Sfgc presentation

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Sfgc presentation

  1. Listening Experiment San Francisco Girls Chorus Listening Experiment 06/11/10
  2. Objective, Audience, and Integration with Marketing Goals <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Melanie’s blog </li></ul><ul><li>Foursquare </li></ul>
  3. <ul><li>Keywords </li></ul><ul><ul><li>San Francisco Girls Chorus </li></ul></ul><ul><ul><li>SF Girls Chorus </li></ul></ul><ul><ul><li>SF Girls Choir </li></ul></ul><ul><ul><li>SFGC </li></ul></ul><ul><ul><li>Susan McMane </li></ul></ul><ul><li>Keywords: </li></ul><ul><li>San Francisco Girls Chorus </li></ul><ul><li>SF Girls Chorus </li></ul><ul><li>SF Girls Choir </li></ul><ul><li>SFGC </li></ul><ul><li>Susan McMane </li></ul>
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  6. <ul><li>Results: </li></ul><ul><li>Neutral mentions </li></ul><ul><li>Finding how word spreads </li></ul><ul><li>Uncovered unauthorized video content through Social Mention </li></ul>
  7. <ul><li>Results (continued): </li></ul><ul><li>Mentions on blogs </li></ul><ul><li>Radio web mentions </li></ul>
  8. <ul><li>Results (continued) : </li></ul><ul><li>Organizational partners mentioning SFGC in their social media </li></ul><ul><li>Yelp, YouTube, and FB comments & likes. </li></ul>
  9. If you were to do this all over again, what would you do differently? Melanie’s blog Ticket Giveaway
  10. Big ah ha! <ul><li>Many links to follow </li></ul><ul><li>Many organizational partners </li></ul><ul><li>Glamorous content like wineries, auction items, etc. </li></ul><ul><li>Video of larger Chorus School levels (III and IV) </li></ul>
  11. The more social-media-savvy organizational partners, the better for SFGC social media content!

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