http://shareourstrength08.wikispaces.com/

1. Beth Kanter Beth’s Blog Tapping into Social Media Tools to Build Buzz, Find Fans, and Raise Funds Photo by Thomas Hawk

2. Beth Kanter: Trainer Photo by Steve Goodman

3. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

5. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

6. Powered by the tools ….

7. http://www.flickr.com/photos/finishing-school Social Media Tools

8. Listening Tools: Google Alert

9. http://www.flickr.com/photos/smudie / Listening Tool: RSS Readers

10. Here’s another analogy

11. You read the blog in your reader ..

12. Not here

13. Twitter: Participate and Listen

16. Listen: Twitter Search

17. Participate

18. Stream Content

19. Blog

20. Photo Sharing: Flickr

22. Video Sharing: YouTube

23. Social Networking

24. Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha

26. Now I know all these people!

30. What is social media, really?

31. Traditional Media

33. New Media

36. Web 1.0

37. Web 2.0

38. Click Here

39. What makes social media different?

40. It’s not a monologue

41. It’s a dialogue!

43. Click Here

44. Here’s a few reasons why social media is important

45. The Trust Factor

46. How people are getting info to make decisions With my friends

49. It’s about engaging with the right 6 people so you can reach lots and lots more ..

50. Raising Awareness Online, Events, and Taking Action

51. They asked their audience for ideas

62. You can create a blog, Twitter or Facebook profile faster than ….

64. attracting and engaging a passionate community of fans who will share your story ….

66. A little planning first! Objective Audience Strategy Time Metrics Experiment

67. What is your objective?

68. Who do you want to reach?

69. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …

72. Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blog YouTube Flickr Facebook Twitter Blend

74. Begin here Hrs/per week # of weeks Generate Buzz Share Content Listen Participate Community Building & Social Networking

75. Exactly how much time will it take per week?

76. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking

77. Tactics, Tools, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz

78. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity

79. How will you measure your success along the way?

80. Start small, reiterate over and over

81. The best advice from Wendy Harmon, Red Cross Blogger

83. Starter Steps … http://shareourstrength08.wikispaces.com

84. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]