Leveraging Social Media: Listening Conference Call 2


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Leveraging Social Media: Listening Conference Call 2

  1. LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Listening Cohort GroupConference Call 2: June 7, 2011<br />Track 1: Beginner<br />Beth Kanter and Julie Pippert, Zoetica<br />
  2. Agenda<br />Roll Call (5 minutes)Wiki Journal Reminder (5 minutes)DYI Listening Experiment: Dashboard Set Up, Overview of Tools(25 minutes)Peer Assist  (15 minutes)<br />Reflection and Next Call<br />
  3. Roll Call: Phone/Voice<br />When I call your name, Unmute by *7, say your and Mute by *6<br />Type into Chat: Last month we covered how to link listening to decisions, work flow, using an RSS Reader, and brainstorming keywords.<br />What did you do for your listening project during the last month?<br />
  4. Reminder About Wiki Journals<br />http://zoetica-training.wikispaces.com/Participants+Track+1<br />Type into the chat: <br />What did you learn?What is not yet clear? <br />
  5. A reminder about where <br />to get “just in time” help ….<br />http://zoetica-training.wikispaces.com/help<br />http://www.facebook.com/Beth.Kanter.Blog<br />
  6. Listening Experiment:<br /><ul><li>Overview of Tools
  7. Setting Up Your Dashboard
  8. Tips on Reading, Analyzing, and Reporting</li></li></ul><li>Heavy Lifting is in the Set Up<br />
  9. Tools: Create Searches Based On Keywords<br />Source: http://socialmedia-listening.wikispaces.com/Tools<br />
  10. Start with a small number of keyword searches on these tools and grow gradually …<br />
  11. Remember your keywords? Have those handy …<br /><ul><li> Nonprofit Name
  12. Other nonprofit names in your space
  13. Program, services, and event names
  14. CEO or well-known personalities associated with your organization
  15. Other nonprofits with similar program names
  16. Your brand or tagline
  17. URLs for your blog, web site, online community
  18. Industry terms or other phrases
  19. Issue area, synonyms, geography
  20. Your known strengths and weaknesses
  21. Words or phrases your audience might use in their social communications
  22. Twitter hashtags</li></li></ul><li>Basic Listening: Google Alerts<br />http://www.google.com/alerts<br />
  23. Basic Listening: Click on the Orange RSS Symbol<br />
  24. Basic Listening: Cut and Paste URL into Word<br />
  25. Sample Keyword Searches on Google Alerts<br />
  26. You may also want to add the RSS Feeds of key bloggers in your topic area, news sites, and web sites. <br />
  27. Listening Work Flow: Who?<br />Set Up<br />Team or Solo<br />1-2 Hours Per Week<br />
  28. Doing the Work: Reading Tips<br />Set up aside a small block of time to read your feeds everyday<br />Clean house often, RSS subscriptions and searches tend to pile up<br />Don't feel like you have to read every that comes through in detail<br />Keep your feeds organized on iGoogle<br />Start with a small, select number of feeds<br />Review feeds as part of your routine<br />Open interesting links in new tabs<br />Read and follow interesting links in comments<br />Subscribe to new feeds<br />Revise keywords as you go<br />Identify mission critical keywords<br />
  29. Doing the Work: Analyzing Tips<br />Look for patterns and trends over time. This requires stepping back.<br />Once a week, create a one-page report that includes a summary of mentions. You can include the title, url, and a sentence describing the article. <br />Share report with others in your organization. <br />Use the “email” option to share mentions with other people in your organization <br />
  30. Doing the Work: Responding Tips<br />What if no one is talking about your organization? That means it is time to start engaging. <br />Once you have a policy around who will respond, you will get down to commenting and engaging in conversation on blogs or Twitter <br />Add value to the conversation<br />Don’t be afraid to disagree<br />Keep to the point of the topic<br />Point to relevant sources if you have more information<br />Watch the conversation develop<br />
  31. Peer Assist<br />*6 mute<br />*7 unmute<br />
  32. Reflection and Closing<br /><ul><li> One minute of silence
  33. Type into Chat: What is one thing you are going to do for your experiment before we meet again?</li></ul>Check out the DYI Listening experiment on the wiki:<br />http://zoetica-training.wikispaces.com/listen<br />Notes on the Wiki, Next July 12th<br />