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How  to  run  a  twitter  chat
Elja Daae
tbisaacs,	
   flickr
Goal:  get  you started on  the path
to a  thriving twitter chat
11:00 - 12:00 1. Twitter chats: what & why
12:00 - 13:00 Exercise: finding hashtags, users and influencers
13:00 - 14:00 L...
#Elja
www.eljadaae.nl
@elja1op1 #blogchat
twitter chat  #blogpraat
Twitter:
Accounts?
Experience?
Likes/dislikes?  
1.  Twitter  chats
The  power  of  hashtags
#
“A  HTML-­activated device  that
allows Twitter  users  to sort their
feeds  by topic.”
The  first  hashtag
“These  things are  for nerds.  
They’re never  going to catch  
on.”
Twitter
Hashtags
Hashtags
http://www.nbc.com/the-­‐tonight-­‐show/hashtags
Hashtags #dtv
Hashtags =  power
Hashtags2
#IstandwithAhmed
Important  developments.  Like:  
http://mashable.com/2015/07/13/instagram-­‐food-­‐infographic/#Glo4tiTmh8qG
Hashtags help  people find
information  &  each other
#
Twitter  chats
An  online  conversation
happening  around a  
predetermined hashtag at  a  
predetermined time
#blogpraat
#ttot
#blogchat...
can help you build a community
can help you build your brand
help grow engagement
help show you’re human
help your communi...
#blogchat
organizer
organizer
second	
  
account
organizer
audience
hashtags
target	
  audience
Relevant	
  
topics
(help  people find your chat)
#TTOT:  travel talk  on  twitter
#TTOT
community	
  
input
#TTOT
community
sponsor?
mentions =	
  
community
industry
industry
“use the
tag	
  during
the week”
no	
  yes/no	
  
questions
moderating	
  
your
community
actively involve
community
Being conversational
moderator	
  
sets	
  the tone
of	
  voice
context	
  
(new	
  
followers)
Being conversational
Being conversational
Corporate	
  
account
Being conversational
1. Determine audience
2. Find local/relevant:
• chats
• hashtags
• influencers
Goal: initial list of resources & ideas to ...
2.  How  to start  your twitter chat
• Publish landing page: info on hashtag, purpose, how-to & rules
• Decide on a subject
• Broadcast your intention & the su...
• Announce the kick-off
• Welcome participants
• Introduce yourself& colleagues
• Have others introduce themselves
• Link ...
• Add participants to a twitter list
• Check tweets that went unanswered
• Check your mentions & follow-up
• Thank people ...
Landing  pages
domain	
  
name:	
  claim	
  
the url
Moderating
• make & break a twitter chat
• lead by example
• set the pace
• keep things friendly & positive (safe)
• look after newco...
Announcing your chat
Announcing your chat
Announcing your chat
Mention
guest >	
  
influencer
Announcing your chat
event	
  
promotion:	
  
hashtag =	
  
event	
  tag
Kick-­off
Help	
  
community	
  
get	
  toknow
eachother
use images	
  
to post	
  
questions
Kick-­off
Help	
  
community	
  
get	
  toknow
eachother
Kick-­off
Welcome newcomers
Welcome newcomers
Check	
  for
questions
and assign
someone to
answer
Welcome newcomers
Help	
  people
by linking to
your landing	
  
page
Posting questions
Questions
determine
answers!
Questions
determine
answers
Posting questions
Questions
determine
answers
Posting questions
Retweet like a  pro
Retweet like a  pro
Wrap-­up
Wrap-­up
Wrap-­up
Wrap-­up
Announce	
  
next	
  topic	
  &	
  
date
Wrap-­up
Try-out:
• hashtag #trivelja
• tweetchat.com
• personal twitter account
• make sure you start your tweet with an @name
• o...
3.  How  to prepare for succes
1. Build a community
2. Make your corporate account feel personal
3. Use images
4. Guest hosts & influencers
5. Leverage y...
• Be conversational
• Participate in twitter chats
• Post content with relevant hashtags
• Post content that’s helpful, in...
Make  it personal
(tip:  claim  your chat  account!)
Build a  community
2.  Use images
Use images
Announcing your chat
3.  Guest hosts &  influencers
• Guests: official involvement
• Influencers: semi-official involvement
Why?
• Amplify your chat’s reach
• Help you provid...
Guests
Guests
Guests
Influencers
4.  Follow-­up
Wrap-­up
Storify
transcript	
  of	
  
favorite
tweets
Embedded	
  
tweets
Embedded	
  
tweets
Be	
  a	
  
resource!
5.  Tools
Retweeting on  twitter
Looks  like this in  tweetchat
Click  on  the second  retweet
button
Add text to retweet
Prepare for succes:
1. Set goals
2. Define audience
3. Set hashtag
4. Find team
5. Make landing page
6. Claim twitter acco...
www.eljadaae.nl
@elja1op1
1op1@eljadaae.nl
@eljakdaae
Facebook.com/marketingadvies
LinkedIn: Elja Daae
Google+: Elja Daae
...
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
How to run a twitter chat
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How to run a twitter chat

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Workshop on how to run a twitter chat, Düsseldorf, October 2015. Subjects covered: Why should you run a twitter chat? And how do you prepare for your chat, run the actual twitter chat and follow up after your chat?

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How to run a twitter chat

  1. 1. How  to  run  a  twitter  chat Elja Daae tbisaacs,   flickr
  2. 2. Goal:  get  you started on  the path to a  thriving twitter chat
  3. 3. 11:00 - 12:00 1. Twitter chats: what & why 12:00 - 13:00 Exercise: finding hashtags, users and influencers 13:00 - 14:00 Lunch 14:00 - 15:00 2. How to start your twitter chat 15:00 - 16:00 Exercise: we participate in our own live twitter chat 16:00 - 17:00 3. How to prepare for succes 17:30 - 18:00 Exercise: Planning for succes Agenda
  4. 4. #Elja
  5. 5. www.eljadaae.nl @elja1op1 #blogchat
  6. 6. twitter chat  #blogpraat
  7. 7. Twitter: Accounts? Experience? Likes/dislikes?  
  8. 8. 1.  Twitter  chats
  9. 9. The  power  of  hashtags #
  10. 10. “A  HTML-­activated device  that allows Twitter  users  to sort their feeds  by topic.”
  11. 11. The  first  hashtag
  12. 12. “These  things are  for nerds.   They’re never  going to catch   on.” Twitter
  13. 13. Hashtags
  14. 14. Hashtags http://www.nbc.com/the-­‐tonight-­‐show/hashtags
  15. 15. Hashtags #dtv
  16. 16. Hashtags =  power
  17. 17. Hashtags2
  18. 18. #IstandwithAhmed
  19. 19. Important  developments.  Like:   http://mashable.com/2015/07/13/instagram-­‐food-­‐infographic/#Glo4tiTmh8qG
  20. 20. Hashtags help  people find information  &  each other #
  21. 21. Twitter  chats
  22. 22. An  online  conversation happening  around a   predetermined hashtag at  a   predetermined time #blogpraat #ttot #blogchat #bufferchat
  23. 23. can help you build a community can help you build your brand help grow engagement help show you’re human help your community find answers help your community enjoy themselves help your community connect with other Twitter  chats:
  24. 24. #blogchat
  25. 25. organizer
  26. 26. organizer second   account
  27. 27. organizer
  28. 28. audience
  29. 29. hashtags target  audience Relevant   topics
  30. 30. (help  people find your chat)
  31. 31. #TTOT:  travel talk  on  twitter
  32. 32. #TTOT community   input
  33. 33. #TTOT community
  34. 34. sponsor? mentions =   community industry industry
  35. 35. “use the tag  during the week”
  36. 36. no  yes/no   questions moderating   your community actively involve community
  37. 37. Being conversational
  38. 38. moderator   sets  the tone of  voice context   (new   followers)
  39. 39. Being conversational
  40. 40. Being conversational Corporate   account
  41. 41. Being conversational
  42. 42. 1. Determine audience 2. Find local/relevant: • chats • hashtags • influencers Goal: initial list of resources & ideas to start your chat Assignment
  43. 43. 2.  How  to start  your twitter chat
  44. 44. • Publish landing page: info on hashtag, purpose, how-to & rules • Decide on a subject • Broadcast your intention & the subject • Prepare questions • Have a list of links & content ready (guest info, subject info, visuals, statistics, tips, articles that my be useful for participants) • Involve influencers, colleagues, fans • On the day, count down to create buzz • Set up your screens, including a way to see your mentions & DM's Preparation
  45. 45. • Announce the kick-off • Welcome participants • Introduce yourself& colleagues • Have others introduce themselves • Link to the house rules and eventpage • Introduce the subjectand yourintention to ask the first question • Be conversational • No commercialmessages! • Welcome newcomers • Retweetor ‘+1’ – mindfulof regular followers & context • Respondto particpants • Share what you know • Moderate off-topic discussions,critical remarks,spam,etc. • Favorite the tweets you want to save Ready,  set,  go!
  46. 46. • Add participants to a twitter list • Check tweets that went unanswered • Check your mentions & follow-up • Thank people personally • Put together a transcript, blog post, storify, etc • Tweet out the link to the transcript • Repeat Follow-­up
  47. 47. Landing  pages
  48. 48. domain   name:  claim   the url
  49. 49. Moderating
  50. 50. • make & break a twitter chat • lead by example • set the pace • keep things friendly & positive (safe) • look after newcomers • answer questions • address unwanted behavior • are responsible for the ‘operations’ of a chat Moderators  &  hosts:
  51. 51. Announcing your chat
  52. 52. Announcing your chat
  53. 53. Announcing your chat Mention guest >   influencer
  54. 54. Announcing your chat event   promotion:   hashtag =   event  tag
  55. 55. Kick-­off Help   community   get  toknow eachother use images   to post   questions
  56. 56. Kick-­off Help   community   get  toknow eachother
  57. 57. Kick-­off
  58. 58. Welcome newcomers
  59. 59. Welcome newcomers Check  for questions and assign someone to answer
  60. 60. Welcome newcomers Help  people by linking to your landing   page
  61. 61. Posting questions Questions determine answers!
  62. 62. Questions determine answers
  63. 63. Posting questions Questions determine answers
  64. 64. Posting questions
  65. 65. Retweet like a  pro
  66. 66. Retweet like a  pro
  67. 67. Wrap-­up
  68. 68. Wrap-­up
  69. 69. Wrap-­up
  70. 70. Wrap-­up Announce   next  topic  &   date
  71. 71. Wrap-­up
  72. 72. Try-out: • hashtag #trivelja • tweetchat.com • personal twitter account • make sure you start your tweet with an @name • optional: delete tweets afterwards Assignment
  73. 73. 3.  How  to prepare for succes
  74. 74. 1. Build a community 2. Make your corporate account feel personal 3. Use images 4. Guest hosts & influencers 5. Leverage your chat by follow-up 6. Tools Driving succes
  75. 75. • Be conversational • Participate in twitter chats • Post content with relevant hashtags • Post content that’s helpful, inspiring, etc. • Follow people out of interest • Help & engage 1.  Build a  community 😉
  76. 76. Make  it personal
  77. 77. (tip:  claim  your chat  account!)
  78. 78. Build a  community
  79. 79. 2.  Use images
  80. 80. Use images
  81. 81. Announcing your chat
  82. 82. 3.  Guest hosts &  influencers
  83. 83. • Guests: official involvement • Influencers: semi-official involvement Why? • Amplify your chat’s reach • Help you provide relevant content • Help your guest expand their reach Guest &  influencers:
  84. 84. Guests
  85. 85. Guests
  86. 86. Guests
  87. 87. Influencers
  88. 88. 4.  Follow-­up
  89. 89. Wrap-­up
  90. 90. Storify transcript  of   favorite tweets
  91. 91. Embedded   tweets
  92. 92. Embedded   tweets Be  a   resource!
  93. 93. 5.  Tools
  94. 94. Retweeting on  twitter
  95. 95. Looks  like this in  tweetchat
  96. 96. Click  on  the second  retweet button
  97. 97. Add text to retweet
  98. 98. Prepare for succes: 1. Set goals 2. Define audience 3. Set hashtag 4. Find team 5. Make landing page 6. Claim twitter account/domain name 7. Set schedule 8. Plan subjects & guests 9. Find (make) relevantcontent 10. Plan tweets Assignment
  99. 99. www.eljadaae.nl @elja1op1 1op1@eljadaae.nl @eljakdaae Facebook.com/marketingadvies LinkedIn: Elja Daae Google+: Elja Daae Bloggen als een pro in 60 minuten Connect!

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