Social Media + Alumni: Strengthening Alumni Relations


Published on

Using Social Networks to Develop/Build/Strengthen Alumni Groups is then next step in Alumni Relations. You know social media is important and you’ve heard it is a lot of work. However I’d like to show you how we can integrate social media marketing into Alumni Relations without getting overloaded. We can make it less work while building and strengthening your Alumni Relations program.

Published in: Education, Career, Technology
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media + Alumni: Strengthening Alumni Relations

  1. 1. Social Media + Alumni<br />Strengthening Alumni Relations<br />Paul Prewitt<br />Twitter: @paulprewitt #sm4alumni<br />
  2. 2. Overview of Social Media<br />new tools, old rules<br />
  3. 3. It’s About Relationships<br />“Two Way Communications”<br />
  4. 4. Participate In The Conversations<br />Tweet may cost $50,000<br />
  5. 5. content is still the king<br />The Backbone of Social Media<br />
  6. 6. Don’t Wait Publish Now<br />If you wait to publish your content it maybe too late. <br />People seek information now and make plans based on what they find (or don’t).<br />If others publish it before you then you could lose your credibility as the source.<br />“Publish 3 to 4 articles per week.”~Hub Spot Inbound Marketing<br />
  7. 7. Make Content Sharing Easy<br />The sharing of content has become an integrated part into almost every site.Sharing user actions can increase your messages reach.<br />Share other’s content when valuable to your audience.<br />
  8. 8. Focus to your audience<br />Not all content goes everywhere.<br />LinkedIn = Career & Professional Networking<br />Facebook = Social Events<br />Twitter = Urgent News & Updates<br />Control your frequency or be considered SPAM. Mix up your messages & repeat.<br />Follow along with the topics your audience is interested in. Help them as best you can.<br />“To Fail = Opportunity to Grow”<br />
  9. 9. Dallas Chapter Example<br /><ul><li>LinkedIn: used for the Business Networking Luncheon and other professional functions.
  10. 10. Facebook: used for Happy Hour and other social functions.
  11. 11. Twitter: used to increase interest on upcoming functions and events.</li></li></ul><li>Start With A Goal<br />not everything goes social<br />
  12. 12. @rachelreuben<br />
  13. 13. “If you build it, they will come.”not true with social media<br />What do you want to accomplish?<br />Increase alumni participation?<br />Volunteer Recruitment?<br />Communicate with current students?<br />Sell Something?<br />Other<br />“Defining Goals = Measureable Results”<br />“We Can Measure Results”<br />
  14. 14. Think about audience & reach<br />Although it may not be your group think about where the people are that you want to see your message and put it in front of them (not off to the side).<br />Association’s has:<br />2,126 Fans<br />837 Followers<br />2,960 LinkedIn Members<br />Seniors Only Event<br />Which group would you pick<br />to talk with seniors?<br />
  15. 15. Facebook News Feeds<br />Pages & profiles are able to publish news feed items to be seen by Fans & Friends.<br />“You can only have 5,000 friends”<br />
  16. 16. Alumni Social Groups<br />The Constituent & Affinity groups are the only pre-approved sub groups of the Arkansas Alumni Association.<br />We should discuss all others to make sure their goals work along side those of the main Association’s social presence.<br />
  17. 17. two heads is better than one<br />So Much To Do, So Little Time<br />
  18. 18. It’s A Team Effort<br />“I make them learn to drive (set up a “personal” account & play) before handing over the keys to the company car. ”<br /> ~ @tstand<br />Together Everyone Accomplishes More<br />
  19. 19. Personal vs. Organizational<br />your professional brand identity<br />
  20. 20. Personal Accounts<br />Although you are not required to have two accounts (on twitter) it is recommended.<br />You will have different followers than the group. Increasing your reach.<br />It will allow you to have a professional identity and get credit for what you do.<br />Allows for personal commentary.<br />
  21. 21. Be yourself & authentic<br />Facebook & LinkedIn requires personal accounts and you never know when you’ll meet someone.<br />“We are people serving people”<br />
  22. 22. tools to get the job done<br />Making Life Easier<br />
  23. 23. let’s talk<br />Questions?<br />Paul Prewitt<br />Twitter: @paulprewitt#sm4alumni<br />