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Leveraging Social Media


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  • Official Welcome
  • Ask to un-mute and share
  • Step 3: Who Will Tweet? Useful to have more than one person to tweet from the organizational accountAssign days of the week/”beats” to Tweet
  • Tips:-Only set the account if they like technology and have the time to Tweet-You can tweet on their behalf from organizational account using OH (Overheard)More tips here:
  • Holly Ross is the ED of NTEN – NTEN has an organizational account, but all staff tweet with NTEN in their twitter account. They’re encouraged to reach out to members, talk about work, and have personality – but be professional. It’s part of their social media policy.
  • Clearly identified with organizationUses it to share professional learning about the field – live tweets from conferences and events
  • What to Tweet:Here's a basic list of what to Tweet and some tips on getting your tweets retweeted and more on the Art of Retweet. Need more Twitter conversation starters? Here they are.
  • Search for basic keywords related to your causeYou can search on the web interface and save it for laterNext month we’ll show you some different Twitter clients that make it easy to search
  • For example, #2amt is a group of theatre creative directors that chat on Twitter for peer support and share.
  • – will show who is tweeting your links – they may not always @replyNote the free version is limited.
  • Establish a 15 minute work flow twice a day and do it every day for 21 daysSearch for your keywords or hashtags and retweet or respondScan your Twitter timeline from your follower, check your lists or specific followersReply to any tweets, including thanking people for retweetingCompose your tweetsHang out for a few minutes
  • Create a “Twitter Formula”5 tweets a day – one of each kindShare it with other staffWhen you get the hand of it – less than half-hour per day
  • Peer Discussion (35 minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s go in alphabetical order by organization name. I want to give everyone a chance to speak for a few minutes. So, please be brief as possible. If you don’t want to talk that’s okay too – just let me know.Call out the organization, tell them to unmute – and ask:What questions do you have about the Art of Tweeting?What will you put into practice this month?
  • Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.Just a reminder, for the next call, we’re going to cover building your following
  • Transcript

      Twitter Cohort GroupConference Call 2: June 6, 2011
      Track 1: Beginner
      Beth Kanter and Julie Pippert, Zoetica
    • 2. Agenda
      Roll Call (5 minutes)Wiki Questions (5 minutes)Twitter Experiment: Art of Tweeting (20minutes)Peer Assist  (25 minutes)
      Reflection and Next Call
    • 3. Roll Call: Phone/Voice
      When I call your name, Unmute by *7, say hello and Mute by *6
      Type into the chat: Last month we shared some tips on articulating a SMART Twitter objective, identifying the audience, and designing your profile. What did you put in practice?
    • 4. Wiki: Remember Your Journals
      Reflections to add:
      What did you do?
      What did you learn?What is not yet clear?
    • 5. A reminder about where
      to get “just in time” help ….
    • 6. The Art of Tweeting
      Who will Tweet?
      What will you Tweet?
      Writing Great TweetsListen and find people to follow
      Work Flow
      Steps 3 and 4
    • 7. Who Will Tweet?
      Nonprofit Brand
    • 8. Who Will Tweet?
      Artistic Director
    • 9. Who Will Tweet?
      Executive Director
    • 10. Who Will Tweet?
      Staff person
    • 11. What To Tweet
      Tweet relevant valuable information (not your organization)
      1 out of every 10 Tweets about your organization
      Introduce followers to each other
      Promote on other channels
      Use #hashtags
      Reply instead of post
      Say something provocative or funny
      Ask questions
    • 12. Writing Great Tweets
      Omit Needless Words
      Describe, Simplify, Avoid
      One thought per Tweet
    • 13. Type into the Chat: What makes this a great Tweet?
    • 14. What about this Tweet?
      Type into the Chat: What makes this a great Tweet?
    • 15. “Reply to any direct questions you get. To not do so is to miss the point of the Twitter altogether.”
      – Jo Johnson, marketing manager
      Source: Marc Van Bree
    • 16. Basic Searching
      Twitter for Us - Part II
    • 17. #2amt
    • 18.
    • 19. Type into the chat:
      What phrases, keywords, or hashtags do you need to search for?
    • 20. Download spreadsheet of your followers and get to know them
    • 21. Find specific people to follow or search profiles based on your keywords
    • 22. Use Twitter List Feature To Keep Them Organized
    • 23. Twitter – 15 Minute Work Flow
    • 24. Get Organized!
    • 25. Peer Assist
      *6 mute
      *7 unmute
    • 26. Reflection and Closing
      • One minute of silence
      • 27. Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?
      Check out the Twitter experiment on the wiki:
      Homework: Step 4/5
      Notes on the Wiki, Next Meeting July 11th