The document discusses how nonprofits can leverage social networks to engage supporters and raise awareness. It notes that social networks are changing how people get information and make decisions about causes to support. It recommends that nonprofits establish a presence on social networks like Facebook and engage supporters by sharing personal stories, building relationships through network weaving, using rewards and reciprocity, and making donations fun and competitive to go viral. The key is to make the messaging personal rather than just about the charity to build trust and engagement.

1. Nonprofits in an age of social networks NDN, May 2008 Beth Kanter, Beth’s Blog

2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. And you?

5. With your friends … Social networks are changing the way get information to make decisions

6. And it isn’t just about where to eat, go on vacation, or what movies to see …

7. Also, where to donate, what causes to support, social change actions, etc

8. Her friends are alerted to her questions .. I’m one of her friends ….

11. Let’s say I’m volunteering for a cause ….

12. I post a recomendaiton on her wall

13. My suggestion appears in my friends feeds …

14. Rapid word of mouth from trusted sources (friends)

15. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp Don’t seek out the news comes to me via my network

17. Remember what Micah said this morning … network building is more important than list building … Remember what Jerry said this morning … we’re in a transition

19. Don’t wait any longer … The Trust factor Rapid Word of Mouth We’re in a transition

20. Okay, so you convinced your boss And set up a presence on Facebook …

21. So how do you avoid this?

22. A Story

25. Contest Opens: December 13, 2007 3:00 PM

26. December 13, 2007 3:01 PM

27. I opened my Kimono

29. Strategy Make It Personal Theory Example ….

30. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

34. Will it scale?

35. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

36. Strategy: Stories

37. Strategy Three R’s of Network Weaving

38. Relationship Building

39. Rewards

40. Reciprocity

41. Stories and Network Weaving …

43. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

44. What’s more fun than a birthday party?

53. Where did they get all those embarrassing photos?

56. 125 people donated 142 birthday wishes 180 views on “see me naked” photo

57. But my birthday was Jan. 11 th and we had 20 more days to go …

61. Energizing Burst

62. How To Ask for Donations on Twitter

63. Offline/Online

66. 24 hours before the contest ends We’re in 1 st Place

76. WooT! WooT!

77. Chan Piseth

78. Open the Kimono Make it personal Use the Ladder of Engagement Stories The Three R’s of Network Weaving Fun, Humor, Easy, Urgency, and Competitive Spirit Say thank you in creative ways Lessons Learned

79. I didn’t have time to present this part, but most of the questions asked Are answered in these slides Some of the questions asked in the Q&A How do I convince my boss that social networks aren’t a fade? How do I choose which social network or social media tool to use? How much time do I need to invest before we see a return? How should I get started?

80. For answers, read my blog, stop by and ask questions in The comments and I’ll write you a post! Beth Kanter Beth’s Blog http://beth.typepad.com