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Funders Network Presentation
The document discusses best practices for using social media. It recommends assessing your audience and defining clear objectives before engaging in online conversations. It also suggests starting small with individual profiles and experimenting to find what works best for your organization over time. Managing social media requires defining staff roles and spreading the workload across multiple persona managers to invest time in conversations, groups, and building connections.
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Funders Network Presentation
- 1. Making Sense ofand Success with Social Media Beth Kanter, Beth’s Blog Funders Network on Population, Reproductive Health and Rights March 14, 2008
- 2. Beth Kanter, NonprofitTechnology Trainer Photo by Steve Goodman
- 3. Beth’s Blog Profiles& Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
- 4. Patterns of SuccessA Few Tools What I’m going to talk about …
- 5. The Cute DogTheory
- 6. Assess Audience OnlineSocial Activities
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- 12. Source: AlanLevine – CogDog Blog Web 1.0
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- 15. Define a boxDefine a Box
- 16. Start small, reiterateover and over
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- 18. Let’s Talk Aboutthe Tools!
- 19. It’s more thana site to print photos
- 20. Watercooler conversations facilitatedby sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
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- 25. Start with anindividual profile
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- 30. Groups: Call toAction
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- 35. Dip in orStay Hyper Connected
- 36. How Used? Inan emergency?
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- 43. A Quick CaseStudy on Facebook: Pro Choice Groups
- 44. Regular posting toprofile, group, and cause Effective in connecting to new people Network with people in similar causes Challenges - tracking, experiment, time
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- 50. Individual Profiles VersusOrganizational Branding
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- 53. Spread the workload:Persona Managers
- 54. Success Factors AssessAudience Objectives Policy and Education Time investment Staff Roles Experiment
- 55. Contact Information BethKanter [email_address] Beth’s Blog http://beth.typepad.com
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Editor's Notes
- #2 http://www.flickr.com/photos/seeks2dream/1673798388/ I’m going to talk about how social media is being used by advocates, organizers, and health educators in your discipline One thing you’ll notice about this presentation is that I use a lot of photos and these come from Flickr – a photo sharing site – http://www.ethanzuckerman.com/blog/2008/03/08/the-cute-cat-theory-talk-at-etech/