The Networked Nonprofit BE DO
Understand Networks Work with Free Agents Create Social Culture Work with Crowds Listen, Engage, and Build Learning Loops Relationships Trust Through Transparency Friending or Funding Simplicity Govern through Networks
Social Culture Everyone in the
organization uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.
Loss of control over their
branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
Before I built a wall
I'd ask to know What I was walling in or walling out, And to whom I was like to give offense. Something there is that doesn't love a wall, that wants it down. - The Medning Wall, Robert Frost Who are you trying to keep out?
Use social media tools to
organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls