Social Media 101

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Robin Phillips presents "Social Media 101," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.

For more information, please visit businessjournalism.org.

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  • This is our reality. Google 5 generations and you’ll get hundreds of photos. Who reads a paper? Who wants news on the phone? Who doesn’t read the news but does get info from friends on facebook?
  • Reporters can hold their own ‘listening’ campaigns.
  • Social Media 101

    1. 1. Social Media 101 Tactics, tips for beginners Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism Robin J. Phillips @RobinJP
    2. 2. What you will learn How to create a strong Bio statement Sites to follow to learn more Followers and Following = what’s the difference @reply or @DM or #Hashtag = what are these things? How to get started Whatever you need to know => No stupid questions Ways to “join the conversation” - etiquette Tricks for creating short links, adding articles, photos
    3. 3. Five generations
    4. 4. Tool for reporters
    5. 5. Signing up, setting up <ul><li>Sign up </li></ul><ul><li>Photo </li></ul><ul><li>Bio </li></ul><ul><li>Background </li></ul><ul><li>Start following </li></ul><ul><li>Tweet! </li></ul>
    6. 6. Sign up, remember your username, password .. really, remember them Username = Use Your Name
    7. 7. Checkusernames.com Think ahead Can you grab Usernames for all the sites you may want to use eventually? If yes, do it.
    8. 8. Where to write bio, etc.
    9. 10. Facebook bios
    10. 11. What to put in your bio
    11. 12. First person, Journalists and SM
    12. 13. Followers / Following
    13. 14. Whoa!
    14. 15. Begin Tweeting <ul><li>Creating a persona </li></ul><ul><li>Letting followers know what to expect </li></ul><ul><li>Sharing your work </li></ul><ul><li>Engaging in a conversation </li></ul><ul><li>Injecting personality </li></ul><ul><li>Using first person </li></ul><ul><li>Setting a tone </li></ul><ul><li>Having fun </li></ul>
    15. 16. No, it’s not that bad
    16. 17. Announce yourself
    17. 18. Announce yourself <ul><li>Twitter lists: </li></ul><ul><li>Twellow </li></ul><ul><li>WeFollow </li></ul><ul><li>LoadedWeb </li></ul><ul><li>JustTweetIt </li></ul><ul><li>TweetFind </li></ul><ul><li>MrTweet </li></ul><ul><li>Twitter lists for Journalists: </li></ul><ul><li>MuckRack </li></ul><ul><li>MediaonTwitter </li></ul><ul><li>JournalistTweets </li></ul>
    18. 19. Start following people <ul><li>People on your beat </li></ul><ul><li>Other journalists </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Readers, viewers </li></ul>
    19. 20. Best practices – Twitter or Facebook <ul><li>Make every word count. </li></ul><ul><li>Keep it simple. </li></ul><ul><li>Provide context. </li></ul><ul><li>Lead with the good stuff. </li></ul><ul><li>Write killer headlines. </li></ul><ul><li>Graphics expand the story. </li></ul><ul><li>People make things interesting. </li></ul><ul><li>It’s OK to use first-person. </li></ul><ul><li>Consider your audience. </li></ul><ul><li>Be polite. </li></ul>
    20. 21. @reply, RTs, and more…
    21. 22. Conversations
    22. 23. Mix personal / professional and speak directly to your followers
    23. 24. Direct plea to Facebook friends
    24. 25. Hashtags were developed to create groupings on Twitter.
    25. 27. Official #hashtags
    26. 28. http://businessjournalism.org/2011/01/25/from-resource-efficiency-to-innovation-inside-the-business-of-sustainability/
    27. 29. Signing up, setting up <ul><li>Sign up </li></ul><ul><li>Photo </li></ul><ul><li>Bio </li></ul><ul><li>Background </li></ul><ul><li>Start following </li></ul><ul><li>Tweet! </li></ul>
    28. 30. Learn more

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