News of the week20.6.13 abp news

1. Quick Snapshot
Wk 24 -2013
MCCS

2. ABP NEWS
Week: 24 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Vs last week Hindi News genre showing
growth from 3.8% to 4.2%
37
16
12
5 5 4 4
1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
REG
HinMov.
Sports
Kids
Hin.News
Music
Info
EngMov.
Lifestyle
Rel.
Bus.News
Eng.Ent
% Genre Share
Source : TAM Period : Wk 24’2013
The week was high on stories like LK Advani
resignation,Champions trophy,Jiah Khan suicide note found, Modi
to lead BJP in Loksabha elections,Nitish JDU to break alliance
with BJP

4. Vs. Last year marginal drop in Hindi News
Genre Viewership
4.6
4.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Hindi News
% Genre Share
Wk 17-24'12 Wk 17-24'13
Source : TAM Period : Wk 17-24Year : 2012 & 2013

5. ABP News maintaining its position
20%
17% 16%
12%
8% 8%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News News 24 NDTV India
% Mkt Share
Wk17-24'13
Source : TAM Period : Wk 17-24’13
The week was high on National, Political, Bollywood & Sports news,
ABP News giving tough competition to Aaj Tak & maintaining decent
gap with India TV

6. ABP News neck to neck with Aaj Tak
35 32
26 27
19 19
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 17-24’13
41
38
31 31
22 23
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 4+
ABP News maintaining its # 2 position

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 19-24’2013
Market Share %
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence HSM will
Not have Bihar mkt. included

8. ABP News scoring high on
News Bulletins, Reviews reports
& Interviews / discussions
Source : TAM Period : Wk 24’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on cricket genre and India TV performing on
Religious/dev. genre
Genre Aaj Tak
ABP
News India TV Z News
Total
GRPs
News Bulletin 18% 19% 18% 14% 90
Reviews/Reports 33% 36% 12% 0% 11
Cricket Match 43% 10% 27% 0% 8
Religious/Devotional 18% 2% 36% 5% 8
Interviews/Discussio
ns 14% 35% 0% 0% 4

9. Network Performance

10. 26%
21% 20%
14%
12%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS Zee Net TV Tday Net. INDIA TV Net 18 NDTV Net
Wk 17-24'13
Wk 17-24'13
Source : TAM Period : Wk 17-24’2013
MCCS maintaining its # 1 position

11. What's happening on other
Channels:
1. MasterChef Grand Finale – Star Plus
2. India VS Pakistan champions Trophy – Star Cricket, Star Sports and DD

12. Master Chef India 3 -2013
Source : TAM Period : 14.6.13,Time band:2000-2100HRS, Mkt:
HSM
Masterchef –Star Plus
2013
Masterchef India 3 2013 grand finale was on 14.6.2013, the same
episode delivered TVRs of 3.92
Analysis: Programme Performace/Programme TVRs

13. Champions Trophy – India VS
Pakistan
Source : TAM Period : 14.6.13,Time band:2000-2100HRS, Mkt:
HSM
Champions Trophy – India
VS Pakistan
India VS Pakistan delivered TVRs of 1.6in HSMkt 15+ ABC on
Star Cricket/ Star Sports
Analysis: Programme Performace/Programme TVRs

14. Thank You