Experiment Type:  Twitter Kanbar Center for the Performing Arts @ the Osher Marin JCC Linda Bolt Celina Tousignant
 
Objectives <ul><li>Become more familiar with Social Media as a marketing tool. </li></ul><ul><li>Build audience & expand c...
How Did Objectives Integrate with Current Audience Development Plan <ul><li>Current projects:  </li></ul><ul><ul><li>Chang...
Twactics through twitter <ul><li>Solidify our place in the community </li></ul><ul><ul><li>Following local independent bus...
Results Graph
Results <ul><li>Need to work on building interest </li></ul><ul><li>Educate Staff </li></ul><ul><li>People in Marin are ve...
If we could do it again….. <ul><li>Create a more specific/smaller experiment type </li></ul><ul><ul><li>Aud dev for specif...
The Marketing Team
Ah ha ….  we know nothing but others do Future Strategies <ul><li>Summer Series Games </li></ul><ul><li>More Branding </li...
Happy Social Networkers
Upcoming SlideShare
Loading in …5
×

Omjcc twitter

886 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
886
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Omjcc twitter

  1. Experiment Type: Twitter Kanbar Center for the Performing Arts @ the Osher Marin JCC Linda Bolt Celina Tousignant
  2.  
  3. Objectives <ul><li>Become more familiar with Social Media as a marketing tool. </li></ul><ul><li>Build audience & expand communication </li></ul><ul><li>Explore alternate ways to use Social Media tools </li></ul>
  4. How Did Objectives Integrate with Current Audience Development Plan <ul><li>Current projects: </li></ul><ul><ul><li>Changing the mind-set of the community </li></ul></ul><ul><ul><ul><li>The JCC is a place for everyone </li></ul></ul></ul><ul><ul><li>General Branding </li></ul></ul><ul><ul><li>Getting Center-wide staff on-board </li></ul></ul><ul><ul><li>Appealing specifically to Marin community </li></ul></ul><ul><ul><li>Using the economy to our favor </li></ul></ul>
  5. Twactics through twitter <ul><li>Solidify our place in the community </li></ul><ul><ul><li>Following local independent businesses & groups </li></ul></ul><ul><li>Join groups that would appeal to the audiences we’re seeking </li></ul><ul><li>Support other local agencies/act as hub </li></ul><ul><ul><li>Mention their events/merits etc </li></ul></ul><ul><li>Create interaction </li></ul><ul><ul><li>Ask for ideas ~ suggestions </li></ul></ul><ul><ul><li>offer Free Stuff Free Stuff Free Stuff </li></ul></ul>
  6. Results Graph
  7. Results <ul><li>Need to work on building interest </li></ul><ul><li>Educate Staff </li></ul><ul><li>People in Marin are very indifferent regarding twitter </li></ul><ul><li>Many Marin agencies on board </li></ul><ul><li>We’ve just scratched the surface… </li></ul>
  8. If we could do it again….. <ul><li>Create a more specific/smaller experiment type </li></ul><ul><ul><li>Aud dev for specific series/show </li></ul></ul><ul><li>Set realistic goals based on current activity/knowledge </li></ul><ul><ul><li>Overwhelming amount of information and possibilities </li></ul></ul><ul><li>Designate a specific staff person to act as hub for communications </li></ul><ul><ul><li>Not available at this time. </li></ul></ul>
  9. The Marketing Team
  10. Ah ha …. we know nothing but others do Future Strategies <ul><li>Summer Series Games </li></ul><ul><li>More Branding </li></ul><ul><li>New Website </li></ul><ul><li>New Database </li></ul><ul><li>Observe more </li></ul><ul><li>Explore more & take baby steps </li></ul>
  11. Happy Social Networkers

×