red Flag
    33. Red Flag
    34. Red Flag
    35. Red Flag
    36. Actively Manage Your Facebook Photos Remove Tag
    37. Kyle Doyle is not going to work…
    38. Facebook post gets Eagles employee fired
    39. What To Do...
    40. Again, First Impressions Matter Promoting professional activity
    41. Promote Yourself Cross Promote Contact Info Education
    42. Showcase Your Leadership Professional Photos
    43. Showcase Your Talent Links to Work
    44. Showcase Your Thinking Thought Leadership
    45. Showcase Your Passions Associations
    46. Sometimes it is “who you know” Networking
    47. Personal vs. Company Pages
    48. Joe Grigsby /
    49. John Kreicbergs Bernstein-Rein Advertising
    52. Twitter <ul><li>Founded in March 2006 </li></ul><ul><li>Privately owned </li></ul><ul><li>7.1 million registered users (as of Feb. 2009) </li></ul><ul><li>THE fastest growing social network </li></ul>Source: Fastest Growing Member Community Destinations, Nielsen NetView, 2/09, U.S., Home and Work Rank Site Feb. 08 Feb. 09 % Growth 1 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172%
    53. <ul><li>Selectivity </li></ul><ul><li>Sharing </li></ul><ul><li>Socializing </li></ul>The 3 Keys to Twitter
    54. Twitter Profile Page
    55. Twitter Home Page
    56. Twitter Home Page
    57. Twitter Home Page
    58. Twitter Home Page
    59. Twitter Home Page
    60. Twitter Home Page
    61. James Andrews Vice President/Director Ketchum Interactive
    64. “ A hazard of social networking is people will read what you write. ”
    65. “ … everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… ”
    66. “ … with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications. ”
    67. “ Two days ago I made a comment on Twitter that was an emotional response to a run in I had with an intolerant individual. ”
    68. “ Everyone knows that at 140 characters, Twitter does not allow for context.... ”
    69. “ My most recent situation underscores the need for important dialogue around how we use this space.”
    72. “ Cisco Fatty”
    73. &quot;Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” @theconnor via Twitter
    78. “… I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.”
    79. “… Time Levad and @timmylevad are two different people.”
    80. “ Am @I more of a mass-media channel than a human being? Do @I act as such?”
    81. “ For people who knew nothing more of me than that 140 characters of text I’d written, it would be ridiculous for me to be angry with anyone misinterpreting what I said.”
    82. Source:
    86. Thank you! [email_address]